WHY INVEST IN HYDE ACCORHOTELS GLOBAL DEVELOPMENT AUGUST 2018
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1 WHY INVEST IN HYDE ACCORHOTELS GLOBAL DEVELOPMENT AUGUST 2018
2 MISSION STATEMENT A global tribe of individuals, partners and progressives, devoted to creating extraordinary experiences for our community throughout our proprietary brands we are sbe. Visionaries at the forefront of hospitality, cuisine, design, residences and entertainment, our lifestyle moments are forged with highly-curated and passionate service. We are committed to authenticity, sophistication, mastery and innovation. Our stage is the world. Our time is now. 2 WHY INVEST IN HYDE SBE LIFESTYLE PLATFORM AUGUST 2018
3 360 LIFESTYLE EXPERIENCE GLOBAL BRANDS GLOBAL ORIGINALS RESTAURANTS HOTELS MIXOLOGY & LOUNGES RESIDENCES NIGHTLIFE RESIDENCES & SPAS NIGHTLIFE & DAY CLUBS SPAS 3 WHY INVEST IN HYDE SBE LIFESTYLE PLATFORM AUGUST 2018
4 CURRENT PORTFOLIO * 85 LOCATIONS HOTELS & RESIDENCES RESTAURANTS LOUNGES DEVELOPMENT PIPELINE *By the end of CHICAGO ATLANTA SAN FRANCISCO NEW YORK CITY LONDON, U.K. LOS ANGELES WASHINGTON, D.C. ISTANBUL, TURKEY BODRUM, TURKEY LAS VEGAS INDIAN WELLS HOLLYWOOD, FL MIAMI NASSAU, BAHAMAS KUWAIT CITY, KUWAIT DUBAI, U.A.E. DOHA, QATAR MANAMA, BAHRAIN TOKYO, JAPAN CANCÚN, MEXICO MONTERREY, MEXICO MEXICO CITY, MEXICO CABO SAN LUCAS, MEXICO ZIHUATANEJO, MEXICO PLAYA DEL CARMEN, MEXICO RIO DE JANEIRO, BRAZIL CARTAGENA, COLUMBIA ARENA DE JOSE IGNACIO, ARGENTINA PILAR, ARGENTINA MELBOURNE, AUSTRALIA PUERTO MADERO, ARGENTINA CURRENT PIPELINE
5 Dakota Development is a division of sbe. With industry-leading expertise and cutting edge design partners, Dakota Development has successfully master planned and developed a range of internationally acclaimed properties. DESIGN COLLABORATORS With professional entertainment and renown chefs, Disruptive Innovation Lab has designed amazing culinary and nightlife concepts. CULINARY COLLABORATORS PHILIPPE STARCK SLS Atlanta SLS Beverly Hills SLS Brickell SLS Las Vegas SLS South Beach Mondrian L.A. Delano AVENUE INTERIORS SLS Baha Mar SLS Beverly Hills Renovation PIERO LISSONI SLS Cancún SLS Puerto Madero SLS Washington, D.C. LENNY KRAVITZ DESIGN SLS Las Vegas SLS South Beach MARTIN HEIERLING Chief Culinary Officer, sbe JOSÉ ANDRÉS The Bazaar SLS Michelin-Starred KATSUYA UECHI Katsuya SLS/Mondrian Delano James Beard Award Winner MICHAEL SCHWARTZ Fi lia SLS/Mondrian/ Hyde/Delano James Beard Award Winner DANNY ELMALEH Cleo SLS/Mondrian Hyde/Delano TOM DIXON Mondrian London YABU PUSHELBERG SLS LUX Brickell DAVID ROCKWELL THE ROCKWELL GROUP Hyde MARCEL WANDERS Mondrian South Beach Mondrian Doha JOSE ICARDI Leynia, Diez y Seis SLS/Mondrian Hyde/Delano DARIO CECCHINI Carna SLS DANIEL BOULUD French Concept SLS James Beard Award Winner MAKOTO OKUMA Pan-Asian Concept SLS James Beard Award Winner
6 LEVERAGE THE Platform Providing our development partners an opportunity to program a one of a kind destination experience. 40 BRANDS Established & diversified portfolio of iconic luxury lifestyle hotel, residence, culinary & entertainment brands. TEAM Best-In-Class team of Senior Executives, Chefs, Designers, Promoters. MARKET Expansive footprint across the world s leading gateway markets. INNOVATION Proven brand & concept incubator of culinary and entertainment concepts. NETWORK Access to shared services, including a centralized platform providing sales, marketing, social media, influencers, partner and vendor databases, events partnerships and sponsorship support. SINGLE SOURCE Unique 360 approach to hospitality with turnkey solutions for branding, development* and management of a property directly with sbe. 6 WHY INVEST IN HYDE SBE LIFESTYLE PLATFORM AUGUST 2018 *Engaging Dakota for Development Management is encouraged but not required.
