Table of Contents. Overview 4. Acknowledgements 5. Summary 6. Belmont 15. Cardiff 20. Charlestown 25. Glendale 30. Morisset 35.

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1 Commercial Centre Study 2012

2 Disclaimer While every reasonable effort has been made to ensure that this document is correct at the time of publication, Lake Macquarie City Council, its agents and employees, disclaim any and all liability to any person in respect of anything or the consequences of anything done or omitted to be done in reliance upon the whole or any part of this document. 2

3 Table of Contents Overview 4 Acknowledgements 5 Summary Results Belmont 15 Cardiff 20 Charlestown 25 Glendale 30 Morisset 35 Mount Hutton 40 Swansea 45 Toronto 50 Warners Bay 55 Appendices Appendix A - Maps of commercial centres 60 3

4 Overview Lake Macquarie City has a strong economy, a diverse industry mix of over 12,000 businesses, and, with a population of nearly 200,000, provides a pool of highly skilled labour supporting innovative industry. A cosmopolitan and progressive city, Lake Macquarie retains a sense of community courtesy of nine thriving town centres, each with an individual character and focus. Lake Macquarie City is a unique regional city because it does not have a central business district. However, the Lower Hunter Regional Strategy has designated Charlestown as a regional centre, and Glendale/Cardiff and Morisset as emerging regional centres. Each year Lake Macquarie City Council s (LMCC) Economic Development Unit collaborates with the cities Town Centre Coordinators to collate raw data on each individual town centre. The data provides a snapshot of the major commercial retail areas in the city and an analysis of change between survey periods. The survey records employment classification, occupancy rates and business category for each centre and the city as a whole. LMCC first undertook a comprehensive survey of its town centres in 1997, collecting data on business mix, floor space and employment. This data was updated in 2002 and 2008, producing a report for each town centre, comparing data from the three surveys. Since 2009, Town Centre Coordinators have collected current business information, collating valuable annual data for each of the nine town centres. For this analysis, the 17 ANZSIC 1 industries are clustered into five major categories: those which grow, process, extract or manufacture goods. " Agriculture; Forestry and Fishing; Mining; Manufacturing; Construction. those providing services, such as moving or selling " goods, to industries that produce goods. " Transport; Storage; Wholesale Trade; Retail Trade. the highly skilled service industries. " Property and Business Services; Health and Community Services; Education, Finance and! Insurance; Communication Services. s those which cater directly to people s needs. " Personal and Other Services; Accommodation; Cafes and Restaurants; Cultural and! Recreation Services. " Government Administration and Defence; Electricity; Gas and Water Supply. Minor anomalies in the data sets are due primarily to changes in collection boundaries and methodology. However, the statistics remain a strong basis for analysis and planning. 1 Australia and New Zealand Standard Industry Classification 1993 (ABS) 4

5 Acknowledgements Lake Macquarie City Council appreciates the efforts of consultant, Michelle McGinty, assisting consultant, Holly Pascoe, and the Town Centre Coordinators in collating raw data for this project. Jenny Barrie, Belmont Town Centre Coordinator Jacinta Mackey, Cardiff Town Centre Coordinator Jenny Barrie, Charlestown Town Centre Coordinator Rosmairi Dawson, Southlake Town Centre Coordinator Larraine Russell, Swansea Town Centre Coordinator Keryl Fedrick, Toronto Town Centre Coordinator Rhonda Campbell, Warners Bay Town Centre Coordinator 5

