About Messe Planning Ltd.

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Douglas Houston
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3 About Messe Planning Ltd. Messe Planning will be your reliable partner to create a presence of companies from Korea to your trade fairs. Messe Planning was founded in 2004 and has been responsible for the successful marketing of exhibitions throughout the world. We have been promoting more than 20 international trade fairs to the Korean business community for over 10 years and acts as an intermediary between Korean companies and foreign fair organizations. From a FAIR ORGANIZER s perspective, we serve as the main contact for all Korean business community from new and experienced exporters, provincial trade development organizations and trade associations and with all levels of Korean government interested in participating in the worldwide trades show program. From an EXHIBITOR s perspective, our business is helping clients succeed in the overseas markets by guiding them through all stages of their foreign trade show participation. we help in all their planning steps towards participation in our show program. With our broad network of selected SUPPLIERS, we offer services such as: booth construction & design, preshow preparation, attendance procedure, hospitality, graphic & multimedia Planning, product shipping, and many others arrangements.

4 What we do For Organizer Exhibition - Overseas Exhibition Promotion * Out bound / In bound - Organizing Exhibition - Managing Exhibition Conference/Seminar - Managing Private/Public Launching Show - Overseas Roadshow Consulting Launching Show - Organizing Conference - Managing Conference - Seminar Consulting ETC

What we do For Organizer Whether you are looking for a representative to promote your event, support or work collectively with us to organize events, we bring you extensive exposure in the Korean

We help attract exhibitors, high level attendees, speakers, sponsors and partners who play a major role within the industry and exchange their ideas, insights and experiences.

5 What we do For Organizer Whether you are looking for a representative to promote your event, support or work collectively with us to organize events, we bring you extensive exposure in the Korean market via our integrated marketing promotions including website, direct mail, and telemarketing. We help attract exhibitors, high level attendees, speakers, sponsors and partners who play a major role within the industry and exchange their ideas, insights and experiences. Exhibition Marketing - Provides show organizer with regular updates on the development and market conditions of representing trade fairs. - Update database of potential exhibitors/or sales leads and provide clients with easy access to information, brochures and application documents on all representing events. - Organize trade associations & provincial government assistance programs or group pavilion to increase their participation. - Press releases, arranging contra barter deal with relevant media to maximize exposal. Report Sales Activity to the Organizer - Report promotional activities undertaken. And other - Organizing delegates

6 What we do For Exhibitor 1Pre-Exhibition 2Communication To Organizer 3On-site Supporting 4Post Exhibition 5O Other Services Pre-Exhibition - Developing exhibition strategies - Trend consulting - Exhibition analysis - Choosing the right exhibition - Strategic space allocation - Client communication - Project planning - Establishing & controlling budget - Space design/graphic design - Display plan/decoration - Multimedia production - Pre-visitor promotion On-site Supporting - Show organizer communication - Local coordination/ Destination management - Hospitality & Event - Stand construction - Onsite visitor promotion - Stand personnel training Post Exhibition - Post exhibition analysis (exhibition ROI), - Compile and analyze all feedback related to the exhibition Communication to Organizer By being appointed as an agency of many exhibition organizers, we provide accurate and related information to exhibitors that expect to participate in suitable events. Other Services - Organizing Local Trade Fairs and Launching Your Brand Show - Exhibition Management Service as an Official Service Provider

How we work Cooperation For many years, Messe Planning has

including the Ministries and its subsidiary organizations

organizations and provincial governments subsidizing

Knowing how these bodies work and having a deep

work with businesses, especially government supported

7 How we work Cooperation For many years, Messe Planning has developed high-level relationships with show organizers and trade associations. We also work closely with Korean government departments including the Ministries and its subsidiary organizations such as KOTRA, KITA, Technoparks, SME supporting organizations and provincial governments subsidizing companies for overseas trade mission. Knowing how these bodies work and having a deep understanding of their priorities ideally places us to work with businesses, especially government supported organizations, who are looking for an event and exhibition management company. We are highly experienced in creating on such activities on a global level.

