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1 Our industry continues to recover from the aftermath of Sept. 11, Our country has renewed its patriotism and we ve seen a surge in travel to familiar American landmarks like Mount Rushmore National Memorial. However, with a lagging economy, South Dakota s visitor industry must maintain a high-profile advertising and marketing presence. During this fiscal year and continuing into the next, the Department of Tourism is working to increase the number of visitors to South Dakota and boost local economies by promoting South Dakota as a safe destination with all-american attractions.

2 Top Ten List This list identifies the Department of Tourism s major projects and promotions for fiscal year 2003 (July 1, 2002-June 30, 2003). Some items already have been completed. They re indicated by a checkmark. 1. Expand the distribution of the warm season 2003 Giant Step by 20 percent with additional buys of travel magazines in target markets. 2. Convert the shoulder season 2003 Giant Step from a newspaper to a magazine insert, while retaining household exposure. 3. Expand distribution of the warm season and shoulder season Great Getaways newspaper inserts to go to 20 percent more target markets. 4. Offer nationwide satellite feeds of the re-enactment at the Lewis and Clark Heritage Days in Elk Point, the Christmas at the Capitol tree display in Pierre and the Fort Sisseton Historical Festival near Lake City. 5. Add discount coupons from industry partners as part of the Vacation Packages offered on travelsd.com at the same low partner cost of $35 per offer. 6. Mail a copy of the newest Lewis and Clark Trail Guide to every South Dakota household in spring 2003 and broadcast a rotation of two Lewis and Clark TV spots throughout the state to complement this mailing. This effort is to enlighten South Dakotans about the Trail in preparation for the increased visitation with the nation s Lewis and Clark Bicentennial beginning in Redesign travelsd.com in a news portal style with more user-friendly features, such as a site-wide search feature, more mapping capabilities and more frequently requested lists and links. 8. Create a self-maintained, password-protected online Visitors Services Directory on travelsd.com, allowing industry partners to easily post and update information on their properties/events. 9. Enhance the Kid Zone and Lewis and Clark sections on travelsd.com with new and redesigned content and interactive tools. 10. Create a new digital photo library for use online and via CDs furnished to journalists, tour operators, and film scouts. New photo CD-Rom Satellite feed from Mount Rushmore National Memorial travelsd.com 10 sdvisit.com

3 Electronic Electronic media has dramatically changed the way the Department of Tourism reaches the traveling public. It s another tool that enables us to quickly and effectively get our message in front of literally millions of travel planners. The Internet has a solid place as an important travel distribution channel and we are capitalizing on the opportunity it offers.

4 Travelsd.com Our consumer Web site, travelsd.com, continues to provide travel planning information to users around the world. Accessible 24/7, users can easily create a South Dakota itinerary by finding information on our parks, monuments, events, activities and visitor services. The site includes sections devoted to the Lewis and Clark Trail, Great Events and links to Web cams at Mount Rushmore, Falls Park, Deadwood, the Badlands, Pierre, and the Corn Palace. Users can a postcard from the site and locate a great fishing hole by perusing the online Hunting and Fishing Guide. International visitors can find information in French, German and Italian by following the link to the Rocky Mountain International site. New features to travelsd.com over the past 12 months include more articles and a backseat bingo game on the Kid Zone; more photos in the Photo Gallery, including high-resolution files for publication; a Fall Foliage Update, with current information on the changing leaf colors at several sites throughout the state; a database driven Vacation Packages section that allows users to search by package type, date, city or keyword; and continuous updates to the Visitor Services Directory. Travelsd.com will undergo a redesign in Plans call for a site styled more like a news portal with a dynamic homepage, search and mapping features and more links throughout. Visitor Services Directory More than 4,200 visitor services are listed online at travelsd.com. Users can search the database and find options for attractions, dining, lodging, outdoor/seasonal activities, shopping and traveler services. South Dakota visitor services that fit into these categories receive a free listing on travelsd.com that includes the business name, address, phone and fax numbers, and , Web and online reservations links. Those that have earned the Great Service STAR designation are recognized with a star icon. Businesses can join the World Wide Web co-op for $100 a year and, as preferred partners, receive two 360-degree photos of their business, property or city that accompany their service listing. Plans for 2003 include making the visitor services directory a self-maintained system where businesses submit information directly to travelsd.com. The information will be reviewed by department staff before going online. Online Calendar of Events Users can search for South Dakota events by town, date and event type on travelsd.com. The 2003 calendar includes nearly 600 events and is continually updated as submissions are received from the visitor industry. (For events to be considered for the South Dakota Vacation Guide or other printed material, complete event information must be submitted to the department by September of the previous year. See page 35 in the co-op section for additional information about the calendar of events.) Plans for 2003 include making the calendar of events a self-maintained system where event coordinators will submit event information directly to travelsd.com. The information will be reviewed by department staff before going online. NEW Vacation Packages Co-op NEW The vacation package section of travelsd.com underwent a change in We simplified the way consumers search for and find vacation packages. Rather than creating a package to fit a specific theme, like adventure or Lewis and Clark, partners now submit a vacation package with their own unique theme, with availability dates of their choosing. Packages promoted in the co-op are required to meet the basic requirements of including lodging and at least one activity, a price, a title and availability dates. To generate interest and drive traffic to the vacation packages promoted on travelsd.com, ads are placed using a variety of media. Throughout the year, ads promoting the vacation packages on travelsd.com run bi-weekly in the Sunday editions of the Minneapolis Star Tribune (circulation: 675,050), Des Moines Register (circ.: 250,500), Omaha World Herald (circ.: 268,330), Denver Post (circ.: 801,450), Rapid City Journal (circ.: 37,000), Sioux Falls Argus Leader (circ.: 78,000) and Aberdeen American News (circ.: 18,005). Our monthly South Dakota Travelsmart e-newsletter also contains a direct link to the online packages. It is sent to more than 80,000 subscribers each month. travelsd.com 12 sdvisit.com

