TFO Canada Seminar. Exchanging Experience: Lessons Learned in Promoting Trade to Canada. Ms Zalela Jaafar MATRADE Toronto July 17, 2010
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1 TFO Canada Seminar Exchanging Experience: Lessons Learned in Promoting Trade to Canada Ms Zalela Jaafar MATRADE Toronto July 17, 2010
2 PRESENTATION S OUTLINE PART 1: About MATRADE PART 2: MATRADE Toronto Export Promotion Programs
3 MATRADE
4 ABOUT MATRADE Malaysia External Trade Development Corporation (MATRADE) Established in March 1993 The national export promotion agency under the Ministry of International Trade and Industry Malaysia
5 VISION Positioning Malaysia As A Globally Competitive Trading Nation MISSION Promoting Malaysia s s Enterprises To The World
6 North America: New York Los Angeles Toronto Central America: Mexico City South America: Santiago Sao Paulo MATRADE S NETWORK Caribbean: Miami South Asia: Jeddah Dubai Africa: Egypt Nairobi Johannesburg South Asia: Chennai Mumbai Oceania: Sydney Europe: London Paris Milan Rotterdam Frankfurt Budapest Moscow Kiev Tashkent Regional Offices: Sabah, Sarawak, Penang, Johor, Terengganu East Asia: Beijing Shanghai Chengdu Guangzhou Hong Kong Tokyo Osaka Seoul Taipei South East Asia: Singapore Jakarta Bangkok Manila Ho Chi Minh Hanoi Phnom Penh
7 MATRADE S CORE ACTIVITIES & SERVICES
8 MATRADE TORONTO EXPORT PROMOTION PROGRAMS
9 CANADA IMPORTS FROM MALAYSIA US$2.75 Billion 1999 US$1.38 Billion 2009 US$2.04 Billion Source: Statistics Canada
10 TRADE FACTS In 2009, Malaysia was Canada s: 22nd largest trading partner 18th largest source of imports 26th largest exports destination Source: Statistics Canada
11 EXPORT PROMOTION ACTIVITIES Trade Mission Specialized Marketing Mission Promotion Booth Incoming Buying Mission Trade Promotion Visit Trade Enquiry/Complaint Business Meeting/Matching Branding/Brand Promotion Malaysia Kitchen Program
12 TARGETED SECTORS PROCESSED FOOD Targeted Segment: Halal Asian/Ethnic Organic/Natural MARKET/TRENDS Halal: Growing Muslim population Asian/Ethnic: Higher demand from diverse multi-ethnic society Organic/Natural: Increasing awareness over health SUPPORTED PROGRAMS SMM IBM PB TPV
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14 CONSUMER GOODS Targeted Segment: Furniture Plastic & Rubber Based Textile & Clothing TARGETED SECTORS MARKET/TRENDS General: Extensive Canadian retail market/high local consumptions Furniture: Constant growth of new immigrants/recovery of construction sector Private Labels: Price-conscious Canadians favor cheaper quality goods SUPPORTED PROGRAMS SMM IBM PB TPV
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16 TARGETED SECTORS AUTO PARTS & COMPONENTS Targeted Segment: OEM/ODM Replacement/Aftermarket MARKET/TRENDS General: North America s auto production hub/tier-1 auto parts & components suppliers Outsourcing: Growing trend to source quality and cheaper parts from low cost producing countries SUPPORTED PROGRAMS IBM TPV
17 Iqbal Halal Foods
18 TARGETED SECTORS ICT/HEALHCARE Targeted Segment: IT Support Services Health Tourism MARKET/TRENDS IT Outsourcing: Growing trend to source quality and cheaper services from low cost producing countries Quality Cheaper Health Treatment: Big population of Baby Boomers contributes vast opportunities SUPPORTED PROGRAMS IBM TPV
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20 PROGRAMS Extensive advertising and promotion activities in London and New York City Press familiarization visit to Malaysia Participation at local culinary events Organization of Malaysian Restaurant Week Distribution of MKP A&P collateral
21 TRADE & MARKET INFORMATION Market Trends Market Information Market Alerts Trade Statistics Trade Leads Trade Opportunities Trade Regulations Market Entry Requirement International Country Standards Consumer Preferences Distribution & Logistics
22 MATRADE Website: International Networks Online Databases e-publications
23 CONTACT US CONSULATE OF MALAYSIA (TRADE OFFICE) First Canadian Place 100 King Street West, Suite 5130 Toronto, Ontario Canada M5X 1E2 Tel: (416) Fax: (416)
24 THANK YOU
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