Reasons for Trip. primary reason. all reasons. 42% Vacation/recreation/pleasure 54% 22% Just passing through 26% Visit friends/relatives/family event

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1 This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4, These travelers drove through the following city: GreatFalls. This sample size of 562 survey respondents, which equates to 18.1% of all nonresident visitors, represents a total of 1,974,891 people. Sites Visited on Trip 65% Glacier National Park 50% Yellowstone National Park 20% Lewis & Clark Interpretive Ctr, Great Falls 18% Other Montana State Parks 16% Little Bighorn Battlefield 15% Flathead Lake State Parks 14% CM Russell Museum, Great Falls 11% Hot springs 11% Grizzly & Wolf Discovery Center, West Yellowstone 9% National Bison Range 9% Virginia/Nevada City 8% Rocky Mountain Elk Foundation 6% Lolo Pass Interpretive Center 6% Museum of the Rockies, Bozeman 5% Ghost towns 5% C.M. Russell National Wildlife Refuge 5% Fort Peck Lake 4% Missouri Headwaters State Park 3% Bighorn Canyon Nat'l Recreation Area 3% MT Historical Museum, Helena 3% Bob Marshall Wilderness 3% Missouri River Breaks Nat'l Monument 3% Lewis & Clark Caverns State Park 2% Pompey's Pillar 2% Clark Canyon Reservoir 2% Big Hole Battlefield 2% Ft. Peck Interpertive Center & Museum primary reason Group Characteristics 23% of groups with all first time visitors 63% of groups with all repeat visitors 14% of groups with mixed first time and repeat visitors 18% Flew on a portion of their trip 3% Own a 2nd property in MT 4% Hired an outfitter 84% Plan to return within 2 years 92% Brought wireless technology Reasons for Trip all reasons 42% Vacation/recreation/pleasure 54% 22% Just passing through 26% 19% Visit friends/relatives/family event 24% 12% Business/convention/meeting 13% 3% Other 3% 2% Shopping 3% 1

2 Activities 68% Scenic driving 39% Nature photography 35% Recreational shopping 35% Day hiking 33% Wildlife watching 31% Car / RV camping 28% Visiting other historical sites 22% Visiting Lewis & Clark sites 22% Visiting museums 10% Visiting Indian reservations 10% Gambling 8% Attending festivals or events 8% Fishing / fly fishing 8% Viewing art exhibits 8% Visit farmers market 5% River rafting / floating 5% Canoeing / kayaking 5% Road / tour bicycling 4% Backpacking 4% Golfing 4% Birding 3% Hunting 3% Sporting event 3% Motorboating 3% Mountain biking 2% Horseback riding 2% Attending performing arts 2% Rockhounding 1% Skiing / snowboarding 1% OHV / ATV 1% Snowshoeing 1% Follow dinosaur trail <1% Geocaching <1% Snowmobiling -- Cross-country skiing Travel Mode to Enter MT 66% Auto/Truck 16% RV/Trailer 14% Air 2% Motorcycle 1% Other <1% Bus -- Train Average Length of Stay in MT 6.18 nights Of Nights Spent in MT 33% of nights spent in Central Montana Region 32% of nights spent in Glacier Country 16% of nights spent in Yellowstone Country 11% of nights spent in Southwest Montana Region 5% of nights spent in Southeast Montana Region 2% of nights spent in Missouri River Country Percent of Nights Spent in Each Lodging Type 48% Hotel/motel 17% Home of friend/relative 16% Private campground 8% Public land camping 2% Rented cabin/home 2% Second home/cabin/condo 2% Resort/condominium 1% Other 1% Vehicle in parking area 1% Guest ranch 1% Bed & Breakfast Montana Entry Points 14% Sweetgrass 13% West Yellowstone 12% Superior 9% Great Falls Air 8% Monida 7% Lodge Grass 6% Wibaux/Beach 4% Culbertson/Bainville 3% Gardiner 2% Alzada 2% Targhee Pass 2% Sula 2

3 primary attraction If on Vacation, Attracted to Montana for... all attractions 30% Glacier National Park 65% 17% Yellowstone National Park 49% 14% Mountains / forests 63% 12% Family/friends 23% 10% Open space / uncrowded areas 50% 3% Lewis & Clark history 31% 3% Hunting 5% 2% Wildlife 32% 2% Resort / guest ranch 3% 2% Other Montana history & culture 17% 2% Lakes 35% 2% Special events 4% 1% Fishing 13% 1% Rivers 45% 1% Native american history &culture 20% <1% Skiing / snowboarding 2% <1% A Montana State Park 7% -- Snowmobiling 1% -- Northern great plains / badlands 14% Wireless Technology Usage While in Montana Never Sometimes Frequently Always Mean Restaurants 38% 28% 21% 12% 2.04 Shopping opportunities 65% 21% 9% 5% 1.62 Attractions to visit 55% 22% 17% 7% 1.74 Activities to do 64% 20% 10% 6% 1.59 Ratings and reviews 61% 17% 12% 9% 1.68 Price comparison 67% 13% 9% 11% 1.62 Lodging availability 50% 16% 16% 18% 1.94 Camping availability 73% 7% 10% 10% 1.41 Hours of operation 60% 19% 13% 8% 1.72 Road conditions 56% 20% 12% 12% 1.77 Road opening/closing 64% 16% 10% 10% 1.59 Weather 24% 23% 27% 26% 2.54 Directions/maps 20% 21% 22% 38%