5 Wildfire Awareness Soon after the Grizzly Gulch fire broke out near Deadwood in July 2002, we established a Wildfire Update section on travelsd.com. The Web pages carried the most current information about the fire that was available such as size, general area and road closures. Just as important, the site informed prospective visitors of the areas of the Black Hills that were unaffected by the fire and were open for business. We added up-todate digital photographs and video of the area around the fire showing the range of the damage and emphasizing that many roads and service areas were still accessible. The site included links to wildfire information provided by the incident command team, Black Hills, W ho s calling, please? In June and July of 2002, research calls were made to all 51 package providers listed on travelsd.com at the time to inquire about the package being promoted. The researcher asked questions about the package as a visitor would and documented various aspects of the call. The goal of the informal study was to determine if the providers track their calls as a means to measure the effectiveness of the promotion. Just 25 percent (13) of the providers tracked the source of the phone call by asking the caller where he/she saw the package promoted. Of calls made to 51 package providers, two providers did not know about the package that was promoted on travelsd.com. Advertising tracking can be as simple as asking where did you hear about us? The number of responses for each advertising vehicle in use is tracked. The amount of inquiries is compared to the amount spent on advertising to determine if the ad dollars have been spent effectively. Badlands and Lakes Association and local media. We followed the same procedure in August during the Battle Creek Fire. Thankfully, the Wildfire Update pages were archived for the rest of the year. We stand ready to provide constant, accurate information via the Web should wildfires ever threaten our resources again Online Coupon Co-op We re introducing a new online co-op in 2003, to help partners promote special offers via online coupons. Partners create a coupon offer that gives visitors a dollars off or other discount, such as buy one, get one free. Partners determine the dates the offer is valid and we ll post it on travelsd.com for up to one year for just $35 per offer. Users can print the coupons off the travelsd.com Web site or use a partner-specified coupon code when making reservations. Registration information will be sent in February and will be accepted throughout the year. Like the vacation packages, we ll promote the online coupons via print and electronic ads. South Dakota/Yellowstone Online Co-op NEW In the spring of 2003, we plan to once again launch an extensive permission-based marketing campaign in cooperation with Xanterra Parks and Resorts- Yellowstone and the Park County (Wyo.) Travel Council. We ll use the speed and convenience of to promote our similar and unique attributes to a common audience. During the month-long campaign that will begin in April, we plan to target potential travelers from Colorado, Illinois, Indiana, Iowa, Minnesota, Missouri, Nebraska, Ohio, Texas and Wisconsin who are interested in travel and the outdoors. All of the traffic generated over the course of this campaign will be directed to a Web portal that features all three partners. travelsd.com 13 sdvisit.com

6 Sdvisit.com promotions promotions promotions promotions promotions Information about Department of Tourism programs, research and projects is just a few keystrokes away at sdvisit.com. This Web site was created specifically for the South Dakota visitor industry and contains summaries and registration forms for co-op programs, monthly project reports, and complete research documents. This entire annual report can even be accessed online. Trade Web Sites We re reaching out to members of the travel trade with Web sites created specifically for them. Mediasd.com has story ideas, press releases, fact sheets and special announcements to keep the media up to speed on what s happening in South Dakota. Toursdakota.com will include an online version of the Group Tour Planning Guide and other information for domestic and international group tour operators. Filmsd.com will have features to serve filmmakers, location scouts and producers including 360- degree location photos and content from the South Dakota Film and Video Production Guide. The latter two sites are expected to be up and running in South Dakota Travelsmart South Dakota Travelsmart is what our monthly e-newsletter is called. The Travelsmart subscriber list is made up of consumers who have directly contacted South Dakota Tourism for travel information. The subscriber list grows each month and currently includes more than 80,000 records. The e-newsletter features color photos appropriate for the season, brief promotional messages and links to various sections of travelsd.com, including the online vacation packages. South Dakota Travelsmart e-newsletter South Dakota Travelsmart e-newsletter T ravelsmart Feedback Each month, we receive feedback from subscribers who receive our Travelsmart e-newsletter. Here are some samples: We took a wonderful trip through South Dakota in July. All of the people we talked to or saw were so nice and friendly. We started out at Little House on the Prairie and ended up at Deadwood and the Mustang Reservation. Keep up the great work. Suzann, Wisconsin Hi! We just returned from our visit to South Dakota and we wanted to tell you how much we enjoyed it. We visited Sioux Falls, the Corn Palace (of course), ate a meal at a fine Murdo restaurant, where we had our first buffalo burgers, and saw the Badlands. Thanks so much for your assistance and the literature and you sent me. Keep them coming as I want to come back! Curt and Jeanie, Illinois My wife and I have just returned from a delightful visit to your state. From the Black Hills to Wall Drug to Mitchell to Sioux Falls and all the things between, we had a great time, enjoyed the scenery and the friendly folks. Plus, the information you sent us a few months ago helped us to plan our trip and make our time in South Dakota much more rewarding. I want to add, too, that your travel information was the best of all the states we received. Thanks for a job well done and you can be assured we will return! George, Oregon travelsd.com 14 sdvisit.com

7 Shoulder Season 2002 Advertising We continued to promote travel in the late summer and early fall months in We focused solely on autumn travel opportunities in mainly print and online ads.

8 Electronic Advertising We turned to electronic advertising to get the word out about autumn vacation packages listed on travelsd.com. Throughout October, we sent more than 172,000 s to consumers in Colorado, Iowa, Minnesota, Nebraska and North Dakota. Each individual on the list had previously expressed an interest in travel and the outdoors and had given permission to be contacted via . The message featured links to the vacation packages section of travelsd.com, and an option that allowed recipients to subscribe to the monthly South Dakota Travelsmart e-newsletter. Visits to the vacation packages section of travelsd.com increased 53 percent in October over September Shoulder Season Giant Step Newspaper Insert The shoulder season Giant Step newspaper insert hit the markets of Minneapolis, Minn.; Des Moines, Iowa; Omaha, Neb.; Denver, Colo.; and Sioux Falls, S.D. on Sept. 8 and 15, In all, 1.3 million inserts found their way into the hands of prospective travelers. The 16-page insert promoted sites, events and activities throughout South Dakota. Twenty-four private sector partners took advantage of the cooperative promotion by placing a 50-word ad within the insert. Plans for 2003 are to place the shoulder season Giant Step into magazines rather than newspapers. The September, October and November issues of the South Dakota Travelsmart e-newsletter carried promotional messages about the online vacation packages. The October Travelsmart also included a link to the new Fall Foliage feature on travelsd.com that reported the status of the changing fall colors at locations throughout the state. The September Travelsmart was sent to 79,337 subscribers and recorded a 2 percent click through rate; the October message went to 83,000 subscribers and recorded a 5.3 percent click through rate; and the November message went to 80,667 subscribers and recorded a 3.4 percent click through rate Shoulder Season Giant Step South Dakota Travelsmart e-newsletter travelsd.com 16 sdvisit.com

