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1 This document is downloaded from DR-NTU, Nanyang Technological University Library, Singapore. Title AMIC-Deutsche Welle Seminar on Audience Research : Singapore, Mar 10-14, 1986 : [programme and list of participants] Author(s) Citation Date 1986 URL Rights
2 Programme & List Of Participants Paper No.l
3 AUDIENCE RESEARCH - A MEANS TO IMPROVE PLANNING AND QUALITY OF BROADCASTING DRAFT PROGRAMME SUNDAY, MARCH WELCOMING RECEPTION, HOTEL ROYAL MONDAY, MARCH INAUGURATION Speakers: Mr V V Menon - Amic Representative from Deutsche Welle Dr Richard Louis - Ambassador - FRG KEYNOTE SPEECH 1030 COFFEE BREAK 1100 PRESENTATION OF COUNTRY PAPERS FROM:,Bangladesh x Burma China <India Indonesia (20 minutes each) 1240 LUNCH
4 1400 PRESENTATION OF COUNTRY PAPERS * Malaysia -fnepa 1 Papua New Guinea Pakistan Philippines 1540 C O F F E E BREAK 1600 PRESENTATION OF COUNTRY PAPERS Singapore {^ South Korea Sri Lanka ^Thailand CLOSE OF SESSION 1930 D I N N E R (AMIC) TUESDAY, MARCH PRESENTATION OF SYNOPSES OF QUESTIONNAIRES AND COUNTRY PAPERS (AMIC DISCUSSION) 1030 C O F F E E BREAK 1100 CLUSTERING AND IDENTIFYING MAJOR PROBLEMS IN AUDIENCE RESEARCH LUNCH 1400 APPROACHES TO MASS COMMUNICATION RESEARCH IN ASIA NN 1445 AUDIENCE RESEARCH IN THE FEDERAL REPUBLIC OF GERMANY - Professor Doctor G Maletzke
5 1530 C O F F E E BREAK L600 / AUDIENCE RESEARCH IN AUSTRALIA - Peggy McDonaLd 1645 CLOSE OF SESSION WEDNESDAY, MARCH TRAINING FOR AUDIENCE RESEARCH IN ASIA -.Braje'sh Bhatia - AIBD 0945 TECHNIQUES AND METHODS IN SURVEY RESEARCH - Survey Research, Singapore 1030 COFFEE BREAK 1100 A QUALITATIVE APPROACH TO AUDIENCE RESEARCH - Professor Doctor G Maletzke 1230 LUNCH 1400 WORKING GROUPS: DEVELOPING SOME SOLUTIONS TO IDENTIFIED PROBLEMS IN AUDIENCE RESEARCH HEADS OF WORKING GROUPS: GROUP 1 - MALETZKE GROUP 2 - MCDONALD 1700 END OF SESSION 1800 HARBOUR CRUISE
6 DEUTSCHE WELLE-AMIC WORKSHOP ( SINGAPORE, MARCH 1 A "AUDIENCE RESEARCH" -15, 1986 LIST OF PARTIC PANTS BANGLADESH : CHINA : INDONESIA : MALAYSIA : PAKISTAN PAPUA NEW GUINEA 1. Mr Alimutzzaman Choudhury Director National Broadcasting Authority Programm and Planning NBA House Shanbag Ave, Dhaka-2 Bangladesh 2. Mrs Zhang Hexian Deputy Section Chief Radio & Television of the People's Republic of China 2 Fuxingmenwai Dajie Beijing, China 3. Mrs Dra. Pintamalem Sinulingga Government Officer Radio Television Film Department of Information P 0 Box 38 Jakarta Indonesia 4. Mr Mahady Ibrahim Organiser Development & Agriculture Broadcasting Division of Radio Television Malaysia Wisma Road Angkasapuri Kuala Lumpur Malaysia 5. Mr Nihal Ahmad Controller Audience Research Pakistan Broadcasting 303 Peshawar Road Rawalpindi Pakistan 6. Mr Joseph Korau Assistant Director Dolily Secretariat National Broadcasting Commission P 0 Box 1359 Boroko Papua New Guinea /2
7 PHILIPPINES SINGAPORE. 7. Dr Delia Rarela Barcelona Associate Professor Institute of Mass Communication University of the Philippines Diliman Quezon City The Philippines 8. Mrs Yap Lai Fong Statistian Singapore Broadcasting Corporate Planning Unit Caldecott Hi 11/Thomson Rd Singapore Ms Goh Hua Eng Executive Officer Singapore Broadcasting Caldecott Hi 11/Thomson Rd Singapore 1129 SRI LANKA 10. Mr R Nimalsiri Research Officer Audience Research Division Sri Lanka Broadcasting P.O. Box 574 Colombo 7 Sri Lanka LIST OF RESOURCE PERSONS ASIA-PACIFIC INSTITUTE FOR BROADCASTING DEVELOPMENT (AIBD) CHULALONGKORN UNIVERSITY 11. Mr Brajesh Bhatia Deputy Director Asia-Pacific Institute for Broadcasting Development P 0 Box 1137 Pantai Bahru Pos Kuala Lumpur Malaysia 12. Dr Thanavadee. Boonlue Associate.Professor Faculty of Communication Arts Chulalongkorn University Bangkok Thailand /3
8 ASIAN MASS COMMUNICATION RESEARCH AND INFORMATION CENTRE (AMIC) BRITISH BROADCASTING CORPORATION (BBC) ASIA-PACIFIC BROADCASTING UNION (ABU) - KEY NOTE SPEAKER SUEDDEUTSCHER RUNDFUNK SURVEY RESEARCH SINGAPORE AUSTRALIAN BROADCASTING CORPORATION 13. Dr Harald von Gottberg Deputy Secretary General Asian Mass Communication Research & Informatiuon Centre 39 Newton Road Singapore Mr Peter Herrmann Assistant Head International Broadcasting & Audience Research British Broadcasting Bush House London WC2 B4PH England 15. Mr Hugh Leonard Secretary-General Asia-Pacific Broadcasting Union Angkasapuri P 0 Box 1164 Kuala Lumpur 2007 Malaysia 16. Prof. Gerhard Maletzke Media Researcher Sueddeutscher Rundfunk Neckarstrasse 230 Postfach Stuttgart 1 West Germany 17. Mr David McCallum Managing Director Survey Research Singapore 432 Balestier Road Public Mansion Singapore Ms Peggy McDonald Head " Research & Development Australian Broadcasting G P 0 Box 9994 Sydney Australia /4
9 DEUTSCHE WELLE ASIAN MASS COMMOUNICATION RESEARCH AND INFORMATION CENTRE 19. Mr Wilfried Solbach Course Director Deutsche Weile P.O.Box D-5000 Koeln 1 West Germany 20. Dr Teresa Stuart Senior Programme Specialist Asian Mass Communication Research and Informal'ton Centre 39 Newton Road Singapore 1130 OBSERVERS VIDEO RESEARCH LTD 21. Mr Fumio Watanabe Senior Managing Director Ginza Chuo-ku Tokyo Japan Mr Yuji Kato Chief Engineer Ginza Chuo-ku Tokyo Japan 104
This document is downloaded from DR-NTU, Nanyang Technological University Library, Singapore.
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