Showcase USA Italy Bergamo, Italy

Transcription

1 Showcase USA Italy 2019 Bergamo, Italy March 3-5, 2019 Axis Travel Marketing attended the 22 nd edition of Showcase USA Italy, representing the Florida Keys and Key West. The event is an annual B2B marketplace organised by the U.S Commercial Service in Milan and the Visit USA Association Italy was a record edition with over 57 companies exhibiting and meeting new and existing clients. The market for Italian tourism to the United States continued its strong growth with 1,032,000 Italian arrivals in Final figures for 2018 are not available yet, but first quarter already reported an increase of 3.7% compared to same period of Projections are positive and the outlook foresees a continuous increase of Italian tourism to the US. Data from the U.S. Department of Commerce & National Travel Tourism Office show the top states most visited by Italians: New York takes the majority of arrivals with 47.51%, while California accounts for 29.22% and Florida for 23.74% of Italian arrivals. Nevada accounts for 11.42% of arrivals and Arizona rounds out the top states with 11.42% of all Italian arrivals to the U.S. Italy remains one of America s top suppliers of European tourists keeping the 4 th position as largest European market and 12 th worldwide for inbound travel to the U.S. Overall, according to the Bank of Italy, the county s GDP expanded by 1.5% in 2017 compared to GDP is expected to be stable in 2018 and The format of the Showcase was same as last year s edition, just with longer time for each meeting and extra time on Sunday. Axis had 54 pre-scheduled meetings and met with approximately 100 trade contacts between Tour Operators and Travel Agents and a handful of media appointments. Thanks to the past years in-market training and webinars the knowledge of the destination and product awareness has generally increased.

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3 Highlights of the Meetings below Company Profile Meeting Notes Status / Action Quiiky Tour Operator Giovanna Ceccherini Sales & Marketing Manager sales@sondersandbeach.com Quiiky is the first Italian gay friendly tour operator exclusively focusing on LGBT holidays. It has a network of over 3000 travel agencies specialised in this market. - They are actively selling the Key West. - Find it difficult to promote other regions of the FKKW. - Requested to share itineraries. - They invest a lot in the training and education of their agents on the LGBT market. - Share LGBT videos/ itineraries and information. Alidays Giuseppe Gerevini - Product Manager Giuseppe.gerevini@alidays.it Sara Quagliaroli Product Manager Sara.quagliaroli@alidays.it Alidays is active on a wide range of destinations worldwide. Programming includes a diverse range of different categories of hotels, day trips, fly drive and guided tours in Italian or in multiple languages. - Alidays book a wide range of clients, FIT, families, tailor made and honeymooners. - The most popular destinations in USA are New York, Florida and West coast. - They always include Key West for clients visiting Miami. - They wanted contacts of hotels in Key West. - They enquired on beaches throughout the FKKW. - Share videos/ images and itineraries. - Share updated hotel property list.

4 - The brochure is online, they do not print a copy. Cassia Tours Elena Voltolini Product Manager elena@cassiatours.it Cassiatours is the travel agency of Poggibonsi that boasts more than 30 years of experience in designing travel around the world. Cassia Tours boasts a trained and qualified staff thanks to the numerous trips and experience on the spot. - They have a wide range of customers, honeymooners, FIT, couples and families. - They stay in high end and midrange accommodation. Honeymooners are more luxury. - They typically spend 2 to 3 nights only in Key West. - Share suggested itineraries. - Share images of the FKKW. - Share updated hotel property list. Reimatours Luca Cesaretti Product Manager luca@reimatours.it Reimatours is a tour operator that specialise in USA destinations since They are a family run business and have a close relationship with the travel agencies that they work with. They have a quick turnaround on quotes and competitive prices. They pay great attention to detail and tailor make each holiday to suit the client s needs. - The majority of the travellers that are going to the Keys are Honeymooners and FIT. - Beach destinations sell very well for them. - They mostly sell Miami, but he has seen an increase in the average stay at the Key West to a couple of nights. - They find it difficult to promote other regions in the FKKW. Customers usually prefer going down to Key West. - Share suggested itineraries. - Share images of the FKKW. - Share updated hotel property list. Press Tours Maurizio Di Bella USA Product Manager Press Tours are a Tour Operator specialising in long haul travel with a focus on the American continent. - Share suggested itineraries. - Share information on Dry Tortugas