7 THE MISSION Hyde Hotels, Resorts & Residences are intuitively dialed into the desires of the in-the-know; their interests, aspirations and tastes. This is a new kind of hospitality, grounded in the spirit of discovery, the fantasy of nightlife and the adventure of connection. Hyde is more than a brand, it s a state of mind. A decade ago, Hyde Lounge was perhaps the hottest ticket on the planet. No matter which side of the velvet rope patrons (or aspiring patrons) were on, everyone could agree that something very special was happening and they wanted to be a part of it. With Hyde Hotels, a cult brand is opening its doors and inviting its followers to enjoy a new kind of hospitality. It is a broad invitation, speaking not only to those who visited the club in reality but also those who heard of it, read about it, and dreamed of it. As Hyde translates the magic of its brand into a global hotel concept, it will offer a similarly magical experience, grounded in the spirit of discovery and building a community of those in-the-know. There is an opportunity here to change the game yet again with a powerful new vision for Hyde Hotels, Resorts & Residences. A TRIBE CALLED HYDE / WELCOME HOME / ANYTHING CAN HAPPEN IN THE KNOW / PLAYGROUND / HYDE AWAY / AUTHENTICALLY PERSONAL 7 WHY INVEST IN HYDE POSITIONING AUGUST 2018
8 NETWORK & PIPELINE CURRENT PORTFOLIO 1,233 rooms 2 hotels AMERICAS AFRICA-MIDDLE EAST TOTAL 352 rooms 1 hotel DEVELOPMENT PIPELINE 1 hotel *By the end of ,233 rooms 2 hotels 400+ rooms 1 hotel HYDE CHICAGO HYDE DT LOS ANGELES HYDE ATLANTA HYDE MIDTOWN, MIAMI HYDE HOLLYWOOD, FL HYDE BEACH HOUSE HYDE DOHA HYDE CABO SAN LUCAS CURRENT PIPELINE 8 WHY INVEST IN DELANO NETWORK & PIPELINE AUGUST 2018
9 HOTEL KEYS UNITS TYPE OPENING Hollywood, FL Hollywood, FL Hollywood, FL License Current Midtown Miami HMA Current Beach House License 2018 Cabo San Lucas TBD TBD TBD TBD Doha TBD TBD TBD TBD UPSCALE WITH F&B (Differentiator) Midtown Miami Hollywood, FL Midtown Miami UPSCALE URBAN OR RESORT WORKS ANYWHERE ADR CAN SUPPORT IT; TARGET SUB-MARKETS MANAGED OR LICENSED SELL VENUE POSITIONING (L.A. Live, T-Mobile Arena, American Airlines Arena) Midtown Miami Hollywood, FL 9 WHY INVEST IN HYDE NETWORK & PIPELINE AUGUST 2018
10 FLAGSHIPS 39, Square Feet Units All Suites Designer Debora Aguiar Architect Food & Beverage Terrazas Etaru Amenities Eména Spa / The Atlantic Boardroom / Caribbean Room Property News & Headlines: Expert Rating: 8/10, stylish, all-suite accommodations inside a modern oceanfront resort a curious mashup of trendy, family-friendly, all-suite luxury with an eerily familiar hit of Miami style and energy 10 WHY INVEST IN HYDE NETWORK & PIPELINE AUGUST 2018
11 FLAGSHIPS Units Key Count All Suites David Rockwell Designer Food & Beverage Poolside Bar & Grill Arquitectonica Architect The Related Group Dezer Development Developer Amenities Hyde Music Lounge & Piano Bar / 7 th Floor Pool Terrace / Heated Lap Pool / Spa Fitness Center / Private Screening Theater / Tennis Court / Bocce Court Property News & Headlines: 11 WHY INVEST IN HYDE NETWORK & PIPELINE AUGUST 2018
12 Upcoming openings OPENING 2018 KEYS - PARTNER/DEVELOPER The Related Group RESIDENCES 352 ARCHITECT/DESIGN CONTRACT Licensed Property News & Headlines: 12 WHY INVEST IN HYDE NETWORK & PIPELINE AUGUST 2018
13 Upcoming openings OPENING Coming soon KEYS - PARTNER/DEVELOPER Groupo Questro RESIDENCES - ARCHITECT/DESIGN CONTRACT Coming soon Property News & Headlines: 13 WHY INVEST IN HYDE NETWORK & PIPELINE AUGUST 2018
14 Upcoming openings OPENING Coming soon KEYS - PARTNER/DEVELOPER Sheikh Mohammed Bin Hamad Bin Jassim Al-Thani RESIDENCES - ARCHITECT/DESIGN CONTRACT Coming soon Property News & Headlines: 14 WHY INVEST IN HYDE NETWORK & PIPELINE AUGUST 2018
15 KEY IDENTIFIERS ICONIC ELEMENTS: EXPERIENCE & AMENITIES Through strategic collaborations and unassuming service concepts, every touchpoint of the Hyde Hotel experience offers an opportunity to delight and inspire guests in a way that only Hyde can. 15 WHY INVEST IN HYDE KEY IDENTIFIERS AUGUST 2018
