National Conference on Student Recruitment, Marketing, and Retention
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1 National Conference on Student Recruitment, Marketing, and Retention JULY 8 10, 2014 CHICAGO, ILLINOIS Chicago visitor information Convened by
2 Conference agenda at a glance Tuesday, July 8 7:30 a.m.-11:30 p.m. Optional client workshops: Student Satisfaction Inventory and Retention Management System Plus (separate registration required) 10:00 a.m.-5:00 p.m. Conference check-in/ Exhibit area open 12:30-1:30 p.m. 12 concurrent breakout 2:00-3:00 p.m. 12 concurrent breakout 3:30-5:00 p.m. 12 concurrent breakout 5:30-7:00 p.m. Opening keynote session Liz Murray, Author and speaker 7:00-8:30 p.m. Opening reception Wednesday, July 9 7:00 a.m.-5:00 p.m. Conference check-in 7:00 a.m.-3:30 p.m. Exhibit area open 7:00-8:00 a.m. Hosted continental breakfast and roundtable discussions 8:15-9:15 a.m. 12 concurrent breakout 9:45-10:45 a.m. 12 concurrent breakout 11:15 a.m.-12:30 p.m. Keynote session Leslie Sanchez, Former Director, White House Initiative on Hispanic Education 12:30-1:45 p.m. Hosted lunch 2:00-3:00 p.m. 12 concurrent breakout 3:30-5:00 p.m. 12 concurrent breakout 5:00 p.m. Free evening to enjoy Chicago Thursday, July 10 7:00 a.m.-12:00 p.m. Conference check-in 7:00 a.m.-2:00 p.m. Exhibit area open 7:00-8:00 a.m. Hosted continental breakfast and roundtable discussions 8:15-9:15 a.m. 12 concurrent breakout 9:45-10:45 a.m. Keynote session Jeffrey Selingo, Contributing Editor, The Chronicle of Higher Education 11:15 a.m.-12:15 p.m. 12 concurrent breakout 12:15-1:45 p.m. Lunch on your own 1:45-2:45 p.m. 12 concurrent breakout 3:00-4:00 p.m. Closing keynote session The Second City 4:00-5:30 p.m. Closing reception 5:30 p.m. Conference adjournment This is a preliminary schedule and is subject to change. Follow the conference: twitter.com/ncsrmr facebook.com/ncsrmr 2
3 Hotel information Conference will take place at the Sheraton Chicago Hotel & Towers. Rooms for the conference are available at the special rate of $199/night. To make reservations, visit or call to make reservations by phone. To receive this special hotel rate, you must make your reservations by June 20, However, rooms are expected to sell out sooner, at which time they will be on a space- and rate-available basis and may become unavailable. Please complete your conference registration before booking your hotel room at the Sheraton. Driving directions to the Sheraton Chicago Hotel & Towers The Sheraton Chicago Hotel & Towers is 18 miles from the Chicago O Hare International Airport or 14 miles from Chicago Midway International Airport. Because of our central location, a car is not needed to enjoy Chicago s nearby attractions. Please refer to the train and taxi section on the next page for transportation from and to area airports. From Chicago O Hare International Airport Follow signs to downtown Chicago, also note that I-90 East (the Kennedy Expressway) merges with I-94 Continue on I-90/I-94 East to downtown Exit on Ohio Street Proceed 11 blocks East on Ohio Street Turn right at Fairbanks/Columbus Drive From Midway International Airport Travel Cicero Avenue North to I-55 to Chicago Follow signs to Lake Shore Drive North Take Lake Shore Drive to Grand Avenue West Exit at Grand/Illinois Street Proceed three blocks West to Columbus Drive Turn left on Columbus Drive The hotel will be three blocks ahead on the left Go three blocks South and the hotel is on the left Parking at the Sheraton Chicago Hotel & Towers Valet overnight $58 per day [with in/out privileges] Sheraton Chicago Hotel & Towers 3
4 Getting to the National Conference Receive airfare discounts from United Airlines United Airlines is offering up to 10% off airfares to the National Conference. Just follow these three easy steps: 1. Visit 2. Enter your origin and destination cities, travel dates, and ZRTK in the Offer Code Box. 3. Choose an available flight that is also promotion eligible and United will automatically calculate and present your discounted fare. If booking through a travel agent, you can also use the code above. Purchase tickets at least 30 days prior to receive the maximum discounts. Transportation options from O Hare and Midway airports The L train: The L train is the easiest way to get from/to Chicago airports; L service is available directly from both O Hare and Midway airports. The O Hare station is situated in the lower-level concourse, which connects Airline Terminals 1, 2, and 3, and is conveniently accessed from Terminal 5 by free, frequent airport shuttle trains. From O Hare International Airport: ($5/trip) 1. Take Blue Line L 2. Exit on Clark Street and Lake Street stop 3a. Taxi option: will take 5 minutes and cost approximately $6 3b. Walking directions (approx. 