DALLAS CONVENTION & VISITORS BUREAU DIRECTOR OF SALES - REGIONAL SALES OFFICE - MIDWEST TERRITORIES (CHICAGO, IL HOME OFFICE)

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1 DALLAS CONVENTION & VISITORS BUREAU DIRECTOR OF SALES - REGIONAL SALES OFFICE - MIDWEST TERRITORIES (CHICAGO, IL HOME OFFICE) ABOUT DALLAS The ninth-largest city and part of the fourth-largest metropolitan area in the nation, Dallas covers approximately 343 square miles and has a population of 1,299,543. The ultra modern and sophisticated city attracts worldwide travelers, making the area the No. 1 visitor and leisure destination in Texas. Dallas forms the heart of the large metropolitan area in north central Texas, often referred to as the Metroplex. The Metroplex, a 12-county area encompassing more than 120 cities, is anchored by the City of Dallas in the east and Fort Worth on the west. Geographically, the Metroplex sits at the edge of the Texas Plains on the west and the Piney Woods on the east. Lying 200 miles north of the Gulf of Mexico, it is a land of low hills rising to more than 1,200 feet above sea level. Dallas is centrally located and within a four-hour flight from most North American destinations. DFW International Airport is the world s third busiest airport, offering nearly 1,750 flights per day and providing non-stop service to 138 domestic and 38 international destinations worldwide annually. In addition, Dallas Love Field Airport is conveniently located 10 minutes from downtown. Once here, visitors can ride one of the fastest-growing light rail systems in the nation or the historic, free McKinney Avenue Trolley from the Dallas Arts District throughout the Uptown area with its restaurants, pubs, boutique hotels and shops. Throughout the city, a visitor will enjoy the best shopping in the southwest, four-and five-diamond/star hotels and restaurants, the largest urban arts district in the nation, 13 entertainment districts and much more. Blend in moderate weather, year-round sports and true Southern hospitality for a true taste of the Dallas difference. Visitors are exposed to a city that models its slogan, Live Large. Think Big. Its pioneering spirit is alive and well, and the philanthropic contributions from its many residents continue to enrich the community and quality of life. Dallas is a leading business and meeting city. In 2010, 24 area businesses were named Fortune 500 companies, including: Exxon Mobil, JCPenney and Texas Instruments. Accommodations: Whatever the overnight desire, Dallas can make the overtures to nearly 70,000 rooms. Convenient to the Dallas Convention Center are some of the finest names in hotels, as well as unique locally-owned boutique hotels. Excellent accommodations can also be found throughout the city and suburbs. Restaurants: Dallas offers a symphony of restaurants featuring virtually every known cuisine, considering some 58 languages are spoken throughout the area s population. With many of the restaurants being Chef owned, the dining scene is vibrant and creative. Dallas is the home of notable chefs such as Steven Pyles, Dean Fearing and Kent Rathbun. Page 1 of 5

2 Attractions: As the city has grown so has the passion for virtually every type of activity. Star attractions win ovations: theatres and symphonies, live music and film festivals, professional sports teams, lakes, amusement parks and nature preserves. Dallas is also home to the Dallas Arts District, which is a unique, 68-acre, 19-block neighborhood in the heart of the city. A rare jewel that is the centerpiece of the region s cultural life, the District is home to some of the finest architecture in the world. Enhancing the downtown Dallas skyline are buildings by Pritzker Prize winners I.M. Pei, Renzo Piano, Norman Foster, Rem Koolhaas and AIA Gold Medal recipient Edward Larrabee Barne. The Dallas Convention Center is located in downtown Dallas, home to internationally acclaimed symphonies, art museums and cultural centers. Centralized and just as sophisticated, this remarkable facility is large enough to accommodate everything from major auto shows and international cosmetics conventions, yet still perfect for more intimate conferences and meetings. The Dallas Convention Center is the largest facility of its kind in Texas. The Dallas Convention Center has over 1,000,000 square feet. And it offers a staggering 726,726 square feet of prime, contiguous exhibit space along with a 203,000 square foot column-free exhibit hall. A renovation and expansion project which was completed in 2003, at a cost of $131 million, included the new exhibit hall F (the world s largest singular column-free exhibit hall), and numerous new pre-function lobbies. In addition an additional $60 million is currently being invested to upgrade the facility and prepare for the opening of the new Dallas Convention Center Hotel. In 2009, the city broke ground on the 23-story Omni Dallas Convention Center Hotel. The 1000 room hotel is expected to open in November The Dallas Convention & Visitors Bureau has received commitments for meetings totaling 400,000 definite room nights for groups committed to Dallas for future years using the Omni Dallas Convention Center hotel. The Dallas Convention Center hosted 155 events with a total attendance of 1 million. In FY 08-09, the Convention Center generated an estimated economic impact of $316,585,495 with direct spending of $105,528,496. Conventions are the lifeblood of any major city, bringing in millions of dollars each year. Thanks to the dynamic efforts of the Dallas CVB, Dallas is one of the nation's premier destinations for both big conventions and casual tourists. Tourism currently rings up a whopping $3 billion in economic impact for the Dallas area. More than 22 million people visit Big D each year, and tourism provides Dallas with an estimated 50,000 jobs. Under the direction of CEO Phillip Jones, the DCVB is working to make those numbers even bigger. This dynamic city was built on big dreams, freshly blazed trails and an attitude that all things are possible. This richly diverse city offers a thriving culinary scene, leading arts district, countless luxury accommodations, professional sports, trendy entertainment districts and shopping opportunities that rival New York. Dallas is known for living large and thinking big. As the nation's ninth-largest city, Dallas is exciting, diverse and friendly - factors that contribute to its success as a leading leisure and convention destination. There's a whole "new" vibrant Dallas to enjoy-new entertainment districts, dining, shopping, hotels, arts and cultural institutions-with more on the way. There's never been a more exciting time to visit Dallas than now. Page 2 of 5