6 Summary Lake Macquarie City town centres are predominantly an equal mix of Goods Related, Knowledge Based and. The town centres are largely retail focussed and, while affected by the tough trading conditions in 2012, they have remained competitive. After showing a lot of promise, 2012 was a disappointing year for retail. Retail sales growth was strong in the first half of the year but momentum tailed off in the second half, and many retailers continue to struggle in a highly competitive environment. (Deloitte Media Release February 2013) A three-year comparison of vacant business shows most town centres have maintained steady vacancy rates, with the exception of Mount Hutton and Cardiff, which have increases in vacancies. Likely causes for this increase are Mount Hutton s strong retail focus and new developments at Cardiff. Leasable floor space increased considerably in the city, largely due to the GPT expansion of Charlestown Square in In most centres, numbers of permanent employees increased slightly, while casual numbers decreased marginally. Anecdotal evidence points to owners working in their shops rather than employing casual staff as a cost saving measure. For Australian retailers, 2013 looks set to continue to be a challenging trading environment. (Deloitte Global Powers of Retailing 2013 Retail Beyond) Deloitte identify major drivers of the retail sector as: Weak consumer confidence Low interest rates that may be reduced further Increasing house prices A relatively weak labour market Increasing competition from overseas entrants into the Australian market Deloitte states that the retail industry is in the midst of a customer revolution. The collision of the virtual and physical world is fundamentally changing consumers purchasing behaviours. Consumers are seeking an integrated shopping experience across all channels, and expect retailers to deliver this experience. 6

7 Total Number of Businesses Comparison (10-Year Comparison) Number of Businesses Belmont Cardiff Charlestown Glendale Morisset Mount Hutton Swansea Toronto Warners Bay Over the past ten years, seven out of the nine town centres have an increase in numbers of businesses. The exceptions are Toronto, which has decreased from 245 businesses in 2002 to 225 businesses in 2012, and Swansea with a decrease from 116 businesses in 2012 to 112 businesses in Morisset has increased 64% from 86 businesses in 2002 to 141 business in Glendale has increased 56% from 62 businesses to 97 businesses in Charlestown has increased by 44% from 424 businesses in 2002 to 612 businesses in These figures include a major expansion of GPT s Charlestown Square in Belmont has increased 27% from 224 in 2002 to 285 in Mount Hutton has increased from 61 in 2002 to 77 in 2012, a growth of 26%. Warners Bay has increased 15% from 142 businesses to 163 businesses in Cardiff increased 5% from 128 in 2002 to 134 in

8 Number of Businesses Total Number of Businesses in 2012 per Category as a Percentage Belmont 32% 33% 32% 2% 1% Cardiff 33% 35% 29% 3% Charlestown 43% 33% 23% 1% Glendale 56% 17% 27% Morisset 36% 27% 32% 2% 3% Mount Hutton 58% 10% 32% Swansea 21% 29% 38% 9% 3% Toronto 26% 41% 27% 5% 1% Warners Bay 22% 41% 36% 1% 0% 25% 50% 75% 100% Government & Belmont, Cardiff and Morisset have a varied mix of business across the sectors. With the expansion of Charlestown Square, goods related and person based service industries dominate Charlestown. There is also a strong proportion of knowledge based service industries. Stockland Glendale and Mount Hutton as shopping centres, are primarily made up of goods related and person based service industries. Swansea and Toronto show a high proportion of government and essential services, reflecting their location within the city. Warners Bay has a high proportion of knowledge based and person based service industries. 8

9 Number of Vacant Businesses Total Percentage of Vacant Businesses in 2010, 2011 and 2012 (3-Year Comparison) 30% 25% 20% 15% 18% 22% 23% 17% 17% 15% 17% 12% 18% 10% 5% 0% 12% 18% 8% 10% 16% 17% 14% 5% 6% 10% 6% 10% 7% 8% 5% 4% 0% 0% Belmont Cardiff Charlestown Glendale Morisset Mount Hutton Swansea Toronto Warners Bay The number of vacant businesses across the town centres has remained fairly static over the three years. Significant increases can be seen in Cardiff, probably due to new developments, and Mount Hutton, which is predominantly retail. 9

10 Leasable Floor Space Leasable Floor Space (10-Year Comparison) Belmont Cardiff Charlestown Glendale Morisset Mount Hutton Swansea Toronto Warners Bay 52,828 73,684 38,068 36, , ,435 46,809 65,241 8,910 42,233 17,218 21,601 16,428 26,975 43,944 52,485 23,705 21, , , , , The majority of town centres have experienced positive growth in leasable floor space over the study period. With the expansion of GPT s Charlestown Square development in 2011, the leasable floor space in Charlestown has increased by 42%. 10