1 mile): Head East on Lake Street (toward Lake Michigan) Turn left (or North) on Michigan Avenue Cross Chicago River and turn right on Wacker Drive (toward Lake Michigan) Follow Wacker Drive to Columbus Drive Turn left (or North) on Columbus Drive (will need to take stairs down to re-connect with Columbus) The Sheraton will be on the right From Midway International Airport: ($2.25/trip) 1. Take Orange Line L 2. Exit on State Street and Lake Street stop 3a. Taxi option: will take 7 minutes and cost approximately $8 3b. Walking directions (approx. 1 mile): Head East on Lake Street (toward Lake Michigan) Turn left (or North) on Michigan Avenue Cross Chicago River and turn right on Wacker Drive (toward Lake Michigan) Follow Wacker Drive to Columbus Drive Turn left (or North) on Columbus Drive (will need to take stairs down to re-connect with Columbus) The Sheraton will be on the right 4
5 Taxis From O Hare (approximately $46-51) Taxi stands at O Hare are available curbside on the lower level of each terminal. Sharedride service is available. For wheelchair accessible vehicles, please call United Dispatch at From Midway (approximately $34-39) Taxis at Chicago Midway Airport are available at all times from door M5. Shared-ride vehicles are also available for travelers. For wheelchair accessible vehicles, please call United Dispatch at Shuttle service O Hare shuttle service ($32 one-way/$58 round-trip) GO Airport Express offers shared rides from O Hare to the downtown Chicago hotels, including the Sheraton Chicago Hotel & Towers. Shuttles leave every minutes from the baggage claim level at Door 1E, 2D, and 3F. The last van leaves O Hare at 11:30 p.m. daily. For international travelers, GO Airport Express is located outside Terminal 5 Door E. If you do not see a shuttle, please call (888) and ask to send a van to T5. Reservations are not required but you may call GO Airport Express at (888) to schedule a pick-up. Midway shuttle service ($27 one-way/$48 round-trip) GO Airport Express offers shared rides from Midway to the downtown Chicago hotels, including the Sheraton Chicago Hotel & Towers. Shuttles leave every 15 minutes from the lower level across from baggage claim at Door 3. The last shuttle leaves from Midway at 11:30 p.m. daily. What to pack Conference attire is business casual. You are invited to wear your school colors and logos on Tuesday, July 8. A reminder: Since personal comfort varies and the meeting rooms can be cool at times, we recommend bringing a sweater/jacket or dress in layers. July averages for Chicago: High 84 o F, low 66 o F, and average 75 o F. 5
6 Attractions Navy Pier With more than 50 acres of parks, shops and restaurants along the lakefront, Navy Pier s attractions include the IMAX Theatre, the Ferris Wheel, the Chicago Children s Museum, and the Chicago Shakespeare Theater. Millennium Park This new cultural hot spot features a spectacular elliptical sculpture by Anish Kapoor, the beautifully landscaped Lurie Garden, the Frank Gehry designed Jay Pritzker Pavilion, and a digitally animated water fountain created by Jaume Plensa. 6
7 Lincoln Park Zoo Visit one of the last free zoos in the country. See the exciting African Journey exhibit, experience the newly renovated Farm-in-the-Zoo, or enjoy a magical ride on the Ameritech Endangered Species Carousel. John G. Shedd Aquarium From beluga whales to frolicking sea otters to lively penguins to exotic fish, the Shedd is the world s largest indoor aquarium, offering more than 8,000 aquatic animals. Art Institute of Chicago A cultural gem which boasts one of the nation s largest collections of Impressionist works, the Art Institute offers an extensive permanent collection of paintings, drawings, photography, and textiles as well as rotating special exhibits. Museum of Science and Industry The Museum of Science and Industry is the largest science museum in the Western hemisphere. More than 800 interactive exhibits are open to touch, create and explore at this museum for all