Report on Public Relations Activities. Hideaki Akamatsu Chief Examiner, Public Relations Working Group
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1 Report on Public Relations Activities Hideaki Akamatsu Chief Examiner, Public Relations Working Group
2 Contents Purpose Targets Activities of 4 Years JHFC Park Introduction Results of Activities Results of Public Opinion Survey Introduction of Tools Summary List of Activities
3 Purpose Continuous awareness promotion activities to enhance social recognition of FCV and hydrogen stations Reinforcement of JHF Park activities Enhancement of material (Tools) quality and use Implementation of national recognition survey Extraction of themes for future activities
4 Target Children Elementary and junior high school students Students High school, university, graduate school students General Company employee Media General working community, Housewives Engineers, Researchers, Related business employees, etc. Media (TV/newspaper), Magazines, Internet, etc. Education Committee, Teachers, Fire prevention safety personnel, etc.
5 Activities of 4 years Change in Activities and Events Frequency Increasing every year Region of venue Expanding every year (From metropolitan Tokyo to suburbs) Contents Improving every year JHFC Park opens Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
6 JHFC Park Facilities for Viewing and Understanding Fuel Cells and Hydrogen Energy JHFC Park Open Mondays to Fridays (excluding national holidays and new years holidays) 10:00~17: Daikoku-cho, Tsurumi-ku, Yokohama city (20 minutes by bus from JR Tsurumi station)
7 JHFC Park Showroom Hydrogen Station (Refuel) FCV Garage Hydrogen Station (Production)
8 JHFC Park Special Event Family event! FCV and Hydrogen Energy Classroom Held 2005FY 1 Lecture 2 FCV Mini Model Handicraft Class~Car race 3 Facilities Tour 4 FCV Test Ride 5 Q&A Required time2:30 Summer vacation 5 times August 4, 11, 16, 18, 25, 2005 Winter vacation 2 times December 26 and 27, 2005 Spring vacation 2 times Spring vacation 2 times March 27 and 28, 2006
9 JHFC Park Tour Tours Twice weekdays morning and afternoon Register by Website or telephone/fax General Course (Required time 1:30 JHFC video watching Facilities Tour Q&A Lecture Course Required time 2:00 FCV and Hydrogen energy lecture Facilities Tour Q&A FCV Test Ride Course Required time 2:30 Held in afternoon of Thursday Description of facilities JHFC video watching Facilities Tour FCV Test Ride Q&A Junior high school students visiting during school trip Okayama Pref. Number of visitors 6,330 people March 2003 December 2005 Trends of participants Automobile companies, Energy companies, Chemical companies, Technical companies, Trading companies, Ship manufacturing companies, General contractors, Think-tanks, Teachers, Lawmakers, Chamber of Commerce and Industry, Business associations (organizations, associations), various safety associations such as Fire-fighting, Government and Public offices, Foundations, Corporate associations, NPO, Media, Students (Elementary schools, Junior high schools, Vocational colleges, High schools), Universities, Graduate schools Engineering, Social science, Overseas students, etc.
10 Visitors of JHFC Hydrogen Stations Yokohama Daikoku Yokohama Asahi Senju Ariake Kawasaki Re-locatable ( at Kasumigaseki Yokohama Tsurumi Hadano Sagamihara Ome Total participants 5, ,501 7, Aichi Expo/Seto North, South 3,236 As of end of December 2005
11 Activities in JHFC Hydrogen Stations Held 2005FY Senju Hydrogen Station Lease FCV Test Ride and Hydrogen STA Tour Yokohama Asahi Hydrogen Station Next generation energy class for local elementary students Hadano Hydrogen Station Hydrogen STA tour inviting Nishino Women s Association and FCV Test Ride Sagamihara Hydrogen Station Classroom, FCV Test Ride, STA tour at Sagamihara City Fujimi Elementary School Ome Hydrogen Station Classroom and FCV exhibition at Ome Industry Tourism Festival Aichi Hydrogen Station STA Tour during expo for expo visitors
12 FCV Children s s Class Held 2002 Held 2003 Held 2004 Held 2005 Akita Pref. Ogata Village July 30, 2005 Aichi Pref. Toyoda City September 9, 2005 Osaka City Sumiyoshi Ward October 8, 2004 Tokyo Edogawa Ward September 21, 2002 Yokohama City Asahi Ward August 2, 2003 Yokohama City Tsurumi Ward September 25, 2003 Tokyo Setagaya Ward December 3, 2003 Chiba Prefecture Ichikawa City February 27, 2004 Kanagawa Prefecture Sagamihara City December 15, 2004
13 FCV Children s s Class Lecture Fuel Cell Vehicle and Hydrogen Energy Lecturer Hisanori Ando Chief Researcher National Institute of Advanced Industrial Science and Technology Takashi Shirakawa Part-Time Lecturer, Toin Gakuen
14 FCV Children s s Class FCV Mini Model Handicraft PEFC Electrode Terminal DC Motor Hydrogen Inlet 0.3 Mpa Rotary axis/ wheel contact Size: 10 inch long
15 FCV Exhibition & Test Ride
16 FCV Children s s Class FCV Children s s Class in Akita July 30, 31, 2005 FCV Children s s Class in Aichi September 9, 2005 Toyoda Stadium (Aichi Prefecture Toyoda City) San Rural Ogata (Akita Prefecture, Ogata Village) Participated by many families from inside and outside prefecture. Covered extensively by all local TV stations. Family FC bus Test Ride FCV exhibition Refilling hydrogen in FCV at JHFC Ome Hydrogen STA Scene of lecture FCV Handicraft class Car race using self-made FCV FCV car race champion!
