Presenting. Teri Schmidt - Executive Director. Mattie Burnham, CMP - Director of Sales. Krista Orsack, CMP- Director of Marketing

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2 Presenting Teri Schmidt - Executive Director Mattie Burnham, CMP - Director of Sales Krista Orsack, CMP- Director of Marketing Alexa Steiner - Sales Manager

3 MISSION To market the city of Sioux Falls, South Dakota as a one-of-a-kind visitor destination, and to provide premier visitor services, and increase visitor spending in order to enhance economic impact throughout the community.

4 SIOUX FALLS PROMISE The Sioux Falls Convention & Visitors Bureau stands committed to exceeding visitor s expectations. We will provide superior visitor hospitality in the city best recognized as The Heart of America.

5 ABOUT THE CVB SELLING THE EXPERIENCE!

6 SALES An overview of sales activity.

7 2011 Number of Visitors = 1,029,024 Estimated Economic Impact of Visitors = $141,737,772 Booked Business = 102 (through 2015) Room Nights Booked = 62,116 Estimated Economic Impact = $23,927,385

8 August - South Dakota Junior Football Park opened 2012 September - The Sanford FIELDHOUSE opened Number of Visitors = 1,058,578 Estimated Economic Impact of Visitors = $226,360,202 Booked Business = 108 (through 2017) Room Nights Booked = 31,644 Estimated Economic Impact = $17,595,376 Industry Hosting: Travel Media Showcase (TMS) - August 20-23, 2012 at the Best Western PLUS Ramkota Hotel and Conference Center

9 September - The Sanford Pentagon opened 2013 Number of Visitors = 1,581,654 Estimated Economic Impact of Visitors = $380,157,181 Booked Business = 88 (through 2018) Room Nights Booked = 22,663 Estimated Economic Impact = $50,839,762 Industry Hosting: Small Market Meetings Conference - October 6-8, 2013 at the Sioux Falls Convention Center and Sioux Falls Sheraton Hotel

10 Sept.- Denny Sanford PREMIER Center opened 2014 October - The SCHEELS Ice Plex opened Number of Visitors = 1,617,138 Estimated Economic Impact of Visitors = $481,629,723 Booked Business = 123 (through 2019) Room Nights Booked = 66,955 Estimated Economic Impact = $45,570,760 Industry Hosting: Health Professions Network (HPN)- May 7-9, 2015 at multiple facilities with tours at Avera McKennan and Sanford Health

11 June - Huether Match Pointe Tennis opened 2015 Number of Visitors = 1,820,058 Estimated Economic Impact of Visitors = $576,351,700 Booked Business = 109 (through 2018) Room Nights Booked = 32,915 Estimated Economic Impact = $29,930,667 Industry Hosting: Rocky Mountain International (RMI) - April 12-15, 2015 at the Holiday Inn City Centre

12 SALES TOTALS Number of Visitors = 7,106,452 Estimated Economic Impact of Visitors = $1,806,236,579 Booked Business = 530 (through 2019) Room Nights Booked = 216,293 Estimated Economic Impact = $167,863,950

13 SERVICES Overview of services provided by the Sioux Falls CVB.

14 BID ASSISTANCE Generate lead - industry trade and travel shows, prospect calls, follow up, marketing leads, online submissions, local referrals, etc. Inform about lead - lead distribution through CRM Fulfill requirements - secure commitments and concession outlined in the RFP Bid preparation and submission - provide planner with all necessary Sioux Falls information Meeting Planner site visits - bring planner and/or decision maker into Sioux Falls Pre-promote and service the hosted event

15 CVB SERVICES Attendance Builders Convention Registration Convention, Meeting and Event App Entertainment, Spouse Programs and Youth Activities Housing Bureau Information Desk/Welcome Table Itinerary Planning Name Badge Assistance Pre-Promotion and Travel Promotional and Printed Material Public Relations Assistance Resource Listing

16 TRAVEL WRITERS, HOSTINGS & FAMS Overview of hosting media and FAM s

17 TRAVEL WRITERS & HOSTINGS 2011: 9 Travel Media Hostings 2012: 9 Travel Media Hostings 60 Travel Media Showcase Hosting 2013: 10 Travel Media Hostings 2014: 15 Travel Media Hostings 2015: 31 Travel Media Hostings as of November 11th = 20 million in print and online impressions 2015 = 35 million+ in print and online impressions

