where Chinese Edition the Official magazine MEDIA KIT

Transcription

1 where Chinese Edition the Official magazine of UnionPay the leading payment card in China and Asia MEDIA KIT

2 2 A practical guide to Paris for chinese visitors Frequency: Duration: Quantity: Hotel distribution in Paris: Distribution before arrival in Paris: Additional distribution in Paris: Biannual guide 2 x 6 months (May and November) 2 x 25,000 copies/issue +200 hotels where the Chinese stay during their trip in Paris, Monaco, Nice and Cannes China Eastern Airline Strategic points of information: OTCP, Chinese banks, Embassy, Travel Agencies Artwork deadline: Spring-Summer issue: March 12 Autumn-Winter issue: September 13 Language: Size: Nb of pages: Inside paper: Cover: Simplified Chinese 190 (wide) x 260 (deep) mm (covers) Glossy 115 gms 250 gms / matt laminate finish twitter.com/whereparis

3 3 first class distribution Distribution of the 50,000 copies annually Inform tourists in places they frequent Paris Tourist Office (OTCP) Chinese Embassy Chinese Culture Center Chinese Banks Incoming agencies Agence Chine Tourisme, Agence Sino-Europeenne, Aiguemarine, Ansel (2 points), Au Tour du Monde, Chinaco, Eap International, Eurasia, Europa Holiday Travel, France Chine Tour, Agence Mandarin Voyages, Orient Travel Center France, Panda Voyage, Via Chine Voyages 10 % 50 % 40 % Capture the attention of your clients before they arrive in France China Eastern Airlines: Shanghai to Paris flights, the magazine is hand-delivered to 1st and Business Class Travellers Hotel selection More than 200 hotels welcoming Chinese guests in Paris and the Greater Paris region, Monaco, Nice and Cannes (p4-5) twitter.com/whereparis twitter.com/whereparis WhereParis