11 Employment Figures Total Number of Permanent Employees Comparison Belmont Cardiff Charlestown Glendale Morisset Mount Hutton Swansea Toronto Warners Bay There has been an increase in number of permanent employees in more than half of the town centres over the past year. The growth in numbers of permanent staff was particularly in the areas of goods related service industries and knowledge based service industries. 11

12 Employment Figures Total Number of Permanent Employees in 2012 per Category as a Percentage Belmont Cardiff Charlestown 30% 56% 27% 55% 34% 27% 25% 14% 14% 7% 3% 4% 4% Glendale 75% 14% 11% Morisset 45% 33% 19% 2% 1% Mount Hutton 71% 11% 18% Swansea 39% 23% 20% 17% 1% Toronto 28% 56% 12% 4% Warners Bay 15% 43% 41% 1% 0% 25% 50% 75% 100% Government & There is a varied mix between goods related service industries and knowledge based service industries when it comes to permanent employment within the town centres. Person based services industries follows closely behind. A relatively small number of permanent employees are employed in government and essential services and goods producing industries. 12

13 Employment Figures Total Number of Casual Employees Comparison Belmont Cardiff Charlestown Glendale Morisset Mount Hutton Swansea Toronto Warners Bay 1,049 1, ,326 2,878 1,145 1, ,500 2,250 3, The largest increase in casual staff was experienced by the town centre of Charlestown, predominately in the goods related service industries. The majority of other town centres remained fairly similar to the previous year s data. 13

14 Total Number of Casual Employees in 2012 per Category as a Percentage Employment Figures 8% Belmont 33% 7% 52% 2% Cardiff 52% 22% 24% 1% Charlestown 49% 20% 30% Glendale 64% 3% 33% 2% 2% Morisset 58% 12% 26% Mount Hutton Swansea Toronto 69% 34% 35% 15% 21% 2% 47% 41% 29% 3% 3% 1% Warners Bay 19% 14% 67% 0% 25% 50% 75% 100% Government & Goods related service industries dominate casual employment within the town centres, followed by person based service industries. A smaller number of people are employed casually in the knowledge based service industries. Very few casual employees are found in government and essential services and goods producing industries. 14

15 Commercial Centre: Belmont Belmont, the major service centre for more than 50,000 residents on the east side of the lake, offers a diverse range of retail, financial, government and professional services. Belmont has a strong sporting influence with golf, football, yachting and other water based activity playing a significant role in the economic wellbeing of the centre. Belmont provides three large clubs, including two based on the lake s edge, and is the base for the only public hospital within the city. KEY FACTS: Area population: 14,105 including Belmont, Belmont South and Belmont North (2011 Australian Bureau of Statistics). This is a growth of 883 from the 2006 Census. Central Business District: 251 operating businesses in Leasable Commercial Floor Space in 2012: 73,684m 2. LOCAL COMMUNITIES: Belmont, Belmont North, Belmont South, Marks Point, Valentine and Croudace Bay. MAJOR BUSINESSES: Coles Woolworths Foodworks Lowes Aldi 15

16 NUMBER OF BUSINESSES Business Mix: Belmont There has been little change in the number of businesses in Belmont from 2011 to Belmont: Number of Businesses Vacant

17 LEASABLE FLOOR AREA Business Mix: Belmont There has been minimal changes in leasable floor area in Belmont. Vacant leasable floor area has decreased from 7650m 2 to 5045m 2. The total leasable floor area for Belmont has decreased from 77,884m 2 to 73,684m 2. This slight variation can be attributed to reclassification of some businesses which are now considered to be outside the commercial centre study area. Belmont: Leasable Floor Area (m 2 ) Vacant 21,072 2, ,883 25,373 22,612 28,408 28,429 7,281 8,891 19,476 18,661 20,714 10,517 10,052 3,221 6,155 16,595 16,765 17,858 20,283 19,958 11,590 11,210 9,930 9,930 10,090 10,010 9, ,045 42,131 52,828 75,324 74,574 76,616 77,884 73,684 17

18 PERMANENT EMPLOYMENT Business Mix: Belmont There has been a considerable decrease (11%) in numbers of permanent employees over the past 12 months. This reduction is primarily in the goods related service industries and is offset by an increase in casual employment in this sector. Belmont: Permanent Employees