5 They have been in business for more than 40 years with headquarters in Milan and other offices in Turin, Florence, Rome and Cancun. They are recognised as one of the most technologically advanced operators in Europe thanks to Chiara the tele booking system that allows quotes to be made independently using direct flights. Great attention is focused on promoting destinations like rocky mountains, Travel South and New England. - They specialise in Fly and Drive tours for honeymooners. - Their target is young couples. There main customers are honeymooners. - Usually include Key West and Key Largo in their itinerary. - Discussed details on Dry Tortugas day trip possibilities - Share images of the FKKW. Neo Tours Mario Crisafulli Booking Manager info@neotours.it Neo Tours was founded in 1988, originally only focussing on Canada. Over the years, the United States has joined the main destination with Hawaii and Alaska, Mexico, the Caribbean and Polynesia. Tailor made packages. - They were keen to sell the allinclusive property The Bungalows. This will work very well for their honeymoon clients. - Their core clientele are honeymooners and families - They mentioned the FKKW accommodation was expensive compared to other destinations in Florida. - They wanted details on properties which have Beaches. - Share suggested itineraries. - Share updated hotel property list. Universal Tourismo Stefano Gnerucci Product Manager Universal Tourismo is both a Travel Agency and Tour Operator based in - The main market for Florida is honeymoons and families. - Share itineraries for honeymooners and families.

6 USA Florence. They cover all aspects of tourism with an IATA licence, MICE and leisure travel (especially as a small tour operator U.S. Specialist ). For the US Product they build everything for both individuals and groups, they have a website dedicated to the US and social media. - Most of their clients going to Key West stay for 2 nights minimum. - At the moment they do not have many clients visiting the other regions in FKKW. But they are keen to promote all the regions. - Share details on activities to be done throughout the FKKW. Travel Island Franco Bondioli - Owner Franco.bondioli@travelisland.it Tour Operator and travel counsellors since They operate directly in destinations as USA, Europe and Italy. Not a traditional travel agency as they only operate by appointment or online. - They actively sell the FKKW. They have minimum two nights included in Key West for their Fly-Drive itineraries. - Their core target: Honeymoons, group holidays, incentive trips. - General follow up. Olympia Viaggi T.O. Ivana Atzas Sales Agent ivana.atzas@olympia.it Olympia Viaggi was founded in 1975 selling only trips to Paris, in the following decade Olympia Travel has enhanced its market and expanded European and worldwide destinations. - They actively sell the Key West - Most of their clients are honeymooners and families. - Discussed property update. - Discussed activities that can be done in key Largo/Islamorada and Marathon for families and honeymooners. - General follow up. Boscolo Tours Elena Pagliarin Operation Manager North America Tour operator with over 20 years of experience, they offer over 250 organised tour in the 5 continents. - Share itineraries. - Share beach resorts list.

7 - Have clients visiting the Key West and staying for one night minimum. - They discussed beach resorts in the FKKW. - Discussed water activities that can be done throughout the FKKW. America World Elisa Gallina Owner & Product Manager Elisa.gallina@americaworld.it America World was founded in 2002 by professionals with a 20 year experience in travel to USA. America World s tourist offer is one of the most comprehensive, from meal inclusive, Italian language tours to basic hotel reservation in all the main American cities. From Fly Drive to end of tour extensions in the Caribbean. - Actively selling the FKKW - Customers are honeymooners, individuals and families. - Their cliental will always look for budget options. - Share itineraries. - Share images on the FKKW. - Send some Italian brochures for their clients. Gastaldi Holidays Katia Malavasi Product Manager kmalavasi@gastaldi.it Gastaldi Holidays specialise in the United States and offer a wide range of products such as; guided group tours, car & motorcycle tours, city breaks and dream island holidays. All the tours are tailor made and high quality. - Discussed the joint marketing campaign activities. - Key West sales are doing well for them. - Try and include couple of nights in other regions of the FKKW. - General Follow up. Giver Viaggi Monica Mocellini Product Manager mocellinim@giverviaggi.com Giver has been operating as tour operator since Main destinations are Scandinavia - Share itineraries. - Share images on the FKKW. - Send some Italian brochures

