come outside and play.

Transcription

1 A DONOR-SUPPORTED PUBLIC PARK 21st Century Parks, INC ANNUAL REPORT TheParklands.org It s time for LOUISVILle to come outside and play.

2 Chairman s Letter Dear Friends and Supporters, It s been another exciting year for 21st Century Parks and The Parklands of, and in many ways, it has been our most transformational year. Our achievements this year would not have been possible without your continued support, and I wanted to share with you what you helped to make a reality: Thanks to the dedicated members of the 21st Century Parks Steering Committee and the generosity of the community, 21st Century Parks raised over $122,000,000, exceeding our $120 million goal! Over 600 donors contributed--including 480 individuals, 76 corporations, and 42 foundations --thank you again! In February, we opened the PNC Achievement Center for Education and Interpretation and launched the Outdoor Classroom. To date, nearly 3000 children have engaged in dynamic experiences at The Parklands through field trips, camps, and other educational events. The Gheens Foundation Lodge and the PricewaterhouseCoopers LLP Pavilion opened, and since opening, over 220 events have been held at these locations, including our first running race. We broke ground on the fourth and final phase of The Parklands of on July 3, This final section includes work on The Strand, Turkey Run Park and Broad Run Park, all set to open in A nearly $35 million investment in infrastructure and amenities will result in more than 2,400 acres of new donor-supported public parks, making it the largest park development project in Louisville since the original Olmsted park and parkway system was developed in the late 1800s. September 6, 2013 we opened the remainder of Beckley Creek Park, including the Egg Lawn and Humana Grand Allee and also celebrated the opening of Pope Lick Park. Opening weekend was packed with over 30,000 visitors who attended many events, including a balloon glow and musical performance, mountain biking, educational hikes, photography and art classes. We launched a membership program to support annual operations. We exceeded our 2013 goal of 1,000 members and are working toward 3,000 members in Our natural areas team has cleared almost 923 acres of invasive species and planted nearly 55,000 trees and shrubs since 2010, restoring and enhancing the natural beauty of this amazing place. In October of 2013 The Parklands saw its one millionth visit since opening the first amenity in the summer of The photos on the following pages will provide a sense of what a million visits looks like. It is a privilege to be your choice for these activities. I hope to see you at The Parklands soon and look forward to sharing with you new updates and adventures at The Parklands in Please don t hesitate to contact us if you have questions, concerns, or comments. Sincerely, Daniel H. Jones, M.F., Ph.D. Chairman and CEO 21 st Century Parks founded $38 million grant from Dept. of Transportation Wallace Roberts & Todd selected as design team Capital Campaign Feasibility Founding Campaign Master Plan Development Land Acquisition Capita December 31, 2013

3 The Parklands Team The Parklands Management Team Dan Jones, Chief Executive Officer Jim Moore, Chief Operating Officer, Scott Martin, Parks Director, Kevin Beck, Project Manager, Kim Allgeier, Education and Interpretation Manager, Alex Dowd, Annual Fund Manager, Denise Hagan, Accounting Manager, Pete McCartney, Park Ranger, Sam Stewart, Facilities and Events Sales Manager, Ellen Doolittle, Communications Coordinator, 2013 Board of Directors Chuck Denny Sandra Frazier Mike Heitz Steve Henry Ellen Hesen Henry Heuser, Jr. Daniel H. Jones David A. Jones Bill Juckett Bruce Maza Ken Payne David Wood Contact Us (502) st Century Parks, Inc. 471 W. Main Street, Suite 202 Louisville, KY $120 million capital campaign complete The Parklands fully open to public Receive 2010 Place Maker Award Creekside Playground opens Beckley Creek Park opens Break ground on Turkey Run and Broad Run Parks 1,000,000 th Park visit Park Visits Beyond l Campaign Parks Design Pope Lick Park opens Annual Campaigns 10,000 + Annual members Annual members Parks Construction Parks Open

