ORLANDO, FLORIDA INVESTMENT SUMMARY
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- Flora Armstrong
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1 , FLORIDA As an exclusive advisor, JLL Hotel &Hospitality Group ( JLL ), is pleased to present for your consideration the fee simple sale of the 511-room Florida Hotel & Conference Center (the Hotel or the Property ) in Orlando, Florida. The Property is strategically located, between Orlando International Airport, Disney World, Universal Studios, Seaworld Orlando and over 12 billion of new direct investment into the market by Its central location provides for convenient access to all demand drivers in the market including various Fortune 500 companies located in the area in addition to all of the theme parks, nightlife and entertainment. Orlando is the #1 visited city in the U.S., setting the record with over 68 million visitors in 2016 and surpassing previous year s record by two million visitors. Orlando is experiencing the second highest RevPAR growth of any top-25 U.S. markets with an increase of 7.4% for YTD July 2017 over the previous year. INVESTMENT SUMMARY
2 KEY INVESTMENT HIGHLIGHTS BRAND AND MANAGEMENT AVAILABILITY The Property presents a unique opportunity for an investor to acquire a premier, fee simple, non-union hotel which will be offered to the market unencumbered of both brand and management, affording a new owner the flexibility to leverage internal operating efficiencies and the opportunity for future repositioning. Additionally, with 34% of Rooms Revenue coming from contract business in 2016, there is an opportunity to replace this with transient and group business. LEADING LODGING MARKET IN THE U.S. STRATEGIC LOCATION The Hotel is nestled between two of Orlando s main arteries and minutes away from Universal Studios, Island of Adventure, Disney World, Orange County Convention Center and Orlando International Airport. Great visibility and access is one of the strong advantages of this Property in addition to being directly connected to the largest shopping mall in Orlando, The Florida Mall, and one of the largest single-story malls in the United States spanning over 1.8 million square feet of gross leasable area and home to approximately 250 retailers. The Florida Mall has been recently renovated and continues to expand its retail offering while being managed and owned by globally recognized Simon Property Group. The Hotel and Mall are poised to benefit from new international travel which is the basis for the airport expansion. Florida Hotel & Conference Center lies in the heart of the number one leisure market in the U.S., having surpassed 68 million visitors in 2016, and continues to be one of the strongest hotel markets in the country. Through July 2017, Orlando has experienced the second highest RevPAR growth (7.4%) of the top-25 U.S. markets. Backed by strong fundamentals, Orlando greatly benefits from world class tourism attractions, unprecedented convention demand and an accessible location both domestically and internationally. Top demand generators such as Walt Disney World, Universal Studios and the Orange County Convention Center in addition to new developments like Lake Nona and Florida Hospital Health Village will drive the next wave of growth in the already robust, leading lodging market in the U.S. RESILIENT AND STABLE OPERATING PERFORMANCE The Florida Hotel & Conference Center boasts an impressive historical operating performance with resilient cashflows. Over the past three years ( ), the Hotel has recorded an EBITDA less Replacement Reserves CAGR of 8.1%, climbing to $4.7 million in The Hotel is poised to further capitalize on the immense growth and the substantial investments being made in the market including the expansion of Disney World with Star Wars Land and Toy Story Land in 2019 and 2018 respectively, The Wizarding World of Harry Potter park in the Universal Studios Island Of Adventure and a various infrastructure projects including the expansion of the Orlando International Airport, the Brightline train (connecting Miami and Orlando)and road infrastructure projects providing for improved road access to the Property. REDEVELOPMENT OPPORTUNITY With a $3.1 billion expansion of the Orlando International Airport currently underway that will double its capacity and over 30% of current demand at the Hotel coming from the contract segment, an opportunity exists to expand the density on the existing Hotel which sits on 10.8 acres. Development of an additional hotel tower creates flexibility to add keys, meeting space or a dual branded offering to build upon existing transient, group or contract business.
