June 22-23, 2018 Williamsburg, VA Lawn of the Art Museum of Colonial Williamsburg

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Gerald Cooper
5 years ago
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1 June 22-23, 2018 Williamsburg, VA Lawn of the Art Museum of Colonial Williamsburg

Virginia Symphony Orchestra 2018 Funhouse Fest Line-Up Acoustic Stage: Virginia

2 Friday, June 22 Main Stage: Bruce Hornsby & the Noisemakers Alison Krauss Saturday, June 23 Main Stage: Deva Mahal The Wood Brothers Amos Lee Bruce Hornsby & the Virginia Symphony Orchestra 2018 Funhouse Fest Line-Up Acoustic Stage: Virginia Symphony Orchestra String Quartet Acoustic Stage: Angela on the Arts Gibb Droll Chris Forsyth

3 Funhouse Fest Revenue 2016 Total Ticket Revenue: $298, Food & Bev Revenue: $46, VIP Tent Sponsorship: $10,000 City of Williamsburg: $100,000 Colonial Williamsburg: $10,000 Key In Kind Support Colonial Williamsburg GWCTA 2017 Total Ticket Revenue: $370, Food & Bev Revenue: $61,435 VIP Tent Sponsorship: $5,000 City of Williamsburg: $75,000 GWCTA: $25,000 Other Cash Sources: $98, Key In Kind Support Colonial Williamsburg 2018 Total Ticket Revenue: $368,866 Food & Bev Revenue: $50,680 City of Williamsburg: $80,000 GWCTA: $25,000 Other Cash Sources: $93,515 Key In Kind Support Colonial Williamsburg Total Revenue: $501, Total Revenue: $686, Total Revenue: $674,924.38

4 Total Attendance Comparisons 2016 = 7, = 7, = 7,405

5 Tourism ,001 Total Tickets 2,291 Out of Town Buyers 32.8% of Funhouse Fest Patrons were from out of town Visitors came to Funhouse Fest from 27 states, plus Washington D.C. & 2 foreign countries ,698 Total Tickets 3,883 Out of Town Buyers 51.9% of Funhouse Fest Patrons were from out of town Visitors came to Funhouse Fest from 29 states, plus Washington D.C. & 3 foreign countries ,405 Total Tickets 4,075 Out of Town Buyers 55% of Funhouse Fest Patrons were from out of town Visitors came to Funhouse Fest from 32 states, plus Washington D.C. & 3 foreign countries *Note: North Carolina, Maryland, and Pennsylvania were the highest producing states outside of VA.

Funhouse Fest Patrons came from 32 states 8 Alabama 4 Arizona 12 California 14 Colorado 18 Connecticut 6 Delaware 23 Florida 19 Georgia 4 Illinois 5 Indiana 12 Kentucky 1 Louisiana 74 Maryland 4

6 Funhouse Fest Patrons came from 32 states 8 Alabama 4 Arizona 12 California 14 Colorado 18 Connecticut 6 Delaware 23 Florida 19 Georgia 4 Illinois 5 Indiana 12 Kentucky 1 Louisiana 74 Maryland 4 Michigan 17 Minnesota 6 Missouri Mississippi 4 North Carolina 169 New Jersey 19 New York 28 Ohio 39 Oklahoma 4 Oregon 4 Pennsylvania 66 Rhode Island 3 South Carolina 27 Tennessee 14 Texas 24 Washington, D.C. 7 Wisconsin 6 West Virginia 8 Wyoming 2

Virginia Funhouse Fest Attendees by City Alexandria Amelia Amissville Ark Arlington Ashburn Ashland Aylett Barhamsville Bena Carrollton Carson Center Cross Centreville Charles City Charlottesville