17 University Research Support FCV Exhibition and Test Ride Fuel Cell Forum Hosted by Tokyo Institute of Technology September 2003 Tokyo Setagaya Ward 5 th International Fuel Cell Workshop Hosted by Yamanashi University September 2005 (Yamanashi, Kofu City) World Solar Car Rally July 2005 (Akita, Ogata Village)
18 FCV Exhibition & Test Ride 2 nd nd Fukuoka Energy Society Future Exhibition 2005 October 19 to 21, 2004 West Japan General Exhibition Fukuoka, Kita-Kyushu) Kyushu) Hydrogen dispenser exhibition FCV exhibition Hydrogen station briefing FC EXPO 2006 January 25 to 27, 2005 Tokyo Big Sight West Exhibition Hall (Tok January 25 to 27, 2005 Tokyo Big Sight West Exhibition Hall (Tokyo) Indoor Small exhibition Outdoor FCV test ride Outdoor FC bus test ride
19 FCV Caravan Aichi Expo Hydrogen STA Ome Hydrogen STA in Shizuoka national park Ariake Hydrogen STA GOAL Hamamatsu Hydrogen refilling FCV exhibition & test ride Hadano Hydrogen refilling FCV exhibition Shizuoka Hydrogen refilling FCV exhibition & test ride START Ome Hydrogen STA in Hamamatsu City September 8 (Thu) and 9 (Fri), 2005 Total cruising distance Approx. 380km Hadano Hydrogen STA
20 FCV Caravan September 9, 2005 (Fri) Exhibition of all FCVs participating in project at Aichi Expo Nagute venue Wanpaku Square Covered by NHK, Asahi Newspaper, Yomiuri Newspaper, Mainichi Newspaper, Kyodo Tsushin, Jiji Tsushin, etc.
21 Public Opinion Survey FCV Recognition Q Do you know what is a Fuel Cell Vehicle (FCV)? 2005FY Companies % Transition of company recognition % % % FY General % FY General % FY General % FY General % % 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Know very well Basically know Heard about it Don t know [General] Street survey by recruiting subjects on streets filled in individually Surveyed in Tokyo Ginza, Shibuya, Shinjuku, Tama, Kanagawa Yokohama, Atsugi Subjects: 400 men and women between 18~69 years of age students, working community, working or not working, profession not questioned, however part-timers not applicable ) Conducted for three days between Companies Mail survey by recruiting beforehand Companies in Tokyo, Kanagawa, Chiba, and Saitama Companies with less than 500 cars,50 companies with more than 500 cars in total Answered by those with decision making rights on vehicle management and implementation Sales car type, number of employees, company scale not questioned
22 Public Opinion Survey Interest Level Q: How interested are you in FCV? Interested Not interested 2005FY % FY % FY % FY % % 20% 40% 60% 80% 100% Interested Fairly interested Neither Not very interested Not inrtersted
23 Public Opinion Survey FCV Recognition Hokkaido 79.8% WEB survey of YAHOO! monitor Conducted in November 2005 Aomori Iwate Miyazaki Akita Yamagata Fukushima Tokyo Kanagawa Chiba Saitama Ibaraki Tochigi Gunma 81.4% 82.6% 83.0% 76.5% 84.2% 80.6% 81.0% 82.0% 84.3% 78.1% 70.3% 75.0% 80.0% Male and female individuals nationwide between 18 and 69 years of age Aichi Shizuoka Gifu Mie Osaka Hoygo Kyoto Shiga Nara Wakayama 86.5% 78.5% 82.4% 90.3% 78.5% 75.8% 81.0% 89.5% 86.4% 70.0% Unapplicable professions of subject or their families automobile related, survey think-tank, mass communication, advertising agency, leading printing companies, etc. Kansai 80.2% Koshinetsu, Hokuriku 76.3% Hokkaido, Tohoku 81.2% Okayama Hiroshima Tottori Shimane Yamaguchi Fukuoka Saga Nagasaki Kumamoto Oita Miyazaki 82.8% 82.1% 50.1% 100% 86.3% 79.5% 75.7% 78.2% 92.5% 83.3% 82.4% Yamanashi Nagano Niigata Toyama Ishikawa Fukui 82.5% 84.4% 82.0% 70.0% 75.0% 63.7% Chugoku 80.3% Tokai 84.4% Shikoku 82.6% Kanto 78.7% Kagoshima Okinawa Tokushima Kagawa Aichi Kochi 78.2% 81.3% 75.0% 86.9% 76.7% 91.6% Kyushu, Okinawa 81.4%
