REPORT ON SPICES BOARD S PARTICIPATION IN LARGEST INTERNATIONAL ANNUAL FOOD AND BEVERAGE INDUSTRY TRADE EVENT

Transcription

1 REPORT ON SPICES BOARD S PARTICIPATION IN LARGEST INTERNATIONAL ANNUAL FOOD AND BEVERAGE INDUSTRY TRADE EVENT rd JUNE 2015 GALLAGHER CONVENTION CENTRE, MIDRNAD, JOHANNESBURG, SOUTH AFRICA Dr. A Jayathilak I A S Dr. Sreekrishna Bhat S Shri. M Y Honnur

2 ACKNOWLEDGEMENT We express our sincere gratitude to Dr. A Jayathilak, I A S, h onorable Chairman, Spices Board, Government of India for providing an opportunity to participate and to represent Spices Board in the international food, beverage and Industrial trade exhibition held at Gallagher convention centre, Midrand, Johannesburg rd June We owe an immense depth of gratitude to all the officials of Marketing, Trade Information Service, Accounts, Administration and Publicity Sections of Spices Board for their valuable support and the timely arrangements made, for participating in the fair successfully for 22 nd Africa s Big Seven! & SAITEX Dr. Sreekrishna Bhat.S Scientist C Spices Board Shri. M Y Honnur Assistant Director Spices Board

3 Introduction Johannesburg is an extraordinary city, born just over 125 years ago when one of the world s richest gold-bearing reefs was discovered under the sweeping savannah plains. Ever since, Johannesburg has been a city of prospects, commerce and potential. Even today Johannesburg continues to attract those looking for opportunity it s a city populated by people who have come to realize their dreams. The area of Johannesburg began on a vast undulating grassy plain, interspersed with ridges and kopjes (small hills) in an area known as the Witwatersrand, named after the white water springs that coursed the land. It wasn t until George Harrison, an Australian prospector, arrived here that the mineral wealth of the Witwatersrand became apparent. In 1886, after George had sold his gold claim for just 10, Johannesburg was born. He would never have envisaged the significant world history that would unfold here in the province of Gauteng, place of gold. Within 125 years, Johannesburg grown into South Africa s largest and most populous city. It is the world s largest city not built on or near a major water source. However, it has a reputation as the world s largest man-made forest, and aside from 10 million trees which make it so, is home to Africa s tallest building, a large CBD and many smaller urban centres. Moreover, Johannesburg s road and transport infrastructure, telecommunications, health care, shopping, visitor attractions, dining and nightlife are world class. Johannesburg is lucky to have one of the world s most pleasant climates, what is called a subtropical climate. The city enjoys a dry, sunny climate, with the exception of short late-afternoon downpours in the summer months of October to April. Temperatures are fairly mild, due to the city's high altitude, with the average 5

4 maximum daytime temperature in January of 26 C (79 F), dropping to an average winter maximum of 16 C (61 F) in June. Winter is, perhaps surprisingly, the sunniest time of the year, with mild days but chilly nights. Like most of South Africa, Johannesburg is malaria-free, so no precautions are necessary when visiting. The city boasts clean tap water (some of the cleanest in the world) and is safe to drink. JOHANNESBURG is the most powerful commercial centre on the African continent. Johannesburg is an interesting melting pot of race and culture, and its lively streets reflect the diversity of people who populate the city. Today Johannesburg is a vast and vibrant cosmopolitan hub of commerce and industry the most important urban area in South Africa. It is no wonder that the city, a lively centre of activity and energy, continues to attract immigrants and visitors, both business tourists and holiday seekers from all over the world. Its first world infrastructure, well maintained roads, networks of highways, train and bus services, reliable electricity and supply and sophisticated communication facilities, ensure that Johannesburg is a leader in African business and tourism. 74% of all corporate headquarters are housed in Johannesburg. Johannesburg has emerged as the 11th most important city among emerging market countries. The stable environment that attract business, investment and trade both from inside South Africa and from abroad. There was a rapid social and economic transformation" from an apartheid city to an inclusive city. 6

5 Business environment This dimension was judged the most significant by the research panel, with Cape Town, Durban and Johannesburg being placed together in first position. The criteria here are shareholder protection laws and corporate tax burdens. Financial services environment There are six indicators on this measurement: total value of equities trading; total value of bond trading; total number of derivative contracts; total number of commodities contracts; financial services network; and measurements of banking services and currency exchange regulations. Johannesburg, which reported the highest total bond-trading value, was placed third in this category, behind Mumbai and Shanghai. Cape Town was listed 39th and Durban 50th. Commercial connectivity This dimension measures the connectivity of a city to other world and regional commercial centres by air; airline passenger volumes; the presence of foreign consulates and embassies, and international hotels and convention facilities; and international trade. Johannesburg was placed 18 th Cape Town was 48 th, and Durban 59th. Top of the list was Shanghai, Bangkok and Beijing. Education and IT connectivity Chinese cities scored high on this measurement, with Johannesburg slipping to 56th position, behind Cape Town at 51 st and Durban at 55 th. This dimension measures the intensity of education activities, as well as national levels of internet and telecommunications connectivity. Cities low on the scale was affected by a lack of medical schools, a low number of internet users, and low numbers of broadband subscribers. Quality of urban life The criteria of measurement on this dimension are the limitations on personal freedom and media and censorship; medical and health considerations; public 7

