100 FACTS THAT CONFIRM TOURISM IN MEXICO IS A NATIONAL PRIORITY

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1 tk Are you aware of...? MQ 100 FACTS THAT CONFIRM TOURISM IN MEXICO IS A NATIONAL PRIORITY..,1r,,lrr, ṙr.. SECRETARIA DE TURISMO SUBSECflft.t,A DE DESAJEROLLO TUEJIUCO MY1E% a VISA

2 IE "With the effort of all concerned, I am certain that the tourism will contribute, in a more intense manner, to the development of Mexico" Ernesto Zedillo Ponce de Leon President of Mexico September the 25th World's Tourism Day Celebradon

3 pex I1 CHAPTER I. ECONOMIC IMPACT In Mexico Employment Tourism Receipts Income's Redistribution and Regional Development Investment Fiscal Contribution 1.2. In the World Employment Tourism Receipts Investment Income's Redistribution and Regional Development 1.3. Mexico in the World CHAPTER II DEMAND In Mexico 2.2. In the World 2.3. Mexico in the World CHAPTER III.SUPPLY Accommodation 3.2. OtherTourism Services 3.3. Attractions CHAPTER IV.TRANSPORTATION & INFRASTRUCTURE I. Air Services 4.2. Land Services

4 IJ 1.1 In Mexico Employment' I. The 6. 1 % of the active work force of the country, performs at the tourism industry. Accordingly, it is estimated that in 1998 the tourism industry did provide an income to some 1.8 millions of persons. The employed tourism industry personnel, as classified by subsections, will present this breakdown: 11.3% Ill 11% 25.6% Tourism Receipts 2.9% 1.3% 'I. Travel Agencies 11.3% Catering 7 ' Retail Recreational Activities Food and Beverage Accomodation Restau rants Other The persons employed at the tourism industry in Mexico, actually drew the 7.6% of the total amount of wages and salaries paid in In 1998, the expenditure of the international visitors to Mexico, established a new foreign currency capture record. The total receipts generated by the international visitors in 1998 was of 7,897 millions of dollars, comprising the expenditure generated by the tourists, and border & port visitors (less than one day stays). The receipts generated in 1998 by the international tourists to Mexico reached 6,037 millions of dollars, due to the expenditure of the international and border tourists (more than one day stays on both cases). The foreign currency income produced by the visitors in the same year, was established at 1,860 millions of dollars, integrated by the expense performance of the border visitors and the passengers traveling on the cruiseline ships while visiting Mexico. The 7,897 millions of dollars, as the total income generated by the international visitors to Mexico at 1998, represents a similar amount of the negative result of 7,742 millions of dollars stated at our 1998 Trade Balance.This figure, also compares directly as one half of the 15,786 millions of dollars showed as the deficit on the Current Account of Mexico's Balance of Payments.

5 (J:I 10. The tourism in 1998, did become the second producer of foreign currency with its 7,897 millions of dollars captured, a better performance that the oil industry exports, that in 1998 generated some 7,147 millions of dollars altogether. 41 S Tourism Oil Exports S I. The average expenditure of the international tourists in 1998, was of 549 dollars per visit to Mexico, an increase of 1.5% over the amounts registered in the year of The net results of the 1998 Tourism Balance, reflects a positive amount to Mexico of 3,630 millions of dollars. Accordingly will become the fourth consecutive year on which a positive result of more than 3,000 millions of dollars is posted at the Tourism Balance. In the ten years span previous to 1995, the highest positive yearly balance reached did amount roughly to 1,000 millions of dollars. 3O Sqq 0

