Macon People I Macon Culture I Macon Living I Macon Experience I Macon Community. Media Kit. for advertisers

Transcription

1 Macon People I Macon Culture I Macon Living I Macon Experience I Macon Community Media Kit for advertisers

2 our mission Macon Magazine takes a positive but clear-eyed look at our community, highlighting the many wonderful aspects of living in Macon. We strive to be honest, accurate and astute in our writing and reporting, to support local organizations that promote Middle Georgia whenever possible and to conduct all of our business with the highest professional standards. We also believe in the value of partnership. With Macon Arts Alliance, we produce Ovations, a publication dedicated to the local arts, and we print annual reports for local nonprofits including the Community Foundation of Central Georgia, The College Hill Commission and Community Health Works. These organizations know they reach an affluent, intelligent and involved audience with Macon Magazine, and we are able to provide our readers with interesting and important content. With the exception of special advertising sections, Macon Magazine does not sell content. Our stories are to the best of our ability unbiased, fair and factual, written by paid freelance writers. 25 years serving Middle Georgia. 50+ awards for innovation & journalistic excellence. I local arts I college hill corridor I annual homes & gardens I holiday recipes I community invo

3 our calendar A year in Macon Magazine will expose your brand to our loyal readers with targeted editorial content. Along with interesting features in each issue, regular themes and special sections during the year include: December & January A New You in the New Year + Kicking off the new year with a focus on health, happiness and a new you February & March Wedding Guide & Cherry Blossom Stories of beautiful brides and a guide to the annual Cherry Blossom Festival April & May Annual Homes & Gardens + Macon s new and historic homes and gardens with inspirational projects and design tips June & July Women in Business An annual presentation of local businesswomen, their stories and business advice August & September 5 Under 40 & Local Leaders + Young and local leaders with a focus on the future of our city October & November Holiday Gift Guide & Food & Wine Stress less over the holidays with gift ideas, treats and family fun MIDSTATE Annual A Newcomers & isitor s Guide to Middle Georgia Everything you need to know when you visit the area or call the Midstate home Printed: Every fall Circulated: Throughout the year in every issue: In addition to our special sections and seasonal content, these features can be found in every regular issue of Macon Magazine: bits & pieces faces hot tickets dining guide last bite newsworthy items you ll want to share who s who at downtown and local gatherings entertainment you won t want to miss the city s most scrumptious eateries fun, easy & healthy recipes for the season nvolvement I profiles I dining I historic renovations I ovations I hot tickets I mercer music I

4 our readers Macon Magazine serves a well-educated and upper-income audience. Our readers enjoy a healthy amount of leisure time and disposable incomes. They shop with our magazine s advertisers. Here s a quick look at the audience you ll reach as an advertiser in Macon Magazine. $75,000 - $250,000 80% 80% 48, , & Annual income range Hold professional or managerial jobs Invest in stock portfolios Average readers per issue Zip codes with the highest number of subscriptions and counter sales, Macon s most affluent neighborhoods 48,000+ average readers per issue. 24% renters 86% homeowners 15% undergraduate 55% graduate degree 30% high school Home ownership Level of education 35% single 75% ages Age of readers 25% 18-25, % married Marital status Information is based on a subscriber survey conducted by HHB Advertising. ing. I living green I women in business I middle georgia I cherry blossom I tech talk I for the love

5 our circulation Macon Magazine is available on newsstand racks at these locations: Arts on the Avenue Barnes & Noble Booksellers The Bird Store Books-A-Million Cannonball House Chichester s on ineville Avenue and Hartley Bridge Road Fountain Car Wash Frames & Art Ginger Michelle Hay House In Good Taste Ingles in Gray Ingleside illage Pizza on Ingleside Avenue Joycine s Gifts & Jewelry Kroger grocery stores in Macon, Perry and Warner Robins Lawrence Mayer Florist Macon Arts Market City Cafe Museum of Arts & Sciences Payne City Antique Mall Publix grocery stores in Macon, Kathleen, Perry and Warner Robins Sidney Lanier Cottage Walthall Convenience stores in Macon, Bolingbroke and Byron 33% paid subscribers 30% newsstand sales 17% hotel & inn distribution 10% waiting room distribution 10% event participation & sponsorships 48,000 average number of readers per issue 10,000 average number printed per issue Why magazines? readership credibility buzz Four out of five adults read magazines. Since the social media boom, magazines have gained more than 1 million young adult readers. Readers consider advertisements in magazines to be more trustworthy and inspirational than T or online ads. Magazine readers are more likely than consumers of other media to influence friends and family on products across a variety of categories. Source: Monroe Mendelsohn Research Study ove of food I holiday gift guide I health & fitness I faces I 5 under 40 leaders I entertaining I

