Captains of Industry. Prospectus years of interviewing Britain s Business Elite

Transcription

1 Captains of Industry Prospectus years of interviewing Britain s Business Elite

2 Interviewing leading executives from the top British companies 100 face-to-face interviews completed each year Board Directors: Chairman, CEO, CFO, COO/MD, Other board directors Companies drawn from: FTSE 350 Top 500 by turnover Of those we interviewed last year: 55% FTSE % FTSE 100 Top 100 financials by capital employed A list of participants from 2011 is shown in the appendix. 30 years of interviewing Britain s Business Elite 2

3 The authoritative syndicated study among Britain s Business Leaders Outstanding sample quality and response rate Captains views in their own words Strong media credibility Tracking business opinion over three decades Costs shared by multiple subscribers 30 years of trend data Expert interpretation and presentation High quality face-to-face interviewing Extensive benchmarking and trend data 30 years of interviewing Britain s Business Elite 3

4 Ipsos MORI s Captains of Industry study is A powerful and cost effective way to Gain insight into boardroom priorities and drivers for British business Assess Captains disposition towards your organisation and sector Build a dialogue with Britain s business leaders Evaluate and benchmark the effectiveness of your communications and engagement work Develop high quality insight and content for thought leadership activity Establish a platform for media comment (2011 findings covered by the Telegraph, the Evening Standard, the Times, the Financial Times, Marketing Magazine, the Independent and the Today Show) 30 years of interviewing Britain s Business Elite 4

5 Hear the VIEWs of Britain s business leaders in their own words The challenges facing the country Confidence in the economy and this constant press telling us the world is coming to an end; that we are in the biggest financial crisis the world has ever seen, the Eurozone is about to collapse, it is all over, doom and gloom. Actually it is not that bad and the press need to stop talking the country down. and their own company How to drive operational performance and growth in an environment of low economic growth and high cost pressure. How to motivate a large people workforce at a time when there is limited flexibility to pay them more money or give them massive career advancement because the economy is not growing. Access to bank lending and ensuring that continues at a sensible price. Regulation - not so much in this country but more internationally; Italy, Spain and Germany, European regulation. We are clearly affected by the general economic sentiment, to some degree, but regulation is the one that really dominates what we think about. 30 years of interviewing Britain s Business Elite 5

6 Flexible subscription packages Basic Bespoke Package Price 2 closed/pre-coded questions and 1 open-ended 6,500 Reputation Package The reputation package consists of: Price Familiarity, favourability and advocacy rating for your organisation + 3 comparators Follow up free-response question to critics and advocates 18,750 Ratings for you and 1 comparator on 7 image attributes Additional Options Price Pre-coded questions (per question) from 1,900 Open (free-response) questions (per question) from 2,700 Booster interviews/samples or sub-group analysis on request Fees exclude VAT and travel/accommodation expenses for presentations outside of London Fees are billed 70% on commission, 30% on completion 30 years of interviewing Britain s Business Elite 6

7 Captains of Industry Prospectus 2012 Fully tailored reporting 2% 4% 10% 1% 37% 46% More practical advice More focus on my sector More robust/insightful analysis More easily digestible presentation More international perspective 50% 45% 42% 33% 26% Employment and cash management, debt management. Solvency and how we manage our debt as a country. The only way to sort that out is to raise taxes and to reduce spending. The raising of taxes is going to hurt people and the reduction in spending is going to create unemployment. We have already seen an element of civil unrest, with the students, but we have a very difficult 12 months ahead. Chairman Our whole role within the world in terms of our defence and military capabilities and how we perceive ourselves as a world player, economically, militarily and socially. Managing Director Very valuable Not very valuable Never read it Fairly valuable Not at all valuable Don't know More detailed case studies More sector comparisons 25% 25% Economic confidence, clarity over the economic strategic direction of this Government. Chairman, FTSE 250 Detailed analysis and interpretation of Captains attitudes and expectations Full verbatim listings from open-ended questions, i.e. Captains views in their own words Mean Favourability 1.5 % regarding organisation as above average compared to peers % regarding organisation as below average compared to peers Quality of management Financial performance Communications Quality of products with people like you and services Acts with honesty and integrity Mainly favourable Org A Org B Org A Org B Org A Org B Org A Org B Org A Org B Neither favourable nor unfavourable ainly ourable Never heard of Heard of, know nothing Know just a little Know a fair amount Know very well Tracking and benchmark data against nominated competitors from our database of hundreds of organisations Insight into your corporate reputation and how you can strengthen it Presentation of results 30 years of interviewing Britain s Business Elite 7