24 JHFC Hydrogen Station Tour All-In In-One Tour December 5, 2005, 40 participants November 5, participants Course Gathered at Tokyo Station Senju Ariake Kawasaki Yokohama Tsurumi Yokohama-Daikoku /JHFC Park Yokohama-Asahi Shin-Yokohama finishing point Tour of Liquid Hydrogen Producing & Refueling Facility November 4, participants Course Gathered at Tokyo Station Senju Kawasaki Liquid hydrogen Production Technologies inside Nippon Steel Kimitsu PLant Ariake Tokyo Station finishing point Tour of Re-locatable Hydrogen Stations and More November 25, participants Course Gathered at Shinjuku Ome Sagamihara Hadano Yokohama Asahi Shin Yokohama Station finishing point Tendency of participants Automobile manufacturers, energy related companies, research organizations, financial institutions, power companies, heavy machinery and measuring device manufacturers, construction companies, traffic and transportation companies, trading companies, university students, etc. Scene of station tour
25 JHFC Seminar 2004 JHFC Seminars 3 rd Date March 10 (Thurs) and 11 (Fri), 2005 Venue Pacifico Yokohama Yokohama Program Lecture Project activity report Exhibition FC/FCV, hydrogen STA related products FCV and FC bus Test Ride Technical Tour Re-locatable hydrogen STA tour Attendance: 851 people Lecture Exhibition 2003 JHFC Seminar 2 nd Date March 12, 2004 (Fri) Attendance : 624 people Venue Tokyo Prince Hotel (Tokyo Shibakoen) Program Lecture Project activity report Exhibition FC/FCV, hydrogen STA related products Test drive FCV and FC bus 2002 JHFC Seminar 1 st Date March 13, 2003 (Thurs) Attendance:500people Venue Hamagin Hall Viamarley (Yokohama) Program Lecture, project, participating vehicles, hydrogen STA introduction FCV test ride Technical tour Covered by NHK TV Station, Jiji Tsushin, Reuter Tsushin, Kanagawa Newspaper, Nikkan Automobile Newspaper, Nikkan Industrial Newspaper, Traffic Mainichi Newspaper, Environment Newspaper, Denki Newspaper, Oil Industry Report Newspaper, Gas Energy Newspaper, and 32 other mass media companies
26 Activities at International Conferences EVS21 MONACO The21st Worldwide Battery, Hybrid and Fuel Cell Electric Vehicle Symposium Date April 6 and 7, 2005 Venue Grimaldi Forum Monaco Program Lecture Sessions: Public Education, Promotion, Specific Fleet Applications and Management Outreach Activities of JHFC Project EVS test drive venue EVS lecture session EVS poster session venue IPHE Education Taskforce in Iceland Sponsor IPHE International Partnership for Hydrogen Economy Date August 5 and 6, 2005 Venue Hotel Ork (Hverageridi,Iceland) Program Education Taskforce Plenary Session on National Activities Japanese Education Taskforce Work
27 Media Coverage Car Graphic October 2005 Issued September 1, 2005) Drive Reports of 5 different models of FCVs at Akita Pref. Ogahantou famous drive course. JHFC event (Ogata Village coverage 6 full color pages. [Photographed at Nyudosaki Ogahantou with Sea of Japan in background]
28 Media Coverage Puppet Muppet Science? TV Kanagawa Sunday morning 11 00~11 30 DVD Morning Musume s Scary Stories about Global Warming Editor Environment Agency Members of teenage group Morning Musume visit JHFC Park. Tour facility, report experience at FCV technical workshop and FC bus test ride. Covered in August 2005 Good Morning Japan TBS Radio Sunday morning 8:30~9:00 Special feature on JHFC Park in program introducing details of FCV and hydrogen Covered in May, 2005 JHFC Park introduced in program JHFC Park introduced in program Covered in July, 2005 Asahi Newspaper, Yomiuri Newspaper, Mainichi Newspaper, Sankei Newspaper, Nippon Keizai Newspaper, etc. Introduction of JHFC Project