8 How we work CRM System The diagram below shows how CRM System works to recruit exhibitors for the tradeshows we represent. Over 560,000 database has been gathered through multiple data sources and stored in a centralized location. To maximize the efficiency, the database is uploaded to CRM after cleansing and eliminating duplicate data. We maintain and analyze (along with the sales team) a strategic target marketing database with defined industry segments categorized by industry code, size of company, key contact position, etc. Based on the targeted database, the sales team generates leads, target top customers, manage marketing campaigns and drive sales through several campaign channels linked with CRM System. CRM Integrated Contact Center The CRM is integrated with contact center. Targeted potentials are assigned to the telemarketers. Organized and managed outbound calling campaigns are carried out for leads generation. The maximum number of calls the contact center can take each day is 300.

9 Partners Overseas Partner Government-affiliated Organizations Clients / Exhibitors

Current Project Industry Sector : ICT, Electronics, Software Mobile World Congress

Communications Conference and Exhibition Mobile World Congress Shanghai June/July, Every Year

Communications Conference and Exhibition 4YFN 4 years From Now February/March, Every Year FIRA

GSMA s Mobile 360 Every Year 1) North America, Atlanta 2) Middle East, Dubai 3) Africa Cape Town

held around the globe, with a specific focus on regional issues or current industry topics

internationally renowned electronics and technologytrade show, attracting major companies and

10 Current Project Industry Sector : ICT, Electronics, Software Mobile World Congress February/March, Every Year Fira Gran Via Barcelona, SPAIN *The world s greatest Mobile Communications Conference and Exhibition Mobile World Congress Shanghai June/July, Every Year Shanghai New International Expo Centre (SNIEC) Shanghai, CHINA *The world s greatest Mobile Communications Conference and Exhibition 4YFN 4 years From Now February/March, Every Year FIRA Montjuic Barcelona, SPAIN *Mobile Communications Conference and Exhibitionfor startup companies GSMA s Mobile 360 Every Year 1) North America, Atlanta 2) Middle East, Dubai 3) Africa Cape Town 4) Europe Brussels *The Mobile 360 Series of events are the SMA s one- to two-day conferences held around the globe, with a specific focus on regional issues or current industry topics International CES January, Every Year Las Vegas Convention Center Las Vegas, USA *An internationally renowned electronics and technologytrade show, attracting major companies and industryprofessionals worldwide Connect.W November, Every Year DDP Seoul, KOREA *Global ICT Partnership Program with Global Operators and SME Exhibitors

Current Project Industry Sector : Consumer Goods, Food, Foodstuff PLMA s World of Private Label International Trade Show May, Every Year RAI Exhibition Center Amsterdam, NETHERLANDS *The world s

11 Current Project Industry Sector : Consumer Goods, Food, Foodstuff PLMA s World of Private Label International Trade Show May, Every Year RAI Exhibition Center Amsterdam, NETHERLANDS *The world s largest Private Brand tradeshow PLMA s Store Brands Reality Trade Show November, Every Year Rosement Convention Center Chicago, USA *PLMA s Private Label Show in Chicago Shanghai Private Label Fair December, Every Year Rosement Convention Center Chicago, USA *PLMA s Private Label Show in Chicago KBIS ; Kitchen & Bath Industry Show January, Every Year Las Vegas Convention Center Las Vegas, USA * The world's largest international trade event dedicated to the kitchen and bath industry

Current Project Industry Sector : Automobile, Auto parts, Auto Accessory CIAACE February / March, Every Year China New International Exhibition Center Beijing, CHINA *The world s largest Private