4 4 ULTRA-TARGETED distribution in PARIS A selection of hotels where the Chinese stay Hotel 1K Hotel Acadia Opéra BW Hotel Albion (d ) Hotel All Seasons Bercy Hotel All Seasons Paris Voltaire République Hotel Amarante Hotel Amarante Beau Manoir BW Hotel Amarante Champs-Elysées Hotel Ambassador (Marriott) Hotel Ampère Hotel Arcade (de l ) Hotel Ariane Montparnasse Hotel Astor St Honoré Hotel Astra Opéra BW Hotel Atala Hotel Baltimore - MGallery Collection Hotel Balzac Hotel Beauchamps Hotel Bedford Hotel Bel Ami Saint-Germain-des-Prés Hotel Bradford Elysées Hotel Bristol (Le) Hotel Buddha-Bar Hotel California Hotel Campanile - Pont de Suresnes Hotel Campanile Paris 19 - La Villette Hotel Campanile Paris Sud - Clamart Hotel Castiglione (de) Hotel Castille Starhotels Hotel Catalogne Paris Gare Montparnasse Hotel Chambiges Hotel Champs-Elysées Friedland Hotel Champs-Elysées Plaza Hotel Château Frontenac Hotel Chateaubriand Hotel Chinagora Huatian Hotel Claridge Bellman Hotel Colisée BW (du) Hotel Collectionneur Arc de Triomphe (du) Hotel Courtyard by Marriott Hotel Courtyard by Marriott Arcueil Hotel Courtyard By Marriott Colombes Hotel Courtyard by Marriott St Denis Hotel Crowne Plaza République Hotel Derby Alma (Le) Hotel Disneyland Hotel Disney s Hotel New York Hotel Ducs de Bourgogne BW Hotel Empire Elysées BW Hotel Evergreen Laurel Hotel Flèche d Or BW Hotel Forest Hill La Villette Hotel Fouquet s Barrière Hotel Four Seasons George V Paris Hotel France Louvre Hotel François I er Hotel Franklin Roosevelt Fraser Suites - Le Claridge Paris Fraser Suites Harmonie Hotel Gaillon Opéra BW Hotel Général (Le) Hotel Grand Hotel Inter-Continental Grand Hôtel du Palais Royal Hotel Hilton Paris Opera Hotel Hilton Paris CDG Hotel Hilton Paris La Defense Hotel Holiday Inn Hotel Holiday Inn Express Canal de la Villette Hotel Holiday Inn Paris Bastille Hotel Holliday Inn Porte de Clichy Hotel Home Plazza Jardins du Marais Hotel Horset Opéra Hotel Horset Washington (L ) Hotel Hyatt Regency Paris Etoile Hotel Hyatt Regency Paris Roissy Hotel Hyatt Regency Paris Madeleine Hôtel Indigo Paris-Opéra Hotel Ibis Bercy Hotel InterContinental Marceau Hotel Keppler Hotel Kleber Hotel Kyriad Montmartre Hotel Kyriad Paris Ouest - La Défense Hotel Kyriad Porte d Orléans Hotel Lancaster Hotel Lavoisier (Le) Hotel Left Bank Saint-Germain BW Hotel Londres et New York Hotel Louvre (du) Hotel Louvre Marsollier Opéra Hotel Mac Mahon Hôtel Maison FL Hôtel Marriott Roissy CDG Hotel Maison Champs-Elysées (La) Hotel Majestic & Villa Hotel Malown (Le) Hotel Mandarin Oriental, Paris Hotel Manufacture (La) Hotel Marais Bastille BW Hotel Mareuil Hotel Marriott Champs-Elysées Hotel Marriott Roissy CDG Hotel Mathis Elysées Matignon Hotel Median Porte de Versailles Hotel Melia Royal Alma Boutique Hotel Hotel Mercure Haussmann St. Augustin Hotel Mercure La Défense 5 Hotel Mercure Paris la Villette Hotel Mercure Convention Hotel Meridien Etoile Hotel Meurice Hotel Millennium Opéra Paris Hôtel Millenium Roissy Hotel Montalembert Hotel Mövenpick Hotel Napoléon Hotel Newton Opéra Hotel Normandy Hotel Novotel Paris Gare Montparnasse Hotel Novotel Paris Les Halles Hotel Novotel Paris Porte d Italie Hotel Novotel Paris Tour Eiffel Hotel Oceania Paris Porte de Versailles Hotel Opal Opéra BW Premier Hotel Opéra Liège BW Premier Hotel Opéra Richepanse Hotel Paris Marriott Rive Gauche Hotel Park Hyatt Vendôme Paris Hotel Park Lane Hotel Pavillon des Lettres Hotel Peninsula Hotel Pera (Le) Hotel Pergolese Hotel Pershing Hall Hotel Plaza Athenée Paris Hotel Plaza Elysées BW Hotel Pont Royal Hotel Powers Hotel Prince de Galles Hotel Pullman Montparnasse Hotel Pullman Paris Bercy Hotel Pullman Paris La Defense Hotel Pullman Paris Tour Eiffel Hotel Radisson Blu Dokhan s Hotel Radisson Blu Metropolitan Hotel Radisson SAS Disneyland Hotel Radisson SAS Boulogne Hotel Radisson SAS Champs-Elysées Hotel Raphaël Hotel Regent s Garden BW Hotel Regina Paris Hotel Renaissance Paris Arc de Triomphe Hotel Renaissance Paris La Defense Hotel Renaissance Paris Le Parc Trocadero Hotel Renaissance Paris Vendôme Hotel Relais Spa Hotel Résidence Lord Byron Hotel Ritz Hotel Rochester Champs-Elysées Hotel Ronceray Paris Opéra BW Hotel Royal Regency Vincennes Hotel Royal Saint-Honoré Hotel San Regis Hotel Senat (Le) Hotel Scribe Hotel Sheraton Paris Airport Roissy Hotel Shangri-La Hotel Sofitel Paris Arc de Triomphe Hotel Sofitel La Defense Centre Hotel Sofitel Le Faubourg Paris Hotel Splendid Hotel Splendid Etoile Hotel St. James & Albany Hotel St. James Paris Hotel Tim Hôtel Opéra Madeleine Hotel Tourville (Le) Hotel Trémoille (de la) Hotel Trocadero La Tour BW Premier Hotel Tryp François Hotel Vendôme (de) Hotel Vernet Hotel Vic-Eiffel Hotel Vignon (Le) Hotel Vigny (de) Hotel Villa Lutece Port Royal Hotel Villathena Hotel Waldorf Arc de Triomphe Hotel Waldorf Madeleine Hotel Waldorf Trocadero Hotel Walt (Le) Hotel Warwick Hotel Westin Paris Hotel Westminster Citadines Suites Louvre Paris EXE Paris Centre Hotel Le Grand Hotel de Normandie Melia Colbert ONLY Suites Residence Paris CDG Pentahotel Residhome Asnières Le Roi de Sicile, Apartments Hotel Sweet Inn twitter.com/whereparis