29 Study Group for Teachers Study group for teachers November 15, 2005 Venue Aichi Prefecture Toyoda City Participants Aichi Prefecture Toyoda City Elementary and Junior High School science teachers 105 teachers Lecture topics Fuel cell and hydrogen energy Introduction of JHFC Park and JHFC textbooks Fuel cell vehicles JHFC Park Classroom Study Group for Teachers February 4, 2005 Venue JHFC Park Yokohama, Tsurumi ward Participants 23 teachers Elementary school senior high school teachers (Science, chemistry, biology, information science, industry, technology, etc.) Lecture topics What is Fuel cell vehicle? Hydrogen energy Introduction of JHFC textbooks
30 Pamphlets Pamphlets introducing project Participating FCV and hydrogen station specification sheet <Japanese> <English> Teaching textbooks JHFC Park pamphlets Pamphlets for children <For children> <For adults>
31 Education Materials DVD Hydrogen, the key to the future ~Fuel cell will change the world~ Produced in March 2006 Japanese/English/About 17 minutes VHS video, DVD To be distributed to public as material Structure of Fuel Cell Protecting the Future of the Global Environment ~JHFC~ JHFC s challenge~ Produced in March 2005 Japanese/English/About 17 minutes VHS video, DVD Distributed to schools and organizations for learning as materials (can apply from homepage) Hydrogen Station ~Your Future Energy~ Produced in February 2005 Japanese/English subtitles/about 1 minute 15 seconds Aired at shuttle bus stop of Aichi Expo March 25 to September 25, 2005
32 JHFC Website
33 Summary Succeeded in evolving events to a considerable extent. FCV recognition rate is growing steadily. Metropolitan Tokyo s and nationwide FCV recognition was found to not differ greatly. Recognition of JHFC Park is growing steadily, and visitors are increasing. Effectively used tools (pamphlets, videos, homepage, etc. which can be used by wide variety of users. Succeeded in determining the direction of future activities.
34 List of Events April 2002 to March 2006
35 List of Events 2002 FY April 2002 to March 2003 Date Event Venue Program Staff 9/21 JHFC children s class/test drive Tokyo/Edogaw a ward Test drive 45 12/18/19 JEVA electric car forum Tokyo/Shibuya ward Exhibition 300 3/12 JHFC Park opening ceremony Yokohama/Tsu rumi ward Ceremony /Test drive 100 3/ JHFC seminar (1 st ) Yokohama/Nis hi ward Lecture 500 JHFC Park Opening Ceremony Tapecut March 12, 2003
36 List of Events 2003FY April 2003 to March 2004 Date Event Venue Program Staff 4/10 JHFCYokohama/Asahi hydrogen station opening ceremony Yokohama/Asahi ward Ceremony/Test drive 55 5/29 JHFC Senju hydrogen station opening ceremony Tokyo/Arakawa ward Ceremony/Test drive 157 6/3-4 World Gas Conference At Tokyo Big Sight Tokyo/Koto ward Test drive 365 6/12 JHFC Ariake hydrogen station opening ceremony Tokyo/Koto ward Ceremony/Test drive 140 8/1 Yokohama City/Road Day At Yokohama City Minatomirai Yokohama/Nishi ward Exhibition --- 8/2 1 st FCV Children s Class At Yokohama Zoo Zoorasia Yokohama/Asahi ward Class/Test drive 171 8/22 1 st JHFC Park Class Yokohama/Tsurumi ward Class/Test drive 40 9/8 JHFC Kawasaki hydrogen station opening ceremony Kawasaki/Kawasaki ward Ceremony/Test drive 70 9/9 Fuel Cell Forum At Tokyo Institute of Engineering Okayama Campus Tokyo/Setagaya ward Exhibition 500 9/25 2 nd FCV Children's Class participated by Nishimachi International School 8 th grade students Yokohama/Tsurumi ward Class/Test drive 31 12/3 3 rd FCV Children's Class At Gakugeidai University Setagaya Elementary School Tokyo/Setagaya ward Class/Test drive /5 JHFC hydrogen station tour held concurrently with 2 nd JHFC Park Class Tokyo,Yokohama Tour/Test drive 40 2/19 3 rd JHFC Park Class Yokohama/Tsurumi ward Class/Test drive 40 2/27 4 th FCV Children s Class At Tsukuba University School Chiba/Ichikawa City Class/Test drive 165 3/ JHFC Seminar (2 nd ) at Tokyo Prince Hotel Tokyo/Minato ward Exhibition/Test drive 624 3/18 JHFC liquid hydrogen manufacturing technology development ceremony opening Chiba/Kimizu City Ceremony/Test drive 69