4 Residency 17% Alberta, Canada 13% Washington 6% Idaho 4% California 4% Texas 4% Minnesota 3% North Dakota 3% Colorado 3% Florida 3% Wyoming 3% Ohio 2% Utah 2% Alaska 2% Saskatchewan, Canada 2% Wisconsin 2% Illinois 2% Ontario, Canada 2% Missouri 2% Iowa 2% Arizona 2% Michigan 2% Oregon 1% Indiana 1% Oklahoma 1% Alabama 1% British Columbia, Canada 1% Louisiana 1% Kansas 1% Pennsylvania 1% Virginia 1% Connecticut 1% North Carolina 1% New York 1% South Dakota 1% Nebraska 1% New Mexico 1% Maryland 1% Manitoba, Canada <1% New Jersey, Georgia, Vermont, Nevada, Australia, New Hampshire, Arkansas, Germany, Tennessee, Hawaii, Quebec, Canada, England, Kentucky, Denmark, Mississippi, Sweden, South Carolina, France, Massachusetts Respondent Age Age range 57 Average age 60 Median age Respondent Gender 58% Male 42% Female 14% First time visitor Household Income 20% Less than $50,000 23% $50,000 to less than $75,000 25% $75,000 to less than $100,000 21% $100,000 to less than $150,000 6% $150,000 to less than $200,000 6% $200,000 or greater Age Groups Represented 3% 0-5 years 5% 6-10 years 5% years 5% years 9% years 12% years 19% years 38% years 4

5 36% years 8% 75 and over 5

6 Travel Group Type 24% Self 54% Couple 14% Immediate Family 1% Family & Friends 4% Friends 1% Business Associates 2% Extended Family -- Organized Group or Club Average Group Size: 2.01 Travel Group Size 24% 1 traveler 63% 2 travelers 6% 3 travelers 5% 4 travelers 2% 5 travelers <1% 6 travelers <1% 7 travelers <1% 8 travelers -- 9 travelers travelers -- more than 10 Most Useful Info Sources Used for Trip Planning All Used 28% Used no sources 28% 20% Search Engine (i.e. Google) 38% 11% Other 17% 8% National Park brochure/book/website 24% 6% Automobile club (i.e. AAA) 13% 5% Official MT website (VisitMT.com) 11% 4% Official MT guidebook magazine 8% 3% Consumer online reviews (i.e. TripAdvisor) 8% 2% Other travel websites 11% 2% Used a chamber/ visitor center 5% 2% Mobile apps 9% 2% Info. from private businesses 5% 2% Magazine/newspaper articles 6% 2% Guide book (i.e. Frommer's Lonely Planet) 6% 1% Social media (i.e. Facebook) 4% 1% State Park brochure/website 5% 1% Info. from special events 2% 1% Professional online travel reviews 1% <1% Montana advertising campaign 2% <1% Online Video 1% Most Useful Sources Used During Trip All Used 24% Map applications (i.e. GoogleMaps) 41% 18% Visitor information center staff 28% 11% Motel/restaurant/gas station employee 26% 11% Mobile apps 19% 10% Official highway information signs 27% 9% Brochure information rack 29% 6% Official MT guidebook magazine 13% 3% Consumer online reviews (i.e. TripAdvisor) 9% 3% Official MT website (VisitMT.com) 6% 2% Guide book (i.e. Frommer's Lonely Planet) 7% 2% Billboards 10% 2% Social media (i.e. Facebook) 4% 6

7 This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4, These travelers drove through the following city: GreatFalls. This sample size of 615 survey respondents, which equates to 16.2% of all nonresident visitors, represents a total of 1,896,297 people. In your adult life, how many times have you been to Montana for the primary purpose of Never 1-3 times 4-6 times 7-10 times times 20+ times Vacation 23% 33% 16% 9% 7% 13% Visiting friends/relatives 51% 13% 7% 5% 6% 17% Passing Through 32% 21% 12% 10% 10% 15% Shopping 58% 17% 6% 4% 5% 11% Business 64% 14% 6% 4% 4% 9% Sites Visited on Trip 53% Glacier National Park 49% Yellowstone National Park 21% Lewis & Clark Interpretive Ctr, Great Falls 14% Other Montana State Parks 13% Hot springs 13% Little Bighorn Battlefield 11% CM Russell Museum, Great Falls 10% Flathead Lake State Parks 7% National Bison Range 5% MT Historical Museum, Helena 5% Ghost towns 4% Grizzly & Wolf Discovery Center, West Yellowstone 4% Lewis & Clark Caverns State Park 4% Missouri Headwaters State Park 4% Lolo Pass Interpretive Center 4% Missouri River Breaks Nat'l Monument 3% Bighorn Canyon Nat'l Recreation Area 3% Pompey's Pillar 3% Virginia/Nevada City 3% Big Hole Battlefield 3% Museum of the Rockies, Bozeman 3% Fort Peck Lake 2% Clark Canyon Reservoir 2% Bob Marshall Wilderness 2% Rocky Mountain Elk Foundation 2% C.M. Russell National Wildlife Refuge 1% Ft. Peck Interpertive Center & Museum primary reason Group Characteristics 13% of groups with all first time visitors 80% of groups with all repeat visitors 8% of groups with mixed first time and repeat visitors 17% Flew on a portion of their trip 4% Own a 2nd property in MT 2% Hired an outfitter 88% Plan to return within 2 years 94% Brought wireless technology Years Since Last Visit to Montana 11% This was my first visit 47% Less than 1 year ago 21% 1-2 years ago 9% 3-5 years ago 5% 6-10 years ago 4% years ago 3% More than 20 years ago Reasons for Trip all reasons 39% Vacation/recreation/pleasure 46% 31% Just passing through 33% 19% Visit friends/relatives/family event 23% 9% Business/convention/meeting 10% 2% Other 2% 1% Shopping 2% 7

