Rixos offers unique, exclusive escapes that go beyond the bounds of imagination to open a new world of horizons for our guests.

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1 WHY INVEST IN RIXOS ACCORHOTELS GLOBAL DEVELOPMENT AUGUST 2018

2 Rixos offers unique, exclusive escapes that go beyond the bounds of imagination to open a new world of horizons for our guests. Our expertise for balancing vibrant, luxury ambience with multigenerational adventures truly defines the Rixos experience. Rixos makes holiday dreams come true. WHY INVEST IN RIXOS POSITIONING 2

3 RIXOS HISTORY I established Rixos Hotels in 2000 in Antalya, the capital of Turkey's tourism industry. The concept of "All Inclusive - All Exclusive" was developed at Rixos Hotels and represents our commitment to reinventing the all-inclusive concept for the luxury market. Today, our culture is firmly grounded in our people and our approach to customer excellence. Our employees are proud members of a big family who are passionately welcoming a million guests a year. Since our inception, we have taken great pride in our relationships with our business partners, developers and tour operators, as we seek to create new destinations for our guests. Mr. Fettah Tamince WHY INVEST IN RIXOS POSITIONING 3

4 WHO WE ARE Rixos Hotels is one of the world s fastest growing, all-inclusive resort companies in EMEA with a strong presence in Turkey, UAE, Egypt, Russia and Europe. Rixos currently has 23 resorts and hotels under its brands, representing more than 8,500 rooms. Rixos is one of only a handful iconic brands in the region that caters to both high-end transient and group customers. It is recognized as one of the leading luxury destination brands in Turkey and the Middle East due to its best-in-class facilities, dining options and entertainment venues. Each unique property is able to capture the traditions of its surrounding while providing signature experiences, unforgettable sensory offerings, and unparalleled level of tailored services. WHY INVEST IN RIXOS POSITIONING 4

5 PROFESSIONAL ENTERTAINMENT LIVELY CULTURAL FESTIVE Spectacular shows and breathtaking performances by professional artists and experts mean our breathtaking entertainment is the focal attraction in our properties. Our programme of entertainment sees more than 800 events, shows and concerts held each year. Over 800 events every year WHY INVEST IN RIXOS KEY IDENTIFIERS 5

6 TURKISH HOSPITALITY THE RIXOS TURKISH FLAIR Deeply rooted in our approach to hospitality are our Turkish origins and traditions. Turkish accents infuse the guest experience from the authentic Hammam at the heart of each Rixos spa to our renowned restaurants Proffering delectable feasts of International, Turkish and local tastes & aromas. WHY INVEST IN RIXOS KEY IDENTIFIERS 6

7 BESPOKE WELLBEING RITUALS RENEW RESTORE Wellbeing is a way of life expressed throughout the Rixos experience. From our guest rooms & indulgent spa rituals, to improving fitness through our infinite sports programmes. Each touchpoint makes certain our guests depart reconnected and rejuvenated. Wide Spas up to 12 treatment rooms WHY INVEST IN RIXOS KEY IDENTIFIERS 7

8 JOURNEY OF FLAVOURS GUSTATORY PLENTIFUL DELECTABLE Turkish, local and international cuisine, served in an epicurean ambience to indulge our guests. A wide variety of concepts is on offer from high-end buffets to exquisite a- la-carte restaurants. Bountiful buffet tables, unrivalled variety and exceptional quality are hallmarks of our passion for food. Experience different food every day WHY INVEST IN RIXOS KEY IDENTIFIERS 8

9 ENLIVENING ACTIVITIES THRILLING EXHILERATING ENERGIZING Through our professionally run brand programmes we embrace our vibrant atmosphere and offer our guests the very best in entertainment, artistic, edutainment, gastronomic, wellbeing and sporting activities. RIXY CLUB CONCERTS & SHOWS 150,000 kid stays every year TURKISH WELCOME & GOODBYE SPORT ACADEMY WHY INVEST IN RIXOS KEY IDENTIFIERS 9