9 2002 Shoulder Season Great Getaways Newspaper Insert The shoulder season Great Getaways newspaper insert was dropped into the nearby markets of Winnipeg, Manitoba; Worthington, Marshall and Willmar, Minn.; Des Moines, Iowa; Omaha, Neb.; and Sioux Falls, S.D. on Sept. 8 and 15, Nearly 737,000 inserts were printed. The eight-page tabloid size insert promoted the Glacial Lakes and Prairies, Great Lakes and Southeast regions of the state. The center spread was occupied by 35 co-op partners from those regions. Shoulder Season Television Advertising A television campaign on stations in target markets as well as on cable networks nationwide complemented the shoulder season newspaper inserts. Our 30- and 60-second commercials were broadcast as part of a per-inquiry television campaign on WCCO in Minneapolis, Minn.; WMSN in Madison, Wisc.; WKBT in La Crosse, Wisc.; and KFWD in Dallas, Texas; and other markets. We also reached households across the United States with spots on Animal Planet, The Travel Channel, Comedy Central, FOX News Network and more. The campaign generated nearly 4,000 inquiries in September, October and November. Our 30-second commercials were also seen during episodes of Backroads with Ron and Raven and Outdoorsman Adventures in September. These two outdoor programs include great content about South Dakota and have strong viewership in our target markets in the upper Midwest states Shoulder Season Great Getaways Shoulder Season Print Advertising South Dakota ads ran in the September/October issues of Midwest Living (circulation: 815,000) and National Parks (circulation: 340,000). The ads promoted the Lewis and Clark Trail and vacation packages on travelsd.com. Throughout the fall, ads promoting the vacation packages on travelsd.com appeared bi-weekly in the Sunday editions of the Minneapolis Star Tribune (circulation: 675,050), Des Moines Register (circulation: 250,500), Omaha World Herald (circulation: 268,330), Denver Post (circulation: 801,450), Rapid City Journal (circulation: 37,000), Sioux Falls Argus Leader (circulation: 78,000) and Aberdeen American News (circulation: 18,005). September/October 2002 Midwest Living Ad travelsd.com 17 sdvisit.com

10 Winter Advertising Snowmobilers, skiers, and other winter enthusiasts are the target of the Department of Tourism s winter ad campaign. We re using marketing tools like print and radio ads, online promotions, and direct mail to invite snow lovers to enjoy South Dakota s winter playground.

11 Snowmobile Postcard Direct Mail Just before the big snow hits, we made sure snowmobilers in our winter target markets knew of the opportunities for winter recreation in South Dakota. In December, some 7,000 snowmobile club members in Illinois, Iowa, Minnesota, Nebraska, North Dakota and Wyoming received a postcard to return to us for winter travel information. As an incentive to encourage their response, each member returning a postcard was entered to win a free South Dakota winter vacation. In 2002, around 700 postcards were returned, for a response rate of 10 percent. The national average for direct mail response is between 1 and 3 percent. This cost effective promotion is an annual component of our winter marketing plan. Aberdeen and Sioux Falls, S.D.; Casper, Wyo.; Bismarck and Dickinson, N.D.; Billings, Mont.; Marshall, Albert Lea, Worthington, and Mankato, Minn. The insert will be complemented with a 12-week run of newspaper ads in all markets. Direct Mail We used a version of the Deadwood/South Dakota Tourism insert as a direct mailer with a custom message about vacation packages listed on travelsd.com. That piece was mailed in January to 15,000 consumers from Minnesota, Iowa, Nebraska, North Dakota and Wyoming who have previously inquired for winter information. Winter weather hosting When the snow flies, South Dakota becomes a hotspot and we want everyone to know about it! We will invite writers and television shows from our target markets to spend some time in South Dakota this February enjoying our winter activities. We ll show off South Dakota s skiing, snowmobiling and snowshoeing. We ll also invite broadcast weather forecasters so they can learn about our unique weather patterns and share information about our winter recreation activities with their viewers. Winter Co-op We are again partnering with the Deadwood Chamber and Visitors Bureau in a cooperative winter campaign. The co-op uses direct mail, newspaper inserts and newspaper ads to reach winter travelers from Colorado, South Dakota, Wyoming, North Dakota, Montana and Minnesota. In January, a four-page newspaper insert promoting Deadwood events, winter vacation packages and travelsd.com, will be placed in newspapers in Fort Collins and Greeley, Colo.; 2003 Winter Direct Mailer travelsd.com 19 sdvisit.com

12 Magazine ads Half- and full-page winter ads ran in several travel and winter sports magazines. Publication Issue Circulation Midwest Living November/December 835,000 AAA Home and Away November/December 838,000 Travel America November/December 365,000 SnowGoer December 70,095 Midwest Living January/February 835,000 December 2002 SnowGoer Ad Winter Radio Reports We re reaching winter enthusiasts in Minnesota, Iowa, Nebraska, North Dakota and Wyoming via winter weather radio reports. The 60-second reports began airing in January on stations twice a day, three days a week for six weeks. Listeners hear about current snow conditions, special events and are directed to travelsd.com to find winter vacation packages. Winter Fulfillment and Follow-up South Dakota Snowmobile Trails Map We fulfill winter inquiries with a special vacation planning packet containing a copy of Romancing the Snow, the Snowmobile Trails Map (published in partnership with the Department of Game, Fish and Parks), the South Dakota Vacation Guide Services Directory and ski area brochures. Inquirer address records are added to our prospective visitor database and used by Tourism for promotions. Members of the industry also may rent these mailing addresses to conduct their own follow-up marketing. See page 33 for Tourism Database information. travelsd.com 20 sdvisit.com

13 Warm Season 2003 Advertising The Department of Tourism kicks off the bulk of our warm-season advertising in February to hit our audiences just as they are planning their summer travel. Geographic markets that will receive the most exposure to our message include Minnesota, Iowa, Wisconsin, Nebraska, Illinois, Missouri, Colorado, Texas, North Dakota, and the Canadian province of Manitoba. Our ads will appear on some national cable stations and in regional and national issues of numerous publications.

