A LEADING GLOBAL HOTEL COMPANY

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Sara Goodwin
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1 A LEADING GLOBAL HOTEL COMPANY

2 OUR GLOBAL FOOTPRINT HOTELS IN OPERATION 2 Source: Global Data Book Fourth Quarter 2017

SERVICE UPSCALE / UPPER UPSCALE UPPER MIDSCALE WELCOME TO THE EXCEPTIONAL A collection of iconic properties inspired by the local lifestyle United by modern design FEEL THE DIFFERENCE Europe s

3 OUR BRAND PORTFOLIO Our eight unique hotel brands offer a brand-differentiated, 360-degree guest experience empowered by a Yes I Can! SM service philosophy across four attributes: Feel at ease Experience the locale Enjoy memorable moments Brilliant Basics PREMIUM LIFESTYLE / AFFORDABLE LUXURY UPPER UPSCALE UPSCALE UPSCALE SELECT SERVICE UPSCALE / UPPER UPSCALE UPPER MIDSCALE WELCOME TO THE EXCEPTIONAL A collection of iconic properties inspired by the local lifestyle United by modern design FEEL THE DIFFERENCE Europe s largest upper upscale brand Memorable, stylish and purposeful SIMPLY DELIGHTFUL Relaxing spaces and unexpected delights ENJOY IT! A playful twist on conventional hotel stays Casual feel, buzzing social scenes and bold design personality SMART, ENGAGING SERVICE Hotels that capture the energy and style of each location Stylish guest rooms and outstanding meeting spaces FEEL GOOD An affordable hotel experience, designed with your mood in mind Friendly service and surprising, feel-good extras UPPER MIDSCALE LIMITED SERVICE I LOVE THIS COUNTRY Warm, personal service and amenities MODERN ECONOMY AFFORDABLE HIGH DESIGN Cool and high design hotel concept, affordable to all 3

4 updates to our brands Learn about our logo updates and identity changes. Each of our eight brands will be positioned to attract select audiences. Logo update and identity change. Formerly Quorvus Collection. No current changes Logo update and identity change Logo update and identity change No current changes No current changes Formerly Country Inns & Suites by Carlson Will come soon in Europe 4

5 WELCOME TO RADISSON REWARDS

MEMBER BENEFITS We are excited to introduce Radisson Rewards, formerly Club Carlson, the enhanced global hotel rewards program from Radisson Hotel Group.

AYS Members earn for every U.S. dollar spent on hotel stays, as well as food & drink purchases charged to the room EARN UP TO 20% ON FOOD & DRINK At participating in-hotel restaurants COMPLIMENTARY

6 MEMBER BENEFITS We are excited to introduce Radisson Rewards, formerly Club Carlson, the enhanced global hotel rewards program from Radisson Hotel Group. While our name has changed, our priorities remain the same to provide members with an elevated experience from booking to checkout and every moment in between. Highlights include: EARN POINTS FOR HOTEL STAYS Members earn for every U.S. dollar spent on hotel stays, as well as food & drink purchases charged to the room EARN UP TO 20% ON FOOD & DRINK At participating in-hotel restaurants COMPLIMENTARY ROOM UPGRADE Offered at check-in, as available COMPLIMENTARY WATER* You ll receive two complimentary bottles of water with every stay EARLY CHECK-IN AND LATE CHECKOUT Simply ask at the front desk ROLLOVER NIGHTS Eligible nights automatically carry into the new program year for elite members and count towards reaching the next tier status MEMBERS ONLY RATE Save up to 10% on the best available rate when you book direct on our hotel websites or the mobile app * Available throughout Europe, the Middle East and Africa, Asia Pacific and participating locations in the Americas. 6 WELCOME TO RADISSON REWARDS radissonhotels.com/rewards

our future under one name As part of Radisson Rewards,

travel agents, meeting & event planners and executive

needs of a range of professionals: Travel Agents Meeting

7 our future under one name As part of Radisson Rewards, our three business-to-business loyalty programs for travel agents, meeting & event planners and executive assistants will come together under one name to meet the needs of a range of professionals: Travel Agents Meeting & Event Planners Executive Assistants Radisson Rewards for Business.

25 years was just the start After 25 years of Look To Book, we have some exciting

8 25 years was just the start After 25 years of Look To Book, we have some exciting changes to announce regarding our hotel company and our rewards programs for guests and for professional bookers like you. As of March 5, 2018: 1) Carlson Rezidor Hotel Group will become: Radisson Hotel Group TM 2) Our Club Carlson SM loyalty program will become: Radisson Rewards 3) Our Look To Book loyalty program will be brought under Radisson Rewards and renamed Radisson Rewards for Business, together with our other loyalty programs for other professionals These new names mark the start of an exciting new era as our company grows and strives to become one of the top hotel companies in the world.

9 Focus on Travel Agents What will change? TODAY AFTER MARCH 05, 2018 NAME Look To Book Radisson Rewards for Business Logo Points Earning 10 points per 1 U.S. dollar No change 10 points per 1 U.S. dollar Booking Process & Master Chain Code Enter account information in the SI field of the GDS or on our brand websites GDS example: SI-CW-VØ No change Enter account information in the SI field of the GDS or on our brand websites GDS example: SI-CW-VØ Eligible Countries 32 countries No change Same 32 countries

10 REWARDS FOR TRAVEL AGENTS (formerly Look To Book) 10 POINTS PER U.S. DOLLAR Start enjoying great earnings for your bookings at our hotels AMAZING REWARDS Redeem points for gift cards, Free Award Nights, airline miles and more PROMOTIONS Earn bonus points with promotion and limitedtime hotel bonus offers LEARN AND EARN Pass educational quizzes to earn bonus points while learning about our brands Enroll at radissonhotels.com/rewards/travelagents 8 WELCOME TO RADISSON REWARDS FOR BUSINESS

A LEADING GLOBAL HOTEL COMPANY. March 2018

A LEADING GLOBAL HOTEL COMPANY March 2018 MORE THAN 75 YEARS OF HOSPITALITY EXPERIENCE 1960 The Royal Copenhagen, the world s first designer hotel, opened 1960 Carlson bought 50 percent of the Radisson