8 Activities 59% Scenic driving 37% Nature photography 34% Day hiking 31% Wildlife watching 28% Car / RV camping 25% Recreational shopping 22% Visiting other historical sites 21% Visiting Lewis & Clark sites 18% Visiting museums 12% Visit local brewery 10% Attending festivals or events 9% Visiting Indian reservations 7% Fishing / fly fishing 7% Visit farmers market 6% Viewing art exhibits 5% Motorcyle touring 5% Birding 5% Bicycling 4% Golfing 3% River rafting / floating 3% Canoeing / kayaking 3% Sporting event 3% Horseback riding 3% Backpacking 3% Hunting 3% Dinosaur attraction 3% Road / tour bicycling 2% Visit local distillery 2% Attend wedding 2% Motorboating 2% Attending performing arts 2% Rock climbing 2% Rockhounding 1% OHV / ATV 1% Snowmobiling 1% Skiing / snowboarding 1% Mountain biking <1% Cross-country skiing <1% Geocaching <1% Snowshoeing Travel Mode to Enter MT 70% Auto/Truck 14% RV/Trailer 12% Air 4% Motorcycle 1% Other -- Train -- Bus Average Length of Stay in MT 4.60 nights Of Nights Spent in MT 36% of nights spent in Central Montana Region 27% of nights spent in Glacier Country 16% of nights spent in Yellowstone Country 11% of nights spent in Southwest Montana Region 7% of nights spent in Southeast Montana Region 2% of nights spent in Missouri River Country Percent of Nights Spent in Each Lodging Type 46% Hotel/motel 22% Home of friend/relative 12% Private campground 11% Public land camping 3% Rented cabin/home 2% Second home/cabin/condo 2% Vehicle in parking area 1% Resort/condominium 1% Other <1% Bed & Breakfast <1% Guest ranch Montana Entry Points 13% Sweetgrass 12% Monida 10% Superior 7% West Yellowstone 7% Lodge Grass 7% Gardiner 6% Wibaux/Beach 6% Great Falls Air 3% Targhee Pass 3% Bridger 72 3% Bridger 310 2% Alzada 2% Troy 2% Culbertson/Bainville 8

9 primary attraction If on Vacation, Attracted to Montana for... all attractions 28% Glacier National Park 53% 16% Yellowstone National Park 46% 15% Family/friends 27% 14% Open space / uncrowded areas 50% 12% Mountains / forests 60% 3% Special events 8% 3% Hunting 4% 2% Fishing 9% 1% Other Montana history & culture 14% 1% Native american history &culture 13% 1% Resort / guest ranch 2% 1% Wildlife 29% 1% Snowmobiling 2% 1% Rivers 38% 1% Lakes 27% <1% Skiing / snowboarding 1% <1% Northern great plains / badlands 10% <1% Lewis & Clark history 20% <1% A Montana State Park 7% Wireless Technology Usage While in Montana Never Sometimes Frequently Always Mean Restaurants 41% 26% 19% 14% 2.12 Shopping opportunities 64% 17% 12% 7% 1.65 Attractions 55% 18% 17% 10% 1.8 Activities 65% 16% 12% 7% 1.62 Directions/maps 23% 21% 26% 31% 2.58 Weather 26% 22% 21% 30% 2.59 Lodging 44% 17% 16% 23% 2.18 Camping 77% 8% 7% 7% 1.38 Road Information 41% 22% 16% 21%

10 Residency 20% Alberta, Canada 9% Washington 7% California 4% Idaho 4% Colorado 4% Wyoming 3% Minnesota 3% Texas 3% Arizona 3% Oregon 3% Saskatchewan, Canada 2% North Dakota 2% Michigan 2% South Dakota 2% Utah 2% North Carolina 2% Ohio 2% Nevada 2% Alaska 1% Wisconsin 1% Kansas 1% Indiana 1% Missouri 1% Iowa 1% British Columbia, Canada 1% Florida 1% Illinois 1% Kentucky 1% Oklahoma 1% Virginia 1% Mississippi 1% Maryland 1% Manitoba, Canada 1% Italy 1% Massachusetts 1% Pennsylvania 1% Nebraska 1% South Carolina 1% Georgia 1% Australia 1% New Mexico 1% New York <1% Tennessee, Hawaii, New Jersey, Alabama, Quebec, Canada, Ontario, Canada, Arkansas, Germany, Vermont, United Kingdom, Austria, Netherlands, Uzbekistan, New Hampshire, Louisiana, New Brunswick, Canada, Mexico, Connecticut Respondent Age Age range 58 Average age 60 Median age Respondent Gender 68% Male 32% Female 12% First time visitor Household Income 19% Less than $50,000 23% $50,000 to less than $75,000 21% $75,000 to less than $100,000 20% $100,000 to less than $150,000 10% $150,000 to less than $200,000 7% $200,000 or greater Age Groups Represented 6% 0-5 years 5% 6-10 years 7% years 5% years 10