6 our rates Provided by Macon Magazine at no additional charge: Layout and design of ads based on information and materials provided by the client. *After second revision, $75 will be charged per revision and new proof. One color or black-and-white scan per ad. Clients with six-issue contracts for ads that are 1/3-page size or larger will receive a free link on our Web site. Clients with six-issue contracts for ads that are 1/3-page size or larger may receive a free QR code supplied by Macon Magazine linking readers directly to your Web site. Scan our QR above with your phone to see how it works. SCAN ME! Rates are available upon request for inserting brochures, annual reports and other promotional material into the magazine. Additional charges: Photo shoots will be billed at $60 per hour with a one-hour minimum. Guaranteed position in the magazine is an additional 10%. There is a $100 minimum charge to supply ads created by Macon Magazine to other publications. 15% disount for ads submitted digitally. Full Color I Price per issue Ad size 1-issue rate 3-issue rate 6-issue rate Full Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1/6 Page 1/8 Page $2,430 $1,690 $1,430 $995 $720 $550 $355 $2,215 $1,550 $1,305 $915 $675 $500 $325 $1,850 $1,320 $1,090 $760 $630 $415 $260 Premium Positions I Price per issue Inside Front Inside Back Back Cover Page One $3,065 $2,830 $3,480 $2,940 $2,800 $2,610 $3,245 $2,700 $2,325 $2,160 $2,650 $2,250 Ad rates and charges may vary for special advertising sections. I restaurants I young leaders I local arts & music I downtown development I new year, new yo

7 our specs PubLICATION Digital file submission checklist: Documents should be ed to your account executive as press-ready PDFs. We support Adobe CS5 software applications. If using custom or uncommon fonts, include the font files with the document. If unable to do so, convert the document text to outlines (in Illustrator) or to smart objects (in Photoshop) and flatten the document before exporting to SPECS PDF. Finished size: x Printing: 4/4 color process, Web press Binding: Saddle stitched All documents must be high-resolution (300 dpi/ppi or higher). All images within the document also must be high-resolution. CMYK color is preferred. Production Schedule I Submission deadlines These are approximate dates that vary slightly each year. Issue Space reservations Ad Materials* Digital submissions** Ad Size (Pictured below) Dimensions (Horizontal x ertical) Feb/Mar Apr/May Jun/Jul Aug/Sep Oct/Nov Dec/Jan Jan. 4 March 1 May 1 July 2 Sept. 4 Nov. 1 Jan. 9 March 5 May 3 July 5 Sept. 5 Nov. 2 Jan. 11 March 7 May 7 July 9 Sept. 11 Nov. 7 Full Full Bleed* 2/3-1/2-H 1/ x x x x x * Copy/materials deadlines for ads to be designed by Macon Magazine ** Ads not designed by Macon Magazine (Submitted by advertisers) 1/3-SQ 1/3-H 4.8 x x 3.2 1/6 H 1/3-1/4-2.3 x x 4.8 Full Page Full Page Bleed 1/2 2/3 1/6-H 1/6-1/8-H 4.85 x x x 2.35 * Allow on all sides to be cropped during production 1/2 H 1/3 1/4 1/8 H 1/8 H 1/3 Sq. 1/3 Sq. 1/3 H 1/6 1/6 w you I local businesses I historic homes I beautiful brides I hot tickets I annual food & wine I

8 Top 5 Reasons to Advertise 1 Reader focus Subscriptions Wide audiences Consumers Local credibility When consumers read magazines, they are much less likely to engage with other media or non-media activities compared to the users of T, radio or the Internet Macon Magazine readers pay for their subscriptions. Free magazines are significantly less likely to be read and valued than paid magazines in affluent communities. The number of magazine readers is growing, with more than one million new young adult readers in the last 5 years. While most of our readers are in Middle Georgia, we have subscribers in 48 states. Multiple studies show that 56% of all readers act on magazine ads. This is a trend that has increased more than 10% in the past five years. In its 25th year of publication and operated by longtime local residents, Macon Magazine has proven its credibility and committment to improving the Macon and Middle Georgia community. Sources: Monroe Mendelsohn Research Study & HHB Advertising 2208 Ingleside Ave., Macon, Ga. (478) office (478) fax