7 Virginia Funhouse Fest Attendees by City Alexandria Amelia Amissville Ark Arlington Ashburn Ashland Aylett Barhamsville Bena Carrollton Carson Center Cross Centreville Charles City Charlottesville Chesapeake Chester Chesterfield Cloverdale Cobbs Creek Coeburn Colonial Heights Covington Crew Crozet Culpepper Danville Dendron Dumfries Earlysville Elkton Exmore Fairfax Fairfax Station Falls Church Forest Fort Belvois Fort Eustis Fort Lee Fort Monroe Fredericksburg Glenn Allen Gloucester Gwynn s Island Hampton Hayes Henrico Henrico County Herndon Hopewell Huddleston Hudgins Irvington Ivor Jamestown Jamesville Kilmamock King George King William Lancaster Lanexa Laurel Leesburg Lexington Lightfoot Little Plymouth Lynchburg Madison Madison Heights Maidens Manakin Sabot Marionville Matthews Mattaponi McGaheysville McLean Mechanicsville Melfa Merritt Island Midlothian Mineral Montpelier Montross Moseley New Kent Newport News Norfolk Norge North Chesterfield North Garden Oak Hill Oakton Palmyra Pembroke Petersburg Poquoson Portsmouth Powhatan Providence Forge Pulaski Quinton Reston Richmond Roanoke Rockville Ruther Glen Saluda Sandton Sandy Hook Seaford Shacklefords Short Hills Smithfield South Riding Spotsylvania Springfield Stafford Staunton Stephen s City Sterling Strasburg Stuarts Draft Suffolk Surry Tappahannock The Plains Toano Topping Urbanna Virginia Beach Wake Ware Neck Warsaw Water View Waterford Weems West Point White Marsh White Stone Williamsburg Windsor Woodbridge Woodford Yorktown

8 Estimated Economic Impact Ticket Sales for Out of Town Attendees = 4,075 Ticket Sales for Local Residence= 3,330 2,160 Total Rooms Booked $307 Estimated Spending per Party Total Spending by Out of Town Ticket Buyers $663,120

9 Food & Beverage Goals 1. Continue partnering with local food & beverage businesses 2. Increase number of participating food trucks 3. Expand Williamsburg Winery selections in VIP tent 4. Increase overall food & beverage revenue year-over-year 5. Streamline beer, wine, and water tent location logistics

Food Vendors Prost Food Truck Williamsburg, VA The

Food-A-Tude Williamsburg, VA Bodacious Pizza Norfolk, VA

Nightmare Newport News, VA Cast Iron Catering Company

10 Food Vendors Prost Food Truck Williamsburg, VA The Tavern at Colonial Williamsburg Williamsburg, VA Food-A-Tude Williamsburg, VA Bodacious Pizza Norfolk, VA Capt n Crabby Virginia Beach, VA Little Piggy s Wurst Nightmare Newport News, VA Cast Iron Catering Company Virginia Beach, VA 2017 (5) five food vendors 2018 (7) seven food vendors

11 Alewerks Williamsburg, VA Billsburg Brewery Williamsburg, VA Budweiser Williamsburg, VA Devils Backbone Roseland, VA Williamsburg Winery Williamsburg, VA Barboursville Vineyards Barboursville, VA Beer & Wine

12 Sponsor Appreciation Event New in 2018 Partnered with Blue Talon Bistro in Merchant s Square to create Sponsor Appreciation Event at the restaurant. Held prior to the Friday 6/22/18 performances 80 guests corporate sponsors, community leaders, and guests

13 27 Print ads in-market + Richmond and North Carolina 820 Radio spots in-market + Richmond, DelMarVa, and North Carolina Targeted Facebook campaign in-market + Richmond and North Carolina Social media Organic Facebook, Twitter, and Instagram postings s in-house + dedicated e-blasts sent by media partners Marketing Direct Mail 12,720 pieces mailed in-market and across the U.S. Street Teams 5,000 fliers, posters, and coasters distributed in-market, Richmond, and Williamsburg Press Coverage print, digital, and broadcast coverage Total impressions delivered 33,096,968

14 Advertising

15 VEER Magazine Press Coverage Daily Press

Charlotte Blake Alston performance 73 students Mirari Brass Quintet

16 Educational Outreach Highlights 1,052 Williamsburg students attended the Virginia International Tattoo Birmingham Royal Ballet workshop 75 students Charlotte Blake Alston performance 73 students Mirari Brass Quintet demonstration 126 students TU Dance Masterclass 18 students NEC String Quartet Masterclass 103 students

THE AMERICAN LEGION AUXILIARY DEPARTMENT OF VIRGINIA ZONE AND DISTRICT STANDINGS AS OF 2/21/2019

THE AMERICAN LEGION AUXILIARY DEPARTMENT OF VIRGINIA ZONE AND DISTRICT STANDINGS ZONE Standings Region Standings NORTHERN 1 92 3141 EASTERN 2 273 2736 271 WESTERN 3 7 1 1219.75% 75.77% 75.69% Distr ict