11 11% years 13% years 18% years 41% years 35% years 9% 75 and over 11

12 Travel Group Type 25% Self 48% Couple 17% Immediate Family 2% Family & Friends 5% Friends 2% Business Associates 2% Extended Family -- Organized Group or Club Average Group Size: 2.13 Travel Group Size 25% 1 traveler 58% 2 travelers 6% 3 travelers 6% 4 travelers 2% 5 travelers 2% 6 travelers <1% 7 travelers 1% 8 travelers <1% 9 travelers travelers -- more than 10 Most Useful Info Sources Used for Trip Planning All Used 29% Used no sources 31% 25% Search Engine (i.e. Google) 39% 11% Other 16% 9% National Park brochure/book/website 19% 7% Automobile club (i.e. AAA) 13% 5% Official MT website (VisitMT.com) 9% 3% Other travel websites 9% 2% Mobile apps 6% 2% Official MT guidebook magazine 7% 1% Consumer online reviews (i.e. TripAdvisor) 8% 1% Info. from private businesses 4% 1% Used a chamber/ visitor center 3% 1% Info. from special events 2% 1% Guide book (i.e. Frommer's Lonely Planet) 5% 1% Magazine/newspaper articles 4% 1% Professional online travel reviews 2% 1% State Park brochure/website 5% <1% Social media (i.e. Facebook) 4% <1% Montana advertising campaign 3% -- Online Video 2% Most Useful Sources Used During Trip All Used 27% Map applications (i.e. GoogleMaps) 45% 13% Visitor information center staff 25% 11% Official highway information signs 28% 11% Motel/restaurant/gas station employee 24% 10% Mobile apps 17% 7% Brochure information rack 26% 5% Consumer online reviews (i.e. TripAdvisor) 12% 5% Official MT guidebook magazine 11% 4% Official MT website (VisitMT.com) 7% 3% Billboards 12% 3% Guide book (i.e. Frommer's Lonely Planet) 4% 3% Social media (i.e. Facebook) 5% 12

13 This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4, These travelers drove through the following city: GreatFalls. This sample size of 572 survey respondents, which equates to 21.1% of all nonresident visitors, represents a total of 2,608,260 people. In your adult life, how many times have you been to Montana for the primary purpose of Never 1-3 times 4-6 times 7-10 times times 20+ times Vacation 18% 46% 12% 7% 7% 11% Visiting friends/relatives 51% 19% 7% 4% 5% 13% Passing Through 33% 27% 9% 7% 11% 14% Shopping 63% 13% 5% 5% 4% 10% Business 65% 15% 6% 1% 2% 11% Sites Visited on Trip 62% Glacier National Park 43% Yellowstone National Park 21% Lewis & Clark Interpretive Ctr, Great Falls 16% Other Montana State Parks 14% Little Bighorn Battlefield 12% CM Russell Museum, Great Falls 9% Flathead Lake State Parks 6% Hot springs 6% National Bison Range 4% Pompey's Pillar 4% Grizzly & Wolf Discovery Center, West Yellowstone 4% C.M. Russell National Wildlife Refuge 4% Ghost towns 3% Lolo Pass Interpretive Center 3% Bighorn Canyon Nat'l Recreation Area 3% MT Historical Museum, Helena 3% Missouri Headwaters State Park 3% Museum of the Rockies, Bozeman 2% Fort Peck Lake 2% Big Hole Battlefield 2% Virginia/Nevada City 2% Bob Marshall Wilderness 2% Lewis & Clark Caverns State Park 2% Missouri River Breaks Nat'l Monument 2% Ft. Peck Interpertive Center & Museum 1% Rocky Mountain Elk Foundation 1% Clark Canyon Reservoir primary reason Group Characteristics 14% of groups with all first time visitors 76% of groups with all repeat visitors 11% of groups with mixed first time and repeat visitors 15% Flew on a portion of their trip 4% Own a 2nd property in MT 3% Hired an outfitter 81% Plan to return within 2 years 95% Brought wireless technology Years Since Last Visit to Montana 17% This was my first visit 43% Less than 1 year ago 14% 1-2 years ago 12% 3-5 years ago 6% 6-10 years ago 4% years ago 4% More than 20 years ago Reasons for Trip all reasons 44% Vacation/recreation/pleasure 53% 24% Just passing through 28% 17% Visit friends/relatives/family event 22% 12% Business/convention/meeting 13% 1% Other 3% 1% Shopping 2% 13

14 Activities 64% Scenic driving 40% Day hiking 40% Nature photography 36% Car / RV camping 34% Wildlife watching 25% Recreational shopping 24% Visiting other historical sites 20% Visiting Lewis & Clark sites 17% Visiting museums 14% Visit local brewery 10% Visiting Indian reservations 8% Attending festivals or events 7% Fishing / fly fishing 6% Visit farmers market 6% Viewing art exhibits 5% Birding 5% Horseback riding 5% River rafting / floating 4% Canoeing / kayaking 4% Sporting event 4% Dinosaur attraction 4% Motorboating 3% Motorcyle touring 3% Backpacking 3% Bicycling 3% Attend wedding 3% Golfing 3% Hunting 2% Visit local distillery 2% Rockhounding 2% Road / tour bicycling 2% Mountain biking 2% OHV / ATV 1% Geocaching 1% Attending performing arts 1% Rock climbing 1% Skiing / snowboarding <1% Snowmobiling -- Cross-country skiing -- Snowshoeing Travel Mode to Enter MT 68% Auto/Truck 18% RV/Trailer 12% Air 2% Motorcycle -- Train -- Bus -- Other Average Length of Stay in MT 5.07 nights Of Nights Spent in MT 35% of nights spent in Glacier Country 28% of nights spent in Central Montana Region 14% of nights spent in Yellowstone Country 11% of nights spent in Southwest Montana Region 9% of nights spent in Southeast Montana Region 2% of nights spent in Missouri River Country Percent of Nights Spent in Each Lodging Type 44% Hotel/motel 16% Home of friend/relative 16% Private campground 10% Public land camping 4% Rented cabin/home 3% Second home/cabin/condo 2% Vehicle in parking area 2% Resort/condominium 2% Other 1% Bed & Breakfast 1% Guest ranch Montana Entry Points 12% Sweetgrass 11% Monida 9% Superior 9% West Yellowstone 8% Lodge Grass 7% Wibaux/Beach 6% Great Falls Air 5% Gardiner 4% Sidney 3% Alzada 3% Billings Air 3% Bridger 72 3% Culbertson/Bainville 14

