WHY INVEST IN SWISSÔTEL

Transcription

1 WHY INVEST IN SWISSÔTEL LIFE IS A JOURNEY. LIVE IT WELL. Our Swiss hospitality allows you to spend quality time exploring the world and live life well. ACCORHOTELS GLOBAL DEVELOPMENT FEBRUARY

2 LIFE IS A JOURNEY. LIVE IT WELL. We are Swissôtel Hotels & Resorts. We are Swiss at heart and global by nature. Through quality, efficiency and care, our Swiss hospitality gives guests the peace of mind they need to explore the world and discover life s true rewards. SWISS HOSPITALITY SENSE OF PLACE VITALITY SPIRIT WHY INVEST IN SWISSÔTEL POSITIONING 2

3 IT S ALL IN OUR NAME SWISSÔTEL = SWISS & HOTEL OUR SWISS SIDE Quality in each and every detail Intelligent design Efficient and effective operations to guarantee profitability and ROI OUR HOSPITALITY SIDE Our biggest asset our dedicated and genuinely caring colleagues and partners Our pride in our profession Our aim to provide peace of mind WHY INVEST IN SWISSÔTEL POSITIONING 3

4 Figures as of end 2017 GROWTH OF A LEADING BRAND 87/100 High e-reputation performance & positive guest perception 38 Brand Average rate premium versus independent hoteliers 3 trillion VITALITY positioning in the 3 trillion dollar well being megatrend Swissôtel The Bosphorus, Istanbul, Turkey WHY INVEST IN SWISSÔTEL KEY FIGURES 4

5 Figures as of end 2017 GLOBAL PRESENCE NETWORK VS PIPELINE 13,431 rooms 4,781 rooms 50 Hotels including projects 31 Hotels in operation 19 Under development 100% 23% EUROPE 12 hotels 3,101 rooms Pipeline +1,385 rooms Geographical split 10% Swissôtel Berlin - Germany AMERICAS 3 hotels 1,281 rooms Pipeline: +230 rooms 28% MIDDLE-EAST & AFRICA 4 hotels 3,731 rooms Pipeline: +1,384 rooms ASPAC 12 hotels 5,318 rooms Pipeline +1,781 rooms 40% Swissôtel Chicago - USA Swissôtel Al Maqam- Saudi Arabia Swissôtel The Merchant - Singapore WHY INVEST IN SWISSÔTEL NETWORK & PIPELINE 5

6 KEY UPCOMING OPENINGS Swissôtel Sarajevo City Center, Bosnia rooms (2018) Swissôtel Bali, Indonesia 176 rooms (2019) Swissôtel Jeddah, Saudi Arabia 247 rooms (2019) Swissôtel Resort Kotor, Montenegro rooms (2020) Swissôtel Sofia, Bulgaria 304 rooms (2019) Swissôtel Gold Coast, Australia 166 rooms (2019) Swissôtel Bodrum Hill, Turkey 72 rooms (2019) Swissôtel Koza Park, Istanbul, Turkey 160 rooms (2019) WHY INVEST IN SWISSÔTEL NETWORK & PIPELINE 6

7 FLAGSHIPS SWISSÔTEL THE BOSPHORUS ISTANBUL, TURKEY 566 ROOMS & SUITES 63 RESIDENCES 7 LOFTS 7 BARS & RESTAURANTS 28 FUNCTION ROOMS PÜROVEL SPA & SPORT WHY INVEST IN SWISSÔTEL NETWORK & PIPELINE 7

8 FLAGSHIPS SWISSÔTEL NANKAI OSAKA, JAPAN 546 ROOMS & SUITES 8 BARS & RESTAURANTS 19 FUNCTION ROOMS PÜROVEL SPA & SPORT WHY INVEST IN SWISSÔTEL NETWORK & PIPELINE 8

9 FLAGSHIPS SWISSÔTEL KRASNYE HOLMY MOSCOW, RUSSIA 234 ROOMS & SUITES 3 BARS & RESTAURANTS 11 FUNCTION ROOMS PÜROVEL SPA & SPORT WHY INVEST IN SWISSÔTEL NETWORK & PIPELINE 9

10 FLAGSHIPS SWISSÔTEL THE STAMFORD, SINGAPORE 1261 ROOMS & SUITES 15 BARS & RESTAURANTS 27 FUNCTION ROOMS SPA & SPORT WHY INVEST IN SWISSÔTEL NETWORK & PIPELINE 10