19 CASUAL EMPLOYMENT Business Mix: Belmont Despite the number of businesses remaining fairly consistent and the number of permanent employees dropping dramatically in Belmont, the number of casual employees has remained similar to The major change has been from the shift from casuals employed by person based industries to goods related casuals. Goods related service industries increased their number of casuals possibly offsetting their reduction in permanent employees. Belmont: Casual Employees

20 Commercial Centre: Cardiff Cardiff, a significant employment area that supports approximately 15,000 jobs, is home to many leading manufacturers based at the Cardiff Industrial Park. Retail development in Cardiff town centre complements the existing business support and specialist medical services. Cardiff is conveniently located on the main northern rail link and is well-serviced by public transport. KEY FACTS: Area population: 10,022 including Cardiff, Cardiff Heights and Cardiff South. (2011 Australian Bureau of Statistics). This is down by 1,342 from the 2006 Census. Central Business District: 103 operating businesses in Leasable Commercial Floor Space in 2012: 36,392m 2. LOCAL COMMUNITIES: Cardiff, Cardiff Heights, Cardiff South, Macquarie Hills, Rankin Park, Garden Suburb. MAJOR BUSINESSES: Hunter Imaging Pendlebury Day Hospital Woolworths Aldi Bi-Lo Adjacent to major industrial and employment zone. 20

21 NUMBER OF BUSINESSES Business Mix: Cardiff The total number of businesses in Cardiff has remained fairly consistent over the last 12 months. Vacant business premises have increased from 20 in 2011 to 31 in Cardiff: Number of Businesses Vacant

22 LEASABLE FLOOR AREA Business Mix: Cardiff Leasable floor area has increased slightly in 2012 from 35,524m 2 in 2011 to 36,392m 2 in Vacant leasable floor area has also increased over the year. Cardiff: Leasable Floor Area (m 2 ) Vacant 7,578 13,731 5,191 8,356 17,720 17,385 17,285 4,871 10,035 3,599 5,312 7,576 7,183 7,080 1,789 2,922 8,595 6,269 6,506 6,436 6, , , , ,240 3,865 1,039 2,311 3,600 4,614 15,810 38,068 22,310 21,277 35,038 35,524 36,392 22

23 PERMANENT EMPLOYMENT Business Mix: Cardiff Permanent employment in Cardiff commercial centre has increased slightly by 3% in the past year. Cardiff: Permanent Employees

24 CASUAL EMPLOYMENT Business Mix: Cardiff Casual employment in the Cardiff commercial centre has decreased by 18% between 2011 and The major reduction is in the goods related service industries. Cardiff: Casual Employees

25 Commercial Centre: Charlestown Charlestown is a prominent major regional centre characterised by a significant concentration of commercial and retail business. Offering a diverse range of specialist health, community, government, financial and professional services, Charlestown is the base for GPT's Charlestown Square multi-level retail and entertainment complex, the largest within the Hunter. KEY FACTS: Area population: 12,411 (2011 Australian Bureau of Statistics). This is an increase of 686 from the 2006 Census. Central Business District: 510 operating businesses in Leasable Commercial Floor Space in 2012: 161,435m 2. LOCAL COMMUNITIES: Charlestown, Redhead, Dudley, Kahibah, Whitebridge, Kotara South, Hillsborough. FEATURES: Major bus interchange Home to GPT Charlestown Square Within 10 minutes of the John Hunter Hospital and other private hospitals Located close to Gateshead Industrial Park, which offers major businesses such as Hunter Recycling, Tip Top Bakeries, Harvey Norman, the Business Growth Centre and various home improvement outlets Rapidly expanding business services and medical facilities. MAJOR BUSINESSES: Myer, Target, Coles, Woolworths, Big W, Apple and Rebel Sport St John Ambulance Regional Headquaters AAMI Insurance Centrelink Regional Office Department of Housing Charlestown Bowling Club Major Banks and Building Societies KOFM and NXFM Radio Stations Reading and Hoyts Cinema Complexes 25