3 EMERGENCE OF THE NEW While many view Orlando as an oasis of theme parks and sunshine, today travel, tourism and retail sales account for less than a third of the city s economic activity. In 2016, Orlando was the second fastest growing city in the country (in population), supported by job growth in various segments including technology. Orlando has become a high-tech business center where the life sciences industry employs nearly 100,000 people and tech companies like Siemens and Oracle established major operations in the city. Florida s Turnpike UNIVERSAL 4 INTERNATIONAL AIRPORT EXPANSION 417 $3.1b Capital Improvement Program will double the airport s capacity To be completed by Spring of 2020 ORANGE COUNTY CONVENTION CENTER INTERNATIONAL AIRPORT 528 DISNEY WORLD SEA WORLD 441 LAKE NONA EXPANSION Approx. $3.5b Capital infusion and expansion of the park by introduction of Toy Story Land and Star Wars Land in 2018 and 2019 respectively. 4 Florida s Turnpike $1.7b fast train service project connecting Miami and Orlando and slated to open in Airport s future South Intermodal Center will house the train station, located less than 10 miles away from the Hotel. 417 Nearly $3.5b 7,000 - acre mixed use planned community which is home to biotech, medical and research hub and located 15 minutes away from the Hotel. $250M In road infrastructure improvement projects providing convenient and efficient connection to the Hotel. SR-528 addition of four lanes for increased flow. SR-482 Widening and addition of flyover bridge to Sand Lake Road. TOTAL DIRECT INVESTMENT OF OVER $12.0b BY 2020
4 VALUE ENHANCEMENT OPPORTUNITIES UNENCUMBERED BY BRAND The Hotel presents new ownership a rare opportunity to start or expand an Orlando presence as well as secure a recognized brand along with robust distribution platform or continue to operate the Property as an independent Best Western hotel. MANAGEMENT AVAILABILITY The Hotel is offered free and clear of management encumbrances. The opportunity exists for a new investor to drive revenue and enhance cash flow via improved yield-management techniques. STRONG IN-PLACE CASH FLOW WITH UPSIDE POTENTIAL The Hotel has maintained strong cash flow and margins as evidenced by impressive NOI CAGR of 8.1% between 2013 and Moreover, additional revenue growth and profitability is achievable given robust market demand and the ability to pursue renovation projects with a high impact on the guest experience which will provide opportunity to further drive rate. CAPITALIZE ON REMARKABLE MARKET PERFORMANCE Take advantage of strong supply and demand fundamentals as a result of increasing domestic and international leisure travel and continued acceleration of the Orlando s high-tech and life sciences sectors. New ownership can capitalize on robust lodging market fundamentals, evidenced by the impressive RevPAR CAGR of 7.1% achieved by the Orlando market between 2010 and COMPLETE A TARGETED RENOVATION A new owner would benefit from completing further targeted renovations to the Property s rooms and public spaces to elevate the guest experience, resulting in higher ancillary revenues and increased RevPAR penetration in the competitive set. PROPERTY ATTRIBUTES 511 well-appointed and spacious guestrooms including six suites featuring a king and double queen-size beds U Available unencumbered of brand and management Fee simple, 10.8 acre site Opened in 1986 and renovated in 2012 Approximately 50,000 square feet of flexible event space RANKED 12 TH OUT OF 339 HOTELS IN Outdoor swimming pool, whirlpool and 24-hour fitness center Marcelo s Bistro, Crickets Bar, Starbucks, Grab-n-Go, In-room dining Business center, 631 surface parking spaces, concierge services, Wi-Fi
5 For more information, please contact: Gregory Rumpel Managing Director Tel Andrew Dickey Senior Vice President Tel Maciej Polek Analyst Tel Americas: Atlanta Buenos Aires Charlotte Chicago Dallas Denver Los Angeles Mexico City Miami New York San Francisco São Paulo Tampa Toronto Asia/Pacific: Auckland Bangkok Beijing Brisbane Hong Kong Melbourne New Delhi Shanghai Singapore Sydney Tokyo Europe, Middle East, & Africa: Barcelona Dubai Dublin Düsseldorf Edinburgh Exeter Frankfurt Glasgow Istanbul Johannesburg Leeds London Lyon Madrid Manchester Marseilles Milan Moscow Munich Paris Portugal Rome 2017, Jones Lang LaSalle Americas, Inc. All rights reserved.
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