6 services and transport; and recreation and culture, in addition to climate; mortality; and the presence of world heritage sites. Latin American and Eastern European cities were the top performers here. South African cities were hampered by the infant mortality rate and life expectancy at birth indicators, with Cape Town coming in at 10th position, Durban at 12th, and Johannesburg at 15 th. The three cities did "extremely well" on media freedom, medical and health conditions, recreation and culture, and climate indicators. Risk and security Personal freedom and "personal physical city" are the criteria by which this dimension is measured. Budapest and Warsaw were the top two performers, with Cape Town falling into 5 th position, Durban at 6 th and Johannesburg at 11 th position. While the South African cities scored highly on the democracy index, with travel warnings and a record of natural disasters indicators, they didn't score well on crime and law enforcement indicators. Facts about Johannesburg: Johannesburg has become an internationally-renowned vibrant metropolis, with 3.5 million inhabitants. It is the most powerful commercial centre on the African continent. Main Industries in Johannesburg include mining (world s largest producer of platinum, gold, chromium), automobile assembly. Metalworking. Machinery, iron and steel, chemicals. Fertilizer. Foodstuffs. Commercial ship repair. Johannesburg generates 16% of South Africa's GDP and employs 12% of the national workforce. 8

7 Its infrastructure matches leading first world cities, yet the cost of living is far lower. The city is recognized as the financial capital of South Africa and is home to 74% of Corporate Headquarters. South Africa s only stock exchange, the Johannesburg Securities Exchange (JSE) rates as one of the top 20 exchanges in the world in terms of market capitalization. The city s profusion of trees - approximately six million, make it the largest, man-made forest in the world. Climate- temperate neither humid nor too hot for comfort, year-round sunshine and daily clear blue skies. Winters are short and mild. Medical care- is first-world, sophisticated and dependable. Johannesburg has become a destination of choice for business to an outstanding reputation for quality and affordability Africa Big -7 1 Name of the fair Africa Big 7 & SAITEX Country South Africa, Johannesburg 3 Venue Gallagher convention centre, Midrand 4 Date June Time 9 am to 4 pm 6 Spices Board s Stall size 36 M 2 7 Currency Rand (1USD=11.37 Rand) 8 Time difference 3.30hrs behind India 9

8 AFRICA BIG SEVEN AND SAITEX 2015 Africa s Big seven is an interrelated composite of food and beverage trade event for raw materials, processes and manufacturing technologies, packing, food service and equipments and retails ready products with the perfect platform to showcase their goods and network with others from the Industry and for a market of 900 million consumers. A lot has to be known about Africa on going commodity boom out performing Western economies of Africa being last untapped global market of south Africa being the gate way to these markets all just words lacking justification without proof. Around 1000 companies and Govt. organizations from 39 countries viz India, China, Egypt, Brazil, Germany, Turkey, Pakistan, Sri Lanka, South Africa, Zimbabwe, Kenya, Saudi Arabia, UK, Iran, Mauritius and many other countries have participated and this event witnessed by more than 30,000 visitors of more than 39 countries. This event narrowed the gap between buyers and sellers. Indian Trade Promotion Organization (ITPO), trade promotion agency of the Govt. of India has organized the participation of Indian Industry in the Continent s largest Food and Beverage trade Industry Event, Saitex and Africa s big Seven Fair June, Indian Industries and Govt. organizations like Spices Board India, Service Export Promotion Council (SEPC), Ministry of Micro Small & Medium Enterprises (MSME), Agricultural and Processed Food Products Export Development Authority (APEDA), Export Promotion Council for Handicrafts (EPCH), The Marine Products Export Development Authority (MPEDA) participated in the Fair. Spices Board s stall attracted more than visitors from different countries. It is also important to know that India has close relationship with South Africa, many Indians of Gujarat origin of 4-5 generations are in South Africa. They are managing spices and food processing business as many as more than 40 spice 1

9 importers visited Spices Board stand and had lot of enquires for Chilly, Pepper, Turmeric, Seed spices and oils and oleoresins. More than 1000 companies from 39 countries showcased their innovations by displaying engineering skills, best packing systems, machineries, value added spices, beverages, chocolates, food, snacks etc. This event is the biggest business opportunities on the continent, international manufacturers exporters and suppliers have invested Tens of thousands of dollars to come South Africa with the explicit purpose of finding importers, agents, distributers, wholesalers, retailers and entrepreneurs who can introduce their products and technologies to African market. Johannesburg has become an internationally-renowned vibrant metropolis, with 3.5 million inhabitants consume spices like Chilly, Paprika, Pepper, Ginger, Curry powder and herbal spices like mint, celery, thyme, rosemary and mainly prefer value added spices. Predominant food habits include bread, butter cheese, meat, fish, fruits and vegetables. Chillies, pepper, ginger, garlic, onion and masala powders are being commonly used for culinary purpose in South Africa. Commonly used spices by various markets segments are chillies, paprika, pepper, ginger and curry powder Visitors profile: Food and Beverage Manufacturing, Processing and Packaging Industries including diary, milling, bakery, meat, pasta, snack foods, sea food, pulses, nuts, vegetable oils, herbs and spices, juices and soft drinks. Transportation and logistics industries including distribution, cargo handling, import export, whole sale and retail industries. 1

10 Spices Board s stall g l i m p s e s o f Africa Big -7 1

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