Results of Tourist Activity

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1 Results of Tourist Activity México, January, 2014 Ministry of Tourism Tourist Planning and Policy Undersecretariat

2 Index Relevant Results, January, Analysis of Main Results in the Sector International Visitors to México 3 Arrival of international tourists 3 International travel receipts 4 Average expense 5 Incoming tourism 6 International visitors to México arriving by air 7 Air departures from the U.S. 8 Domestic tourism 9 Occupancy rate 9 Domestic hotel activity; arrival of Tourists to Hotels 10 Air transportation 11 Maritime transport 12 Macroeconomic indicators 13 Statistical Annex. 15

3 Relevant Results, January, 2014 International Visitors to México According to what has been reported by Banco de México, the number of international tourists to Mexico totaled 2.3 million in the first month of 2014, topping any previous January month in history. Furthermore, the income of foreign currency from international visitors to México also reached a historic top in January 2014, totaling USD 442 million, amount not recorded in any previous month of January. During January 2014, the tourist balance had a positive amount, reaching USD million, amount higher than the previous record reached in a month of January (2008). The number of international visitors increased 1.3% with respect to January, 2013, reaching 6.6 million of visitors. Hotel Activity Domestic Tourism Occupancy rate on major tourist centers was 2.07% higher than that of January, 2013, reaching 54.18%. The arrival of domestic tourist to hotel rooms during the first month of 2014 was 5.2 million people; this represents 7.9% higher than during the first month of

4 Relevant Results, January, 2014 Air Transportation The number of passengers traveling by air increased 11.5% in January, 2014 in comparison to 2013 totaling 4.1 million airplane passengers. The arrival of passengers on domestic flights exceeded 2.5 million people; this represents an increase of 11.7% in comparison to January, Also, the number of domestic flights increased 2.4%. 1.6 million passengers were recorded on internationals flights, which is 11.2% more than in January, Besides this result, the number of flights recorded was higher in the same period of time (5.8%). As for the number of arrivals to Mexico by air, passengers in January, 2014 were, according to their nationality, the following: Americans 47% (the most numerous group), Canadians 22.0%, while from Latin America and the Caribbean, Brazilians reached 2.6%. According to the U.S. Department of Commerce, from January to December, 2013, Mexico is the country that receives most Americans traveling overseas by air, totaling 15.94% of the Americans flying outside the U.S. Maritime Transport The ports that received most of the passengers arriving by cruise in January, 2014 are the following: Cozumel (338,060), Ensenada (57,351) y Majahual (47,315); this means an increase of 56% in comparison to January, 2013 at the Ensenada port. On the other hand, the total of arrivals increased 5.2% in the same period of time. 2

5 Millions of tourists Millions of people Analysis of Main Results in the Sector International Visitors to México Arrival of International Tourists According to Banco de México, during January, 2014, there was an increase of 1.3% in the number of international visitors coming to Mexico in comparison to those in the same month in the previous year. Thus, the arrival of international tourists also increased 16.5%, reaching a historic maximum for a month of January Monthly arrival of international visitors Total (millions of people) Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Banco de México % January 2012 : 6.3 January 2013 : 6.5 January 2014: 6.6 International tourists 1.4% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Banco de México 3

6 1,442 Millions of dollars 12,919 13,370 11,513 11,992 11,869 12,739 13,819 International Visitors to México International Travel Receipts The income of international tourism receipts resulted from the fact that international travelers had an increase of 17.4% during January, 2014 in comparison to the month of January of the previous year, reaching a historic top for this month. The foreign currency contributed by 20.1% during the same period of time. 16,000 14,000 12,000 Receipts as a result of international visitors. 10, % 8,000 6,000 January 2013 vs January ,000 2, * Source: Banco de México * Only takes into account the month of January The tourist balance had a positive amount of USD million during January, 2014, which represents an increase of 39.4% in comparison to January, Balance of January, 2014, a surplus USD million 39.4 % Income 1,441.8 USD million Expense USD million Source: Banco de México 4