4 Report on Natural Areas Restoration To preserve parkland for the entire community is core to the mission of 21st Century Parks, and this value is never more evident than in the steps that are taken in the restoration and preservation of the nearly 4,000 acres of public parkland within The Parklands of. Each year, The Parklands team works with the community to ensure that the land and the environment is sustained and enhanced for future generations. In 2013, over 12,000 trees were planted in The Parklands and nearly 500 acres were treated for the removal of invasive species. The Parklands team was able to accomplish such an enormous task with the contributions from individuals, corporations, organizations, and foundations throughout the community. The Wells Fargo Foundation s $100,000 grant, funded through their Clean Technology and Innovation Grant Program, allowed The Parklands of team to treat 142 acres of forests that had been overtaken by invasive plants. The removal of invasive species will allow Kentucky plants and wildflowers to germinate and thrive, providing habitat for native wildlife and thereby increasing our region s biodiversity and ecological health. Now that these Kentucky hardwood forest systems are restored, we are able to let nature s natural process take its course in returning our native plant and animal communities to these once severely damaged, impaired forests. In addition, a $25,000 Environmental Quality Incentives Program grant from the Kentucky Natural Resources Conservation Service allowed us to continue the treatment of invasive species on over 100 acres of parkland. Over 4,000 volunteer hours were shared with The Parklands of in 2013, many of which were spent with The Parklands team in various environmental projects. Whayne Supply Company celebrated their 100 year anniversary by sponsoring a planting of over 100 trees in Beckley Creek Park. Thanks to each of our Parklands Founding Members, the team of dedicated volunteers, and the generosity of the companies and foundations to our annual fund, for allowing The Parklands team to work towards our mission, and continue to plant for the future.

5 Management s Report Parks grow and shape cities over time and 2013 was a year of significant growth and celebration for The Parklands. We grew the team providing safe, clean, fun and beautiful parks by 33% or 10 people, we grew the impact of The Parklands to the community by hosting over 800,000 park visits during 2013 and we grew our newly planted membership program to 1,169 individuals and household members. Most significantly, we kept up the continued growth of construction on the next phase by making good progress towards our 2015 opening of the entire Parklands system Highlights 800,000+ Visits Over 1,500 acres open to the public 1,169 new members 3,300 learners through Outdoor Classroom field trips 27,000 Welcome Center visits No annual operating support from the City or State $15.5 million in support: Construction management - in-kind 5% Program fees 2% Annual fundraising 16% We are working every day for you, our park visitor. The team s efforts focus on our innovative park model: a donor-supported public park. The foundation of this new public/private partnership is built on knowledge and cooperation. We will continue to train the team, engage park visitors, and communicate with the public how The Parklands offers and fills the community s need for new public park space. Every resource we have derives from generous support to the organization. We thank each and every donor for their engagement and will carefully steward their trust and generous support. In 2014 we will continue to grow the impact of this donorsupported public park. We expect that 1,000,000+ visitors and 3,000+ members will achieve their individual goals during 2014 in the park with an appreciation for the great design and celebration of the beauty and diversity of The Parklands of. Programming 13% $17.4 million in costs: Construction management - in-kind 4% Capital funding 77% Management and general 5% Fundraising 0% Construction activities 78% Thank you, Jim Moore Chief Operating Officer NOW STREAMING LIVE. *The excess 2013 costs over support was the result of a drawdown of prior year capital campaign reserves. The December 31, 2013 Audited Financial Statements of 21st Century Parks, Inc. are not reprinted here. They were audited by Strothman & Co. and are available along with our IRS Form 990 at:

6 What Does 1,000,000 Visits Look Like? Kick-Off Luncheon with Kirk Herbstreit(August) Balloon Glow Celebrating the Egg Lawn Opening (September) Summer Camp (July) Phase Four Groundbreaking (July) Great Pumpkin 10k (October) Creek Stomp Family Program (November) PNC Achievement Center Opening (February) Beckley Creek & Pope Lick Park Opening (September) Volunteer Cleanup Day (April) Field Trip (September) Walkers around Egg lawn Signature Trail(October)