11 FLAGSHIPS SWISSÔTEL ZÜRICH, SWITZERLAND 347 ROOMS & SUITES 1 BARS & RESTAURANTS 17 FUNCTION ROOMS SPA & SPORT WHY INVEST IN SWISSÔTEL NETWORK & PIPELINE 11

12 FLAGSHIPS SWISSÔTEL CHICAGO, USA 661 ROOMS & SUITES 3 BARS & RESTAURANTS 7 FUNCTION ROOMS SPA & SPORT WHY INVEST IN SWISSÔTEL NETWORK & PIPELINE 12

13 VITALITY FOR BODY & MIND The Vitality programme reflects Swissôtel s mind-set: open, happy, energetic and passionate. Vitality is also Swissôtel s initiative to help guests maintain their mental and physical fitness while on the road. Key products and services include: - Vitality Coffee Breaks - Vitality Menus - catering to diets and allergies - Vitality Drinks Menu - Vitality Activities - Jogging maps, Destination walks, In-room fitness equipment, mindfulness activities WHY INVEST IN SWISSÔTEL KEY IDENTIFIERS 13

14 PÜROVEL The Pürovel philosophy is derived from the origin of wellbeing and use of nature s resources. The Pürovel essence is transfused in Pürovel Spa & Sport facilities, Pürovel bathroom amenities & Pürovel signature treatments. Swissôtel Resort, Bodrum Beach Swissôtel Bremen Swissôtel Kunshan PROVIDING ALPINE INSPIRED WELL-BEING Swissôtel Resort, Bodrum Beach Swissôtel Le Concorde, Bangkok WHY INVEST IN SWISSÔTEL KEY IDENTIFIERS 14

15 SUSTAINABLE EXCELLENCE Reliable. Sincere. Visionary. Commited Swissôtel is certified on international sustainability standards With the Sustainability Report 2018, we will have 9 years of solid data Quality Management (ISO 9001) Environmental Management (ISO 14001) Health & Safety Management (OHSAS 18001) WHY INVEST IN SWISSÔTEL KEY IDENTIFIERS 15

16 SWISSÔTEL DESIGN Functional Design Using genuine materials, intelligent innovation and high quality craftsmanship we appeal to all five senses. We combine Swissness with the local story. Swissôtel The Bosphorus, Istanbul Swissôtel The Bosphorus, Istanbul Swissôtel The Stamford, Singapore Swissôtel Zurich Circadian lighting panel used in our Vitality Room, Zurich WHY INVEST IN SWISSÔTEL KEY IDENTIFIERS 16

17 THE QUARTER SIGNATURE RESTAURANT CONCEPT Totally Swiss, Definitely local Swissôtel Resort, Bodrum Beach WHY INVEST IN SWISSÔTEL KEY IDENTIFIERS 17

18 SWISSÔTEL COMMUNICATION BRAND CAMPAIGN 2018 Focus: ASPAC, Business segment & Families AWARDS & ACCOLADES Swissôtel properties won more than 65 sought after hospitality awards Swissôtel Krasnye Holmy, Moscow earned two World Luxury Hotel Awards Swissôtel Grand, Shanghai, Swissôtel Kunshan and Swissôtel Kolkata all received TripAdvisor s Certificate of Excellence Swissôtel The Stamford, Singapore named the Best 5* Business Hotel in Singapore by Travel & Tour Awards As of end 2017 WHY INVEST IN SWISSÔTEL COMMUNICATION 18

19 Swissôtel outperforms its footprint in awareness, with a perception of high-quality, and a positive well-being positioning. Swissôtel records a low but respectable level of awareness despite its limited network. Compared to much bigger legacy giants, Swissôtel is struggling to emerge as a strongly loved brand worldwide. But in 2 countries, China & USA the image is positive and valued: more contemporary, more leisure, more intimate, with a high status level. This allows the brand to achieve a higher perceived price premium in these 2 countries. Swissôtel must reinforce its only real emotional hook F&B and ensure each hotel makes it a talking point. Overall, the Swiss origin, bringing quality and efficiency, and genuinely caring for guests, is clearly perceived by the brand s frequent guests. Source: 2017 BEAM Study WHY INVEST IN SWISSÔTEL COMMUNICATION 19

20 SWISSÔTEL TOTAL AWARENESS Within the all travellers sample, Swissôtel obtains excellent awareness scores in Switzerland but also Turkey or Thailand Base: people having stayed in paid-for accommodation in the last 12 months Research conducted by BDRC Continental. Figures as of end 2017 WHY INVEST IN SWISSÔTEL PERFORMANCE 20