ages. The Field Museum Learn about different worlds, cultures and environments through the various permanent exhibits found at The Field Museum. Discover Sue, the largest and most complete T-Rex ever found, or descend into an Egyptian tomb. Be dazzled by sparkling gems or come close to the man-eating lions of Tsavo. Sears Tower Skydeck Experience breathtaking 360-degree views from North America s tallest building. At 103 stories high, the Skydeck offers an unparalleled view of Chicago and four surrounding states. Chicago Cultural Center Take advantage of a wealth of exciting, free exhibits at the Chicago Cultural Center. See the world s largest Tiffany stained-glass dome at this architectural showplace for the performing, literary, and visual arts. Chicago Children s Museum Hands-on exhibits and new activities daily make every visit special for kids and adults. 7
8 Chicago Symphony Orchestra Chicago s acclaimed symphony led by Daniel Baremboim performs more than 200 concerts annually. Adler Planetarium & Astronomy Museum The Adler fuels the imagination of its visitors with all-new exhibits and state-of-the-art computer technology in the world s first Star Rider Theater. The Hancock Observatory The 94th-floor observatory, more than 1,000 feet above Chicago, features an openair Skywalk, Sky Tours (which takes you on a personal audio tour of Chicago), and Soundscope 3-D talking telescopes. Museum of Contemporary Art Known as Chicago s largest museum for contemporary art, the museum highlights today s most innovative and exciting artists. Chicago History Museum Visit the oldest cultural institution and keeper of Chicago s memories. 8
9 Interesting facts about Chicago: Louis Joliet and Father Jacques Marquette, who were commissioned by the French government, became the first explorers of Chicago in The town of Chicago expanded its boundaries and became a city in March, On October 8, 1871, the Great Chicago Fire, which lasted three days, destroyed most of the city s central area. It burned nearly four square miles of the city, claimed at least 250 lives, and left 100,000 residents homeless. More than 17,000 buildings were destroyed, and property damages were estimated at $200 million. The first skyscraper, the Home Insurance Building, standing 10 stories high, was built in Before the First World War, Chicago was looked upon for their ideas and machines as they shaped American civilization. The longest cable car and street car lines were built in Chicago by The Michigan Avenue Bridge, a double-decker, opened on May 14, This led to the development of the famed retail and tourist destination the Magnificent Mile. In 1973 the Sears Tower was completed, making Chicago home to the tallest building in the world until Chicago s Navy Pier, which went through a $150 million renovation in 1994, is the state s most popular tourist destination. Chicago s Windy City nickname has nothing to do with weather. It was coined in 1893 by Charles Dana, the editor of the now defunct New York Sun newspaper, in commenting on Chicago s politicians. Chicago is the third largest U.S. city, behind New York and Los Angeles. The Chicago flag represents the city as a whole. The three white stripes stand for the neighborhoods of Chicago: the North, South, and West sides. The two blue stripes stand for the water surround Chicago Lake Michigan and the Chicago River. The first red star represents Fort Dearborn, the second represents the Great Chicago Fire, and the last two represent the two World Fairs held in Chicago one in 1893 and the other in Scientist actually reversed the flow of the Chicago River to help keep contaminates out of the drinking water so the pollutants of the river would not flow into Lake Michigan. There are 52 movable bridges on the Chicago River. The 1933 Worlds Fair was located on the land that is now occupied by McCormick Place and the former Meigs Field. The first Ferris Wheel made its debut in Chicago in 1893 at the World s Columbian Exposition. This travel information has been compiled by Noel-Levitz as a service to our guests. While current when created, its accuracy can t be guaranteed. Please double-check important information. 2014, Chicago photos courtesy of Shutterstock and flickr. Student photos courtesy of Shutterstock. Conference photos courtesy of Nick Bonura. All rights reserved. P013r
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