7 Experience Countless Spectacular views. Share in one amazing vision. Thank You 2013 Donors: Marie and Ronald Abrams ADP Sarah Ahmad-Wilson and James Wilson Edwin M. Ahrens Debbie and Russell Alexander American Life & Accident Insurance Co. of KY Axxis Entertainment Bandy Carroll Hellige Advertising & Public Relations Margaret and Barry Barlow Andrea and David Bates Bellarmine University Linda and Fred Benz C. Gregory Henes and Elizabeth Bernstrom Bingham Greenebaum Doll LLP Blue Equity, LLC Blue Grass Community Foundation The Boone Group Bowling Nursery Gayle Monty Boyd Sue and Hewett Brown Rose Cooper and Allen Bush Geralyn and George Bush Nancy D. Bush C. E. and S. Foundation, Inc. Caroline Christian Foundation, Inc. Cassidy Turley Harry K. Moore Greg and Barbara Chapman Mr. and Mrs. Richard H.C. Clay Sandy and Bob Coffman Robert J. Cole Jr. Susan and John Collier Commonwealth Networking Group (CNG) Commonwealth Sign Co. Chenault Conway Mary Laura and Bill Crawford D.D. Williamson & Co. Inc. Beth Davis Cathy and Tom Dawson Debra and Kenneth DeLor Donna and Charles P. Denny Lee Deters and Penny Shaw Eco-Tech Consultants Inc. Elite Homes, Inc. Ernst & Young LLC. Fifth Third Bank Sam Nicks and Price Foster Sandra Frazier Frost Brown Todd LLC Amy and Lee Garlove The George A. Bush, Jr. Holbrook Fund The Gheens Foundation, Inc. Grace and James Giesel Sandy Gulick Mary Oliver Humke and Jay Gulick Denise Hagan Katie Haley John W. and Maria G. Hampton Debi and Scott Hatton Hear in Kentucky Hearing Centers Caroline and Tim Heine Mike Heitz Helm s Seeding & Sodding Co., LLC. Ellen Hesen Joan and Willard Hester Hilliard Lyons Janice Yusk and Theodore Hodge Dee and George W Hoge Frank Hower III Hubbuch & Co. The Humana Foundation Mary and Scott Hunt Carol Jackson Craig Sylvia and Kenneth R. Jaegers Rhonda and Bryan Johnson Betty and David A. Jones Lisa P. and Daniel H. Jones Kathy and Fred Jones Barbara and Bill Juckett Jan S. Karzen Tony and Julie Keller Beth and William Kolodey Kosair Charities Edward Kruger and Jeff Rodgers Sharon A. Lamb and Ed Garber Deborah Levine and Brad Chaires LG&E & KU Energy LLC Louisville Community Foundation Fran Ratterman and Todd Lowe Main Street Realty Jenny and Charles Marsh Bob Marshall Masterson s Catering Bruce A. Maza Annie and Paul McLaughlin Merrill Lynch Wealth Managemetn Mildred V. Horn Foundation Rosanne and Mose Miller Kathy Minx and Al Lessie Sandra Mitchell Clay Morton Janeen and Warren Mounts Sally and R. Charles Moyer Gina and Shawn Wilkie Peggy Mudd Laura and Patrick Nix Northwestern Mutual Thomas P. O Brien III Old Louisville Meets New Louisville Oxley, Barry and Julieann Patagonia Ken and Lynda Payne Ellie and Kaylin Peck Adrienne and Rob Perry The PNC Foundation Stu Pollard PwC QuantumGraphix LLC Jane and Jim Ramsey Recreonics, Inc. Bridget and Earl Reed, III Jason Reineke Republic Bank Mr. and Mrs. Edward W. Rhawn The Rouse Family Joan MacLean and Embry Rucker Wanda and Mike Ryan Brooke and David Schroeder Schubert Foundation Courtney and John Schweinhart Semonin Realtors Jane Bischoff Smith Barbara and Roland Stayton Lynn and Greg Steeves Richard Stephan Sterling Thompson Insurance Melissa Veneracion and Michael Stevens Charlotte and John Clay Stites Strothman + Co Summit Construction Taylor Family Foundation The Glenview Trust Company Ellen B. and Carl M. Thomas Lee Thomas Carolyn and John Tipton Troy Foundation U.S. Bancorp Foundation V. V. Cooke Foundation Wells Fargo Foundation Tammy and Gregory Wells Whayne Supply Company Stephi and Jonathan Wolff Susan and David Wood Keitt and Frank Wood Fern and Charles Woods Dennis Scott Wunderlich Karen Wunderlin Annie and David Yoho Yum! Brands Foundation * Above listing features donors who contributed over $250 in 2013 and who agreed to be recognized.

