Commercial Accommodation Monitor: April 2017

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1 Commercial Accommodation Monitor: April 2017 Hawke s Bay i

2 Reproduction of material Material in this report may be reproduced and published, provided that it does not purport to be published under government authority and that acknowledgement is made of this source. Citation Stats NZ (2017). Commercial Accommodation Monitor: April 2017 Hawke s Bay. Wellington: Stats NZ. Published in June 2017 by Stats NZ Tatauranga Aotearoa Wellington, New Zealand ii

3 Preface Commercial Accommodation Monitor: April 2017 Hawke s Bay presents comprehensive and impartial information on short-term commercial accommodation for the Hawke s Bay Regional Tourism Organisation (RTO) area, from the Accommodation Survey. This survey is run by Stats NZ on behalf of the Ministry of Business, Innovation & Employment. The data relates to the areas covered by the following local authorities: Central Hawke s Bay District Hastings District Napier City Wairoa District Comparisons of monthly data with the same month of the previous year need to be treated with caution, as data for one period may be influenced by events for which there is no equivalent in the previous period (eg Chinese New Year, Easter). For further data and commentary, see the monthly Accommodation Survey Hot Off the Press, and the monthly pivot tables with variables by RTO and local authority area both available on the Stats NZ website ( The May 2017 monitor will be released on 12 July Liz MacPherson Government Statistician iii

4 Standards and further information Percentage changes Percentage movements are, in a number of cases, calculated using data of greater precision than that published. This could result in slight variations. Rounding procedures On occasion, figures are rounded to the nearest thousand or some other convenient unit. This may result in a total disagreeing slightly with the total of the individual items as shown in tables. Where figures are rounded the unit is in general expressed in words below the table headings, but where space does not allow this the unit may be shown as (000) for thousands, etc. Source All data is compiled by Stats NZ, except where otherwise stated. Both administrative and survey data has been used in this report. Liability While all care and diligence has been used in processing, analysing and extracting data and information in this report, Stats NZ gives no warranty it is error free and will not be liable for any loss or damage suffered as a result of the use, directly or indirectly, of information in this report. Stats NZ Information Centre For help finding and using statistical information available on our website, contact the Information Centre: info@stats.govt.nz Phone toll-free: Phone international: Fax: Post: P O Box 2922, Wellington 6140, New Zealand Website: Contact for the Commercial Accommodation Monitor Zara Darbyshire or Mark Darbyshire Wellington info@stats.govt.nz iv

5 Contents List of tables and figures... vi 1 Highlights... 1 Monthly highlights... 1 Year ended highlights Accommodation variables Origin of guests National results Regional comparison Local authority area results Accommodation Survey technical notes v

6 List of tables and figures Tables by chapter 2 Accommodation variables 2.1 Hawke s Bay accommodation variables by accommodation type Origin of guests 3.1 Hawke s Bay and New Zealand monthly guest nights by origin of guest National results 4.1 Hawke s Bay and New Zealand guest nights by accommodation type Regional comparison 5.1 Regional tourism organisation areas monthly guest nights by origin of guest Regional tourism organisation areas monthly occupancy rates by accommodation type Local authority results 6.1 Local authority and Hawke s Bay accommodation results Figures by chapter 1 Highlights 1.1 Hawke s Bay RTO area monthly guest nights Hawke s Bay RTO area monthly guest nights, change from same month of previous year Hawke s Bay RTO area annual guest nights Hawke s Bay RTO area annual guest nights, change from previous year Origin of guests 3.1 Hawke s Bay RTO area monthly guest nights, by origin of guest... 6 vi

7 1 Highlights Monthly highlights In April 2017 compared with April 2016: Guest nights rose 12.5 percent to 119,633 International guest nights fell 1.7 percent to 29,707 Domestic guest nights rose 18.2 percent to 89,926 The average length of stay fell from 2.48 nights to 2.45 nights The overall occupancy rate rose from 44.7 percent to 47.1 percent The occupancy rate, excluding holiday parks, was 61.4 percent in April 2017 Accommodation capacity, excluding holiday parks, rose 0.1 percent. Response rates for April 2017 The response rate for the Hawke's Bay RTO area was 80 percent for April The proportion of the origin-of-guest estimate from unadjusted data was 76 percent. Figure 1.1 Hawke's Bay RTO Area Monthly Guest Nights 200 Guest nights (000) 2014/ / / M J J A S O N D J F M A Source: Stats NZ 1

