Source: Travel Blue Book

Transcription

1 20,000,000 18,000,000 16,000,000 14,000,000 13,578,934 16,831,112 16,637,224 20,000,000 12,000,000 10,000,000 8,000,000 6,000,000 4,000,000 2,335,530 4,658,833 VWC Campaign Target 2,000, ,749 Source: Travel Blue Book 1

2 ,296, ,831, ,403, ,534, ,294, ,987, ,445, ,318, ,994, ,928, , , , , , , , ,000 50,

3 January 1,264,299 1,282,348 1,331,144 February 1,289,825 1,391,193 1,572,587 March 1,563,113 1,420,584 1,737,033 April 1,212,959 1,114,906 1,410,963 May 1,262,453 1,152,339 1,410,963 June 1,312,608 1,267,227 1,475,000 July 1,405,335 1,465,379 1,595,000 1,800,000 1,600,000 1,400,000 1,200,000 1,000, , , , ,

4 , , , , , , , , , , , , , , , , , ,000 50,000 0

5 January 30,934 31,591 32,089 February 28,305 34,164 36,004 March 32,467 34,926 36,465 April 27,846 28,542 33,426 May 26,133 27,073 29,426 June 25,970 25,083 28,094 July 30,159 31,305 35,935 August 38,714 40,845 46,578 50,000 45,000 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,

6 Ladies Market Career oriented Tend to marry late Ample disposable income Overseas travel Why do they travel? Gohobi (well deserved prize) Iyashii (rejuvenate) Puchi Celeb (feel like a celebrity) What can we offer ESL Spa Beauty Treatment Beach Fine Dining Spa Shopping/ Malls SITs 6

7 Silver Market The Baby Boomers Retire en Masse from 2007 Hardworking Produced high quality durable goods Propensity to travel What we can offer Long Stay / Retirement in RP Shopping Health and Wellness ESL World Heritage Sites Golf Volunteer work Others SIT s 7

8 MICE Market Company sponsored trips Incentives for hitting sales targets Trips for regular and loyal customers Exhibition of manufactured prodects, e.g. JETRO What we can offer Golf Diving World Heritage Sites Shopping Fine Dining Music & Entertainment SITs 8

9 Student Market School Trips organized by schools Broaden their horizons See the world before working What we can offer ESL Diving Volunteer work 9

10 Family Market Young Family Mom and daughter Empty Nesters Grandparents and grandchildren What we can offer Golf Spa Fine Dining Entertainment 10

11 Special Interest Tours Diving Golf ESL 11

12 In the resent survey done by Resemom, an informative website for parents and education specialists, the Philippines is one of the hottest ESL destinations in Japan today. Based on the data obtained by Resemom from Google Japan, the Philippines topped the list of countries searched with the word ryugaku (study abroad) for the period April to July NHK BS 1 World Wave Tonight May 12, :00 to 22:50 NHK Asian Passion September 26, :00 to 10:43 pm Mr. Hideki Ota Free writer/ Journalist Ms. Naomi Kida Model/ finalist of Ms. Universe-Japan 2011

13 More than 600 people came to the first ever Study English in the Philippines Fair held at Shibuya, Tokyo on May 18 and 19, Raffle prizes included two state-of-the-art digital dictionaries, free online English lessons and free trip to the Philippines Twitter Tweets regarding the event. Tweets by popular personalities like Mr. Ota and Ms. Kida were read by their followers and helped in the promotion of the event. List of those who confirmed their participation Leaflet Website

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15 Marine Diving Fair Let s Go Kaigai Trade and Tourism Fair Barrio Fiesta Philippine Business Mission JATA Tourism Forum & Travel Showcase

16 Food Fair Glimpse Into the Philippine Culture and Tradition (Indak Turismo) Asian Pacific Festival KIX Travel Fair KIX Travel Fair Naniwa Matsuri

17 Joint seminars Sapporo Seminar with PAL Familiarization Tours Media Travel Agents Media exposure Partnered with ANA on a 20-page special feature on Tsubasa no Okoku Magazine (in-flight magazine of ANA) Campaigns Partnered with Korean Air for the DOT/ HIS/ Mini Stop Yasumimi Campaign

18 HIS Tokyo HIS Osaka JTB Tokyo JTB Tokyo JTB Osaka JTB Osaka KIS Tokyo KIS Tokyo KNT Tokyo NOE Tokyo NOE Tokyo NOE Tokyo

19 According to AB-road, an information magazine, 80% of the Japanese travelers use the internet as their source of information Coordinates with travel agents in creating attractive pages for the Philippines Jalpak Meitetsu Free Bird Club Tourism

20 Features our tourism products Gourmet Hilot ESL Diving Linked to major travel agents to enhance conversion Meitetsu JTB Jalpak Mine Kanko

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22 PDOT/ NEC Joint Campaign The Philippine Department of Tourism joined NEC, a multinational provider of IT services and products, in creating the It s More Fun in the Philippines design for NEC s newly developed My Arrange Schedule calendar for smartphones and tablets. My Arrange Schedule offers a variety of designs that caters to different lifestyles. The Philippines is the only country featured in the calendar. It is available in the android market and it is downloadable for free. My Arrange Schedule also offers its sponsors to disseminate information regarding their upcoming events. This is an option service provided by NEC and it was given to PDOT for free as part of our partnership for a period of one year. Name of Event: Barrio Fiesta Where: Yamashita Park MAP Description of the Event: Enjoy the Philippine food and entertainment offered by Filipinos living in Japan. Refill design Event information Name of Event: JATA Travel Showcase 2012 Where: Tokyo Big Sight MAP Description of the Event: One of Asia s largest travel trade fair Schedule

