Megan Williams & Lynn Robinson Sustainability Advocates

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Bernard Rogers
5 years ago
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1 Megan Williams & Lynn Robinson Sustainability Advocates

3 Why care about Sustainability

7 Who s signed up? 700 No. signups

8 Who s signed up? - RTOs Auckland Tourism, Events and Economic Development (ATEED) ChristchurchNZ Destination Clutha Destination Coromandel Destination Fiordland Destination Great Lake Taupo Destination Kaikoura Destination Marlborough Destination Queenstown Destination Wairarapa Enterprise Dunedin Experience Mid Canterbury Tourism Hamilton & Waikato Tourism Hawke's Bay Tourism Lake Wanaka Tourism Nelson Regional Development Agency Northland Inc Tourism Bay of Plenty Tourism Waitaki Tourism West Coast Venture Southland Visit Ruapehu Wellington Regional Economic Development Agency

9 Who s signed up? Auckland 96 Canterbury 69 Queenstown 52 Bay of Plenty 27 Northland 27 Rotorua 26 Nelson Tasman 26 Wanaka 28 Wellington 26 West Coast 22 Waikato 22 Marlborough 20 Coromandel 19 Hawkes Bay 20 Ruapehu 18 Taupo 12 Otago 12 Manawatu 9 Fiordland 9 Southland 8 Mackenzie 7 Waitaki 6 Wairarapa 6 Central Otago 6 Whanganui 4 Taranaki 5 South Canterbury 3 Clutha 2 East Coast 2

10 Who s signed up?

Four Elements ECONOMIC Tourism is delivering prosperity across the New Zealand economy. VISITOR New Zealand delivers world leading experiences for both international and domestic visitors.

11 Four Elements ECONOMIC Tourism is delivering prosperity across the New Zealand economy. VISITOR New Zealand delivers world leading experiences for both international and domestic visitors. HOST COMMUNITY New Zealanders strongly support and reap the benefit from tourism operating in their communities. ENVIRONMENT Tourism is recognised for its contribution to protecting, restoring and enhancing New Zealand s natural environment and biodiversity.

12 Economic Industry Goals 1 & 2 Tourism is delivering prosperity across the New Zealand economy. 1 $41 billion total annual tourism revenue by Tourism businesses are experiencing sustainable growth through ongoing profitability, innovation, quality improvement and investment.

13 Economic

14 Economic

15 Economic

16 Visitor Industry Goals 3 & 4 New Zealand delivers world leading experiences for both international and domestic visitors. 3 4 International and domestic visitors experience of New Zealand overwhelmingly meets or exceeds their expectations. Tourism businesses actively engage with their visitors to ensure that the visitor experience is enhanced and adverse impacts are reduced.

17 Visitor

18 Visitor

19 Host Community Industry Goals 5 & 6 New Zealanders strongly support and reap the benefit from tourism operating in their communities. 5 New Zealanders are happy with the level of tourism activity and support growth. 6 Tourism businesses are desirable and responsible employers, and leaders in engaging and supporting vibrant communities.

20 Host Community Kids have no filter and at the end of the visit it is hard to get the visitors back on the bus as they develop such a strong connection with the kids. (NZBusiness)

21 Host Community

22 Host Community

23 Environmental Industry Goals 7 & 8 Tourism is recognised for its contribution to protecting, restoring and enhancing New Zealand s natural environment and biodiversity. 7 Tourism businesses actively support and champion ecological restoration initiatives. 8 Tourism businesses are measuring, managing and minimising their environmental footprint.

24 Environmental

25 Environmental Million metres Squawk Squad

26 Environmental

27 Environmental

Measurement TSC Industry Goals by 2025 90% Sustainable Growth 95% Exceeding Expectations 100% Active Engagement 90%

28 Measurement TSC Industry Goals by % Sustainable Growth 95% Exceeding Expectations 100% Active Engagement 90% Supportive New Zealanders 90% Good Employers & Community Leaders 90% Ecological Restoration 100% Reducing Eco Footprint $41B

29 TIA s sustainability journey

30 What Next for the TSC We are developing: Business self-assessment tool Checklist Action plan templates Sustainable business ideas

31 Join Us on Facebook

32 What can you do? Sign up to the commitment Explore the resources on Think about what initiatives you can support in your region or around the country the extra benefits to our environment and communites over time!

Unravelling regional insight

Unravelling regional insight By Steve Riley, TIA Insight Specialist (May 2017) Introduction While national-level insight provides a clear picture of how the tourism industry performs in New Zealand, a