10 2 RIXOS EXPERIENCES RIXOS RESORTS RIXOS WORLD ALL INCLUSIVE ALL EXCLUSIVE Luxury resorts where holiday dreams come true Unrivalled choice of activities & state of the art facilities Cultural, artistic and educational experiences Exceptional quality and variety of dining options GLOBAL ENTERTAINMENT EXPERTISE Rixos Hotel with signature Rixos offerings for families and friends World class entertainment with creative partnerships such as Franco Dragone Out of this world aqua park with water coaster, slides and rides Premier dining venues including global partnerships Rixy Kids Clubs for toddlers to tweens Shopping mall and retail 10

11 RIXOS BRAND PROGRAMMING BY EXPERIENCE RIXOS RESORTS RIXOS WORLD Beach-front Location Average hotel size: 434 keys Recommended room count: keys Average room size: 40sqm + TGFA/room: 150sqm + Land required 6+ hectares F&B: All Inclusive only 1 All Day Dining Restaurant 3 7 restaurants a la carte (at least 1 Turkish and 1 local cuisine) 3 or more bars Lounge, disco and show stage Spa, Turkish Bath and Treatment Rooms 2 or more swimming pools Fitness Centre ADR $270 Occupancy 70% Staff ratio 120% of room count Revpar $189 GOP 46% Hotel and Theme/Aqua Park Average hotel size: 401 keys Recommended room count: keys Average room size: 40sqm + TGFA/room: 100sqm + Land required 20+ hectares F&B: All Inclusive, B&B or HB 1 All Day Dining restaurant 3 5 restaurant partnerships 1 or more bar Spa, Turkish Bath and Treatment Rooms Large aqua park or theme park Large Rixy Kids Club 1 or more swimming pool ADR $200 Occupancy 65% Staff ratio 85% of room count Revpar $130 GOP 42% Large Rixy Kids Club Retail Meeting spaces and ballroom 11

12 RIXOS NETWORK MAP : 19 hotels & 7,958 rooms RIXOS PIPELINE : 1 hotel & 150 rooms WHY INVEST IN RIXOS NETWORK & PIPELINE 12

13 Rixos Premium Belek WHY INVEST IN RIXOS NETWORK & PIPELINE 13

14 Rixos Premium Tekirova WHY INVEST IN RIXOS NETWORK & PIPELINE 14

15 RIXOS RESORTS FLAGSHIPS All Inclusive All Exclusive Rixos The Palm Dubai UNITED ARAB EMIRATES 230 rooms WHY INVEST IN RIXOS NETWORK & PIPELINE 15

16 RIXOS RESORTS FLAGSHIPS All Inclusive All Exclusive Rixos Bab Al Bahr UNITED ARAB EMIRATES 650 rooms WHY INVEST IN RIXOS NETWORK & PIPELINE 16

17 RIXOS RESORTS FLAGSHIPS All Inclusive All Exclusive Rixos Premium Dubai JBR UNITED ARAB EMIRATES 443 rooms WHY INVEST IN RIXOS NETWORK & PIPELINE 17

18 RIXOS RESORTS FLAGSHIPS All Inclusive All Exclusive Rixos Liberatas Dubrovnik CROATIA 254 rooms WHY INVEST IN RIXOS NETWORK & PIPELINE 18

19 RIXOS WORLD Global Entertainment Expertise Rixos World TURKEY 401 rooms WHY INVEST IN RIXOS NETWORK & PIPELINE 19

20 RIXOS BRAND COMMUNICATIONS A Powerful Website Rixos Magazine More than 14 million visits, 4 languages supported 4 editions a year, 35,000 printed copies A Strong Digital Presence On Social Media Platforms Award Winning Brand > 250,000 followers > 25,000 followers > 138,000 followers > 1,700 subscribers 2017 World Travel Awards WHY INVEST IN RIXOS COMMUNICATION 20