18 PUBLICATIONS Midwest Living Examiner AAA Home & Away NPR-Journeys of Discovery Hartford Mile Midwest Traveler LA Times Dallas Morning News Yahoo Travel Trekaroo National Geographic NY Times Readers Digest Travel Planners Radio Walking Tourist Stupid Dope Over 30 Large Travel Blogs Over 60 more! Hosted Partnership with Sioux Falls Development Foundation: Huffington Post Thrillist The Daily Meal Global Gumshoe San Diego Uptown News Hospitality 21

19 TRAVEL MEDIA SHOWCASE Travel Media Showcase was a hosting of 150 journalist and suppliers in Sioux Falls Invested $58,500 Hosting TMS has resulted in $106,000 in earned media dollars and 128 million unique page views Sponsors & Partners: Best Western PLUS Ramkota Hotel & Conference Center, Forward Sioux Falls, Great Plains Zoo & Delbridge Museum, Holiday Inn City Centre, Sanford Health, Southeast South Dakota Tourism, Strawbale Winery, Good Earth State Park at Blood Run, Center of Western Studies, POET, Downtown Sioux Falls Inc., Prairie Star Gallery, Sertoma Butterfly House & Marine Cove, Sioux Falls Park & Recreation, Siouxland Heritage Musuems, Outdoor Campus, Wild Water West, SDSU Dairy, Shade Winery, and many partners in Southeast South Dakota, Brookings, Dell Rapids, Garretson, DeSmet, Madison, Freeman, Mitchell, Vermillion and Yankton.

20 ROCKY MOUNTAIN INTERNATIONAL (RMI) April RMI Roundup Hosting 200 Tour Operators/Suppliers from German, Swiss, Australian, UK, French, Australian, New Zealand Belgian, Italian and Dutch Markets New International Product Itineraries developed and currently selling for Sioux Falls Partners & Sponsors: Best Western Ramkota Hotel, Holiday Inn City Centre, The District, Overlook Café, Prairie Berry Eastbank, Scheels, Washington Pavilion, Good Earth State Park at Blood Run, USGS EROS, SculptureWalk, Southeast South Dakota Tourism, South Dakota Department of Tourism, and downtown businesses

21 IPW- INTERNATIONAL POW-WOW The largest domestic travel show in the United States opportunity to meet with over 100 travel/tour operators from all over the world with key markets in China, Japan and Germany. Secured Destination America to book several overnights Sioux Falls with an economic impact of $26,800

22 FAMS WITH SOUTH DAKOTA TOURISM Travel Agent FAMS Media FAMS International Tour Operator FAMS Domestic Tour Operator FAMS SD Interstate Info Center FAMS 1-2 FAMS come to Sioux Falls though the South Dakota Department of Tourism annually. These are state wide FAMS organized though the South Dakota Department of Tourism Sioux Falls hotels, restaurants, attractions and local businesses gain exposure by these FAM hostings

23 MOTOR COACH BUSINESS Motor Coach Tour Leads 68 Tour Operators Booked since 2011 American Bus Association (ABA) Foundation Study Reports for 2014 in Lincoln & Minnehaha County: Estimated 10,600 room nights in Sioux Falls 6,500 of these bookings are provided by moderate or mid-scale hotels 858 people directly supported or worked for firms that supplied goods and services to companies working with motor coach passengers 1,043 Jobs $29,494,500 wages

24 MARKETING An overview of marketing activities.

25 COOP PARTNERSHIPS Best Western PLUS Ramkota Hotel 2011 Midwest Living Ad 2014 BRVIP Insert SD Department of Tourism Magazine Coop Great Getaways Peak and Shoulder Group Tour Coop Matching Dollar Challenge Peak Community Coop Shoulder Community Coop Macy s parade float National Tourism Week US Bank 2012 Pays When You Stay Downtown Sioux Falls 2012, 2013 Winter Coop Minerva s, Grille 26, Phillips Ave. Diner 2012, 2013 Winter Coop Days Inn Empire 2012 Hunting Sweeps Scheels 2012 Hunting Sweeps Wild Sage Grille 2012 Hunting Sweeps Fairfield Inn & Suites 2013 Winter Coop The Empire Mall 2013 Winter Coop Washington Pavilion 2013 Winter Coop Sertoma Butterfly House 2013 Winter Coop Great Plains Zoo and Delbridge Museum 2013 Winter Coop

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