12 Current Project Industry Sector : Automobile, Auto parts, Auto Accessory CIAACE February / March, Every Year China New International Exhibition Center Beijing, CHINA *The world s largest Private Brand tradeshow All in Tuning June, Every Year China New International Exhibition Center Beijing, CHINA *Auto Tuning Industry Exhibition Tyrexpo Asia March, Every Year Singapore Expo Singapore *As Asia's most international and longest established tyre industry event, Tyrexpo Asia has grown steadily in size and popularity Indo Automotive September, Every Year Jakarta Int l Expo Kemayoran Jakarta, Indonesia *Indonesia Automotive Industry Exhibition

Current Project Industry Sector : Basic Industry, Key Industry Automation, Plastic, Assurance and ETC FAKUMA October, Twice in

Messe Stuttgart Stuttgart, GERMANY *Quality Assurance Industry Exhibition Blechexpo November, Biannual Messe Stuttgart Stuttgart,

Exhibition and Convention Shanghai, CHINA *Top Quality International Exhibition for Pumps, Valves and Pipes AQUATECH China June,

13 Current Project Industry Sector : Basic Industry, Key Industry Automation, Plastic, Assurance and ETC FAKUMA October, Twice in three years Messe Friedrichshafen Friedrichshafen, GERMANY *World Top Class, Plastic Industry Exhibition Control May, Every Year Messe Stuttgart Stuttgart, GERMANY *Quality Assurance Industry Exhibition Blechexpo November, Biannual Messe Stuttgart Stuttgart, GERMANY MOTEK October, Every Year Messe Stuttgart Stuttgart, GERMANY FlowEx China June, Every Year National (Shanghai) Center for Exhibition and Convention Shanghai, CHINA *Top Quality International Exhibition for Pumps, Valves and Pipes AQUATECH China June, Every Year National (Shanghi) Center For Exhibition and Convention Shanghai, CHINA *International Exhibition & Conference on Water Technology

14 Reference Mobile World Congress - Barcelona, Spain KOTRA Pavilion in 2015 SK telecom in 2015 KITA Pavilion in 2015 Crucialtec in 2015

15 Reference Mobile World Congress Shanghai / Mobile Asia Expo KAIT Pavilion in 2013 KAIT Pavilion in 2014 SK telecom in 2014 KAIT Pavilion in 2012

16 Reference PLMA at center Pavilion in 2013, Amsterdam NETHERLANDS KOTRA Pavilion in 2013, Amsterdam NETHERLANDS OKF in 2013, Amsterdam NETHERLANDS KOCA Pavilion in 2010, Chicago USA

17 Reference CIAACE Bullsone in 2015 Changwon Univ, Gyeongnam Pavilion in 2015 Galaxy Car-mat Korea in 2015 Changwon Univ, Gyeongnam Pavilion in 2014

18 Reference ETC Korea Pavilion KITA Pavilion in 2013, EPIF Singapore KITA Pavilion in 2013, EPIF Singapore KITA, DIP Pavilion in 2010, CES Las Vegas Korea Pavilion in 2008, Security Essen

19 Reference Conference Agilent Measurement Forum 2012, Seoul KOREA SK hynix Mobile Solution Day 2015, Shenzhen CHINA Hankook Dealer Conference 2012, Jakarta INDONESIA PL Day 2014, Seoul KOREA

com 4F, 4-3, 17-gil, Hakdong-ro, Gangnam-gu, Seoul

20 Korea s Gateway to the Global Market with your reliable partner Messe Planning Ltd. 4F, 4-3, 17-gil, Hakdong-ro, Gangnam-gu, Seoul Korea Tel Fax info@messepl.com

48,325 professionals exhibitors. 145,000 sqm. 145,000 consumers. Key Figures. (+86.21% onsite-booking) (+29.00%/2017) (+25.

48,325 professionals exhibitors. 145,000 sqm. 145,000 consumers. Key Figures. (+86.21% onsite-booking) (+29.00%/2017) (+25. Key Figures 145,000 sqm (+29.00%/2017) 1300 exhibitors (+86.21% onsite-booking) 48,325 professionals (+25.84%/2017) 145,000 consumers (+27.27%/2017) Visitors Domestic Visitor Regional Distribution Top