15 primary attraction If on Vacation, Attracted to Montana for... all attractions 36% Glacier National Park 62% 16% Open space / uncrowded areas 51% 15% Mountains / forests 66% 12% Yellowstone National Park 42% 9% Family/friends 21% 3% Hunting 5% 2% Fishing 10% 2% Special events 6% 1% Lewis & Clark history 17% 1% Other Montana history & culture 13% 1% Rivers 45% 1% Wildlife 35% 1% Northern great plains / badlands 13% 1% Resort / guest ranch 2% <1% Skiing / snowboarding 1% <1% Lakes 33% <1% A Montana State Park 7% <1% Snowmobiling <1% -- Native american history &culture 15% Wireless Technology Usage While in Montana Never Sometimes Frequently Always Mean Restaurants 33% 28% 21% 18% 2.18 Shopping opportunities 59% 21% 10% 9% 1.69 Attractions 45% 25% 18% 12% 1.88 Activities 59% 19% 13% 10% 1.69 Directions/maps 18% 20% 26% 36% 2.71 Weather 19% 22% 27% 32% 2.65 Lodging 44% 18% 13% 26% 2.13 Camping 67% 13% 10% 9% 1.48 Road Information 34% 23% 21% 22%

16 Residency 18% Alberta, Canada 9% Washington 6% Colorado 5% Minnesota 3% Arizona 3% Wisconsin 3% California 3% Idaho 3% Utah 3% South Dakota 3% Saskatchewan, Canada 3% North Dakota 2% Texas 2% Michigan 2% Missouri 2% Illinois 2% Tennessee 2% Oregon 2% Iowa 2% Alaska 2% Hawaii 2% Pennsylvania 1% Georgia 1% Ontario, Canada 1% Nevada 1% Florida 1% Wyoming 1% Connecticut 1% Nebraska 1% Ohio 1% British Columbia, Canada 1% New Jersey 1% Quebec, Canada 1% Indiana 1% New York 1% Kansas 1% North Carolina 1% Oklahoma 1% Alabama <1% Massachusetts, New Mexico, United Kingdom, Louisiana, Arkansas, Netherlands, Manitoba, Canada, Virginia, Maryland, Maine, Holland, Vermont, South Carolina, New Zealand, Mexico, Mississippi, Massachussets, Kentucky, Italy, Washington, D.C. Respondent Age Age range 58 Average age 61 Median age Respondent Gender 61% Male 39% Female 17% First time visitor Household Income 20% Less than $50,000 21% $50,000 to less than $75,000 25% $75,000 to less than $100,000 21% $100,000 to less than $150,000 6% $150,000 to less than $200,000 7% $200,000 or greater Age Groups Represented 4% 0-5 years 6% 6-10 years 10% years 6% years 11% years 13% years 21% years 16

17 40% years 34% years 10% 75 and over 17

18 Travel Group Type 24% Self 46% Couple 19% Immediate Family 1% Family & Friends 5% Friends 2% Business Associates 3% Extended Family <1% Organized Group or Club Average Group Size: 2.26 Travel Group Size 24% 1 traveler 55% 2 travelers 8% 3 travelers 7% 4 travelers 3% 5 travelers 1% 6 travelers 1% 7 travelers 1% 8 travelers <1% 9 travelers <1% 10 travelers 1% more than 10 Most Useful Info Sources Used for Trip Planning All Used 29% Used no sources 31% 21% Search Engine (i.e. Google) 40% 12% National Park brochure/book/website 27% 10% Other 16% 8% Automobile club (i.e. AAA) 15% 4% Official MT website (VisitMT.com) 10% 2% Other travel websites 11% 2% Official MT guidebook magazine 6% 2% Mobile apps 7% 2% Consumer online reviews (i.e. TripAdvisor) 10% 2% Guide book (i.e. Frommer's Lonely Planet) 7% 1% Info. from private businesses 5% 1% Online Video 3% 1% Professional online travel reviews 2% 1% Social media (i.e. Facebook) 5% 1% State Park brochure/website 4% 1% Magazine/newspaper articles 4% 1% Info. from special events 1% <1% Used a chamber/ visitor center 4% <1% Montana advertising campaign 1% Most Useful Sources Used During Trip All Used 24% Map applications (i.e. GoogleMaps) 44% 13% Mobile apps 21% 12% Official highway information signs 28% 12% Visitor information center staff 23% 10% Motel/restaurant/gas station employee 20% 8% Brochure information rack 27% 7% Consumer online reviews (i.e. TripAdvisor) 13% 4% Official MT guidebook magazine 11% 3% Guide book (i.e. Frommer's Lonely Planet) 7% 3% Billboards 12% 2% Official MT website (VisitMT.com) 7% 2% Social media (i.e. Facebook) 5% 18