5 5 ULTRA-TARGETED distribution in monaco, nice and cannes A selection of hotels where the Chinese stay monaco nice CANNES Ambassador AC MARRIOTT HOTEL LE MERIDIEN 3.14 HOTEL Columbus Monaco APOGIA NICE HOTEL LE MEURICE NICE AMARANTE Fairmont APPART HOTEL ADAGIO HOTEL NEGRESCO EDEN HOTEL & SPA Heliport BEST WESTERN PLUS MASSENA HOTEL NICE RIVIERA FIVE SEAS HOTEL Hermitage CAMPANILLE ACROPOLIS HOTEL RADISSON BLU GRAND HOTEL Hotel De Paris Hotel Metropole Monte Carlo Hotel Mirimar Hotel Port Palace MarriotT Hotel Maya Bay Meridien Monaco Monte Carlo Beach Hotel Novotel CAMPANILLE AEROPORT DE NICE HOTEL AMBASSADOR HOTEL CARLTON HOTEL DE SUEDE HOTEL ELLINGTON HOTEL FELIX HOTEL GOLDSTAR RESORT &SUITES HOTEL KYRIAD HOTEL SPLENDID HOTEL SUISSE HOTEL WINDSOR HOTLE WESTMINSTER HYATT REGENCY - PALAIS DE MEDITERRANE MERCURE CENTRE GRIMALDI MERCURE PROMENADE DES ANGLAIS NH HOTELES NICE GRAND HYATT CANNES HOTEL MARTINEZ HOTEL BARRIERE LE GRAY D ALBION HOTEL INTERCONTINENTAL CARLTON HOTEL LE FOUQUETS HOTEL MAJESTIC BARRIERE HOTEL MONTAIGNE ET SPA HOTEL PALAIS STEPHANIE LE CANBERRA VICTORIA HOTEL LA PEROUSE WEST END twitter.com/whereparis

6 6 the Official magazine of UnionPay UnionPay works with more than 200 Chinese banks, which issue the UP credit card. The partnership between UnionPay and Where Paris ensures content tailored to the needs of Chinese customers with high purchasing power Editorial features: - Dossier Where Now selection: «Chic» trends - Jewelery, fashion, beauty, lifestyle, spas luxury shopping maps (with the finest boutiques by neighbourhood): * Montaigne/Champs-Elysées * Rue Saint-Honoré/Rivoli * Faubourg Saint-Honoré * Vendôme/Opéra * Saint-Germain-des-Prés * Le Marais - Gastronomy, wine, a selection of Michelin-starred restaurants - Culture, art, attractions - Tourism & Leisure features - Pratical information about Paris - Paris by Night twitter.com/whereparis twitter.com/whereparis

7 7 About UnionPay 1 st In terms of the number of cards issued in the world. 5 billion UnionPay cards are issued in 40 countries and geographic zones 2 In terms of the volume of transactions, that is to say billion euros in network for payment cards nd rd leading network for payment cards leading network for payment cards In terms of the number of places that they are accepted. The UnionPay card is accepted in 150 countries and geographic zones by 26 million merchants and at 1.8 million cash machines Factors that encourage Chinese tourists to use their UnionPay payment card - UnionPay is a trusted brand in China. It is the national network of payment cards. - The UnionPay logo on a store window or at the cash register instils a sense of security, which facilitates sales. - 95% of the cards issued by UnionPay are debit cards. In this way the cardholders are not limited in their spending as long as they have sufficient funds in the bank - UnionPay ensures the conversion rate and charges no fees to the cardholders. In addition to which many loyalty programme services and cash backs are included with the card. - A network of places that accept the card is already existent in France with over affiliated merchants - Through the unique security mechanism put into place by UnionPay, not a single case of fraudulent use has been observed since the introduction of the UnionPay card in France in 2006 Chinese Tourism in France The number 1 destination for Chinese tourists travelling to Europe * *Arrivals of Chinese tourists in France: 1,6 million in 2016 Atout France anticipates the arrival of 5 million Chinese tourists between now and 2020 * * Average length of stay of a Chinese tourist: 6.5 nights in 2016 Shopping: an average of spent during the stay in 2016 * *New trends: individual travel, travelling as a couple, family trips twitter.com/whereparis