6 7 I c1 The positive result of 3,630 millions of dollars reflected on the 1998 Tourism Balance, is closely equivalent to half of the deficit of 7,742 millions of dollars showed at the 1998 Mexico's Trade Balance. The foreign currency captured in Mexico through the international visitors expenditure for the years 1995 to 1998 did amount to 27,600 millions of dollars. The positive results for the tourism industry, as reflected on the Mexico's Tourism Balance, accumulated for the years 1995 to 1998, amount to 13,887 millions of dollars. The income in foreign currency generated by the expenditure of the International visitors in Mexico, have growth to a tune of a 8.6% yearly average, through the years 1995 to 1998 period. Income's Redistribution and Regional Development The Tourism's contribution to the Gross Domestic Product, GDP, represents 8.2% of the total. The Tourism Gross Domestic Product, integrates on this fashion: EL 12.0% 250% 411k 26.5% 11.2% Transport Restaurants and Bars Retail Accomodation Craftsmanship Other The tourism participates with an average of 17.4% on the private consumption in Mexico, considering buyer's prices. The World Travel and Tourism Council,WTTC, established on 1996 that a 11.8% of the GDP, was generated by the activities of the tourism industry in Mexico. Investment An study commissioned by the Consejo Nacional Empresarial Turistico a bona fide private business council overseeing tourism, states that the total market value of the private capital vested on the tourism industry in Mexico, amounts to close of 30,000 millions of dollars. The private investment applied on the tourism industry in Mexico for 1998 reached some 1,200 millions of dollars. The estimate for the year 1999 sets an advancement of a 22%, with a goal established close to 1,464 millions of dollars.

7 Li I I 8 MO The federal investment related to the tourism sector in 1998 was of 5,232 millions of pesos, and for the year 1999 it is estimated that it will present a budget close to 5,761 millions of pesos. Fiscal Contribution I Accordingly to an estimation done by the" Mexican Classification of Activities and Products", CMAP. presented by INEGI, of 36 economic activities related to the tourism industry, the fiscal taxes applied did produce 27,487 millions of pesos, an amount equivalent to a 12.4% of the total fiscal collection. - LA El Income, 1996 Tourism and Related Activities Rest of the Fiscal Income 12.4% 81.6% El The World Travel and Tourism Council, WTTC, did establish that in the year of 1996, an amount close to 5,000 millions of dollars was generated in fiscal taxes by the activities of the tourism industry in Mexico. "The Tourism Program of the State of Guerrero for the years ", reflects that close to 70% of the amount of the state's fiscal collection, is actually produced by the tourism industry's economic activities. 1.2 In the World Employment According to estimations, the tourism industry did provide paid occupations to close of million persons in 1998.This fact represents wage & salaries for the 9.4% of the global work force. For the year 2010, it is forecasted that the number of remunerate positions in the tourism industry will reach millions, close to 10.9% of the globally sized positions. This deed meaning that for every nine persons holding a rewarded position in the world, one of them will be drawing an income from the tourism industry. Tourism Receipts The sum of millions of dollars, was recognized as the total expenditure poured globally by the International visitors in the year of 1998.

8 9 The advanced countries control the 63% of the total of foreign currency globally produced by the tourism industry activities, the less developed ones did take 30%, and the remaining 7% goes to those located at Central/Oriental Europe. The 29 nations, members of the Organization for the Economic & Cooperation Development, OECD, concentrate the 69% of the total arrivals of international visitors. It is estimated that for the year 2020, the economic benefits generated by the activities of the international visitors will reach some 2,000 billions of dollars. The 1998 activities of the tourism industry, delivered an estimated economic contribution of 12.7% to the total of global exports. 4121% 1' ' Tourism Rest of the Global Exports Investment The tourism industry in 1998 was the recipient of an estimated I I.8% of the total capital investments performed in the world. Income's Redistribution and Regional Development The tourism industry did contribute with I I.6% of the The World Gross Domestic Product. 1.3 Mexico in the World Mexico holds the fourteen global position in foreign currency captured, a place reached by the tourism industry in Mexico in the year of 1997, was positioned on the spot number sixteen of this yearly listing of the World Tourism Organization,WTO. Taken on the entire America's Region context, Mexico occupies the third position as the bigger foreign currency earner in 1998, right after the United States and Canada. There was an increase of 4.0%, on the levels of foreign currency captured, through the arrivals of international visitors to Mexico on the years 1998/1997. This fact represents an advancement that doubles the growth average of 2.0% reached on the global level in 1998.