8 S. POP E LICK ROAD Broad Run S. ENGLISH STATION ROAD S. BECKLEY STATION ROAD 60 SHELBYVILLE ROAD TO MIDDLETOWN AND INTERSTATE 265 Beckley Creek TO LOUISVILLE AND INTERSTATE 265 North Beckley Paddling Access THE OXBOW The Barklands of Beckley Creek Park CREEKSIDE CENTER Creekside Paddling Access Flo yds Fork EGG LAWN SIGNATURE TRAIL 0.7 miles TH WILLIAM F. MILES LAKES MSD Water Quality Treatment Center BECKLEY CREEK PARKWAY COPPICED WOODS TRAIL 1.87 miles SYCAMORE TRAIL 0.4 miles HUMANA GRAND ALLEE EGG LAWN BLACK WILLOW TRAIL 1.69 miles GILLILAND ROAD ECHO TRAIL 21st Century Parks, Inc. 471 West Main Street, Suite 202 Louisville, KY (502) NON PROFIT ORG U.S. POSTAGE PAID LOUISVILLE, KY PERMIT #1283 BECKLEY CREEK PARKWAY ENGLISH STATION ROAD TK DISTILLERY BEND VALLEY OF THE GIANTS TRAIL 0.63 miles Long Run TRESTLE POINT Pope Li ck Trestle TAYLORSVILLE ROAD TO LOUISVILLE AND INTERSTATE 265 TK Fisherville Paddling Access The John Floyd Community Building FITNESS CIRCLE 0.7 mile JOHN FLOYD FIELDS Parklands BIG BEECH TRAIL Administration 1.57 miles Building Prairie Preserve Trail 1.15 miles TAYLORSVILLE LAKE ROAD BIG BEECH WOODS ROUTT ROAD THURMAN ROAD SEATONVILLE ROAD BROAD RUN ROAD Chenoweth Run Stout House BILLTOWN ROAD TO INTERSTATE 265 Mary s Island TH ECHO TRAIL Cane Run Paddling Access (Primitive) SCENIC PARK DRIVE Cane Run ECHO TRAIL SEATONVILLE ROAD SEATON VALLEY TURKEY RUN FOREST SUGAR HILL Turkey Run SKY MEADOWS WE ARE A DONOR-SUPPORTED PUBLIC PARK. Membership is a vital source of support to help annually maintain this extraordinary new park system. Whatever you find you love about The Parklands, make sure you support it! A variety of giving levels are available, and each level comes with perks! Visit TheParklands.org/member to learn more about how membership funds are used and to make a donation at one of the below levels: Individual Membership: $35 Conservator: $500 Household Membership: $50 Sustainer: $1,000 Parklands Partner: $100 Founder s Society: $5,000 Friend of The Parklands: $250 Steward s Society: $10,000 Chairman s Circle: $25,000 and above *Each membership donation is 100% tax-deductible and good for one year. BROWN-FORMAN SILO CENTER BROAD RUN ROAD BIG VISTA VALLEY SCENIC PARK DRIVE Burr Oak Falls TH Highland Crossing CLIFFSIDE CENTER BARDSTOWN ROAD TO INTERSTATE 265 North SCENIC PARK DRIVE Meters Feet BECOME A MEMBER TODAY AT THEPARKLANDS.ORG/MEMBER