8 Figure 1.2 Hawke's Bay RTO Area Monthly Guest Nights Change from same month of previous year 30 Percent 2015/ / M J J A S O N D J F M A Source: Stats NZ Year ended highlights For the year ended April 2017 compared with the previous year: Guest nights rose 10.8 percent to 1,189,439 International guest nights rose 10.3 percent to 326,823 Domestic guest nights rose 10.9 percent to 862,616 The average length of stay rose from 2.21 nights to 2.22 nights The overall occupancy rate rose from 38.4 percent to 43.5 percent The occupancy rate, excluding holiday parks, was 56.9 percent for the year ended April 2017 Accommodation capacity, excluding holiday parks, fell 3.6 percent. 2

9 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 Jan-14 Apr-14 Jul-14 Oct-14 Jan-15 Apr-15 Jul-15 Oct-15 Jan-16 Apr-16 Jul-16 Oct-16 Jan-17 Apr-17 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 Jan-14 Apr-14 Jul-14 Oct-14 Jan-15 Apr-15 Jul-15 Oct-15 Jan-16 Apr-16 Jul-16 Oct-16 Jan-17 Apr-17 Commercial Accommodation Monitor: April 2017 Hawke s Bay Figure 1.3 Hawke's Bay RTO Area Annual Guest Nights 1,250 Guest nights (000) 1,200 1,150 1,100 1,050 1, Year ended Source: Stats NZ Figure 1.4 Hawke's Bay RTO Area Annual Guest Nights Change from previous year 15 Percent Source: Stats NZ Year ended 3

10 2 Accommodation variables In April 2017, compared with April 2016, there was an increase of 12.5 percent in total guest nights for the Hawke's Bay RTO area. Holiday parks had the largest increase, followed by motels. Backpackers had the only decrease. For the year ended April 2017, compared with the previous April year, total guest nights for the Hawke's Bay RTO area increased 10.8 percent. Motels had the largest increase, followed by holiday parks. See table 2.1 for comparisons of data across the main accommodation variables. 4

11 Table 2.1 Accommodation type Hawke s Bay Accommodation Variables By accommodation type Monthly and year ended (1)(2) Monthly Annual April Percentage Year ended change April 2016 April 2017 Percentage change Guest nights Total guest nights 106, , ,073,784 1,189, International 30,220 29, , , Domestic 76,098 89, , , Hotels 14,631 16, , , Motels/apartments 54,467 57, , , Backpackers 15,835 15, , , Holiday parks 21,384 29, , , Occupancy rates (3) (%) Hotels Motels/apartments Backpackers Holiday parks Total Total excluding holiday parks (4) Average length of stay (5) Hotels Motels/apartments Backpackers Holiday parks Total Guest arrivals Hotels 7,914 10, , , Motels/apartments 25,013 25, , , Backpackers 2,075 3, ,149 30, Holiday parks 7,791 10, , , Total 42,792 48, , , Establishments Hotels Motels/apartments Backpackers Holiday parks Total Capacity (6) Hotels 13,860 14, , , Motels/apartments 39,870 37, , , Backpackers 26,280 27, , , Holiday parks 51,960 51, , , Total 131, , ,620,067 1,553, (1) Reclassifications, new businesses, ceased businesses, and temporary closures may affect figures. (2) Irregular events, such as airshow s and Easter, may affect percentage changes and other figures. (3) Occupancy rates are calculated as the ratio of used stay-unit nights to available stay-unit nights. (4) Holiday parks often have high capacity and can mislead w hen included in total occupancy rates. (5) Average length of stay is calculated as the ratio of guest nights to guest arrivals. (6) Capacity is calculated as the number of available stay-units multiplied by the number of days in the month. Symbol: C confidential 5

