Signage and Wayfinding Communications Briefing

Transcription

1 Signage and Wayfinding Communications Briefing The following information will be used to inform key audiences of the changes taking place as part of the signage and wayfinding project. A landing page, containing this information and linking to downloadable maps etc, will be created within the new Edinburgh BioQuarter website (URL link to follow). What is happening? A major signage and wayfinding project, being jointly delivered by Edinburgh BioQuarter s four public sector partners, is underway. The City of Edinburgh Council, NHS Lothian, Scottish Enterprise and the University of Edinburgh have come together to address the varying needs of people accessing the 100 acre site by vehicle, public transport, cycle and on foot. Over 90 new signs will span the entire site, with three eight-metre-high signposts situated along the A7 Old Dalkeith Road marking out the main entrances and exits. Car parks are being renamed and numbered, linked to these three gates (see diagram below). Further detailed orientation boards, street signs and building signage will also be installed as part of the project. What does this mean for you? The new signage will greatly assist with wayfinding for people accessing the site. The signs adopt a traditional address-based approach, on-sign information is simplified and focused around road/street/square names to support address finding. It will mean that people can travel more safely to and from the campus, and emphasises the development of joint sustainable travel plans for Edinburgh BioQuarter. The project supports the ongoing development of the campus, while also putting a firm marker in the ground for Edinburgh BioQuarter as we look to promote a campus-wide approach. The wayfinding project will address and improve the experiences of people accessing Edinburgh BioQuarter. The campus brings together over 7,500 people, with many hundreds of thousands of patients and visitors attending the Royal Infirmary of Edinburgh each year. Why are the signs branded as Edinburgh BioQuarter? This is a major project and a significant milestone in the evolution of Edinburgh BioQuarter as a leading destination for healthcare delivery and scientific discovery. The four public partners involved in Edinburgh BioQuarter want to promote a campus-wide approach which involves building better links between academics, scientists, clinicians, healthcare professionals and life science businesses all of whom work across the campus. This work also includes improving travel and transport and amenities for people visiting and using the site on a daily basis.

2 Edinburgh BioQuarter and its logos should now be adopted across all signage and will be included in postal addresses across Little France. Example usage: The Royal Infirmary of Edinburgh NHS Lothian 51 Little France Crescent Edinburgh BioQuarter EH16 4SA The new Edinburgh BioQuarter website provides useful information including travel and transport information, campus maps, news and events. What is the timeline for this work? The new signage is being installed across the site and is programmed to be in use by 29th October 2018 (TBC). The Signage Strategy Sign Type Family Further detailed information Signage Strategy A signage strategy has been developed which delivers new signage across Edinburgh BioQuarter. The first phases of signage are currently being delivered. The strategy aims to: Improve wayfinding and address full external signage requirements for: o o Royal Infirmary of Edinburgh. Royal Hospital for Children and Young People and Department of Clinical Neurosciences. 2

3 o o University Medical School and associated facilities such as Centre for Regenerative Medicine. Existing and emerging developments across the site. The signage strategy s primary role is to improve site legibility and facilitate efficient wayfinding. This is achieved through a clearly structured information hierarchy: Agreed priority destinations. Information detail increasing in direction of travel. Full building titles at entrances. For further details, see the Signage Strategy Summary and Signage Strategy documents which will be available to download on the new BioQuarter website. Purpose of Briefing Paper This briefing paper details the significant implications introduced by the signage strategy implementation to allow pre-appointment information, online directions etc to be easily updated. These are: Arrival and entrances to the site are renamed with Gate numbers. Car parks are renumbered. The Royal Infirmary of Edinburgh entrances are renamed. Arrival and Gates New site entrance identities have been established to support access to Edinburgh BioQuarter: The three entrances to the BioQuarter from Old Dalkeith Road (junctions at Little France Crescent, Little France Drive, Little France Road) will be signposted with large totem signage and each identified by a gate number: 3

4 Entrance junction with Old Dalkeith Road Little France Crescent Gate 1 Little France Drive Gate 2 Little France Road Gate 3 Gate number identifier The totem signage identifies the Gate number allowing clear directions to be given. Additionally, the signage identifies the key destination reached by entrances to BioQuarter at each Gate. Directions to any location should be given by the appropriate Gate Entrance, the signage strategy provides wayfinding on this basis: Priority Destination / Entrance Identity Anne Rowling Regenerative Neurology Clinic Gate 1 BioCube 1 Gate 3 BioCube 2 Gate 3 Department of Clinical Neurosciences` Gate 1 Edinburgh Imaging Facility QMRI Gate 1 Edinburgh Imaging Facility RIE Gate 1 Emergency Department Adult's Entrance Gate 2 Emergency Department Ambulance Entrance Gate 2 Emergency Department Children's Entrance Gate 2 Institute for Regeneration and Repair, Centre for Regenerative Medicine, IRR/CRM Gate number identifier Gate 2 Lothian Birth Centre Gate 1 Medical Day Case, Endoscopy & Day of Surgery Gate 1 NINE Gate 3 Outpatient Department 2, OPD 2 Gate 2 Outpatient Department 4, Dialysis, OPD 4 Gate 2 Outpatient Department 5, OPD 5 Gate 2 Outpatient Department 6 & Out of Hours Centre, OPD 6 Gate 2 Percutaneous Coronary Intervention, PCI Gate 1 Royal Hospital for Children & Young People Edinburgh Gate 1 Royal Infirmary of Edinburgh Gate 2 Simpson Centre for Reproductive Health Gate 1 The Chancellor s Building Gate 1 The Queen's Medical Research Institute, QMRI Gate 1 4