7 Dollars Dolllars International Visitors to México Average Expense In January, 2014, the average expense of international visitors increased 15.9% in comparison to the one of the previous year while the average expense of international tourists increased 3.1% in the same term. (Yearly) average expense of international tourists % Source: Banco de México (Monthly) average expense of international tourists Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 413 Total January (dollars) January 2013: 525 January 2014: % Source: Banco de México 5

8 Thousands of tourists International Visitors to México Incoming tourism The arrival of incoming tourism increased 18.4% during January, 2014, in comparison to the same month of the previous year, while 91.7% of them entered by air and the rest 8.3% entered by land. 1,600 1,400 1,200 Incoming tourists (thousands of tourists, by plane, through land) 1,429 1,311 1,208 1,105 1, Jan 13 Jan By air By land Total Source: Banco de México The expense made by long-stay tourists was basically made by those who had entered by plane in the same period. Distribution of Incoming tourists expense in January, 2014 By air 96.6% Source: Banco de México By land 3.4% 6

9 201, ,297 67,187 81,537 63,295 73,600 54,388 63,431 38,991 46,695 74,253 84,151 Passengers International visitors to Mexico arriving by air International passengers In the first month of 2014, American visitors who entered by air increased 15.0% in comparison to January, 2013, which is higher by 0.57 million. The most arrivals of tourist nationality from Latin America and the Caribbean were those coming from Brazil, increasing in 5.8%. Source: Migration Operation Integral System The arrival of Americans represented 47.5% of international passengers coming by air, being the Cancun airport the one where more US citizens arrived (39.2%). 250, , ,000 American passengers per airport (Jan Jan 2014) Total of US citizens passengers January 2013: 499,846 January 2014: 574, ,000 50,000 0 Cancún Los Cabos México D.F. Pto. Vallarta Guadalajara Resto Source: Migration Operation Integral System 7

10 International visitors to México arriving by air Air departures from the U.S. Source: U. S. Department of Commerce, International Trade Administration Mexico is the country to which Most US citizens traveled in 2013 among their different destinations worldwide, totaling 15.94% of the market. By regions, it is exceeded by Europe (29.25%) and the Caribbean (16.78%), however, it is the one which increased the most during the January through December 2013 period in comparison to the same period in 2012, having an increase of 7.7% followed by Canada with an increase of 4.9%. 8

11 Percentage Domestic Tourism Occupancy rate Occupancy rate in main destinations during January 2014 was higher 2.07% in comparison to the same month of the previous year. 54.5% Occupancy rate (Jan Jan 2014) 54.0% 53.5% 53.0% 52.5% 52.0% 51.5% 52.1% 54.2% 2.1 p.p. NOTE: Occupation by type of center and the total are a weighted average. 51.0% jan-13 jan-14 Source: With information of the 70 centers being monitored by the Data Tur Statistics Information National System of the Tourism Sector of Mexico NOTE: Occupation by type of center and the total are a weighted average. Source: With information of the 70 centers being monitored by the Data Tur Statistics Information National System of the Tourism Sector of Mexico 9

12 Domestic Tourism Domestic hotel activity; arrival of Tourists to Hotels Foreign Domestic Arrivals of Tourists to Hotels Jan % 27.3% Source: With information of the 70 centers being monitored by the Data Tur Statistics Information National System of the Tourism Sector of Mexico The estimate of domestic tourists arrivals to hotel rooms exceeded 5.2 million of tourist in January, 2014, representing 383 thousand tourists more than in January of the previous year. Arrivals of tourist to hotel Millions of tourists January February March April May June July August September October November December % Jan 2013 vs Jan Source: Monthly Domestic Estimate based on the hotel activity monitored by the Data Tur system. 10