8 countries and European cruises. Giver has been operating with Canada and Alaska for about 20 years and recently in 2012 all rest of USA has been added. They sell their packages and products exclusively through travel agencies. for their clients. Etnia Travel Concept Roberto Maccatrozzo Booking Manager Alessandra Crosato - Product Manager alessandra@etniaviaggi.it Etnia is a Tour Operator that specialise in long haul tailor made holidays. The United States are one of the most important destinations for them. They offer a wide range of products in order to satisfy all of their client s requests. From coach tours to motorbike hire they have it all. Their main aim is to give their customers something special and as a result they focus on boutique accommodation. - They have a wide range of customers, honeymooners, FIT, couples and families. - They stay in high end and midrange accommodation. Honeymooners are more luxury. - They typically spend 2 to 3 nights only in Key West. - Share updated hotel property list. Cividin Your Travel Planner Martina Dubs Product manager Assistant Martina.dubs@cividinviaggi.it Cividin Your Travel Planner is a Tour Operator based in Trieste and specialised in tailor made tours. It offers individual and group packages and itineraries including all destinations in the United States, - They mostly book honeymooners but they also - General follow up.

9 with a careful selection of boutique hotels, accommodation and tours. Honeymoons are the flagship product for them and consist of romantic tailor made packages made for each couple. book FIT and families. - They are keen to work with FKKW on a joint marketing campaign to promote the destination for their honeymoon clients. - Sales to Key West is going well for them. - Key Largo and Marathon is also selling well for them. - Water activities in the Keys were - Beach resorts - Keen to start promoting the allinclusive The Bungalows to their honeymoon clients. I Viaggi del Toghiro Daniela Muzio - Product Manager Daniela@toghiro.com A decade of experience on the United States is expressed through a careful and through proposal of any product, embracing the vast destination in all its facets. - Actively selling the Key West. - Find it difficult to sell the other regions of FKKW. They mentioned resorts in the FKKW are very expensive compared to other destinations. - Details on beach resorts was - Details on children activities in Marathon was - Send itineraries. - Share updated hotel property list. - Send Italian brichures. Melville Claudio Caroni President Claudio.c@melville.it Melville was established in 1997, they have signed important alliances, becoming Lufthansa City Centre - Their clientele are honeymooners and couples. - They typically sell 1 night in Key - Send suggested itineraries. - Send Dry Tortugas information.

10 (privileged partner of Lufthansa for business) and Welcome Agency (privileged partner of major Italian brands such as Alpitour and Francorosso). With a staff of 12 they are enthusiastic and tailor all of their products to suit the needs of the customer. Largo and 2 in Key West. - Water activities in the Keys were - Beach resorts - Keen to start promoting the allinclusive The Bungalows to their honeymoon clients. Mari Del Sun Viaggi Dario Prestieri Managing Director ifo@mdsviaggi.com Mari Del Sun Viaggi are a Tour Operator with 20 years of experience. They are able to meet the demands of Travel Agents and their customers. - Actively selling the Key West - Destination update was given along with hotel property update. - They usually book mid-range hotels. - Keen to start promoting the allinclusive The Bungalows to their honeymoon clients. - Send suggested itineraries. - Send Italian Brochures. Konrad Travel Viaggi Americani Gianluca Sposito General Manager gianluca@konradtravel.it Konrad Travel Viaggi Americani is a tour operator that specialise in tailor made and individual group tours for destinations in the American Continent. From Canada to Argentina. The share all of their knowledge and passion to come up with the best experience for the customer. - Destination update was given - They are actively selling the FKKW and are updated on most things. - Hotel updates were - They love the product but find it difficult sometimes to sell the FKKW due to expensive resorts. - They are keen to promote Key Largo and Marathon. - Most of their clients go straight down to Key West. - General Follow up.

11 Glamour Tour Operator Fabrizio Gmeiner Sales Manager In 2013 Glamour Tour Operator celebrated 20 years of business. They have enthusiasm to organise travels for travel agents and their clients, to turn their ideas into dream holidays. Over the years they have they have widened the destinations they sell and today, besides North and Central America and the Caribbean they have success with Australia, Pacific Ocean, Far East and the Maldives. They pride themselves on a good relationship with travel agencies. - Have been on a fam trip in Hotel property update was discussed - Keen to start promoting the allinclusive The Bungalows to their honeymoon clients. - General follow up Eden Viaggi Luigi Leone Product Manager Luigi.leone@edenviaggi.it Eden Viaggi was founded in Today they are a tour operator offering solutions for any type of travel need, from individual to group trips. - Actively selling the Key West. - Discussed on activities that can be done throughout the FKKW. - Send suggested itineraries. - Send Italian Brochures.