8 Timetable Timetable 2012 Deadline for participation mid-july Questionnaire finalisation late July Interviewing September - November Reports/Presentations December - January 8

9 Appendices Summary of topics covered Example outputs 2011 participant list 30 years of interviewing Britain s Business Elite 9

10 Summary of topics covered Bespoke Questions Gain insight into boardroom priorities and drivers for UK business Insight & content generation Trends & Benchmarking Understand boardroom priorities and drivers Profile Britain s business elite Develop and position new products and services Generate insightful and interesting material for thought leadership and other communications activity Performance on familiarity, favourability and advocacy versus 3 competitors / comparators Ipsos MORI trend data on your organisation and key competitors (where available) Reputation Package Diagnostics Performance on 7 image criteria versus 1 key competitor Detailed perceptions that underpin your reputation your perceived strengths and weaknesses Context Familiarity, favourability and advocacy for leading organisations Key factors driving Captains rating of organisations 30 years of interviewing Britain s Business Elite 10

11 Example output (1): Reputation profile Familiarity and favourability in 2011 Mean Favourability 1.5 Mainly favourable Neither favourable nor unfavourable Mainly unfavourable -1 Never heard of Heard of, know nothing Know just a little Mean Familiarity Know a fair amount Know very well Base: British Captains of Industry (100), interviewed Sep-Dec years of interviewing Britain s Business Elite 11

12 Example output (2): Strengths and weaknesses of your corporate brand What are your strengths to build on and weaknesses to address? % regarding organisation as above average compared to peers % regarding organisation as below average compared to peers Quality of management Financial performance Communications with people like you Quality of products and services Acts with honesty and integrity Org A Org B Org A Org B Org A Org B Org A Org B Org A Org B 30 years of interviewing Britain s Business Elite 12

13 Captains of Industry Prospectus 2012 Example output (3): Verbatim comment - Captains in their own words What do you see as the most important issues facing Britain today? the The How we fare in all the volatility around us, current focus on the Eurozone and the burdens of coping with failing economies, or over-stretched economies. Lack of liquidity in the debt market, so inability of banks to lend money basically. There is congestion in the financial markets. Rising costs, I am concerned about inflation in the short term, certainly for next 12 to 24 months. diminution of the public sector versus increase in the private sector. My view is the private sector will not pick up the slack that the public sector will quite rightly let go, to be honest. Base: British Captains of Industry (100), interviewed Sep-Dec years of interviewing Britain s Business Elite 13

14 Example output (4): Insight into the factors driving the corporate agenda What do you see as the most important issues facing your company today? Top Mentions Global economic uncertainty 22% Lack of (consumer) demand Over-regulation/inefficient regulatory system/regulatory change Availability of finance Lack of confidence 16% 15% 13% 13% Eurozone crisis Lack of industrial/economic growth/investment Recruitment needs/attracting and keeping staff 9% 10% 10% Base: British Captains of Industry (100), interviewed Sep-Dec years of interviewing Britain s Business Elite 14

15 Example output (5): EURO To what extent do you agree or disagree with each of the following statements? % Strongly agree % Tend to agree % Neither % Tend to disagree % Strongly disagree Net percentage points The Euro currency will survive the current European Sovereign debt crisis 10% 43% 15% 29% 2% +22pp Net= % Agree-% Disagree Base: British Captains of Industry (100), interviewed Sep-Dec years of interviewing Britain s Business Elite 15