13 Thousands of passengers 3, , , , , , , , , , , ,435.2 Thousands of passengers 4,113.2 Air Transportation The number of passengers arriving by air increased 11.5% in January, 2014 in comparison with the same month of the previous year, exceeding 4.1 million passengers. 5,000 Total of passengers 4,500 4, % 3,500 3,000 2,500 2,000 1,500 1, Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Preliminary Figures Source: Airports and Auxiliary Services The arrival of passengers in domestic flights in January, 2014 totaled 2,539,870 passengers; this represents 266,200 more than those in the same month of the previous year. 3,500 Passengers of domestic flights 3,000 2,500 2, ,000 1,500 1, % Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Preliminary Figures Source: Airports and Auxiliary Services 11

14 Thousands of passengers Thousands of passengers The number of passengers coming by air through international flights increased 11.2%, exceeding 1.5 million of passengers during the first month of ,800 1,600 1,400 1,200 1, , % Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Preliminary Figures Source: Airports and Auxiliary Services Maritime transport Passengers of tourist cruisers Passengers of international flights During January, the number of passengers arriving on cruises increased 27 thousand; this represents an increase of 5.2% in comparison to the same month of the previous year (2013). The ports that received the higher number of passengers during the first month of 2014 were: Cozumel, Ensenada y Majahual Arrival of cruise passengers % Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Ports and Commercial Navigation Office, Ministry of Communication and Transportation (STC). 12

15 In January, 2014, the number cruise passengers increased at the ports of Ensenada (56.0%), Puerto Vallarta (51.9%) and Huatulco (41.9%) in comparison to the same month of Source: Ports and Commercial Navigation Office, Ministry of Communication and Transportation (STC). Macroeconomic indicators Macroeconomic Perspective on Key Indicators of Mexico Gross Domestic Product inflation Entity Actual Variation (% dic/dic) International Monetary Fund OCDE Banco de México Survey Ministry of the Treasury and Public Credit 3.90 N.a N.a. N.a. Not available. Source: IMF, World Economic Outlook (january 2014); OECD, Economic Outlook (Vol. 2013/2); Banco de México Expectations Survey Economic Specialists Private Sector; Secretaría de Hacienda y Crédito Público, General Criteria for Economic Policy

16 Entries Oct-Dec 12 Oct-Dec 13 General Economic Activity and Services Identified with Tourism Gross Domestic Product. Millions of current pesos 13,282,061 14,531,461 15,588,098 16,076,940 16,165,493 16,695,948. Real annual variation (%) Tertiary activities - Air Transportation (481). Millions of current pesos 25,093 24,338 27,686 27,946 27,032 29,589. Actual Yearly Variation (%) Temporary Lodging Services (721). Millions of current pesos 127, , , , , ,825. Actual Yearly Variation (%) Food and Beverages Preparation Services (722). Millions of current pesos 152, , , , , ,607. Actual Yearly Variation (%) Employees insured by the Mexican Institute of the Social Security (IMSS) and Unemployment Rate Employees insured by IMSS (average of the period) 14,524,448 15,153,643 15,856,137 16,409,302 16,179,796 16,650,156.Permanent 12,640,250 13,101,612 13,637,937 14,123,077 13,902,540 14,323,810.Non-permanent (urban and field) 1,884,199 2,052,031 2,218,200 2,286,225 2,277,256 2,326,346 Unemployment National Rate * (closing of the period). Total Percentage of PEA Prices and Exchange Rates National Price Index (closing of the period) Consumer (percent variation) 4.40% 3.82% 3.57% 3.97% 4.77% 3.39%. Air transport (percent variation) -7.04% 7.58% -7.74% 0.20% 3.45% %. Hotel (percent variation) 5.52% 6.41% 1.11% 3.14% 1.93% 2.43%. Package Tourist Services (percent variation) -0.61% 5.72% 1.59% 4.90% 4.57% 0.88%. Restaurants (percent variation) 5.98% 4.43% 4.20% 3.62% 4.14% 3.84% Exchange Rate (peso / dollar).average of the period Cidic Indicators and Confidence of Consumer (monthly difference**). Coincident Indicator Forward Indicator Confidence Consumer Index * Other non-seasoned. **Point monthly difference; December compared to November at year closing, the same applies to December compared to October (last two columns) Sources: INEGI, STPS, Banco de Mexico. KEY ECONOMIC INDICATORS OF MEXICO 14