12 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 Commercial Accommodation Monitor: April 2017 Hawke s Bay 3 Origin of guests In April 2017, international guests accounted for 24.8 percent of all guest nights in the Hawke's Bay RTO area. When compared with April 2016, the number of international guest nights spent in the area in April 2017 was down 1.7 percent to 29,707. Domestic guest nights increased 18.2 percent, to 89,926, for the same period. The proportion of the origin-of-guest estimate from actual data was 76 percent for April Figure Guest nights (000) Hawke's Bay RTO Area Monthly Guest Nights By origin of guest Domestic International Source: Stats NZ 6

13 Table 3.1 Hawke s Bay and New Zealand Monthly Guest Nights By origin of guest Haw ke's Bay RTO (1) area New Zealand Origin of guest Origin of guest Domestic International Total Domestic International Total Month 2016 Apr 76,098 30, ,317 1,826,242 1,413,337 3,239,579 May 49,762 18,523 68,285 1,370, ,551 2,329,676 Jun 47,314 12,355 59,669 1,376, ,991 2,163,171 Jul 56,400 13,290 69,690 1,629,080 1,006,967 2,636,046 Aug 44,992 10,858 55,850 1,510, ,027 2,449,012 Sep 54,136 14,631 68,768 1,636, ,925 2,633,664 Oct 63,228 24,171 87,399 1,762,311 1,241,751 3,004,062 Nov 64,706 32,009 96,716 1,679,960 1,585,153 3,265,113 Dec 92,172 39, ,372 2,169,488 1,813,842 3,983, Jan 126,571 48, ,164 2,844,918 2,054,537 4,899,455 Feb 89,215 42, ,747 1,985,807 1,963,320 3,949,127 Mar 84,192 40, ,146 2,028,090 1,837,951 3,866,041 Apr 89,926 29, ,633 1,926,006 1,536,088 3,462,094 Percent change from the current month of the previous year Year ended April , ,233 1,073,784 21,911,858 15,432,266 37,344,123 April , ,823 1,189,439 21,919,689 16,721,102 38,640,791 Percent change from previous year (1) Regional tourism organisation 7

14 4 National results In April 2017, guest nights comprised 55.6 percent domestic guests (1.93 million guest nights) and 44.4 percent international guests (1.54 million guest nights). Compared with April 2016, domestic guest nights increased by 100,000 (5.5 percent) and international guest nights increased by 123,000 (8.7 percent). All four accommodation types recorded an increase in guest nights in April 2017, compared with April Holiday parks had the largest increase in guest nights (up 133,000 or 24 percent), followed by motels (up 48,000 or 4.6 percent), hotels (up 35,000 or 3.0 percent), and backpackers (up 7,000 or 1.4 percent). For the year ended April 2017, there were 38,641,000 guest nights, an increase of 1,297,000 (3.5 percent) from the previous April year. Refer to Table 4.1 for comparisons of data. Table 4.1 Hawke s Bay and New Zealand Guest Nights By accommodation type Monthly and year ended Accommodation type Total guest nights to to 2017 April month Haw ke's Bay RTO area Hotels 16,663 14,631 16, Motels 54,382 54,467 57, Backpackers 14,906 15,835 15, Holiday parks 16,553 21,384 29, Total 102, , , New Zealand Hotels 1,088,034 1,176,720 1,211, Motels 1,006,399 1,050,155 1,098, Backpackers 437, , , Holiday parks 591, , , Total 3,124,021 3,239,579 3,462, Year ended April Haw ke's Bay RTO area Hotels 145, , , Motels 526, , , Backpackers 128, , , Holiday parks 195, , , Total 995,297 1,073,784 1,189, New Zealand Percentage change Hotels 12,478,425 13,192,382 13,643, Motels 11,192,187 11,720,194 12,164, Backpackers 4,844,164 5,097,854 5,167, Holiday parks 6,809,599 7,333,693 7,665, Total 35,324,375 37,344,123 38,640,