16 Participating organisations (1) Name Company Name Company Mr Colin Davison Abbey Protection PLC Lord Bell of Belgravia Chime Communications Mr Roger Taylor Amlin PLC Mr Tony Conophy Computacenter PLC Mr Warren East ARM Holdings PLC Mr Toby Woolrych Consort Medical PLC Mr Andrew Moss Aviva Mr Frantisek Blaha Cove Energy PLC Mr Ian Tyler Balfour Beatty PLC Mr Colin Child De La Rue Mr Clive Fenton Barratt Developments PLC Mr John Ivey Derwent London PLC Mr Simon Pryce BBA Aviation PLC Mr Chris Moore Domino's Pizza UK & Ireland PLC Mr Anthony Pidgley Berkley Group Holdings PLC Mr Tony Quinlan Drax Group PLC Mr Edward Wray Betfair Group PLC Mr Roger Siddel Findel Mr Ronald Hanna Bowleven PLC Mr Tim O'Toole Firstgroup PLC Mr Ian Fraser Brammer Mr Christopher Bell Game Group PLC Mr Jamie Matheson Brewin Dolphin Holdings PLC Mr Roger Davis Gem Diamonds Dr Christopher Gibson-Smith British Land Company PLC Mr Howard Boyd Global Ship Lease INC Mr Philip Rogerson Bunzl PLC Mr Gareth Jones Gooch and Housego PLC Sir Richard Lapthorne CBE Cable & Wireless Mr Andrew Cunningham Grainger PLC Mr Hugh Scott-Barrett Capital and Regional Mr Toby Courtauld Great Portland Estates Mr Neil Page Carpetright PLC Dr Geoffrey Guy GW Pharmaceuticals PLC Mr Michael Lilwall Charles Stanley Group PLC Mr David Wild Halfords Group PLC Mr Peter Hickson Chemring Group PLC Mr Gordon Banham Hargreaves Services PLC Note: 9 participants wished to remain anonymous 30 years of interviewing Britain s Business Elite 16

17 Participating organisations (2) Name Company Name Company Mr Alan Walker Healthcare Locums PLC Mr Nick Stagg Management Consulting Group PLC Mr Nigel Scott Helical Bar PLC Mr Bob Holt Mears Group Mr John Sutcliffe Henry Boot PLC Mr Tony Alt N M Rothschild & Sons Ltd Mr David Radcliffe Hogg Robinson Group PLC Ms Helen Mahy National Grid PLC Ms Sally Withey Huntsworth Mr Geoffrey Howe Nationwide Building Society Ltd Mr Charles Gregson ICAP PLC Mr Brendan Hynes Nichols PLC Mr Jonathan Davie IG Group Holdings PLC Mr Jeremy Adams Novae Group Mr Francis Gugen IGas Energy PLC Mr Patrick O'Sullivan Old Mutual PLC Mr Christopher Cookson Immunodiagnostic Systems Holdings PLC Mr Jonathan Flint Oxford Instruments Ms Susan Searle Imperial Innovations Group PLC Dr Glen Moreno Pearson PLC Mr Andrew Sukawaty Inmarsat Group PLC Mr Colin Drummond Pennon Group PLC Mr Christopher Rodrigues CBE International Personal Finance PLC Mr Tony Durrant Premier Oil PLC Mr Adrian Ringrose Interserve PLC Mr Harry Hyman Primary Health Properties Mr Ian Griffiths ITV PLC Mr Neil Johnson Promethean World PLC Mr Mike Coupe J Sainsbury PLC Dr Peter Finnegan PV Crystalox Solar PLC Mr Haydn Mursell Kier Group PLC Mr Keith Henry Regal Petroleum PLC Mr Nigel Keen Laird PLC Mr Mikale Breuer-Weil RIT Capital Partners PLC Mr Robert Noel Land Securities Group PLC Sir Simon Robertson Rolls-Royce Group PLC Ms Rachel Rhodes London Mining PLC Mr Peter Gowers Safestore Holdings PLC Note: 9 participants wished to remain anonymous 30 years of interviewing Britain s Business Elite 17

18 Participating organisations (3) Name Mr Peter Smith Mr Gregor Alexander Mr Nigel Rich CBE Mr Chris Hyman Mr Keith Skeoch Ms Lucy Neville-Rolfe Mr Dick Elsy Dr Peter Buchanan Mr Mike McTighe Mr Alan Mitchelson Mr Harry Platt Mr Allan Cook CBE Mr Phil Lawler Mr David Bauernfeind Mr Adrian Whitfield Company Savills PLC Scottish & Southern Energy PLC Segro PLC Serco Group PLC Standard Life PLC Tesco PLC Torotrak PLC Valiant Petroleum PLC Volex Group Weir Group Workspace Group PLC WS Atkins PLC Xaar PLC Xchanging PLC Yule Catto & Co Note: 9 participants wished to remain anonymous 30 years of interviewing Britain s Business Elite 18

19 Further information Ipsos MORI Borough Road London SE1 1FY t: +44 (0) f: +44 (0) e: e: e: About Ipsos MORI Ipsos MORI is one of the largest and best known research companies in the UK and a key part of the Ipsos Group, a leading global research company. With a direct presence in 60 countries, our clients benefit from specialist knowledge drawn from our five global practices: public affairs research, advertising testing and tracking, media evaluation, marketing research and consultancy, customer satisfaction and loyalty.