3 ABOUT THE DALLAS CONVENTION & VISITORS BUREAU (DCVB) The Dallas Convention & Visitors Bureau (Dallas CVB) is an independent, not-for-profit organization that promotes Dallas as a business and pleasure destination. Our mission is to market Dallas as the ideal convention and visitor destination to the regional, national and international marketplace and to favorably impact the Dallas economy through meetings and tourism. The award-winning Dallas CVB supports the business needs of their clients, guarantees that the city fulfills its promises and garners repeat bookings. Our efforts have significantly increased awareness of Dallas locally, nationally, and internationally, and have resulted in Dallas being recognized as one of the top convention destinations in the nation and part of a Metroplex that is the #1 visitor destination in the state of Texas. To learn more about Dallas and what it has to offer, please see the links below: Dallas CVB City of Dallas Dallas Convention Center Greater Dallas Chamber of Commerce POSITION SUMMARY DCVB Total Budget: $13.1 Million Sales & Services Division Budget: $5.1 Million Total Staff: 60 Marketing Division Staff: 9 Total Hotel Rooms: 70,000 Convention Division Staff: 28 To fully represent and lead the regional sales strategy on behalf of the Dallas Convention & Visitors Bureau (DCVB) for all Midwest markets. This position is primarily responsible for the booking of citywide business in the association, corporate and 3rd Party channels for the Dallas Convention Center and large in house business. The position will not handle a select group of 3 rd parties such as ConferenceDirect, HelmsBriscoe and Maritz. This position does not have direct reports. SCOPE To solicit and acquire accounts that convenes meetings, events, conventions and tradeshows in Dallas, Texas. To coordinate these meeting activities with hotels, other Dallas convention facilities, and DCVB member suppliers that will lead to the ultimate success of the event. This position will function within the boundaries as set forth by the DCVB Vice President of Sales. EXPECTATIONS Annual Expectations (once fully trained) = 70,000+ Total Room Nights booked and 4+ Citywides booked annually. The definition of a Citywide for the DCVB is any group with 2,500 or more on peak night performance. The preferred group size of focus is greater than 500+ peak. Group less than 250 peaks are handled by our Express team. Page 3 of 5

4 DUTIES AND RESPONSIBILITIES (INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING) This position will primarily focus on developing, soliciting acquiring Citywide and large group meetings in the Association, Corporate and 3 rd Party markets in the greater Chicago area and Midwest territories. In conjunction with DCVB sales leadership, develop and execute a sales and marketing strategy that when successfully implemented will accomplish sales performance goals Lead and supervise any additional DCVB Sales Managers in the Midwest territories. Assist the Vice President of Sales in the coordination of special customer events for the promotion of Dallas to Midwest area clients. Solicitation of primary, national associations and any organizations requiring large in-house or multi-hotel room usage and exhibit facilities. Understanding competitive set competition and changing marketing trends that affect our business Attend and participate sales meetings, training programs and other required meetings. Emphasize solicitation to distressed period business, as well as other mid-size groups capable of being scheduled around citywide conventions with a special emphasis on Convention Center Business or large inhouse hotel bookings. Maintain complete documentation within the CRM system and conform to all sales administration practices and policies. To represent the DCVCB at local, regional and national industry organizations such as PCMA, MPI, ASAE, IAEE, HSMAI and other organizations deemed appropriate for business development opportunities. To serve on local/regional industry organizations Boards, Committees, etc. Undertake special projects as assigned by the DCVB sales leadership. Function as a liaison with the Dallas hotel community and their specific Chicago/Midwest sales offices in a strategic and collaborative capacity Function as a liaison with the DCVB Services Department, DCVB Member Suppliers, and the Midwest based associations to ensure that all meetings receive the best service possible. Attend and assist Regional Director of Sales with FAM trips to Dallas for Midwest area customers. Participate at various local, national, and Midwest trade shows, making meeting planners aware of our continual interest in hosting their groups meetings. The Director of Sales will be responsible for helping schedule site visit appointments in the Midwest market in regards to meetings with the Dallas hotels sales representatives and the Dallas based DCVB sales representatives. Effectively manage the individual budget guidelines and submit accurate and timely pre-expense approval forms, cash and American Express expense reports, and consistently maintain an accurate individual budget worksheet. SUPERVISION The position reports directly to the Vice President of Sales and Senior Vice President, Sales & Services. EDUCATION, EXPERIENCE & SKILL SETS College Degree (Equivalent Education Level) Bachelor Degree Greater than 7+ years of hospitality industry sales experience in a major convention facility, hotel sales organization or large market DMO sales professional in the Chicago/Midwest territories. Active in local/regional industry organizations. Specific Skills Effective and able communicator. Understand the methods, procedures and techniques of the hospitality and convention bureau. A high degree of computer knowledge, CRM experience and Microsoft Office suite. Page 4 of 5

5 PRIORITIES IN 3-6 MONTHS Quickly build confidence with the team, stakeholders and customers. Understand what Dallas has to offer relative to meetings, conventions and tourism. With the assistance of the VP of Sales, develop and create a unified sales plan to proactively sell Dallas by promoting a consistent message allowing the CVB sales team, hotel community and other stakeholders to be consistent. Significantly increase the number of booked city wide conventions on an annualized basis. Assist to raise the profile of Dallas as a convention destination in the Midwest market through client partnerships (existing and new), trade shows and events. Know your individual sales goals and the goals of the DMO as a whole. Take advantage of technology platforms available that can advance sales effort and customer service to convention clients. Mark Gnatovic, Vice President, SearchWide gnatovic@searchwide.com or Phone: On the Web: Page 5 of 5

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