19 This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4, These travelers drove through the following city: GreatFalls. This sample size of 387 survey respondents, which equates to 16% of all nonresident visitors, represents a total of 1,997,685 people. Sites Visited on Trip 52% Glacier National Park 43% Yellowstone National Park 23% Lewis & Clark Interpretive Ctr, Great Falls 20% Other Montana State Parks 18% Little Bighorn Battlefield 15% CM Russell Museum, Great Falls 8% Hot springs 8% Flathead Lake State Parks 6% Pompey's Pillar 5% Lewis & Clark Caverns State Park 5% National Bison Range 5% Museum of the Rockies, Bozeman 5% MT Historical Museum, Helena 5% Ghost towns 4% Missouri River Breaks Nat'l Monument 4% Virginia/Nevada City 4% Fort Peck Lake 3% Lolo Pass Interpretive Center 2% Big Hole Battlefield 2% Grizzly & Wolf Discovery Center, West Yellowstone 2% Ft. Peck Interpertive Center & Museum 2% Bighorn Canyon Nat'l Recreation Area 2% Clark Canyon Reservoir 1% Rocky Mountain Elk Foundation 1% Bob Marshall Wilderness 1% Missouri Headwaters State Park 1% C.M. Russell National Wildlife Refuge primary reason Group Characteristics 9% of groups with all first time visitors 80% of groups with all repeat visitors 11% of groups with mixed first time and repeat visitors 15% Flew on a portion of their trip 4% Own a 2nd property in MT 4% Hired an outfitter 81% Plan to return within 2 years Reasons for Trip all reasons 34% Vacation/recreation/pleasure 48% 27% Just passing through 30% 26% Visit friends/relatives/family event 30% 11% Business/convention/meeting 12% 2% Other 2% 1% Shopping 2% 19

20 Activities 56% Scenic driving 35% Day hiking 31% Nature photography 31% Car / RV camping 29% Wildlife watching 25% Recreational shopping 23% Visiting other historical sites 21% Visiting Lewis & Clark sites 17% Visiting museums 14% Visit local brewery 12% Visiting Indian reservations 8% Fishing / fly fishing 7% Visit farmers market 6% Attending festivals or events 6% Viewing art exhibits 6% Golfing 5% Dinosaur attraction 5% Birding 4% Horseback riding 4% River rafting / floating 4% Visit local distillery 4% Canoeing / kayaking 3% Rockhounding 3% Bicycling 3% Motorcyle touring 2% Hunting 2% Attend wedding 2% Attending performing arts 2% Backpacking 2% Motorboating 2% Rock climbing 1% Sporting event 1% Skiing / snowboarding 1% OHV / ATV 1% Geocaching 1% Road / tour bicycling 1% Mountain biking <1% Cross-country skiing <1% Snowmobiling <1% Snowshoeing Average Length of Stay in MT 5.61 nights Of Nights Spent in MT 36% of nights spent in Central Montana Region 29% of nights spent in Glacier Country 12% of nights spent in Southeast Montana Region 11% of nights spent in Yellowstone Country 9% of nights spent in Southwest Montana Region 3% of nights spent in Missouri River Country Percent of Nights Spent in Each Lodging Type 42% Hotel/motel 28% Home/condo/cabin of friend/relative 11% Private campground 10% Public land camping 2% Vehicle in parking area 2% Other 1% Rented entire cabin/home 1% My second home/condo/cabin 1% Resort/condominium <1% Bed & Breakfast <1% Guest ranch <1% Rented room in home Montana Entry Points 11% Sweetgrass 11% West Yellowstone 10% Monida 9% Superior 8% Lodge Grass 7% Wibaux/Beach 6% Great Falls Air 6% Culbertson/Bainville 4% Fairview 4% Alzada 3% Billings Air 3% Gardiner 2% Raynolds Pass Travel Mode to Enter MT 69% Auto/Truck 17% RV/Trailer 12% Air 2% Motorcycle -- Train -- Bus -- Other 20

21 primary attraction If on Vacation, Attracted to Montana for... all attractions 36% Glacier National Park 54% 17% Family/friends 27% 13% Open space / uncrowded areas 46% 9% Mountains / forests 62% 5% Yellowstone National Park 35% 4% Fishing 13% 3% Northern great plains / badlands 18% 3% Lewis & Clark history 20% 2% Special events 6% 2% Hunting 7% 2% Other Montana history & culture 15% 1% Wildlife 30% 1% Lakes 30% 1% Rivers 40% 1% Resort / guest ranch 3% <1% Skiing / snowboarding 1% <1% A Montana State Park 13% <1% Native american history &culture 17% -- Snowmobiling <1% Wireless Technology Usage While in Montana Never Sometimes Frequently Always Mean Restaurants 44% 21% 19% 16% 2.18 Shopping opportunities 64% 21% 10% 5% 1.63 Attractions 56% 24% 11% 9% 1.85 Activities 65% 17% 9% 9% 1.72 Directions/maps 23% 20% 25% 32% 2.62 Weather 24% 17% 32% 27% 2.63 Lodging 45% 15% 11% 28% 2.21 Camping 72% 6% 9% 14% 1.55 Road Information 39% 21% 25% 15%