26 Business Mix: Charlestown NUMBER OF BUSINESSES The total number of businesses in Charlestown has increased over the last 12 months, with the biggest change in the knowledge based service industries which increased by 27%. Vacant business premises have decreased slightly over the year. Charlestown: Number of Businesses Vacant

27 LEASABLE FLOOR AREA Business Mix: Charlestown Leasable floor area has increased slightly in 2012 from 158,846m 2 in 2011 to 161,435m 2 in 2012 with the knowledge based service industries increasing significantly. Vacant leasable floor area decreased by 4,438m 2 over the 12 months. Charlestown: Leasable Floor Area (m 2 ) Vacant 45,288 59,997 58,124 56,949 55,601 85,703 83,039 10,561 19,769 18,245 21,536 25,462 24,152 35,004 5,127 13,479 9,208 15,628 22,760 23,847 22, ,053 2,235 5,396 1,524 1,453 1, ,206 8,330 8,050 13,521 25,175 23,133 18,695 62, ,704 95, , , , ,435 27

28 PERMANENT EMPLOYMENT Business Mix: Charlestown Permanent employment in Cardiff commercial centre has decreased by a total of 223 permanent employees over a 12 month period. Decreases are largest in the goods related service industries (12%) and person based service industries (28%), while knowledge based service industries have increased by 3%. The massive reduction in permanent employment within the goods producing industries may be due to completion of the Charlestown Square development in Charlestown: Permanent Employees , ,302 1,912 1,430 1, ,337 1,781 1,558 2,249 3,780 2,915 2,692 28

29 CASUAL EMPLOYMENT Business Mix: Charlestown Casual employees in the Charlestown commercial centre increased in 2012 by 24% or 552 casual employees. Biggest increases were in the goods related (25%) and person based (18%) service industries, possibly due to a decrease in permanent employees in these sectors. However knowledge based industries increased their casual and permanent employees, reflecting the large increase in numbers of businesses in this sector. Charlestown: Casual Employees 984 1,117 1,206 1,179 1,473 1,123 1, , ,148 1,648 1,644 1,776 3,688 2,326 2,878 29

30 Commercial Centre: Glendale Glendale, the geographic heart of the Lower Hunter, combines industrial and commercial property with residential and recreational areas. It is home to Stockland Glendale, a cinema complex and the Hunter Sports Centre. Designated a future regional centre, stage one of the Lake Macquarie Transport Interchange has commenced at Glendale and Cardiff. KEY FACTS: Area population: 3,284 (2011 Australian Bureau of Statistics). This is a growth of 287 since the 2006 Census. Central Business District: 93 operating businesses in Leasable Commercial Floor Space in 2012: 65,241m 2. LOCAL COMMUNITIES: Glendale, Argenton, Edgeworth, Cameron Park. FEATURES: A sub-regional retail centre, Stockland Glendale Regional athletics and sports centre of international standard, the Hunter Sports Centre Close to the F3 Freeway The Hunter Institute of Technology (TAFE), Glendale Technology High School MAJOR BUSINESSES: Woolworths, Target, Coles, Kmart, JB Hi-Fi, Trade Secret and Aldi Multiple fast food outlets Bunnings Hardware Store Event Cinemas 30

31 NUMBER OF BUSINESSES Business Mix: Glendale The number of businesses in Glendale has remained relatively consistent over the past 12 months. At the time of study there were 4 vacant premises in Glendale. Glendale: Number of Businesses Vacant

32 LEASABLE FLOOR AREA Business Mix: Glendale Leasable floor area in Glendale has slightly increased in This can be attributed to additional kiosk space being made available in centre courts. Vacant leasable floor area has increased from 0 in 2011 to 250m 2 in This is the first time since 2009 that Glendale has had vacant premises at the time of report. Glendale: Leasable Floor Area (m 2 ) Vacant 23,911 42,849 56,443 56,443 56,188 51,008 51, ,497 1,947 1,322 2,055 2, ,110 3,340 3,340 3,890 10,801 11, ,354 46,809 61,400 61,400 61,400 63,864 65,241 32