14 2003 Warm Season Giant Step Magazine Insert The warm season Giant Step co-op keeps getting better and better. In 2002, we EXPANDED made the move from newspaper to CIRC! magazine, inserting the 16-page ad in five magazines published by the Meredith Travel Group. We ll follow the same scenario in 2003, hitting more folks in our target markets, an increase of nearly 20 percent, for a total of 3.7 million readers. The magazine insert had room for 36 partners and it was a sell-out! From March through May readers of Better Homes and Gardens, Midwest Living, Ladies Home Journal, Country Home, and More in the target states of Colorado, Illinois, Iowa, Minnesota, Nebraska, North Dakota, South Dakota, Wisconsin and the metro areas of Kansas City, Mo., and Dallas, Texas, will receive the insert. We ll reach the total circulation of Midwest Living. Here s how the circulation and insertion dates break down: 2003 Warm Season Giant Step Publication Circulation Issue On-sale Date Better Homes and Gardens 1,638,000 (26 percent increase) April March 11, 2003 Country Home 225,630 (29 percent increase) May April 22, 2003 Midwest Living 850,000 (4 percent increase) June April 29, 2003 Ladies Home Journal 904,500 (24 percent increase) June May 13, 2003 More 117,000 (13 percent increase) June May 27, 2003 Half of the insert contains editorial and photos about statewide travel opportunities. The other half includes partner ads and a locator map. Each co-op partner will receive a reader service listing in the national Travel Planning Guides of all five publications. That s a combined exposure to an audience of more than 14 million readers Warm Season Great Getaways Newspaper Insert The circulation of the 2003 Warm Season EXPANDED Great Getaways newspaper insert has CIRC! expanded by more than 20 percent. We re reaching a broader audience than ever by dropping the insert into the new target markets of Minneapolis, Minn.; Bismarck, N.D.; and Ames, Council Bluffs, Fort Dodge, Le Mars, Mason City, Sheldon and Spencer, Iowa. As a bonus, the eight new Iowa newspapers will run a one-fourth page South Dakota ad in an edition preceding the insert. We ll hit other nearby markets in Iowa, Minnesota, North Dakota, South Dakota, Nebraska and Manitoba. In all, more than 1.3 million readers of 26 newspapers will receive the insert. The Great Getaways is an eight-page tabloid size flyer packed with photos and stories about travel opportunities in the Great Lakes, Glacial Lakes and Prairies and Southeast regions. It features about 40 co-op partners from those three regions. Full partners receive a photo and 50 words of copy. B&Bs and waterfront resort partners are listed in a separate grid in the insert. A locator map accompanies the partner ads. (see Great Getaways schedule at right.) travelsd.com 22 sdvisit.com

15 2003 Warm Season Television Advertising Millions of viewers across the country will see visions of South Dakota splashed across their television screens beginning in March as our television campaign kicks off. We ll use a combination of per-inquiry advertising and conventional network advertising to reach the masses. The per-inquiry television promotion places our 30- and 60-second commercials on a variety of national cable networks like Dish Network, The Travel Channel, Animal Planet, Discovery Channel, and the History Channel as well as target market affiliates like WCCO in The 2003 Warm Season Great Getaways schedule: Date Newspaper Circulation April 27 Winnipeg (Manitoba) Free Press 227,000 May 3 Fairmont (Minn.) Sentinel 8,550 May 3 Mankato (Minn.) Free Press 27,000 May 3 Marshall (Minn.) Independent 8,300 May 3 Rochester (Minn.) Post Bulletin 48,000 May 3 Worthington (Minn.) Globe 11,600 May 4 Albert Lea (Minn.) Tribune 8,500 May 4 Austin (Minn.) Daily Herald 7,800 May 4 Minneapolis (Minn.) Star Tribune 119,910 NEW May 4 New Ulm (Minn.) Journal 10,875 May 4 St. Cloud (Minn.) Times 40,000 May 4 West Central (Willmar, Minn.) Reminder 27,500 May 7 Sheldon (Iowa) Mail-Sun 2,800 NEW May 9 Le Mars (Iowa) Daily Sentinel 3,550 NEW May 10 Ames (Iowa) Tribune 12,800 NEW May 10 Council Bluffs (Iowa) Daily Nonpareil 22,200 NEW May 10 Fort Dodge (Iowa) Messenger 23,000 NEW May 10 Mason City (Iowa) Globe-Gazette 23,560 NEW May 10 Sheldon N West Iowa Review 5,000 NEW May 10 Spencer (Iowa) Daily Reporter 4,400 NEW May 11 Des Moines (Iowa) Register 203,000 May 11 Sioux City (Iowa) Journal 54,000 May 18 Bismarck (N.D.) Tribune 33,500 NEW May 18 Fargo (N.D.) Forum 40,000 May 18 Lincoln (Neb.) Journal 86,000 May 18 Omaha (Neb.) World Herald 175,000 June 1 Sioux Falls (S.D.) Argus Leader 78,000 Minneapolis, Minn.; WMSN in Madison, Wisc.; KFWD in Dallas, Texas; KMCI in Kansas City, Mo.; and KWKB in Cedar Rapids, Iowa. In 2002, our commercials aired on 18 cable networks and 29 local stations in Colorado, Iowa, Illinois, Minnesota, Missouri, Nebraska, Texas and Wisconsin. Per-inquiry television advertising works like this: networks place the spots in available time slots. We pay for each inquiry the spot generates, which are tracked by separate toll-free telephone numbers for each network. If a spot generates 25 inquiries, we pay for those 25 leads. If a spot generates two inquiries, we pay for those two leads. South Dakota receives valuable exposure regardless of the number of inquiries generated. The campaign runs until the predetermined number of inquiries is reached. With conventional television network advertising, our commercials run during programs in target markets that are watched by our specified audience, women age We pay for the airtime, regardless of the number of inquiries that are generated. In 2003, we plan to run a conventional television network advertising campaign in Iowa, Minnesota and Nebraska beginning in April. We re also planning to run Lewis and Clark television ads in South Dakota in May. travelsd.com 23 sdvisit.com

16 2003 Warm Season Outdoor Television Advertising Our 30-second commercial will air during three outdoor shows this year, including Backroads with Ron & Raven and Gary Howey s Outdoorsman Adventures. Our ads will be seen by viewers nationwide on ESPN, ESPN2, The Outdoor Channel, Outdoor Learning Network, and FOX as well as affiliates like KARE-11 in Minneapolis and other stations in the upper Midwest region. South Dakota spots run June through September Warm Season Magazine Ads We ll get our message in front of potential travelers with the help of travel, lifestyle and niche magazines. Ads will be tailored for the audience, and all promote South Dakota as a top destination for national parks, Lewis and Clark history, western adventure and great events. Readers are directed to check out the vacation packages listed on travelsd.com or to call S-DAKOTA for a free South Dakota Vacation Guide. Our early list for warm season advertising includes these publications. More ads will be added to the schedule throughout the year. Four Parks Co-op 2003 is the second year we will join forces with our neighbors to the west to promote travel to our national treasures: Mount Rushmore National Memorial, Yellowstone National Park, Grand Teton National Park, and Glacier National Park. Travel Montana, Wyoming Travel and Tourism, Xanterra Parks and Resorts- Yellowstone and the Four Parks Field Guide Grand Teton Lodge Company are our partners in this campaign that uses print and electronic ads to reach travelers. Full-page magazine ads that prominently feature a photo of Mount Rushmore National Memorial promote a trip to the three states and four parks as A vacation so perfect, it s impossible to make a wrong turn. The ads will reach a combined audience of 8.6 million readers in these publications: Magazine Issue Circulation American Heritage February 440,000; all regions Endless Vacation March/April 1 million; all regions Midwest Living March 850,000; and July all regions USA Weekend March 6.7 million; central region Vacation Guide March 4.0 million; Insert Midwest region Preservation March/April 600,000; all regions Magazine Issue Circulation AARP: March/April Circ.: 689,000; The Magazine west central region AAA Home May/June Circ.: 1.4 million; & Away west split region Reader s Digest April Circ.: 1.7 million; Midwest region Arthur Frommer s April Circ.: 450,000; Budget Travel all regions Trailer Life May Circ.: 280,390; all regions Sunset May Circ.: 1.4 million; all regions VIA May/June Circ.: 2.6 million; all regions travelsd.com 24 sdvisit.com