15 5 Regional comparison In April 2017, Northland recorded the largest increase in guest nights (up 24,000 or 16.7 percent) from April This was followed by Queenstown (up 18,000 or 6.1 percent), Taupo (up 16,000 or 18.5 percent), Mackenzie (up 16,000 or 25.6 percent), and Bay of Plenty (up 16,000 or 15.6 percent). Canterbury recorded the largest decrease (down 8,000 or 2.8 percent), followed by Manawatu (down 7,000 or 13.0 percent), Wellington (down 6,000 or 2.6 percent), Waitaki (down 3,000 or 7.9 percent), and Southland (down 600 or 1.5 percent). 9

16 Table 5.1 Regional Tourism Organisation Areas Monthly Guest Nights By origin of guest April guest nights RTO area Domestic International Total Percent age change Percent age change Percent age change Northland 86, , ,259 60, , , Auckland 344, , , , , , Coromandel 41,993 51, ,862 24, ,855 75, Waikato 81,788 93, ,983 32, , , Bay of Plenty 71,551 81, ,675 34, , , Rotorua 91, , ,368 92, , , Taupo 57,052 66, ,049 39, , , Whakatane- Kaw erau 12,857 18, ,528 5, ,385 23, Gisborne 25,209 28, ,266 4, ,475 32, Taranaki 41,022 45, ,604 10, ,626 55, Haw ke's Bay 76,098 89, ,220 29, , , Ruapehu 17,183 19, ,358 16, ,541 35, Manaw atu 46,403 36, ,149 7, ,551 43, Whanganui 11,474 12, ,488 3, ,962 16, Wairarapa 16,956 17, ,578 4, ,534 22, Kapiti-Horow henua 15,149 22, ,174 3, ,323 25, Wellington 156, , ,011 81, , , Marlborough 32,149 40, ,640 32, ,789 73, Nelson-Tasman 65,647 72, ,116 46, , , Canterbury 153, , , , , , Hurunui 23,917 27, ,609 11, ,526 38, Mackenzie 20,536 27, ,489 52, ,025 80, Timaru 18,194 18, ,160 8, ,354 27, West Coast 46,774 46, ,553 84, , , Wanaka 22,176 27, ,545 47, ,721 74, Queenstow n 98,180 97, , , , , Waitaki 25,075 18, ,117 16, ,192 35, Central Otago 19,360 27, ,877 9, ,237 37, Dunedin 55,018 54, ,861 33, ,879 88, Clutha 5,385 7, ,444 3, ,829 10, Fiordland 18,584 20, ,654 52, ,238 72, Southland 27,805 25, ,037 15, ,842 41, Total 1,826,242 1,926, ,413,337 1,536, ,239,579 3,462,

17 Table 5.2 Regional Tourism Organisation Areas Monthly Occupancy Rates (1) By accommodation type RTO area April 2017 occupancy rate Accommodation type Hotels Motels Backpackers Holiday parks Total Percent Total excluding holiday parks (2) Northland Auckland Coromandel Waikato Bay of Plenty Rotorua Taupo Whakatane-Kaw erau C 59.0 C Gisborne C 55.2 C Taranaki Haw ke's Bay Ruapehu Manaw atu C C 37.5 C Whanganui C C 31.0 C Wairarapa C 49.6 C Kapiti-Horow henua C 59.9 C Wellington C C 66.8 C Marlborough Nelson-Tasman Canterbury Hurunui C 65.6 C Mackenzie C 81.0 C Timaru C 46.0 C West Coast Wanaka Queenstow n Waitaki Central Otago Dunedin Clutha C 56.0 C Fiordland Southland Total (1) Occupancy rates are calculated as the ratio of stay unit nights to monthly capacity. (2) Occupancy rates excluding holiday parks are included because the capacity of holiday parks can distort the total occupancy rates. Symbols: C confidential not applicable 11