16 KEY IDENTIFIERS ICONIC ELEMENTS: EXPERIENCE & AMENITIES Also, in keeping with Hyde s innovative and far-reaching success with vertical integration, these amenities would all be available for purchase, offering guests the opportunity to bring their favorite elements of the Hyde experience home with them. 16 WHY INVEST IN HYDE KEY IDENTIFIERS AUGUST 2018
17 KEY IDENTIFIERS The hyde guestroom Average Room Size: Square Meters In the rooms, soft and supple textures are used to infuse a sense of luxury into basic elements. 17 WHY INVEST IN HYDE KEY IDENTIFIERS AUGUST 2018
18 KEY IDENTIFIERs To pamper your every need and create an exceptional and soothing relaxation experience that exceeds your expectations Designed with an unerring eye for luxury, comfort and state-of-the-art technology; Ciel Spa is a place of escape where recharging the inner spirit and enhancing physical well-being come from true and spirited innovation. All SLS guestrooms feature Ciel Reserve bath amenities. REFINED RELAXATION // A PLACE TO REVITALIZE // CELESTIAL ESCAPE 4 LOCATIONS SLS BEVERLY HILLS, SLS SOUTH BEACH, SLS BRICKELL, SLS LUX BRICKELL 18 WHY INVEST IN HYDE KEY IDENTIFIERS AUGUST 2018
19 KEY IDENTIFIERS hyde RESTAURANT BRANDS 19 WHY INVEST IN HYDE KEY IDENTIFIERS AUGUST 2018
20 KEY IDENTIFIERs hyde NIGHTLIFE BRANDS NIGHTLIFE & DAY CLUBS MIXOLOGY & LOUNGES 20 WHY INVEST IN HYDE KEY IDENTIFIERS AUGUST 2018
21 COMMUNICATION HYDE BRAND BOOK 21 WHY INVEST IN HYDE COMMUNICATION AUGUST 2018
22 COMMUNICATION VISUAL IDENTITY COLLATERAL & merchandise 22 WHY INVEST IN HYDE COMMUNICATION AUGUST 2018
23 PERFORMANCE PARTNERSHIP WITH ACCORHOTELS ACCORHOTELS DISTRIBUTION SOLUTION >110 Global Distribution Partnership at Best Market Conditions 23 WHY INVEST IN HYDE PERFORMANCE AUGUST 2018
24 PERFORMANCE PARTNERSHIP WITH ACCORHOTELS ACCORHOTELS LUXE DISTRIBUTION PERFORMANCE CALL CENTRES, INTRA HOTEL & CLUSTER SERVICES 775 MILLION FOCUS ON LUXURY & PREMIUM DIRECT WEB BRAND.COM + ACCORHOTELS.COM + MOBILE WEBSITES & APP LUXURY & PREMIUM BRAND REVENUE VIA WEB ACCORHOTELS WEB WEBSITE, MOBILE SITES & APP 58% ACCORHOTELS CENTRAL RESERVATION SYSTEM 16% 16% 32% DIRECT SALES 42% HOTEL PMS +60% LUXURY & PREMIUM MOBILE GROWTH 19% 7% WEB PARTNERS (OTAS) 26% INDIRECT SALES 24 WHY INVEST IN HYDE PERFORMANCE AUGUST 2018
25 PERFORMANCE PARTNERSHIP WITH ACCORHOTELS ACCORHOTELS LOYALTY PROGRAMME GUEST ORIGIN LOYALTY MEMBERS WORLDWIDE Le Club AccorHotels Northern Europe 18% Americas 17% A WORLDWIDE PROGRAMME FRS loyalty programme Huazhu loyalty programme France 13% Central & Eastern Europe 12% Mediterranean, Middle East & Africa 12% Asia-Pacific 28% 17 brands 3,400 hotels in 93 countries Free enrollment 100% web based program Partnerships with major airline loyalty programmes: Skyteam, One World, Star Alliance 4, S >50 MILLION MEMBERS WORLDWIDE +23,000 MEMBERS EVERY DAY LE CLUB ACCORHOTELS REPRESENTS 30.6% OF HOTEL GLOBAL REVENUE 25 WHY INVEST IN HYDE PERFORMANCE AUGUST 2018
26 PERFORMANCE HOTEL RESORT DEVELOPMENT CRITERIA Development & programming AAA ultra city center location, historic conversion WORLDWIDE RECOMMENDED NUMBER OF ROOMS 150 and + keys keys ROOM AVERAGE SIZE sqm sqm TGFA / ROOM sqm sqm RECOMMENDED NUMBER OF ROOMS 120 and + keys keys PRIME LOCATIONS SECONDARY LOCATIONS AIRPORTS SUBURBS ROOM AVERAGE SIZE sqm + balcony sqm indoor + balcony TGFA / ROOM sqm sqm CAPITALS KEY CITIES & RESORT DESTINATIONS FOOD & BEVERAGE WELL-BEING 1 3 meal restaurant 1 Signature Bar 1 Lounge (on market demand) Ciel Spa (on market demand) Pool (on market demand) Fitness Center MAJOR DOMESTIC DESTINATIONS OTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS MEETINGS Meeting rooms (on market demand) Ballroom (on market demand) 26 WHY INVEST IN HYDE PERFORMANCE AUGUST 2018
27
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