17 A six-week electronic campaign will utilize the search engine Google to place the co-op s Web site, high among its results for specific keywords like national parks, wildlife, South Dakota and others. Four Parks ads will also be seen throughout Disney.com, getting our message in front of scores of family travelers. The electronic campaign will begin in mid-february. Inquiries about the Four Parks promotion will be fulfilled with an eight-page Field Guide with information on the three states and four parks. Recipients may further inquire to each partner via a return postcard or by surfing to partner Web sites. The 2002 Four Parks co-op campaign generated more than 17,000 requests for Field Guides. The partners will also wow and woo travel and lifestyle magazine editors with a media blitz in New York City in March. South Dakota/Wyoming Audubon Co-op In 2002, we hosted a media reception in Chicago with our co-op partner, Wyoming Travel and Tourism. During that event, we met representatives from Audubon magazine. Later, our new friends approached both states with a great promotional offer: a five-page cooperative insert in the March 2003 issue of Audubon magazine. We jumped at the opportunity to reach an audience of 456,000 readers who list camping, hiking and canoeing among their favorite leisure activities. We ll receive extra copies of the insert to distribute to inquirers. Another easy co-op we do with Wyoming Travel and Tourism is our fulfillment packet postcard. A South Dakota information postcard is included in each packet of Wyoming travel information that goes out to their inquiries. Recipients may send it back to South Dakota Tourism for a South Dakota Vacation Guide. We follow the same procedure by placing a Wyoming information card in each South Dakota packet. This simple, economical promotion accounted for 5 percent of our total visitor inquiries in Fiscal Year South Dakota/Yellowstone Online Co-op In the spring of 2003, we plan to once again launch an extensive permission-based marketing campaign in cooperation with Xanterra Parks and Resorts- Yellowstone and the Park County (Wyo.) Travel Council. We ll use the speed and convenience of to promote our similar and unique attributes to a common audience. During the month-long campaign that will begin in April, we plan to target potential travelers from Colorado, Illinois, Indiana, Iowa, Minnesota, Missouri, Nebraska, Ohio, Texas and Wisconsin who are interested in travel and the outdoors. All of the traffic generated over the course of this campaign will be directed to a Web portal that features all three partners. March 2003 Audubon ad travelsd.com 25 sdvisit.com

18 FY03 Shoulder-Season, Winter and Warm Season Advertising Campaigns OR CA WA NV ID MT UT WY W Radio CO ND SD NE Travel Show WS/SS Giant Step YR Newspaper WS Great Getaways WS/SS Giant Step WS/SS Great Getaways YR Newspaper WS/SS Giant Step WS/SS Great Getaways YR Newspaper W Radio KS AZ NM OK TX AK WS Giant Step HI travelsd.com 26 sdvisit.com

19 MN Travel Show WS/SS Giant Step WS/SS Great Getaways WS/SS Magazine YR Newspaper WS/SS Television W Radio IA WS/SS Giant Step WS/SS Great Getaways YR Newspaper W Radio MO WS Giant Step WI WS Giant Step Travel Show WS/SS Television IL Travel Show WS/SS Magazine WS/SS Television IN WS/SS Magazine WS/SS Television KY MI OH WV NY PA Travel Show VA MD NJ DE VT MA CT NH RI ME AR WS/SS Magazine WS/SS Television LA WS/SS Magazine WS/SS Television MS TN WS/SS Magazine WS/SS Television AL WS/SS Magazine WS/SS Television GA WS/SS Magazine WS/SS Television FL NC SC WS/SS Magazine WS/SS Television Direct Mail, Magazine, Electronic and TV ads are seen by residents in every state. WS = Warm Season SS = Shoulder Season YR = Shoulder Season W = Winter travelsd.com 27 sdvisit.com

20 Year- Round Advertising In addition to our seasonal campaigns, the department has a variety of year-round advertising efforts that target specific audiences. From AAA members to shoppers at Minnesota s Mall of America, we re getting the message out to qualified prospects about vacationing in South Dakota.

21 Consumer Campaigns Throughout the year, we conduct opt-in campaigns to consumers who have interests in travel, outdoors or are family travelers. These consumers have also indicated a desire to receive promotions such as ours via . Our target messages direct recipients to various sections of travelsd.com, including the online vacation packages. An additional 6 percent visit the center from a distance within 150 miles, and the remaining 35 percent come from outside the 150 mile radius, which includes international visitors. (Simon Property Group, Mallofamerica.com). With Minnesota holding the distinction as South Dakota s No. 1 market, having a presence at the Mall of America makes perfect sense. The South Dakota Vacation Store is located on the mall s second floor, in the North Garden. Travelsmart Monthly E-newsletter South Dakota Travelsmart is what our monthly e-newsletter is called. The Travelsmart subscriber list is made up of consumers who have directly contacted South Dakota Tourism for travel information. The subscriber list grows each month and currently includes more than 80,000 records. The e-newsletter features color photos appropriate for the season, brief promotional messages and links to various sections of travelsd.com, including the online vacation packages. Mall of America Online Package Promotion Vacation packages listed on travelsd.com are promoted in many ways. The monthly Travelsmart e-newsletter contains direct links to the packages and nearly every magazine ad advises readers to check out the packages online. Packages are further promoted in our target markets with bi-weekly newspaper ads in the Sunday editions of the Minneapolis Star Tribune (circulation 675,050), Des Moines Register (circ.: 250,500), Omaha World Herald (circ.: 268,330), Denver Post (circ.: 801,450), Rapid City Journal (circ.: 37,000), Sioux Falls Argus Leader (circ.: 78,000) and Aberdeen American News (circ.: 18,005). Since August 1998, the South Dakota Vacation Store has been a fixture at the Mall of America in Bloomington, Minn. Here, travel counselors answer questions, help plan itineraries and distribute South Dakota travel literature at a specialty cart featuring a tipi, pine tree, cutout of Mount Rushmore and changing photos of the state. Recently, our computer at the cart was converted to a live internet connection allowing visitors to surf all of travelsd.com to help plan their vacation. Just minutes from the Minneapolis- St. Paul International Airport, the Mall of America attracts more than 42 million visitors per year. Studies conducted in 1998 showed that 59 percent of mall shoppers come from the Twin Cities metro area. Newspaper ad promoting online packages South Dakota Vacation Store at the Mall of America travelsd.com 29 sdvisit.com