8 8 RATES AND FORMATS COVERS Outside back cover HT HT Inside back cover HT HT DOUBLE PAGE Inside Front Cover Spead (DO) HT HT DPS HT HT DPS HT HT Double Page HT HT other formats Rates for 6 months Rates for 12 months Right page facing editorial HT HT Right page facing summary HT HT Right page facing summary HT HT Full right page HT HT 1/2 right page HT HT twitter.com/whereparis twitter.com/whereparis

9 9 IN ADDITION TO THE MAGAZINE, DISCOVER OUR WEBSITE The site in a few words: - Content in simplified Chinese - Web responsive design - Site hosted in China - Practical for travel preparations - Useful for discovering Paris - Share information over WeChat Shopping, Museums, Attractions, Restaurants twitter.com/whereparis twitter.com/whereparis

10 10 accessories & Fashion Akris Angela Caputi BCBGMAXAZRIA Beretta Boggi Cadolle Chanel Coach Crockett & Jones De Fursac Francis Klein GrandOptical Lana di Capra Louis Quatorze Marella Marina Rinaldi Michael Kors Montagut Mulberry Paraboot Rimowa Thomas Pink Weston Yohji Yamamoto Yumi Katsura a selection of our advertising partners Arts Art Elysées Ateliers d Art de France Carré Rive Gauche Foire de Chatou Galeries Bartoux Galerie Tamenaga Opera Gallery Paris Deco Off Salon du Dessin Salon du Vintage Cabarets Crazy Horse Lido Moulin Rouge Shopping areas Aéroports de Paris Aeroville Beaugrenelle Bercy Village BHV Marais Carrousel du Louvre FNAC Galeries Lafayette La Vallée Village Monoprix Montparnasse Rive Gauche One Nation Printemps Finances American Express JCB MasterCard Premier Tax Free UnionPay gastronomy Bodum Champagne Boizel Cordon Bleu Debauve & Gallais Kusmi Tea Ladurée Lavinia Nicolas Ruinart Zwilling Jewellery & Watches A.Lange & Söhne Arije Audemars Piguet Breguet Bucherer Cartier Chaumet Cvstos de Grisogono Dodo Dubail Elysées Horlogerie Gucci Harry Winston Hublot Jaquet Droz Parmigiani Piaget Pomellato Redline Rolex Tasaki Tous bijoux Tudor Vacheron Constantin Wempe Qeelin Leisure & Culture Bateaux-Mouches Bateaux-Parisiens Cité de l'architecture et du Patrimoine Disneyland Paris Fondation Custodia Fondation Louis Vuitton Mémorial de la Shoah Musée de l'armée Musée de Montmartre Musée de Cinéma Musée Guimet Musée Jacquemart- André Paris L Open Tour Paris Musées Paris Museum Pass Philarmonie de Paris Vedettes de Paris Visit Indonesia OUR INSTITUTIONAL PARTNERS twitter.com/whereparis

11 11 Our 3 magazines in foreign languages ENGLISH CHINESE RUSSIAN Launching: 1992 MONTHLY copies/month Launching: 2011 BIAnnual copies/year Launching: 2009 Annual copies/year The most widely read monthly magazine by affluent tourists in Paris! Distribution: 400 luxury hotels in Paris and in the Greater Paris region (circulation audited and confirmed by the French organization OJD), Paris Tourism Office, Media agencies, Embassies, trendy places, Limousine companies, Private Jets, Hair/Beauty salons Language: English Format: A4 (L 210 x H 297 mm) Shaping: Perfect bound Pagination: 84 to 116 pages Sections: Lifestyle, fashion, beauty, 6 luxury shopping maps (with the finest boutiques by neighbourhood), fashion, gastronomy, wine, culture, art, attractions, Paris by night Target: English-speaking clients in luxury hotels Reader Profile: 80% of Where s readers are either managers or company executives. Their average income, their education and their profession place them in the world elite of consumers. Distribution: 190 hotels where Chinese stay during their journey in Paris + strategic points of information: OTCP, Chinese banks, Embassy, Travel Agencies + distribution before the arrival in Paris by China Eastern (magazine is handdelivered to 1st & Business Class Travellers) Language: Simplified Chinese Format: 190 (wide) x 260 (deep) mm Shaping: Perfect binding, Glossy 115 gms Pagination: (covers) Sections: Lifestyle, French expertise and the latest trends, 6 luxury shopping maps (the finest boutiques by neighbourhood), fashion, gastronomy, culture, art, attractions, Paris by night Target: The partnership between UnionPay France and Where ensures content tailored to the needs of Chinese customers with high purchasing power. Distribution: 250 hotels where Russians stay during their trip to France (the northern Alps, Provence/The French Riviera, Paris and the Greater Paris region) and also on yachts, in heliports, private airports, limousine companies, the Embassy of the Russian Federation in Paris and the Paris Tourism Office. Language: Russian Format: 19 x 26 cm Shaping: Perfect binding, Glossy 135 gms Pagination: (covers) Sections: Lifestyle, French expertise and the latest trends, 5 luxury shopping maps (the finest boutiques by neighbourhood), fashion, gastronomy, culture, art, attractions, Paris by night twitter.com/whereparis