33 PERMANENT EMPLOYMENT Business Mix: Glendale Glendale commercial centre has experience a growth in permanent staff numbers of 12%. The largest increase is in the goods related service industries (25%), although the person based service industries reduced permanent employment by 27%. Glendale: Permanent Employees

34 CASUAL EMPLOYMENT Business Mix: Glendale Casual employment in the Glendale commercial centre has decreased slightly by 3%. The major change is in numbers employed in the goods related service industries, a fall of 5%, which is probably offset by a slight increase in permanent employment in this sector. Glendale: Casual Employees ,162 1,060 1,082 1,068 1,145 1,110 34

35 Commercial Centre: Morisset Morisset is the major commercial, industrial and retail centre of southern Lake Macquarie. Designated as an emerging regional centre, Morisset provides a diverse range of health, government and professional services to a growing population. Conveniently located on the main northern rail link, Morisset is only 60 minutes by freeway to Sydney s northern suburbs. Nestled between the Watagan Ranges and the lake, its natural setting fosters unique opportunities for business investment, employment and lifestyle pursuits. KEY FACTS: Area population: 3,470 (2011 Australian Bureau of Statistics). This is down from 3,890, as recorded in the 2006 Census. Central Business District: 117 operating businesses in Leasable Commercial Floor Space in 2012: 24,233m 2. LOCAL COMMUNITIES: Morisset, Morisset Park, Dora Creek, Cooranbong, Eraring, Martinsville, Morisset Peninsula, Madalong, Wyee Point, Watagans FEATURES: Several urban development projects being planned or underway Mixture of rural, lakeside and urban living Forty five minutes to Sydney s northern suburbs MAJOR BUSINESSES: Sanitarium Health Foods Coles, Woolworths, Country Target GP Super Clinic Bunnings Hardware 35

36 NUMBER OF BUSINESSES Business Mix: Morisset The total number of businesses in the Morisset commercial centre area has increased by 3% in a year. The greatest increase is in the person based service industries, an increase of 12%. The number of vacant premises has increased marginally in Morisset: Number of Businesses Vacant

37 LEASABLE FLOOR AREA Business Mix: Morisset Leasable floor area has increased very slightly across all sectors in 2012, with the exception of goods producing industries which showed a large 41% reduction in floor area. Morisset: Leasable Floor Area (m 2 ) Vacant 8,436 6,705 7,845 10,521 13,580 14,780 15,055 1,366 1,675 2,209 3,184 2,925 2,665 2, ,525 2,668 3,327 3, ,000 1,726 1,846 1,909 10,616 8,910 12,346 17,493 22,548 23,638 24,233 37

38 PERMANENT EMPLOYMENT Business Mix: Morisset Permanent employees have increased in the Morisset commercial centre by 4% in 2012, mostly in the goods related service industries. Morisset: Permanent Employees

39 CASUAL EMPLOYMENT Business Mix: Morisset Morisset has increased its number of casual employees by 6% in While all classifications have experienced growth, the most significant increase was in the person based service industries, with a 21% increase over the year. Morisset: Casual Employees

40 Commercial Centre: Mount Hutton Mount Hutton has several aged care facilities and a shopping centre that serves the retail needs of surrounding communities. Lake Macquarie Fair, Mount Hutton s retail centre, includes two supermarkets and over 55 specialty stores. Residential development is on the rise in response to a growing and diverse population. KEY FACTS: Area population: 3,181 (2011 Australian Bureau of Statistics). This is a rise of 74 since the 2006 Census. Central Business District: 63 operating businesses in Leasable Commercial Floor Space in 2012: 21,601m 2. LOCAL COMMUNITIES: Mount Hutton, Floraville, Jewells, Croudace Bay, Tingara Heights, Windale and Gateshead. FEATURES: Retail shopping centre Aldi development nearing completion Aged care facilities MAJOR BUSINESSES: Coles, Woolworths Woolworths Liquor Best and Less for Kids Lake Macquarie Private Hospital 40

41 Business Mix: Mount Hutton NUMBER OF BUSINESSES The total number of businesses in Mount Hutton has remained relatively consistent in There has however, been a significant increase (180%) of vacant businesses over the year. Mount Hutton: Number of Businesses Vacant