22 Annual editions/directory ads South Dakota ads will be placed in the annual editions of several publications, putting our message in the hands of vacationers as they make their travel plans. Publication Film Office Advertising Circulation 2003 AAA CampBook, North Central Edition 188, AAA TourBook, North Central Edition 789, /2004 Along the Trail with Lewis and Clark Travel Planner and Guide 50, LewisandClarkTrail.com Guide 50,000 Woodall s 2003 North American Campground Directory 2 million In 2003, we ll target the film and video industry with ads in several trade publications. We ll place three ads in both Production Update on Location (circulation: 27,500) and Shoot (circulation: 15,000). We ll run display ads in Kemp s International (circulation: 5,000), LA 411 (circulation: 10,000) and NY 411 (circulation: 10,000). All are annual directories. We ll also partner with Montana, Wyoming, and Idaho for an ad placed in the Association of Independent Commercial Producers Directory (circulation: 10,000). For more information on our Film Office promotions, see page 63. Ad in 2003 Woodall s North American Campground Directory Group Tour Advertising A four-page ad featuring South Dakota businesses that cater to groups will run in the November 2003 issue of Destinations (circulation: 6,000), the American Bus Association s official magazine. We will research another publication for ad insertion. In addition, this same piece will be direct mailed to more than 3,000 domestic tour operators on our database. Ads for about 22 co-op partners will be included in the piece. We also ran an ad in Travel Marketing Group s Brochure File Folder, which is distributed to 10,000 decision makers in the group tour industry in January. The file folder promotion encourages motorcoach operators to contact us for marketing materials to share with their clients. For more information on our group tour promotions, see page 54. Outdoor Magazine Advertising We ll spread the word about South Dakota fishing with ads in the May/June and July/August issues of Sporting Classics (circulation: 35,000) and the May/June issue of Walleye Insider (circulation: 80,000 ). For more information on our outdoor promotions, see page 55. South Dakota Film Office ad in Kemps International travelsd.com 30 sdvisit.com

23 Great Events Campaign Through this campaign, the department works to boost attendance at select events around the state. Events for the campaign were selected based on their expansion potential and appeal to visitors. We provide event planners with funding assistance as well as marketing plan development, print and radio ad design and placement, media teasers, Web promotion on travelsd.com and assistance at the event. The 2003 Great Events include: Siouxland Renaissance Festival Sioux Falls, June 7-8 Wild Bill Hickok Days Deadwood, June Indian Day Celebration Pow Wow Wagner, June Crystal Springs Ranch Rodeo Clear Lake, June Laura Ingalls Wilder Pageant De Smet, July 11-13, 18-20, Burke Stampede Rodeo Burke, July Frontier Days White River, Aug Lewis and Clark Heritage Days Elk Point, Aug and 22 Thunder Across Dakota Sturgis, Pierre and Sioux Falls, Aug Great Black Hills Quilt Show and Sale Hill City, Sept Mickelson Trail Trek Custer, Sept Corn Palace Polka Festival Mitchell, Sept Pumpkin Fest Webster, Oct Sacagawea Unity Fest Mobridge, Oct Wild Bill Hickok Days Poster G reat Events Feedback Event organizers, motel operators, restaurant and other service providers are surveyed after each Great Event. Here are some of their success stories. Attendance at the 2002 Wild Bill Hickok Days increased by 233 percent compared to the 2001 event. All service providers in Gregory who responded to the survey experienced an increase in business during the Oscar Micheaux Film Festival compared to the 2001 event. One Clear Lake business saw a 50 percent increase in visitors during the 2002 Crystal Springs Ranch Rodeo, compared to the 2001 event. The advertising attracted people from out of state. Highland Festival organizer travelsd.com 31 sdvisit.com

24 Cooperative Advertising The next five pages describe all of the department s cooperative advertising programs, which we hope you ll take advantage of. By pooling your resources with ours, you ll find your advertising dollars will go further. Read on to find out about these great advertising opportunities.

25 Tourism Database If you re looking for an up-to-date list of prospective travelers, you can access the Department of Tourism s inquiry database. Our database consists of names and addresses of people who have requested South Dakota travel information. Depending on your promotional needs, you can create a targeted mailing list. For example, you can select specific segments like Colorado residents, winter enthusiasts or people interested in Lewis and Clark. The basic cost is $60 per 1,000 names. You can also purchase additional services. The Tourism database may be rented year-round. Western Mailers of Rapid City assists the department in managing the database for effective use. FOR INFORMATION Melissa Bump, Coordinator, or Leah Mohr, Creative Director, (605) melissa.bump@state.sd.us leah.mohr@state.sd.us Kreg Warrick, Western Mailers, (605) kreg@westernmailers.com 2003 Group Tour Co-op For $550, you can get your message to 16,000 group tour companies across the nation! The 2003 Group Tour coop ad, a colorful four-page spread, will run in the November 2003 issue of Destinations, The American Bus Association s official magazine. We will research another publication for ad insertion. In addition, 3,000 copies of the ad will be direct mailed to domestic tour operators on our database. Each partner receives 50 words of copy and a color photo. Partners must be a member of the National Tour Association or the American Bus Association. Registration deadline is July FOR INFORMATION Melissa Bump, Coordinator, (605) melissa.bump@state.sd.us 2003 Interstate Information Center Brochure Program South Dakota visitor industry members may display their brochures at any of the 13 Interstate Information Centers free of charge. Brochures must first be reviewed by the Department of Tourism. Brochures will be accepted throughout the summer. Each partner is responsible for delivering or shipping their brochures to the centers. FOR INFORMATION Rene Vallery, Information Center Manager, or Larissa Skjonsberg, Information Center Assistant, (605) rene.vallery@state.sd.us larissa.skjonsberg@state.sd.us 2003 Interstate Information Center Poster Program Businesses, communities and events may display their posters at eight Interstate Information Centers located near Valley Springs, Vermillion, Wilmot, Salem, Chamberlain, Vivian, Wasta and Spearfish. The fees for the poster program are based on the number of locations your poster is displayed: $40 for one, $80 for two locations, $115 for three and $155 for four locations. Registration information will be sent in February. Since space is limited, posters are accepted on a first-come, firstserved basis (determined by when payment is received). Posters promoting a special event may be displayed two weeks in advance of the event free of charge. FOR INFORMATION Rene Vallery, Information Center Manager, or Larissa Skjonsberg, Information Center Assistant, (605) rene.vallery@state.sd.us larissa.skjonsberg@state.sd.us 2003 Interstate Information Center T-shirt Program Another fun way to advertise your business at the Interstate Information Centers is with T-shirts. Each Wednesday and Friday, Information Center travel counselors wear T-shirts that promote visitor industry travelsd.com 33 sdvisit.com