21 REPUTATION PERFORMANCE SCORE 2017 Source: TrustYou. Figures as of end 2017 WHY INVEST IN SWISSÔTEL PERFORMANCE 21

22 ACCORHOTELS DISTRIBUTION SOLUTION ACCORHOTELS OFFERS > 110 GLOBAL DISTRIBUTION PARTNERSHIPS AT BEST MARKET CONDITIONS 10 call centers in 18 languages France Wroclaw Poland Rabat Morocco Sao Paulo Brazil Search Bangalore India WEB ACCORHOTELS, WEBSITES, MOBILE & APP Dalian China Sydney Australia Moncton USA Bangkok Thaland INTRA HOTEL & CLUSTER RESERVATION SERVICE CALL CENTERS 16% 2% 16% CRS 66% 34% WEB PARTNERS 25% 7% GDS/IDS Indonesia - Jakarta HOTEL PMS Research conducted by BDRC Continental. Figures as of end 2017 WHY INVEST IN SWISSÔTEL PERFORMANCE 22

23 SWISSÔTEL DISTRIBUTION PERFORMANCE POWERED BY ACCORHOTELS FOCUS ON WEB DIRECT CALLS CENTRES, INTRA HOTEL & CLUSTER SERVICES 32% DIRECT SALES 21.2% Mobile reservations in Web reservations ACCORHOTELS WEB WEBSITES, MOBILE SITES & APP 16% 16% 58% ACCORHOTELS CENTRAL RESERVATION SYSTEM 19% 42% HOTEL PMS GLOBAL AVERAGE LENGTH OF STAY 7% WEB PARTNERS (OTAS) GDS/IDS 36% INDIRECT SALES Figures as of end 2017, for LUXE brands WHY INVEST IN SWISSÔTEL PERFORMANCE 23

24 LE CLUB ACCORHOTELS ACCORHOTELS OWNS THE MOST POWERFUL INTERNATIONAL PROGRAM Guests origin - Worldwide Loyalty members - Worldwide Le Club AccorHotels FRS loyalty program Huazhu loyalty program A Worldwide program: 14 brands 3,400 hotels in 93 countries Free enrollment 100% Web based program More than 23,000 new members every day Le Club AccorHotels represents 30.6% of AccorHotels revenue Partnerships with large Airlines loyalty program: Skyteam, One World, Star Alliance 40M Members worldwide 30,6% Global average contribution to hotel s revenue +23,000 new members every day Figures as of end Swissôtel will join Le Club AccorHotels on July, 2 nd 2018 WHY INVEST IN SWISSÔTEL PERFORMANCE 24

25 SWISSÔTEL PERFORMANCE REVPAR INDEX AS OF END 2017 AMSTERDAM 1 Swissôtel hotel with revpar index = 138 BASEL & ZURICH 2 Swissôtel hotels with revpar index = 114 to 116 RUSSIA 1 Swissôtel hotel with revpar index = 142 SHANGHAI & BEIJING 2 Swissôtel hotels with revpar index = 108 to 112 ANKARA & ISTANBUL 2 Swissôtel hotels with revpar index = 145 to 149 OSAKA 1 Swissôtel hotel with revpar index = 127 SINGAPORE 1 Swissôtel hotel with revpar index = 111 SYDNEY 1 Swissôtel hotel with revpar index = 113 As of end STR or Hospitality On source: only subsidiary or managed hotel RGI versus its competitive set WHY INVEST IN SWISSÔTEL PERFORMANCE 25

26 RESORT HOTEL DEVELOPMENT CRITERIA PROGRAMMING AND DEVELOPMENT RECOMMENDATION AAA ultra city center location, historic conversion WORLDWIDE RECOMMENDED NUMBER OF ROOMS 200 keys and more keys ROOM AVERAGE SIZE -15%/-20% of worldwide sqm TGFA / ROOM -15%/-20% of worldwide sqm RECOMMENDED NUMBER OF ROOMS keys keys ROOM AVERAGE SIZE sqm + balcony sqm + balcony TGFA / ROOM sqm sqm PRIME LOCATIONS SECONDARY LOCATIONS AIRPORTS SUBURBS FOOD & BEVERAGE WELL-BEING MEETINGS 1 restaurant Speciality restaurant (1) 1 bar Pürovel Spa (1) Pürovel sport (1) Swimming pool (nice to have) Meeting rooms Ballroom (1) Library foyer Business Centre INTERNATIONAL CAPITALS KEY CITIES & RESORTS MAJOR DOMESTIC DESTINATIONS OTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS (1) Based on market demand WHY INVEST IN SWISSÔTEL PERFORMANCE 26

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