17 Statistical Annex 15

18 International Visitors Thousands of people january % Change International Visitors 6, , % International Tourists (staying overnight) 1, , % Non-border tourist (long-stay tourist) 1, , % By airplane 1, , % By land % Border Tourists % Pedestrians % By car % International Hikers (not staying overnight) 4, , % Border hikers 3, , % Pedestrians % By car 3, , % Cruise passengers % Source: Banco de México International Travel Receipts Millions of dollars % of january participation 2014 % Change International Visitors 1, , % 17.4% International Tourists (staying overnight) 1, , % 20.1% Non-border tourist (long-stay tourist) 1, , % 21.3% By airplane , % 21.1% By land % 25.1% Border Tourists % -5.0% Pedestrians % -4.9% By car % -5.1% International Hikers (not staying overnight) % 1.7% Border hikers % 5.1% Pedestrians % -6.2% By car % 8.3% Cruise passengers % -8.0% Source: Banco de México. Average Expense Dollars january % Change International Visitors % International Tourists (staying overnight) % Non-border tourist (long-stay tourist) % By airplane % By land % Border Tourists % Pedestrians % By car % International Hikers (not staying overnight) % Border hikers % Pedestrians % By car % Cruise passengers % Source: Banco de México. 16

19 Means of transportation N.C : Not comparable Incoming Tourism Arrivals (thousands) By air 1, , % 18.7% By Land % 15.1% Total 1, , % 18.4% Expense (millions of dollars) By air , % 21.1% By Land % 25.1% Total 1, , % 21.3% Average Expense (dollars) By air N.c. 2.1% By Land N.c. 8.7% Total N.c. 2.5% Source: Banco de México. january % of participation 2014 % change International visitors to Mexico arriving by air January Percentage Continent / Country of Nationality Variation Foreigners 1,077,661 1,210, % North America 744, , % Unites States 1/ 499, , % Canada 244, , % Latin America and the Caribbean 152, , % Brazil 29,687 31, % Argentina 33,094 31, % Colombia 24,195 28, % Venezuela 11,606 17, % Chile 11,381 11, % Peru 9,432 9, % Costa Rica 6,153 7, % Guatemala 4,962 6, % Cuba 4,874 4, % Ecuador 2,130 3, % Europe 147, , % United Kingdom 25,660 26, % Spain 19,281 21, % France 19,812 20, % Germany 15,352 17, % Italy 14,518 15, % Rusia 12,531 13, % Sweden 7,624 8, % Asia 23,932 29, % Japan 7,189 8, % Oceania 6,871 7, % Australia 6,096 6, % Africa 1,230 1, % 1/ Includes those born in Puerto Rico. Preliminary information. Source: M igration Policy Unit, SEGOB. Based on the electronic records of the National M igration Institute at Mexico s air arrival locations. 17