37 List of Events 2004 FY April 2004 to March 2005 Date Event Venue Program Staff 4/27 JHFC Hadano hydrogen station opening ceremony Hadano City Ceremony/Test drive 88 5/26 JHFC Sagamihara hydrogen station opening ceremony Sagamihara City Ceremony/Test drive 65 6/18 JHFC Ome hydrogen station opening ceremony Tokyo/Ome City Ceremony/Exhibiti on 54 6/27-29 WHEC15 World Hydrogen Energy Conference (At Pacifico Yokohama Yokohama/Nishi ward Exhibition/Test drive 516 7/1/2 WHEC15 World Hydrogen Energy Conference Technical Tour Tokyo,Yokohama Tour 81 7/23 1 st JHFC Park Class Summer study group participated by families) Yokohama/Tsurumi ward Class/Test drive 36 10/9 FCV Children's Class in Osaka At Osaka ATC Hall Osaka/Sumiyoshi ward Class/Test drive 80 10/10 Osaka Midosuji Parade Osaka/Naka ward Drive 110,000 10/27-29 Fuel cell/hydrogen energy technological development and seminar in Kyushu Fukuoka/Kita-Kyushu City Exhibition 35,037 11/4 JHFC hydrogen station/tour Mobile hydrogen STA other courses Tokyo, Kanagawa Tour 33 11/5 JHFC hydrogen station/tour All-in-One course Tokyo,Yokohama Tour 30 11/25 JHFC hydrogen station/tour Liquid hydrogen manufacture/supply other courses Tokyo,Chiba Tour 35 12/15 JHFC Children's Class At Sagamihara City Central Elementary School Sagamihara City Class/Test drive /16 2 nd JHFC Park Class part of elementary school general class Yokohama/Tsurumi ward Class/Test drive 32 2/4 3 rd JHFC Park Class (study group for elementary, junior and senior high school teachers) Yokohama/Tsurumi ward Class/Test drive 23 3/7 JHFC Aichi Expo hydrogen station Seto North/South opening ceremony Aichi/Seto Ceremony/Test drive 69 3/10/ JHFC seminar (3 rd ) (At Pacifico Yokohama Yokohama/Nishi ward Lecture/Test drive 851
38 List of Events 2005FY April 2005 March 2006 Date Event Venue Program Staff 7/12 JHFC Sagamihara Hydrogen Station Children s Class Sagamihara City Fujimi Elementary School Sagamihara City Class/Test drive/tour 140 7/30-31 FCV Children's Class in Akita Akita/Ogata Village Ceremony/Test drive 463 7/30 World Solar Car Rally, Akita Prefecture New Energy Festa opening ceremony Akita/Ogata Village Ceremony/Drive --- 8/27 JHFC Ome Hydrogen STA Children s Class/STA Tour Ome City Class/Test drive/tour 45 9/7-8 JHFC FCV Caravan Ariake Hadano Shizuoka Hamamatsu Aichi Tokyo Aichi Exhibition/Drive --- 9/7 JHFC FCV Test drive in Shizuoka At Sunpu Park Shizuoka/Shizuoka City Exhibition/Test drive 117 9/8 JHFC FCV Exhibition in Aichi Expo At Nakute venue Aichi Test drive --- 9/9 FCV Children's Class in Aichi At Toyoda Stadium Aichi/Toyoda City Class/Test drive 642 9/23 JHFC FCV Test drive in Yamanashi At Maizurujo Park Yamanashi/Kofu City Exhibition/Test drive 204 9/24 IFCW 4 th Fuel Cell Workshop Sponsored by Yamanashi University Yamanashi/Kofu City Exhibition/Test drive / nd Fukuoka Hydrogen Energy Society Future Exhibition 2005 Fukuoka/Kita-Kyushu City Exhibition 36, /19 38 th Tokyo Motor Show 1 At Makuhari Messe from 10/19~11/9 Chiba/Makuhari Exhibition/supply /25-27 FC EXPO 2006 At Tokyo Big Sight Tokyo/Koto ward Exhibition/Test drive 783 3/ JHFC seminar (4 th ) At Tokyo Big Sight Tokyo/Koto ward Lecture --- *1 Cooperation in hydrogen supply for FCV cars (JHFC Ome Hydrogen Station) participating in Clean Energy Car Test Drive organized by JAMA
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