26 businesses. Partners may choose which Information Center they d like to send their shirts to. Identical shirts must be given to each counselor at a center. T-shirts may also be given to all travel counselors statewide. T-shirts for this program will be accepted throughout the summer. FOR INFORMATION Rene Vallery, Information Center Manager, or Larissa Skjonsberg, Information Center Assistant, (605) rene.vallery@state.sd.us larissa.skjonsberg@state.sd.us 2003 Online Package Today s travelers are looking for the convenience of packaged vacations. This online promotion allows our industry partners to advertise vacation packages on the department s Web site, travelsd.com, for a low, low price of just $35 per package. After we receive your package, we will place it on the Vacation Package section of travelsd.com within categories that best fit your package description. We ll drive traffic to the packages using print and online ads. All you need to do is create a package that includes at least one activity or event and at least one night of lodging. Put a price on it as well as a start and end date and we ll do the rest. Consumers contact partners directly to book the packages. For just $35 per package, you get great exposure for packages promoted online for up to one year. Registration for this promotion is accepted throughout the year. FOR INFORMATION Melissa Bump, Coordinator, (605) melissa.bump@state.sd.us 2003 Online Coupon Co-op NEW We re introducing a new co-op in 2003, to help partners promote special offers via online coupons. Partners create a coupon offer that gives visitors dollars off or other discounts, such as buy one, get one free. Partners determine the dates that the offer is valid and we ll post it on travelsd.com for up to one year for just $35 per offer. Users can print the coupons from the travelsd.com Web site or use a partner-specified coupon code when making reservations. Registration information will be sent in February and accepted throughout the year. Like the vacation packages, we ll promote the online coupons via print and electronic ads. FOR INFORMATION Melissa Bump, Coordinator, (605) melissa.bump@state.sd.us 2003 World Wide Web Co-op Internet users around the world can access South Dakota vacation information via the Department of Tourism s Web site, travelsd.com. Through the Web co-op, partners from the private sector may purchase a Preferred Partner listing on our online Visitor Services Directory. A listing includes your business contact information; two 360-degree photos of your property, town or area; a booking or reservation link; an link and a link to your own Web site. Cost for one year is $100. Registration is accepted year round. All visitor services may be listed on travelsd.com free of charge. Free listings do not include the 360-degree photographs. FOR INFORMATION Melissa Bump, Coordinator, (605) melissa.bump@state.sd.us NEW 2003 Shoulder Season Giant Step Magazine Insert New for 2003, the Shoulder Season Giant Step will be inserted into autumn issues of Meredith Travel Group magazines reaching 1.5 million potential travelers in Iowa, Minnesota, Nebraska, North Dakota and South Dakota. The insert will feature editorial and photos of autumn adventures throughout South Dakota as well as partner advertisements. The insert will be placed in September/October 2003 issues of Better Homes and Garden, More, Midwest Living, Ladies Home Journal and Country Home. Partners receive 50 words of copy, one color photograph and placement on a locator map. Cost is $1,650. If you re a partner in the 2003 Warm Season Giant Step, you ll pay just $350 for your ad to be repeated in the Shoulder Season Giant Step. Because of high demand, only one space remains available in this popular insert. FOR INFORMATION Melissa Bump, Coordinator, (605) melissa.bump@state.sd.us travelsd.com 34 sdvisit.com

27 2003 Shoulder Season Great Getaways Newspaper Insert Approximately 900,000 copies of this promotional piece will be distributed via newspapers, in Iowa, Minnesota, Nebraska and South Dakota. It s a great way for businesses in the Southeast, Glacial Lakes and Great Lakes regions to entice fall travelers to visit. Partners receive 50 words of copy, one color photo and placement on a locator map. Cost is just $200. If you re a partner in the 2003 Warm Season Great Getaways co-op, you ll pay $50 to have your ad repeated in the Shoulder Season Great Getaways. Registration deadline is April FOR INFORMATION Melissa Bump, Coordinator, (605) melissa.bump@state.sd.us 2003 Travel News Television Travel News Television is a video program you can show at your accommodation or campground. This year s 30- minute program will feature South Dakota short stories. The video is designed to entice travelers to visit more South Dakota locations, stay longer in the state or make return trips. Tourism produces the video and distributes it free of charge to accommodations and campgrounds statewide to air on their in-room or in-lobby VHS systems. Travel News Television also airs on several local cable channels. Registration for free Travel News Television kits, which contain one videotape, tent cards to place on television sets and calendars of events, will be sent in April The new program will be available in May 2003 and may be aired year-round. FOR INFORMATION Melissa Bump, Coordinator, (605) melissa.bump@state.sd.us Each year, the department compiles a statewide listing of events that appeal to visitors. The South Dakota events calendar encompasses two years, 2003 and 2004, since many publications and tour operators plan their schedules a full year in advance. The calendar is published on travelsd.com and distributed in a variety of ways to visitors, travel writers, group tour operators, instate media and other members of the travel trade. Some events from the calendar also appear in the South Dakota Vacation Guide. Qualified events are listed in the calendar free of charge. The Department of Tourism selects events that appeal to visitors, feature a variety of activities, capture a unique flavor of an area s geographic, historical or ethnic heritage and cater to a specific group or niche audience. Events eligible for consideration include: Air shows Animal shows Antique/collections/ quilt shows Athletic events (professional or semi-pro) Art shows Automobile/motorcycle shows Boat, sport and camping shows Carnivals Celebrations (ethnic, holiday, town) Centennial-type events Children s events Circuses Craft shows/ demonstrations Cook-off championships Dance festivals Exhibitions Expositions Events that are not eligible for consideration include: Banquets Church activities Conventions Crazy Days Farmer s markets Fairs Festivals Flower/garden shows Food/wine tasting festivals Gem and mineral shows Gun and knife shows Home shows/tours Hot air balloon events Parades Monster truck shows Music festivals Races (auto, motorcycle, dog sled, snowmobile, horse, bike, marathon, foot) Re-enactments Rodeos Skiing events Stage performances Tractor pull contests Threshing bees Grade/middle/high school sporting events Pictures (with Santa, Easter Bunny) Reunions Rummage sales 2004 Events Calendar Entry forms will be mailed in July The submission deadline is September The form will also be available online at sdvisitind.com. All events considered for the calendar must be submitted on an official South Dakota Calendar of Events form. FOR INFORMATION Melissa Bump, Coordinator, (605) melissa.bump@state.sd.us travelsd.com 35 sdvisit.com