42 LEASABLE FLOOR AREA Business Mix: Mount Hutton Leasable floor area increased by 6% in 2012 with the largest increase being in vacant premises. Mount Hutton: Leasable Floor Area (m 2 ) Vacant 13,600 15,623 16,559 16,909 16,539 17,911 17, , ,626 15,129 17,219 18,273 18,273 18,354 20,435 21,601 42

43 PERMANENT EMPLOYMENT Business Mix: Mount Hutton Permanent employees have increased in the Mount Hutton commercial centre by 16%, with the greatest increase in the goods related service industries. Mount Hutton: Permanent Employees

44 CASUAL EMPLOYMENT Business Mix: Mount Hutton Casual employees in the Mount Hutton commercial centre have decreased by 16%, with the greatest reduction in the goods related service industries. Mount Hutton: Casual Employees

45 Commercial Centre: Swansea Swansea, the southern entrance to the city, boasts exceptional lakeside and beach living. With its unique coastal location, Swansea offers the opportunity for increased retail, commercial and tourism investment, to complement existing town centre services. The centre is predominately retail, but also provides a range of community, financial and health services to local residents. KEY FACTS: Area population: 5,541 including Swansea and Swansea Heads (2011 Australian Bureau of Statistics). The population has grown by 299 since the 2006 Census. Central Business District: 101 operating businesses in Leasable Commercial Floor Space in 2012: 26,975m 2. LOCAL COMMUNITIES: Swansea, Swansea Heads, Blacksmiths, Nords Wharf, Caves Beach, Cams Wharf, Murrays Beach, Pinny Beach, Catherine Hill Bay FEATURES: The Swansea Centre, including the Visitor Information Centre and Library premises Major tourism destinations including Swansea Caravan Park, Blacksmiths Caravan Park, Caves Beachside Resort, Pelican Point Marina and Raffertys Resort MAJOR BUSINESSES: Coles, Woolworths Swansea RSL Swansea Hotel 45

46 NUMBER OF BUSINESSES Business Mix: Swansea There has been minimal changes in the number of businesses operating in the Swansea commercial centre area over the past 12 months. Vacant premises remains the same in 2012 with a total of 11 premises vacant. Swansea: Number of Businesses Vacant

47 LEASABLE FLOOR AREA Business Mix: Swansea Leasable floor area in Swansea has increased by 1% in the last 12 months. Vacant leasable floor space has decreased by 18% in 12 months. Swansea: Leasable Floor Area (m 2 ) Vacant 9,020 7,803 8,205 9,075 12,200 11,045 11,045 2,821 3,416 3,210 6,515 5,437 5,563 5,860 1,888 2,114 2,042 2,851 6,292 6,626 6,696 2, ,685 2,286 2, ,095 3,260 3, ,727 16,428 16,917 21,983 26,482 26,747 26,975 47

48 PERMANENT EMPLOYMENT Business Mix: Swansea Permanent employment in Swansea remained the same between 2011 and Swansea: Permanent Employees

49 CASUAL EMPLOYMENT Business Mix: Swansea The total number of casual employees in Swansea has remained almost the same from 2011, with a very minimal decrease of 2 employees. Swansea: Casual Employees

50 Commercial Centre: Toronto Toronto, with its enviable lakefront position, is the commercial, dining and retail hub of western Lake Macquarie. Just 10 minutes from the F3 Freeway, it is a perfect location for businesses servicing the Central Coast, Newcastle and wider Hunter region. Toronto has a large private hospital and associated specialist medical facilities, and a wide range of government, community, financial and professional services. KEY FACTS: Area population: 5,433 (2011 Australian Bureau of Statistics). The population has grown by 272 since the 2006 Census. Central Business District: 212 operating businesses in Leasable Commercial Floor Space in 2012: 52,485m 2. LOCAL COMMUNITIES: Toronto, Kilaben Bay, Coal Point, Fishing Point, Rathmines, Wangi Wangi, Teralba, Booragul, Woodrising, Fennell Bay, Bolton Point, Fassifern, Blackalls Park FEATURES: Direct link to F3 Freeway XPT and Express train stop Toronto Private Hospital Jetty for Lake Macquarie Cruises Private Marina Facilties Centre for goverment services including a Court House, sub-regional Police Operations, RTA, Centrelink and the Department of Housing MAJOR BUSINESSES: Toronto Private Hospital Woolworths, Coles, Aldi Macquarie Retirement Services Anglicare Retirement Villages 50