9 INS In Mexico In the year 1998, the total number of international visitors admitted was of 95'632 thousands of persons. with I 9810 thousands being international tourists, and 75'822 thousands of less than one day stay visitors in Mexico. Of the mentioned I 9'8 10 thousands international tourists, thousands of them visit, arrive or disembark in the ports or inland points of Mexico, and 9'6 17 thousands enjoy their visits at our country, with stays at the border zone. unternatuonai lourusts, I 10,192 (Thousands) 'i, 75'822 thousand were the visitors classified with less than one day stay length in Mexico, 73'576 thousands of them located at the border zones and 2'246 thousand did disembark in ports and visit Mexico, while traveling on the cruiseline ships. Mexico in the year 1998, for the first time in the national tourism history overpass the 10 millions of inbound tourists mark. The number of inbound tourists arriving and staying in Mexico have registered an steady growth of 9.6% annual average, considering the years 1995 to The United States of America provide close to 88.2% of the tourists, that yearly visit Mexico. The Mexican citizens, living abroad, represent the 22% of the total of the inbound tourism. 22% Mexican Citizens Living Abroad Rest of Inbound Tourists 18% tj

10 Ii!IEI 49% of the inbound tourists, while visiting Mexico, stay here from 6 to 10 days. From the total of the foreign tourists, 7 1 % of them did declare that they travel to Mexico for pleasure reasons. Of the inbound tourists that visit Mexico, 49% of them obtain a yearly income higher than 50,000 dollars. 49% of the inbound tourists, while visiting Mexico, travel in couples. SI. Of the inbound tourists that visit Mexico, 5 1 % of them have traveled & stayed at the country for an average of two or more occasions. One of every six inbound tourists, have visited Mexico an average of four or more times. 4.5 millions of inbound tourists that have visited Mexico, have utilized a tourism services package. Texas, California, Illinois and New York, are the four best producers of inbound tourists to Mexico from the United States, and together provide the 55. 1% of our incoming tourists % 6.4% Texas &.d California Ay43f 449% Illinois New York Other 42% of the inbound tourists expenditure in Mexico, it is produced at the winter season. I! LJ The Mexican travelers did realize close to a 150 millions domestic trips in Mexico in 1997, including in every case at least one overnight stay. On those ISO millions of journeys, the travelers stay at the homes of friends or relatives close 0 to a 63.0% of the times. Some other 25.0% of the visitors did utilize a commercial hotel or lodging. 25% 63% 120/. El Home of Enends or Relatives Hotels Other

11 L I 12 60% of the cases of domestic travelers with at least an overnight stay, utilize the motorcoach as the choice transportation form, with 35% of them moving in an automobile, plus 4% utilizing the air transport. 66% of the above mentioned domestic trips with overnight stays are performed with the immediate members of the family, 20% of them are solo trips, 6% are realized with friends and close to 3% are done in the company of working mates or partners. More than 5.8 millions of persons enjoyed a visit to our museums through the year of 1998, and of this figure, we reckon that more than one million persons were foreigners. In a similar fashion, almost 9.5 millions of persons were visitors at our archeological sites in 1998, of which more than 2.5 millions were foreigners. The attendance of visitors to the archeological sites in Mexico increase 90% in numbers, considering the years from 1992 through In the World On a worldwide scale, the arrivals of international tourists were established at 625 millions for the year Europe keeps concentrating the 60% of said international arriving tourists, followed by the America's Region (where Mexico is located) with a 19.4 percentage. The forecast for the year 2020, is established at 1,600 millions of arrivals of international tourists. It is estimated that for the year 2020, some 7% of the world population capable of travel, will be realizing by then international travels. For the year 2020, is widely expected a rearrangement on the leadership of the countries controlling the international tourist arrivals. China will overtake the first place, moving aside nations such as France, and Spain, that for now hold the first two leading positions. There's an estimate, that establishes that for the year 2020, the leading countries that actually will provide the tourists in large quantities will be Germany, Japan, the United States, China and the United Kingdom.All together those nations will be the source of close to 39% of the international tourists. Worldwide in 1997, close to seven millions persons did embark into a pleasure journey aboard a cruiseline ship. There is an estimation that for the year 2000, this travel volume is expected to reach 9 millions of passengers.