12 BÉNÉFICIEZ D'UN AVANTAGE EXCLUSIF & -12% DE DÉTAXE More information on the back of the page Plus d informations au dos de la page where Paris 12 magazines maps of paris PARIS MONTHLY CITYGUIDE SEPTEMBER 2016 Issue N o 272 PARIS MONTHLY CITYGUIDE NOVEMBER 2018 Issue N o 298 where english Français where chinese français 巴黎市地图 热门景点 必看博物馆购物 和更多 where japanese Be Dazzled BY PARIS PARIS LIGHTS UP YOUR LIFE with Fashion, Outings and the Arts FASHION ARTS & ATTRACTIONS DINING ENTERTAINMENT MAPS FASHION ARTS & ATTRACTIONS DINING ENTERTAINMENT MAPS english Launching: 1992 MONTHLY copies/month The most widely read monthly magazine by affluent tourists in Paris! Scan to discover! digital map ENJOY AN EXCLUSIVE PRIVILEGE & -12% TAX REFUND digital map english chinese japanese Launching: 2008 Annual 2.5 million copies/year Launching: 2012 Annual copies/year digital map Launching: 2013 Annual copies/year PARIS - CHINESE EdItIoN The official magazine of UnionPay 银联官方指南 助您探索巴黎 精品店. 餐厅景点. 古迹 chinese Launching: 2011 BIAnnual copies/year russian Launching: 2009 Annual copies/year advertising agency for the printemps Launching: 2009 Annual 1.5 million copies/year popout chinese Launching: 2012 ANNUAL copies/year where paris : 35 rue des Mathurins, Paris Tel: twitter.com/whereparis paris@wheremagazine.com facebook.com/ whereparis twitter.com/ WhereParis

13 Paris 13 magazines We can create diverse media products to make your campaign effective such as advertorials, inserts, cover-partners, made-to-measure photo shoots and ever so much more. A MAP OF PARIS IN YOUR COLOURS Do you wish to distinguish yourself, communicate about your image, showcase your implantations and strengthen your customer relations? Where Paris brings you its expertise by producing for you a customised map (design, contents, printing) and advises you on distribution networks (hotels, tourist spots and so forth). Popout, Modèle déposé twitter.com/whereparis twitter.com/whereparis

14 An international success story for over 80 years 14 PARIS MONTHLY CITYGUIDE JANUARY 2016 Issue N o 264 KARL LAGERFELD Behind the Lens FASHION ARTS & ATTRACTIONS DINING ENTERTAINMENT MAPS where Worldwide In the United States since 1936 More than 100 destinations throughout the world and 50 million magazines/maps distributed annually Circulation in more than 26,184 hotels and 1,716,000 hotel rooms where in paris In Paris since 1992 Publishes 3 magazines in English, Chinese and Russian We can create custom content AUSTRALIA, ASIA & AFRICA Monthly: ex. Annually: 1,9 millions ex. Cape Town Hong Kong Macau Melbourne Singapore Sydney CANADA Monthly: ex. Annually: 3,4 millions ex. Calgary Canadian Rockies Edmonton Halifax Mississauga Muskoka Ottawa Toronto Vancouver Victoria Whistler Winnipeg EUROPE Monthly: ex. Annually: 5,5 millions ex. Berlin Budapest Dublin Istanbul London Milan Moscow Naples Paris Rome Venice Siberia Saint-Petersburg united states Monthly: 4.6 millions ex. Annually: 26,9 millions ex. Alaska & The Yukon Atlanta Baltimore Boston Charleston Charlotte Chicago Dallas Denver Georgia Indianapolis Jacksonville Las Vegas Los Angeles Maui Miami Minneapolis New Orleans New York Northern Virginia Oahu Orange County Orlando Philadelphia Phoenix San Antonio San Diego San Francisco Seattle South Florida St. Louis Tucson Washington DC Thierry Marx Chantal Thomass Jean Paul Gaultier