21 THE RIXOS GUEST $375 MM REVENUE GENERATED FOR FY DAYS 2.1+P $370 AVERAGE LENGTH OF STAY FOR INTERNATIONAL GUESTS 3-4 DAYS AVERAGE # PERSONS PER ROOM UP TO 3.3+P AVERAGE REVENUE PER ROOM NIGHT IN UAE $250 SOURCE MARKETS RUSSIA & CIS COUNTRIES WESTERN EUROPE MARKET GCC COUNTRIES LOCAL MARKET AVERAGE LENGTH OF STAY FOR LOCAL GUESTS DURING SUMMER AVERAGE REVENUE PER ROOM NIGHT IN TURKEY WHY INVEST IN RIXOS PERFORMANCE 21

22 RIXOS DISTRIBUTION Rixos brand reputation performance score of 89% Market Analysis by Room Revenue YEARLY WEBSITE STATISTICS Visits Page Views Rixos Brand Distribution Others 3% MICE 6% Public 9% Rixos.com 1.5% Leisure, direct bookings & Tour Operator 0.5% OTA 10% Tour Operators 85% WHY INVEST IN RIXOS PERFORMANCE 22

23 STRATEGIC PARTNERSHIP WITH ACCORHOTELS Offers > 110 Global Distribution Partnerships At Best Market Conditions WHY INVEST IN RIXOS PERFORMANCE 23

24 STRATEGIC PARTNERSHP WITH ACCORHOTELS AccorHotels Luxe Distribution Performance CALL CENTERS, INTRA HOTEL & CLUSTER SERVICES ACCORHOTELS WEB WEBSITE, MOBILE SITES & APP 32% DIRECT SALES 16% 58% ACCORHOTELS CENTRAL RESERVATION SYSTEM 16% 42% HOTEL PMS 19% 7% WEB PARTNERS (OTAS) 26% INDIRECT SALES GDS/IDS Figures as of end Distribution for AccorHotels LUXE brands WHY INVEST IN RIXOS POSITIONING 24

25 Global Digital & Sales SALES REPRESENTATIVES ACROSS THE WORLD (%) NORTH AMERICA, CANADA, CARAÏBES 8% CENTRAL 13% TEAM FRANCE SPAIN & PORTUGAL 3% UK 16% SCANDINAVIA 7% BÉNÉLUX 4% 1% SWITZERLAND ITALY & GREECE TURKEY MIDDLE EAST 3% 2% RUSSIA CENTRAL EUROPE 9% 3% 1% INDIA 1% EASTERN EUROPE 6% GREATER CHINA 2% 3% SOUTH EAST ASIA 2% KOREA 1% JAPAN 1% SOUTH EAST ASIA: THAILAND / VIETNAM2% A LARGER GEOGRAPHICAL COVERAGE: 700 SALES REPRESENTATIVES ACROSS ALL REGIONS 15 NEW MARKETS AFRICA 1% SINGAPORE 1% INDONESIA & MALAYSIA 2% 2 NEW DEDICATED TEAMS: LATIN AMERICA 9% AUSTRALIA 2% AIRLINES OTAS NEW ZEALAND FIJI 1% New market ACCORHOTELS LUXE GLOBAL DEVELOPMENT PRESENTATION - August 2017 WHY INVEST IN RIXOS PERFORMANCE 25

26 Figures as of end 2017 STRATEGIC PARTNERSHP WITH ACCORHOTELS Loyalty members - Worldwide Le Club AccorHotels FRS loyalty program Huazhu loyalty program A worldwide program: 106M M 110 Guests origin 17 brands 3,400 hotels in 93 countries Free enrollment 100% web based program Partnerships with large Airlines loyalty program: Skyteam, One World, Star Alliance 70 4, S >50 MILLION MEMBERS WORLDWIDE +23,000 MEMBERS EVERY DAY LE CLUB ACCORHOTELS REPRESENTS 30.6% OF HOTEL GLOBAL REVENUE WHY INVEST IN RIXOS PERFORMANCE 26

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