12 Er M Mexico in the World Mexico, has become the seventh leading country in the world, on the number of admitted International tourists, showing 19.8 millions of arrivals in France Spain United States 01 Italy United Kingdom China Mexico j In the entire America's Region context, Mexico held the second position in 1998, on the international tourists chapter, right after the United States. The forecast for the year 2020, establish that Mexico will be entertaing close to 49 millions of international tourists, while positioning very close to the 8th place, of the yearly World Tourism Organization classification. For the United States, after Canada, Mexico is the second largest incoming tourism market. In 1998, close to 9.1 millions of mexican tourists did visit the United States. Of the mexican tourists traveling abroad, 93% of them are bound for the United States.

13 IILSuppIy Accomodations In 1998, there was 13.5 millions of hotel rooms listed on the world. In Mexico, there were 9,739 accommodation places and 403,092 hotel room units registered in By the middle of the year 1998, here exits a time-sharing industry, offering 387 accommodation points. This fact represents the 8.5% of the total time-sharing operations on the world. Other Tourism Services In the Country of Mexico, there are 4,5 18 Travel agencies operating. The rental car firms total 63 I, operating throughout Mexico. 532 business concerns operate an specialized tourism ground transportation system. On food and beverages, there's an inventory of 14,520 restaurants to cater to the tourism. The "Cámara Nacional de Ia Industria Restaurantera y de Alimentos Condimentados, CANIRAC," the gremial entity of restaurants and related business, in 1998 was holding a 19,856 firms membership. Mexico offers 39 fully equipped marinas. The Official Listing for the Authorized Travel Guides in Mexico, enrolls 2,574 professionals of this trade. The Golf Courses in Mexico, open to the tourism and local players number 84 installations. The bathing and watering public establishments offer in Mexico 5 13 points in operation. "The Green Angels", a non-charging mechanical road,& tourism orientation service of Sectur, in 1998 did travel more than 22 millions of highway kilometers, providing assistance to more of 540 thousands of tourists. 88. In Mexico, operate 527 tourism schools covering all the required levels of learning, from basic instruction to graduate studies.

14 El Attractions 89. The United Nations Organization for the Education, Science and Culture, known as UNESCO, has declared 19 Points in Mexico, as World's Heritage Sites, as follows: Number Description I. Archeological site of Palenque Archeological site oftajin Archeological site ofteotihuacan Archeological site of Uxmal and the Puuc Route Historical Center the city of Oaxaca the archeological site of Monte Alban Archeological Site of Chichen ltza Biosphere's Reserve of Sian Ka'an Historical Center of Mexico City and Xochimilco Rupestrian Paintings at the Sierra de San Francisco The Cabanas Cultural Center in the City of Guadalajara I. Historical center ot the City of Guanajuato Historical center ot the City of Morelia Historical center ot the City of Puebla Historical center ot the City of Queretaro IS. Historical center ot the City ofllacotalpan Historical center ot the City of Zacatecas The arquelogical site of Paquime - Casas Grandes Whale's Sanctuary Vizcaino lagoons XVI Century Convents and Monasteries, located at the outskirts of the Popocatepetl Volcano Location in Mexico State of Chiapas State ofveracruz State of Mexico State of Yucatan State of Oaxaca State of Yucatan State of Quintana Roo Mexico City State of Baja California Sur State of Jalisco State of Guanajuato State of Michoacan State of Puebla State of Queretaro State of Veracruz State of Zacatecas State of Chihuahua State of Baja California Sur States of Puebla, and Morelos 90. In Mexico, there exist 153 relevant archeological sites open to the tourism and local visitors. 91. The inventory of significant museums and art /handicrafts galleries represent in Mexico 895 sites of rewarding opportunities. Mexico possess I I I Protected Natural Areas, classified on nine categories: the biosphere's reserves, the special biosphere's reserves, national parks, natural monuments, marine parks, natural resources protected areas, wildlife protected areas, urban parks, and ecological protected zones. The I I I Natural Protected Areas, cover a land & water extension equal to 6% of the national territory.