5 Car Park Numbering Car parks are being renamed and renumbered (see diagrams above and below). Car parks are named with a number linked to the gate used on approach and a letter, allocated sequentially, i.e. Car Park 2B is the second car park reached when entering by Gate 2. Car parks are linked to key destinations Car parks will be named as follows: Previous car park number Car park number from Gate used to approach car park Destinations directed to car park (as appearing on directional road signs) Used by A 1G 1 Simpson Maternity Visitors B 1B 1 Royal Hospital for Children & Visitors Young People Clinical Neurosciences C 2A 2 Royal Infirmary of Edinburgh Visitors Outpatients Depts & Out of Hours D 2B 2 Royal Infirmary of Edinburgh Visitors Royal Infirmary of Edinburgh Additional Parking E Closed Closed Closed Closed F 2C 2 Staff Staff / 1A 1 Royal Hospital for Children & Pre Booked Young People (Pre Booked) Visitors 5

6 Previous car park number Car park number from Gate used to approach car park Destinations directed to car park (as appearing on directional road signs) Used by (Nr QMRI) 1C 1 Not directed to / sign posted UoE / 1D 1 Royal Hospital for Children & Pre Booked Young People (Pre Booked) Visitors / 1E 1 DCN Outpatients Clinical Neurosciences (Pre Booked) (Rear of Chancellor s) 1F 1 Not directed to / sign posted UoE Pre Booked Visitors Royal Infirmary of Edinburgh Entrances The Royal Infirmary of Edinburgh entrances are renamed (see diagram above). The entrance east of the building, closest to the bus hub and approached via Gate 2 is now referred to as Entrance 2. The entrance opening to Hospital Square and approached via Gate 1 is now known as Entrance 1. Visitors should be directed to their end destination via Entrance 2. Except where direct access to departments are made from specific external and out of hours entrances which are: o PCI o OPD 2 o OPD 6 (Out of Hours) Mapping Updated mapping has been produced for the Edinburgh BioQuarter site and can be downloaded and used from the new Edinburgh BioQuarter website (LINK TO BE PROVIDED). 6

7 These maps reflect consistent and up-to-date information about the entire campus. Artwork is available in an editable format from the BioQuarter website for use in documents, webpages, pre-appointment information etc. Building Identity and Terminology The following terminology has been adopted for significant building entrances, these are the destinations signposted on external signage. Priority Destination / Entrance Identity Anne Rowling Regenerative Neurology Clinic BioCube 1 BioCube 2 Department of Clinical Neurosciences Edinburgh Imaging Facility QMRI Edinburgh Imaging Facility RIE Emergency Department Adult's Entrance Emergency Department Ambulance Entrance Emergency Department Children's Entrance Institute for Regeneration and Repair, Centre for Regenerative Medicine, IRR/CRM Lothian Birth Centre Medical Day Case, Endoscopy & Day of Surgery NINE Life Science Innovation Centre Outpatient Department 2, OPD 2 Outpatient Department 4, Dialysis, OPD 4 Outpatient Department 5, OPD 5 Outpatient Department 6 & Out of Hours Centre, OPD 6 Percutaneous Coronary Intervention, PCI Royal Hospital for Children and Young People, Edinburgh Royal Infirmary of Edinburgh Simpson Centre for Reproductive Health The Chancellor s Building The Queen's Medical Research Institute, QMRI 7

8 Directional Road Signs Full titles and approved abbreviations have been agreed for use on road signage where space and reading time is limited. The destinations are given on road signage as follows: Destination Anne Rowling Regenerative Neurology Clinic BioCube 1 BioCube 2 Department of Clinical Neurosciences Discharge Lounge Edinburgh Imaging Facility QMRI Edinburgh Imaging Facility RIE Emergency Department Adult's Entrance Emergency Department Ambulance Entrance Emergency Department Children's Entrance Institute for Regeneration and Repair, Centre for Regenerative Medicine, IRR/CRM Lothian Birth Centre Medical Day Case, Endoscopy & Day of Surgery NINE Destination name appearing on road signage The BioCubes The BioCubes Clinical Neurosciences Discharge Lounge Emergency Departments Drop Off Only Emergency Departments Emergency Departments Lothian Birth Centre Destination not signposted to public NINE Outpatient Department 2, OPD 2 OPD 2 Outpatient Department 4, Dialysis, OPD 4 Outpatient Department 5, OPD 5 Outpatient Department 6 & Out of Hours Centre, OPD 6 Percutaneous Coronary Intervention, PCI Royal Hospital for Children & Young People Edinburgh Royal Infirmary of Edinburgh Simpson Centre for Reproductive Health The Chancellor s Building The Queen's Medical Research Institute, QMRI RIE Service Yards A, B & Pharmacy RHCYP & DCN Service Yard C QMRI Stores OPD 4 Dialysis Destination not signposted on road signage OPD 6 & Out of Hours Destination not signposted on road signage Royal Hospital for Children & Young People Royal Infirmary of Edinburgh Simpson Maternity (Chancellor s Building Stores signposted for deliveries etc) RIE Service Yards A, B & Pharmacy RHCYP & DCN Service Yard C QMRI Stores 8