22 Residency 18% Alberta, Canada 10% Washington 7% Idaho 6% California 6% Minnesota 5% North Dakota 4% Colorado 3% Ohio 3% Michigan 2% Arizona 2% Florida 2% Oregon 2% Wyoming 2% Alaska 2% Saskatchewan, Canada 2% Illinois 2% Wisconsin 2% Utah 1% Texas 1% Virginia 1% Iowa 1% Missouri 1% Netherlands 1% Maine 1% Kansas 1% South Dakota 1% Tennessee 1% Nebraska 1% Louisiana 1% British Columbia, Canada 1% Oklahoma 1% Pennsylvania 1% New Jersey 1% North Carolina 1% New Mexico 1% Ontario, Canada 1% Connecticut 1% Kentucky <1% Georgia, Australia, Manitoba, Canada, Nevada, Austria, Alabama, Massachusetts, Washington, D.C., Switzerland, New Hampshire, Germany, Hawaii, Indiana, New York, Maryland, South Carolina, Japan, Arkansas Respondent Age Age range 58 Average age 61 Median age Respondent Gender 56% Male 44% Female 13% First time visitor Household Income 19% Less than $50,000 24% $50,000 to less than $75,000 22% $75,000 to less than $100,000 19% $100,000 to less than $150,000 9% $150,000 to less than $200,000 7% $200,000 or greater Age Groups Represented 4% 0-5 years 6% 6-10 years 6% years 6% years 12% years 12% years 22% years 39% years 22

23 38% years 9% 75 and over 23

24 Travel Group Type 26% Self 47% Couple 19% Immediate Family 2% Family & Friends 4% Friends 1% Business Associates 2% Extended Family <1% Organized Group or Club Average Group Size: 2.13 Travel Group Size 26% 1 traveler 58% 2 travelers 5% 3 travelers 7% 4 travelers 1% 5 travelers 1% 6 travelers <1% 7 travelers -- 8 travelers <1% 9 travelers travelers 1% more than 10 Most Useful Info Sources Used for Trip Planning All Used 26% Used no sources 30% 23% Search Engine (i.e. Google) 38% 13% Other 22% 10% National Park brochure/book/website 23% 7% Automobile club (i.e. AAA) 14% 4% Mobile apps 9% 4% Guide book (i.e. Frommer's Lonely Planet) 5% 3% Official MT website (VisitMT.com) 11% 2% Other travel websites 6% 2% Official MT guidebook magazine 5% 1% Social media (i.e. Facebook) 6% 1% Regional MT travel guide(s) 3% 1% Consumer online reviews (i.e. TripAdvisor) 8% 1% Online travel agent (e.g., Travelocity) 2% 1% Info. from private businesses 3% 1% Magazine/newspaper articles 4% <1% Info. from special events 2% <1% Online Video 3% <1% Professional online travel reviews 1% -- "Made in Montana" website 1% -- MT community travel guide(s) 2% -- Montana advertising campaign 1% -- State Park brochure/website 6% Most Useful Sources Used During Trip All Used 23% Used No Sources 27% 17% Search engine (e.g., Google) 34% 12% Map applications (i.e. GoogleMaps) 24% 9% Other 13% 9% National Park brochure/book/website 20% 7% Visitor information center staff 17% 5% Brochure information rack 14% 4% Official highway information signs 17% 3% Mobile apps 9% 3% Official MT website (VisitMT.com) 5% 2% Motel/restaurant/gas station employee 10% 2% Regional MT travel guide(s) 6% 1% Official MT guidebook magazine 4% 1% Consumer online reviews (i.e. TripAdvisor) 6% 1% Billboards 5% <1% State Park brochure/website 7% <1% Social media (i.e. Facebook) 3% <1% MT community travel guide(s) 2% -- "Made in Montana" website 1% -- Guide book (i.e. Frommer's Lonely Planet) 4% 24

25 This report summarizes nonresident visitors to Montana during quarter(s) 1, These travelers drove through the following city: GreatFalls. This sample size of 67 survey respondents, which equates to 16.1% of all nonresident visitors, represents a total of 240,890 people. Sites Visited on Trip 40% Other Montana State Parks 39% Lewis & Clark Interpretive Ctr, Great Falls 22% Glacier National Park 20% MT Historical Museum, Helena 17% Lewis & Clark Caverns State Park 16% Hot springs 14% Flathead Lake State Parks 14% Ghost towns 7% CM Russell Museum, Great Falls 5% Yellowstone National Park 5% Clark Canyon Reservoir 4% Bob Marshall Wilderness 3% Little Bighorn Battlefield 3% Ft. Peck Interpertive Center & Museum 3% Fort Peck Lake 3% C.M. Russell National Wildlife Refuge 2% Virginia/Nevada City 2% Museum of the Rockies, Bozeman -- Missouri River Breaks Nat'l Monument -- Missouri Headwaters State Park -- Rocky Mountain Elk Foundation -- National Bison Range -- Lolo Pass Interpretive Center -- Big Hole Battlefield -- Bighorn Canyon Nat'l Recreation Area -- Grizzly & Wolf Discovery Center, West Yellowstone -- Pompey's Pillar primary reason Group Characteristics 5% of groups with all first time visitors 85% of groups with all repeat visitors 10% of groups with mixed first time and repeat visitors 30% Flew on a portion of their trip 5% Own a 2nd property in MT -- Hired an outfitter 96% Plan to return within 2 years Reasons for Trip all reasons 42% Just passing through 43% 29% Visit friends/relatives/family event 33% 22% Business/convention/meeting 27% 6% Vacation/recreation/pleasure 11% 2% Shopping 3% 1% Other 1% 25