23 PDOT and NEC partners with NEC in its My Arrange Schedule Campaign starting from September 11 to September 27, This is a raffle campaign with prizes including a NEC tablet Life Touch L and pinya table cloth runner courtesy of PDOT. Chance to win a state-of the-art 10 tablet Campaign 516 lucky raffle winners will receive NEC Life Touch L How to join: 1. Press the like button 2. Download My Arrange Schedule 3. Share with a friend Three lucky raffle winners will win pinya table cloth runners courtesy of the Philippine Department of Tourism

24 2012 Asian Grand Cruise DOT Tokyo coordinated with Asuka Cruise in bringing the 2012 Asian Grand Cruise to the Philippines. The country was chosen as a tribute to the Filipinos who work for Asuka Cruise. These Filipinos were graduates of the NYK training center in Manila built 30 years ago. Graduates of this training center are now front liners in shipping industries around the world. It is said that 40% of the international seamen are Filipinos. The passengers of the cruise ship (600 pax) were welcomed by a cocktail reception highlighted by the performances of the country s popular artist group, the Bayanihan. This welcome reception was held last February 21 at the historical Manila hotel. Representatives from DOT also graced the reception.

25 Firipin de Hitoyasumimi Campaign Let s Take a Break in the Philippines Campaign 4 th joint promotional campaign with Mini Stop Promotional materials produced by Mini Stop were displayed in more than 2,000 outlets of Mini Stop nationwide. It s More Fun in the Philippines campaign slogan were featured in all the promotional materials. 10 lucky raffle winners will win free trip to Cebu. May join the raffle through facebook, twitter and mixi. Campaign period: From August 28 to September 24, Mango and Golden Pineapple Parfait: Especially created by Mini Stop as part of this campaign. Uses mangoes and pineapples imported from the Philippines.

26 Stimulus Package for the Yasumimi Campaign HIS created this brochure in line with the DOT Mini Stop HIS, Firipin de Hitoyasumimi Campaign. Copies are being distributed to more than 200 outlets of HIS nationwide. Features the It s More Fun in the Philippines slogan Highlighted the whales sharks, casinos, the panoramic view of Cebu City and the Philippine tarsier Mini Stop s Mango and Golden Pineapple Parfait Cebu 4-day package JPY 127,000 to JPY257,000 Hotel: Shangri-La Mactan Resort & Spa Departure dates: September 2012 to January 2013 Airline: Philippine Airlines Includes snorkelling with whale sharks Cebu 5-day package JPY 104,000 to JPY 234,000 Hotel: Imperial Palace Waterpark Resort & Spa Airline: Korean Air Includes one optional tour from a choice of 10 Front page Back page DOT Mini Stop HIS Firipin de Hitoyasumimi Campaign Let s Take a Break in the Philippines Join the campaign for a chance to win a free trip to the Philippines!

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28 Partners Ongoing

29 Nintendo 3DS Project Nintendo is one of the world s biggest game maker. A software for English learning that will highlight the country as an ESL and tourist destination using the Philippines as the stage for the story plot. The story plot will feature the country s tourism attractions and destinations.

30 PDOT/ Casio/ Canon Joint Campaign Casio donated two top-of-the-line digital dictionaries during our Study English in the Philippines Fair held at Shibuya, Tokyo, Japan on May 18 and 19. PDOT will do a joint campaign with Casio/Canon highlighting the country as an ESL destination. Free study in the Philippines packages and free study English online packages will be won by lucky raffle winners. Casio/Canon will create a two page leaflet to promote the campaign at more than 2000 outlets nationwide.

31 DOT/ ANA Media Familiarization Tour October 8 to 12, 2012 Writers and photographers for different publications will join the familiarization tour. Will highlight Manila and Boracay Close coordination with Tsubasa no Okoku 20-page special feature on its December issue Will feature Manila and suburbs Tsubasa no Okoku is the ANA s in-flight magazine for both the domestic and international routes Close coordination with TV Program Sekai Fushigi Hakken (Discover Mysteries of the World) Will travel to the Philippines on October 20, 2012 One-hour special feature on the country on a prime time show Will be aired on December 2012

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33 JPTC JATA ASEAN-JAPAN CENTRE ANTOR OHEA BOAR

34 Long Stay Fair 2012 To be held on November 17, 2012 at the Reception Hall of 1F of Tokyo Big Sight s Conference Tower 2011: more than 9,000 visitors, 100 exhibitors from all over the world The Philippines remains to be one of the top ten long stay destinations for the Japanese market. Every year, there is a Philippine corner composed of exhibitors promoting the country such as Cebu Pot, Cebu Long Stay Salon, Eien (ESL agent) and Mine Travel Aside from the Philippine corner, PDOT also organizes a seminar providing general information about the Philippines.

35 JTB HIS KNT Jalpak NOE KIS Meitetsu Seibu Travel TABIX Kamome Rabbit Tours OVEL