18 6 Local authority area results Table 6.1 shows results for the individual local authority areas in the Hawke s Bay RTO area. Table 6.1 Local Authority and Hawke s Bay Accommodation Results (1) April 2017 results Establishments Capacity Guest Nights Average stay length Occupancy rate Accommodation type Number Days Percent Hastings District Hotels 3 1,350 C C C Motels 35 14,910 24, Backpackers 7 9,330 C C C Holiday parks 10 19,440 10, Total 55 45,030 41, Napier City Hotels 9 11,760 15, Motels 31 20,730 30, Backpackers 9 17,490 C C C Holiday parks 5 16,020 C C C Total 54 66,000 72, Wairoa and Central Haw ke's Bay Districts Hotels 5 1,860 C C C Motels 5 2,280 2, Backpackers C C C Holiday parks 7 15,870 C C C Total 18 20,430 6, Haw ke's Bay Regional Tourism Organisation area Hotels 17 14,970 16, Motels 71 37,920 57, Backpackers 17 27,240 15, Holiday parks 22 51,330 29, Total , , (1) The Accommodation Survey is designed at the regional (RTO by accommodation type) level to meet data quality standards. Care should therefore be taken w ith data at the local authority level. Symbol: C confidential not applicable 12

19 7 Accommodation Survey technical notes Data source We collect data from accommodation providers or their representatives each month, mostly via a postal survey. Coverage The Accommodation Survey covers most short-term commercial accommodation in New Zealand. The target population for this survey is all accommodation providers with the following characteristics: Excluded: operating on a commercial basis providing mainly short-term (less than one month) accommodation economically significant (generally meaning being GST-registered and having a turnover of at least $30,000 per year) included in class 4400 (accommodation) or class 4520 (pubs, taverns, and bars) in ANZSIC06 (Australian and New Zealand Standard Industrial Classification 2006) classified to 'hotels', 'motels', 'backpacker accommodation', or 'holiday parks'. hosted accommodation (such as bed & breakfast establishments) marine vessels (such as cruise ships) private dwellings tramping huts (non-commercial) event-specific accommodation (such as temporary campervan parks) businesses that cease operation or no longer provide short-term commercial accommodation businesses that temporarily shut down (eg for renovations) we remove them from the survey until they re-open. Accommodation type classification The predominant capacity provided by a business determines the accommodation type. For instance, if the business provides both motel and camping ground accommodation, but the majority of its stay units are motel rooms, then we classify it as a motel. We use the New Zealand Accommodation Classification, broadly defined below: hotels (including resorts) motels (including motor inns and serviced apartments) backpacker accommodation (including short-stay hostels) holiday parks (including caravan parks and camping grounds). Confidentiality C symbols are used in the tables where information has been suppressed. We do not release data from individual businesses. 13

20 Changes to survey content Establishments may change the way they operate over time. If they do, they may be reclassified from one accommodation type to another. For example, if a holiday park adds sufficient motel units that it is operating more as a motel than a holiday park, it will be subject to reclassification to the motels accommodation type. This type of change will tend to reduce surveyed guest nights and other figures for holiday parks (because there would be one fewer holiday park) while boosting guest nights and other figures for motels (because there would be one more motel). Guest night and other movements, where the latest month is compared with the same month of the previous year, are affected for 12 months from the time that any reclassification is done. After 12 months, the reclassified establishment will appear in the same accommodation type in both comparison months. Reclassifications of establishments are not the only changes that affect survey content and figures for the Accommodation Survey: When establishments temporarily cease operations, we take them out of the survey until they re-open. These changes affect figures for the number of establishments and available capacity. Businesses that start up, shut down, or move into or out of the short-term commercial accommodation industry also affect survey figures. Survey errors This survey aims for 100 percent coverage of the accommodation businesses in New Zealand (a full census). However, in practice, the overall response rate is usually between 76 and 80 percent. We estimate values for the remaining units based on the characteristics of similar establishments in the same or similar regions. This introduces unknown errors into the estimates, and users of the data should bear this in mind. The size of these unknown errors is difficult to quantify. Other errors include respondent error, and errors in coverage, classification, and processing. Our editing processes identify and remove many errors, but some will likely remain. We cannot quantify the effect of the remaining errors. Comparability Accommodation Survey statistics are not always on the same basis as statistics from other sources. For example, average length of stay in the Accommodation Survey is for all guests (domestic plus international), but in the International Visitor Arrivals to New Zealand reports, it is only for international guests. More information For further information on the Accommodation Survey, refer to webpage 14

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