20 International visitors coming by air by main nationality Breakdown by main nationality and airport: Arrival of international visitors coming from the United States * by air per airport january % in diference Percent variation Airport comparison 2012 to Cancún, Q. Roo 190, , , % 34,386 23, % 11.7% 2 Los Cabos, B.C.S. 62,606 67,187 81, % 18,931 14, % 21.4% 3 Ciudad de México (AICM) 54,937 63,295 73, % 18,663 10, % 16.3% 4 Puerto Vallarta, Jal. 56,099 54,388 63, % 7,332 9, % 16.6% 5 Guadalajara, Jal. 41,033 38,991 46, % 5,662 7, % 19.8% 6 Cozumel, Q. Roo 11,168 11,130 15, % 4,311 4, % 39.1% 7 Monterrey, N.L. 7,744 8,952 9, % 1, % 3.1% 8 Zihuatanejo, Gro. 7,454 7,851 8, % 1,488 1, % 13.9% 9 Silao, Gto. 7,034 7,176 8, % 1,565 1, % 19.8% 10 Mazatlán, Sin. 7,759 7,863 8, % % 4.2% 11 Morelia, Mich. 3,189 3,367 4, % % 20.7% 12 Querétaro, Qro. 2,102 2,702 3, % 1, % 16.9% 13 Manzanillo, Col. 3,017 2,840 2, % % 3.1% 14 Hermosillo, Son. 2,142 1,703 2, % % 49.2% 15 Huatulco, Oax. 1,377 2,311 2, % % -0.7% 16 Aguascalientes, Ags. 1,398 1,598 1, % % 6.8% 17 Mérida, Yuc. 1,877 1,843 1, % % -15.0% 18 San Luis Potosí, S.L.P. 1,434 1,181 1, % % 17.9% 19 Chihuahua, Chih. 1,125 1,191 1, % % 4.7% 20 Loreto, B.C.S. 1,050 1,057 1, % % 9.4% Rest of the airports 11,130 11,488 11, % % 1.4% TOTAL 476, , , % 98,125 74, % 15.0% * People born in Puerto Rico not included. Source: Migration Operation Integral System, Migration National Institute. Preliminary Figures. Note: The coverage of SIOM has been included more airports each year, thus, it is different in every year, because of this, the comparisons among years is not exact. The total does not include the Not specified item; therefore, it may be different in comparison to the total of the migration statistics. January % in diference Percent Variation Airport comparison to Cancún, Q. Roo 138, , , % -2,545 6, % 4.9% 2 Puerto Vallarta, Jal. 51,718 50,676 57, % 5,609 6, % 13.1% 3 Los Cabos, B.C.S. 20,870 21,366 22, % 1,739 1, % 5.8% 4 Mexico City (AICM) 8,835 9,820 11, % 2,234 1, % 12.7% 5 Huatulco, Oax. 5,461 7,497 8, % 2, % 9.0% 6 Zihuatanejo, Gro. 5,470 3,997 7, % 1,817 3, % 82.3% 7 Mazatlán, Sin. 6,281 5,861 6, % % 12.8% 8 Manzanillo, Col. 5,950 4,909 4, % -1, % -2.4% 9 Cozumel, Q. Roo 5,299 4,140 4, % % 4.9% 10 Acapulco, Gro. 2,541 3,114 2, % % -23.2% Rest of the airports 4,197 4,202 4, % % 2.5% TOTAL 254, , , % 9,738 19, % 8.0% SSource: Migration Operation Integral System, Migration National Institute. Preliminary Figures. Arrival of visitors entering Mexico from Canada by air per airport Note: The coverage of SIOM has been included more airports each year, thus, it is different in every year, because of this, the comparisons among years is not exact. The total does not include the Not specified item; therefore, it may be different in comparison to the total of the migration statistics. 18

21 Airport january % change to diference percent variation Cancún, Q. Roo 16,655 20,377 20, % 3, % 0.9% 2 Ciudad de México (AICM) 3,003 2,901 3, % % 22.9% 3 Los Cabos, B.C.S % % 11.1% 4 Puerto Vallarta, Jal % % 14.3% 5 Guadalajara, Jal % % 15.9% 6 Monterrey, N.L % % 5.8% 7 Cozumel, Q. Roo % % 5.1% 8 Zihuatanejo, Gro % % 31.9% 9 Silao, Gto % % 26.7% 10 Mazatlán, Sin % % 92.6% Rest of the airports % % -54.2% TOTAL 21,661 25,660 26, % 4, % 2.3% Source: Migration Operation Integral System, Migration National Institute. Preliminary Figures. Arrival of international visitors coming from the United Kingdom by air per airport Note: The coverage of SIOM has been included more airports each year, thus, it is different in every year, because of this, the comparisons among years is not exact. The total does not include the Not specified item; therefore, it may be different in comparison to the total of the migration statistics. Airport january % change to diference percent variation Ciudad de México (AICM) 10,353 11,529 13, % 3,228 2, % 17.8% 2 Cancún, Q. Roo 8,479 7,075 7, % -1, % 5.4% 3 Monterrey, N.L % % 7.4% 4 Guadalajara, Jal % % 46.7% 5 Silao, Gto % % 112.0% 6 Los Cabos, B.C.S % % 25.0% 7 Puerto Vallarta, Jal % % 57.1% 8 Toluca, Edo. Mex % % -30.8% 9 Querétaro, Qro % % 25.0% 10 Mérida, Yuc % % 19.2% Rest of the airports % % 10.5% TOTAL 19,439 19,281 21, % 2,420 2, % 13.4% Source: Migration Operation Integral System, Migration National Institute. Preliminary Figures. Arrival of international visitors coming from the Spain by air per airport Note: The coverage of SIOM has been included more airports each year, thus, it is different in every year, because of this, the comparisons among years is not exact. The total does not include the Not specified item; therefore, it may be different in comparison to the total of the migration statistics. 19