51 NUMBER OF BUSINESSES Business Mix: Toronto There has been minimal changes in the number of businesses operating in the Toronto commercial centre over the past 12 months. Vacant premises have decreased by a significant 28% over the year. Toronto: Number of Businesses Vacant

52 LEASABLE FLOOR AREA Business Mix: Toronto Leasable floor area has increased only slightly, by 1%, over the past 12 months, while vacant leasable floor space has fallen significantly by 42%. Toronto: Leasable Floor Area (m 2 ) Vacant 21,477 16,649 17,235 17,891 18,179 17,414 17,359 12,923 5,370 11,166 13,968 13,903 15,578 16,019 11,693 17,130 14,881 11,181 12,666 11,260 11,813 1,503 1,765 4,965 4,912 5,832 6,157 6, ,000 3,390 3,297 1,797 1, ,225 43,944 51,667 52,514 52,567 52,149 52,485 52

53 PERMANENT EMPLOYMENT Business Mix: Toronto Toronto commercial centre has managed to remain fairly consistent in its permanent employment numbers of the past 12 months across all sectors. Toronto: Permanent Employees ,331 53

54 CASUAL EMPLOYMENT Business Mix: Toronto The total number of casual employees in Toronto has increased by 3%, most notably in person based service industries. Toronto: Casual Employees

55 Commercial Centre: Warners Bay Warners Bay is a popular northern lakeside suburb boasting superior housing, a private hospital and a strong retail and café sector. Community events and alfresco dining on the foreshore are complemented by performances at the Lake Macquarie Performing Arts Centre. The nearby Hillsborough Road homemaker and leisure precinct also houses financial and professional services and specialist manufacturing businesses. KEY FACTS: Area population: 7,457 (2011 Australian Bureau of Statistics). This is a growth of 448 since the 2006 Census. Central Business District: 157 operating businesses in Leasable Commercial Floor Space in 2012: 21,564m 2 in LOCAL COMMUNITIES: Warners Bay, Speers Point, Boolaroo, Eleebana, Lakelands FEATURES: Many alfresco dining restaurants Boutique retail Large private hospital Foreshore events Ice skating, ten pin bowling, gymnasium, children's fun park Lake Macquarie Performing Arts Centre MAJOR BUSINESSES: Home Maker Centre including Officeworks Coles Warners Bay Private Hospital Coal Services 55

56 NUMBER OF BUSINESSES Business Mix: Warners Bay The total number of businesses in Warners Bay has increased by 6% in 2012 while vacant premises decreased by 50%. Warners Bay: Number of Businesses Vacant

57 LEASABLE FLOOR AREA Business Mix: Warners Bay Leasable floor area in Warners Bay has increased slightly, by 3%, over the past 12 months. Vacant leasable floor area has decreased by a substantial 57% in Warners Bay: Leasable Floor Area (m 2 ) Vacant 6,276 10,688 8,963 9,161 7,768 7,553 7,473 2,502 4,077 5,032 5,533 4,933 4,913 5,253 3,767 5,751 4,960 5,285 7,333 7,110 8, ,044 1, , ,665 23,705 20,384 20,616 20,668 20,848 21,564 57

58 PERMANENT EMPLOYMENT Business Mix: Warners Bay Warners Bay has seen significant 11% growth in permanent employment in The majority of this growth is in the knowledge based (17%) and goods related (24%) service industries. Warners Bay: Permanent Employees

59 CASUAL EMPLOYMENT Business Mix: Warners Bay Overall the total number of casual employees remained fairly static. Goods related service industries showed a marked fall in casual employment (down 24%) while person based service industries rose by 9%. Warners Bay: Casual Employees

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