28 2004 Regional Contracts The Department of Tourism provides $32,500 annually to each of the four regional tourism associations for promotions. The funds are used by the regions to conduct advertising/marketing promotions that complement the department s overall promotional efforts. FOR INFORMATION Patricia Van Gerpen, Acting Cabinet Secretary, (605) patty.vangerpen@state.sd.us 2004 Travel Show Co-op South Dakota! We were in your state last year, and it was the best vacation we ve ever had! That s just one of the many comments about South Dakota we hear annually at travel shows. These shows are a great way to reach out and deliver our message to potential travelers in our target markets. We ll reserve booth space at five major travel shows in Co-op partners staffing each show have the opportunity to meet travelers one-on-one to promote South Dakota s vacation and outdoor opportunities, distribute literature and answer travel questions. Each partner may distribute one brochure from their property at each show. Cost to participate is $290-$845 per partner, depending upon the number of partners. Registration deadline is October 2003 for the 2004 travel show season. For a list of the 2003 Governor s Conference on Tourism sponsors, see page 112. FOR INFORMATION Arline Hammer, Administrative Assistant, (605) arline.hammer@state.sd.us 2004 Warm Season Giant Step Magazine Insert This colorful insert will reach approximately 3.7 million magazine readers. The enticing piece contains a mix of editorial about statewide travel opportunities and partners advertisements. It s inserted into popular magazines (Better Homes and Gardens, More, Midwest Living, Ladies Home Journal and Country Home) March through May to reach readers in our target market states (Colorado, Illinois, Iowa, Minnesota, Nebraska, Texas, Missouri, North Dakota, South Dakota and Wisconsin). For an estimated fee of $3,650, partners receive one color photo, 50 words of copy and placement on a locator map. Registration and payment must be received by the deadline in order to reserve a space in this promotion. Registration deadline is October FOR INFORMATION Melissa Bump, Coordinator, (605) melissa.bump@state.sd.us FOR INFORMATION Rene Vallery, Travel Show Manager, or Larissa Skjonsberg, Travel Show Assistant, (605) rene.vallery@state.sd.us larissa.skjonsberg@state.sd.us 2004 Tourism Conference Sponsorship The annual Governor s Conference on Tourism is held each January in Pierre during legislative session. It s the perfect time for the industry to come together to learn, network, socialize, and visit with legislators. Conference sponsors help bring in top-notch speakers and host festive receptions. Sponsorships are available from $100 to $5,000+. The dates for the next tourism conference to be held in Pierre are Jan , Sponsorship registration is due in December Warm Season Great Getaways Newspaper Insert This advertising tool is for businesses in the Southeast, Glacial Lakes and Great Lakes regions. It focuses solely on travel opportunities and vacation stays in eastern and central South Dakota. It will be distributed in our closein markets of Iowa, Manitoba, Minnesota, Nebraska, North and South Dakota in April-May Circulation is approximately 1.3 million. For an estimated $400, partners receive a color photo, 50 words of copy and placement on a locator map. Bed and breakfasts and waterfront resorts may purchase a listing (no photo) and locator map placement for an estimated $115. Registration deadline is December FOR INFORMATION Melissa Bump, Coordinator, (605) melissa.bump@state.sd.us travelsd.com 36 sdvisit.com

29 Guide to Indian Reservations and Art This booklet gives a comprehensive listing of services available on the state s Indian reservations and tribal lands. The front section of the book lists the nine tribes and visitor services available on tribal lands, including accommodations, attractions, restaurants, stores and gas stations. The second half of the book lists places statewide where American Indian art can be seen or purchased. The department works closely with the Alliance of Tribal Tourism Advocates (ATTA) and tribal tourism offices to obtain the most current information. All listings are included in the guide free of charge. The guide is distributed at Interstate Information Centers, travel shows, and upon request. The guide will be updated in the winter of 2003 or as the inventory dictates. FOR INFORMATION Cindy Tryon, Rural Tourism Manager, or Kerry Frei, Rural Tourism Assistant, (605) cindy.tryon@state.sd.us kerry.frei@state.sd.us Group Tour Planning Guide Every two years, we update the South Dakota Group Tour Planning Guide, which is distributed to domestic and international group tour operators. This comprehensive guide contains sample itineraries, maps, an events calendar, and detailed information about visitor industry businesses such as hotels, motels, attractions, casinos, restaurants and receptive operators. Each listing costs approximately $200 (additional listings: $150). The Group Tour Planning Guide is the best place to promote to attract group and motorcoach tours. Registration deadline is May FOR INFORMATION Maureen Droz, Group Tour Manager, or Vicky Engelhaupt, Group Tour Assistant, (605) maureen.droz@state.sd.us vicky.engelhaupt@state.sd.us Film and Video Production Directory This is a comprehensive guide for film and video industry representatives interested in South Dakota as a filming location. The directory contains location photos, weather information, service listings and all pertinent laws and guidelines. The directories are sent out upon request and distributed at film trade shows and festivals. The content will also be available on our Web site, filmsd.com. Partners may advertise in the directory with a one-quarter, one-half, or full-page ad in either four-color or black and white for $150 to $1,000. The directory is updated and printed every two years. The new guide will be available in May of 2004 with a registration deadline of January FOR INFORMATION Chris Hull, Film Office Manager, or Kim Brakke, Film Office Assistant, (605) chris.hull@state.sd.us kim.brakke@state.sd.us The winner of George S. Mickelson Award receives $1,000 credit toward any co-op program. travelsd.com 37 sdvisit.com