26 Activities 47% Scenic driving 24% Recreational shopping 22% Visiting Lewis & Clark sites 19% Nature photography 19% Visit local brewery 16% Wildlife watching 16% Day hiking 11% Car / RV camping 8% Visiting other historical sites 7% Attending festivals or events 7% Road / tour bicycling 6% Visiting Indian reservations 5% Skiing / snowboarding 4% Viewing art exhibits 3% Bicycling 3% Snowmobiling 2% Attending performing arts 2% Snowshoeing 2% Visit local distillery 1% Golfing 1% Geocaching 1% Horseback riding 1% Visiting museums <1% Attend wedding <1% Sporting event <1% Birding -- Cross-country skiing -- Rock climbing -- Dinosaur attraction -- Motorcyle touring -- Visit farmers market -- OHV / ATV -- Mountain biking -- Hunting -- Motorboating -- Canoeing / kayaking -- Backpacking -- River rafting / floating -- Fishing / fly fishing -- Rockhounding Average Length of Stay in MT 5.58 nights Of Nights Spent in MT 52% of nights spent in Central Montana Region 21% of nights spent in Southwest Montana Region 11% of nights spent in Glacier Country 9% of nights spent in Yellowstone Country 7% of nights spent in Southeast Montana Region <1% of nights spent in Missouri River Country Percent of Nights Spent in Each Lodging Type 45% Home/condo/cabin of friend/relative 39% Hotel/motel 9% Rented entire cabin/home 2% Vehicle in parking area 2% Other 1% Bed & Breakfast 1% Private campground 1% My second home/condo/cabin <1% Resort/condominium -- Guest ranch -- Public land camping -- Rented room in home Montana Entry Points 23% Monida 16% Great Falls Air 15% Sweetgrass 6% Bridger 72 5% Billings Air 5% Superior 5% Helena Air 4% Alzada 4% Bozeman Air 4% Wibaux/Beach 3% Heron 3% Troy Travel Mode to Enter MT 62% Auto/Truck 31% Air 7% RV/Trailer 1% Train -- Motorcycle -- Bus -- Other 26

27 primary attraction If on Vacation, Attracted to Montana for... all attractions 50% Mountains / forests 75% 16% Open space / uncrowded areas 37% 7% Family/friends 14% 7% Skiing / snowboarding 18% 6% Yellowstone National Park 39% 4% Snowmobiling 10% 3% Special events 7% 3% Glacier National Park 12% 3% Lewis & Clark history 11% 1% Resort / guest ranch 1% -- Hunting Native american history &culture 27% -- Northern great plains / badlands Fishing Wildlife 35% -- Rivers 39% -- A Montana State Park 27% -- Other Montana history & culture 8% -- Lakes 35% Wireless Technology Usage While in Montana Never Sometimes Frequently Always Mean Restaurants Shopping opportunities Attractions Activities Directions/maps Weather Lodging Camping Road Information

28 Residency 34% Alberta, Canada 10% Saskatchewan, Canada 9% Idaho 8% Texas 8% Washington 7% Colorado 4% Minnesota 3% Wisconsin 3% California 2% Poland 2% Germany 2% North Carolina 1% Utah 1% Nevada 1% North Dakota 1% Louisiana 1% Ireland 1% Arizona 1% West Virginia 1% New York 1% Indiana 1% Missouri <1% Ohio, Michigan, Georgia, Pennsylvania Respondent Age Age range 56 Average age 58 Median age Respondent Gender 59% Male 41% Female 14% First time visitor Household Income 11% Less than $50,000 27% $50,000 to less than $75,000 28% $75,000 to less than $100,000 23% $100,000 to less than $150,000 7% $150,000 to less than $200,000 4% $200,000 or greater Age Groups Represented 3% 0-5 years 2% 6-10 years 7% years 10% years 9% years 18% years 24% years 37% years 27% years 5% 75 and over 28

29 Travel Group Type 37% Self 46% Couple 12% Immediate Family -- Family & Friends 3% Friends 1% Business Associates -- Extended Family -- Organized Group or Club Average Group Size: 1.86 Travel Group Size 37% 1 traveler 51% 2 travelers 5% 3 travelers 4% 4 travelers 2% 5 travelers 1% 6 travelers -- 7 travelers -- 8 travelers -- 9 travelers travelers -- more than 10 Most Useful Info Sources Used for Trip Planning All Used 40% Search Engine (i.e. Google) 44% 8% Official MT website (VisitMT.com) 11% 7% Online travel agent (e.g., Travelocity) 7% 7% Automobile club (i.e. AAA) 9% 7% Used no sources 38% 2% Consumer online reviews (i.e. TripAdvisor) 2% 1% Official MT guidebook magazine 5% 1% Info. from private businesses 4% 1% National Park brochure/book/website 8% 1% Other 4% 1% Social media (i.e. Facebook) 10% <1% Other travel websites 1% <1% Regional MT travel guide(s) 1% -- "Made in Montana" website 1% -- Guide book (i.e. Frommer's Lonely Planet) Info. from special events 1% -- MT community travel guide(s) 1% -- Magazine/newspaper articles 5% -- Mobile apps 8% -- Montana advertising campaign 2% -- Online Video 6% -- Professional online travel reviews 1% -- State Park brochure/website 5% Most Useful Sources Used During Trip All Used 38% Map applications (i.e. GoogleMaps) 37% 14% Search engine (e.g., Google) 34% 12% Used No Sources 42% 5% Other 3% 5% Official highway information signs 12% 3% Consumer online reviews (i.e. TripAdvisor) 5% 2% Official MT website (VisitMT.com) 4% 1% Official MT guidebook magazine 5% <1% Billboards 2% <1% Regional MT travel guide(s) 4% -- "Made in Montana" website Brochure information rack 4% -- Guide book (i.e. Frommer's Lonely Planet) MT community travel guide(s) Mobile apps 4% -- Motel/restaurant/gas station employee National Park brochure/book/website 3% -- Social media (i.e. Facebook) 1% -- State Park brochure/website 7% -- Visitor information center staff <1% 29