15 _ 16 Airways 94. The airports network system in Mexico consists of 83 installations, 28 served by domestic services, and 55 offering international operations. 28 National Airports International Airports 01 In 1998, the mentioned airports network system process the arrivals of more than 27 millions of passengers, on both domestic and international categories. The arrivals of domestic, international and non-scheduled flights totaled 476 thousand operations. 2 the years 1995 to 1998, the volume of passenger's arrivals to the Mexican airports grew Close to 80% of the total of air transported passengers arriving in Mexico were originated at points inthe United States, another 8% were coming from Central & South America, while Europe contributes with 7%, and the remaining 5% fly from points at Canada. LAW 80% 8% United States Central and South America aw Europe Canada iø Land Services Mexico presents a modern paved road system, of about 100,000 kilometers of coverage extention. I 00.The toll road highway system, admitted more than 153 millions of vehicles in 1998.

16 17 Sources of the Cited Information Fact Number Bank of Mexico. 5, 6, 7,8, II, 12, 13, IS, 16, 17 40, 41, 42,43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 74 World Tourism Organization,WTO. 30, 31, 32, 33, 37, 38, 39, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73,75 World Travel & Tourism Council,WTTC. 21, 26, 28, 29, 34, 35, 36 Private Enterprise National Tourism Council 22 Tourism Secretariat, SECTUR. 23, 24, 76, 78, 79, 80, 81, 83, 84, 85, 86, 87, 88, 91 Secretariat for Finance & Public Credit, SHCP. 25 Government of the State of Guerrero. 27 Institute of Anthropology & History, INAH. 60, 61, 62, 90 Entrepreneurial Mexican System of Information, SIEM. 82 SECTUR e INEGI, National Institute of Statistics, 1,3,4, 18, 19, 20.56, 57, 58, 59 Geography and Informatics. United Nations Education, Science & Culture Organization, 89 UNESCO. Secretariat for the Environment, Natural Resources & Fisheries, 92,93 SEMARNAP. Airports & Auxiliary Services,ASA. 94, 95, 96, 97, 98 Secretariat of Communications and Transports, SCT. 99, 100 Done by SECTUR with information from INEGI. 2. Done by SECTUR with Information from Bank of Mexico and INEGI. 9, 10, 14 Resort Condominium International. 77

17 EEI thodoioi: j The data included in the document, when concerns the impact of tourism over the employment and the Gross Domestic Product, GDP, were obtained from the "The Satellite Account for thetourism in Mexico",a measuring process performed by the National Institute of Statistics, Geography and lnformatics, INEGI, as well as Secretariat of Tourism, SECTUR, based on information from the National Accounts System. The items cited over domestic tourism, were taken from the "National Home Survey over the travels of Mexicans", a joint study released by the National Institute of Statistics, Geography and Informatics, INEGI, and the Secretariat of Tourism, SECTUR, over the 1994 to 1997 years period. The ciphers of the Chapter III Supply, were considered at the 1998 closing.

18 19 M3 International Travelers International Visitors Other Visitors (not included at the tourism statistics) Trans border workers - Inmigrants - Nomads - Passengers in transit - Refugees - Military - Diplomats F International To u rists (overnight) i Border Tourists (Not beyond the border zone) Inbound Tourists (Visiting Mexico's inland) Cruise Passengers One Day Border Visitors * World Tourism Organization and Bank of Mexico

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