22 Occupancy rate Domestic Tourism Total Beach centers Integral Planned Traditionals Others Cities Large Within the country Border NOTE: Occupation by type of center and the total are a weighted average. Source: With information of the 70 centers being monitored by the Data Tur Statistics Information National System of the Tourism Sector of Mexico Domestic Hotel activity January Domestic hotel activity January Difference % variation Arrival of domestic tourist to hotel rooms (thousands) 4,835 5, % Average stay d Density p Source: Monthly Domestic Estimate based on the hotel activity monitored by the Data Tur system. Preliminary Figures Source: Airports and Auxiliary Services Air Transportation Grand total of passengers january Grand Total 3,688,840 4,113, % Domestic total 2,273,670 2,539, % International total 1,415,170 1,573, % Regular 3,586,757 4,022, % Domestic total 2,269,711 2,535, % International 1,317,046 1,487, % Charter 102,083 90, % Domestic total 3,959 4, % International 98,124 85, % 20 % variation

23 Preliminary Figures Source: Airports and Auxiliary Services Preliminary Figures Source: Airports and Auxiliary Services Air Transportation Preliminary Figures Source: Airports and Auxiliary Services Grand Total of Flights january % variation Grand Total 44,151 45, % Domestic total 31,205 31, % International total 12,946 13, % Regular 43,458 45, % Domestic total 31,121 31, % International 12,337 13, % Charter % Domestic total % International % Domestic passengers january % variation Grand Total 2,273,670 2,539, % Beach centers 365, , % Cities 1,908,593 2,130, % Regular 2,269,711 2,535, % Beach centers 361, , % Cities 1,907,810 2,128, % Charter 3,959 4, % Beach centers 3,176 2, % Cities 783 2, % Domestic flights january % variation Grand Total 31,205 31, % Beach centers 5,218 5, % Cities 25,987 26, % Regular 31,121 31, % Beach centers 5,159 5, % Cities 25,962 26, % Charter % Beach centers % Cities % 21

24 Preliminary Figures Source: Airports and Auxiliary Services Preliminary Figures Source: Airports and Auxiliary Services International passengers january Grand Total 1,415,170 1,573, % Beach centers 776, , % Cities 639, , % Regular 1,317,046 1,487, % Beach centers 678, % Cities 638, % Charter 98,124 85, % Beach centers 97, % Cities % International flights january Maritime Transport % variation % variation Grand Total 12,946 13, % Beach centers 6,048 6, % Cities 6,898 7, % Regular 12,337 13, % Beach centers 5, % Cities 6, % Charter % Beach centers % Cities % Arrival of passengers per port january % variation 1 Cozumel, Q. Roo 348, , % 2 Ensenada, B. C. 36,767 57, % 3 Majahual, Q. Roo 50,535 47, % 4 Puerto Vallarta, Ja 20,101 30, % 5 Cabo San Lucas, 27,891 27, % 6 Progreso, Yuc. 25,633 25, % 7 Huatulco, Oax. 5,274 7, % 8 Puerto Chiapas, C 0 5,247 n.c. 9 Mazatlán, Sin 0 2,903 n.c. 10 Acapulco, Gro 3,904 1, % Resto 789 3, % Total 519, , % Source: Ports and Commercial Navigation Office, Ministry of Communication and Transportation (STC). 22

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