INDUSTRY REPORT - March 2014

Transcription

1 INDUSTRY REPORT - Aviation Passengers* February 201 February 2013 Total Passengers 68, ,556 % 1,21,580 1,351,579 5% Total Enplanements 31, ,98 % 706, ,215 6% *Source: Austin-Bergstrom International Airport Visitor Services * Visitor Packets Sent 2,963 2,868 3% 23,527 21,815 Virtual Visitor Guide Visits 2,875 5,327-6% 15,373 23,567-35% Downtown Visitors 12,207 15,83-23% 72,200 67,19 7% Phone Calls/ Requests 1,573 1,572 0% 8,172 8,008 2% Retail Revenue-Gross $95,682 $90,13 6% $22,808 $02,035 5% Walking Tour Participants % 2,037 1,78 Website Traffic 1% Unique Web Visits 172, ,70 -% 738,85 725,011 2% Unique Mobile Site Visits** Online Booking Engine Reservations* *Includes hotel, attraction and package reservations **Mobile site launched in Nov ,02 32,020 1% 186,78 89, % % Leisure Travel -0.1 Tourism Partner Leads % % Destination Trainings % Product Placement 0 300% % Online Package Development 1 00% % A Meetings CVB Booked Number of Meetings* Room Nights 6 7-1% ,759 16,268-0% 78,817 63,255 25% 11,500 13,000-12% 76,000 7,060 61% *Includes Additional Rooms for Previously Booked A Definites ALL CVB Definite Room Night Bookings Number of Definite Bookings % % 27,639 5,359-39% 235, ,516-1% Total 55,760 91,710-39% 385, ,26 2% *YTD reflect the ACVB fiscal year, October-September.

2 A Meetings Lead Production Number of Leads % % 162,161 72,092 ALL Meetings Lead Production 125% 767, ,051 26% Number of Leads % % 255,05 197,705 29% 1,293,157 1,113,127 16% Tradeshows & Events Event Name Location Department Attending Meeting Industry Council (Denver) Tradeshow ConferenceDirect Annual Partner Meeting NYSAE Tradeshow and Calls DC PCMA Chapter Mix-n-Bowl Local Client Appreciation Event BA/UK Press FAM (12 total) Denver, CO Anaheim, CA New York, NY Washington, DC Austin, TX Austin, TX All Marketing Group Name Site Visits Total Room Nights Austin Creative Pathways/Chupacabra Educational & Institutional Insurance Administrators, Inc. IEEE Computer Society Irish Network USA The Nature Conservancy Texas Indigent Healthcare Association Equipment and Tool Institute CPAmerica International Texas School for the Blind and Visually Impaired North American Network Operators' Group McGraw-Hill School Education Group Ameriprise Financial, Inc. Abila Triple Crown Sports ,02 2,895 3,059 3,280 6,000 Convention Services (Site Visits/Planning Meetings) Association of Texas Professional Educato Austin Film Festival Oct. 201 Railroad Commission of Texas Jul-1 1, unknown Ameriprise Financial, Inc. May ,059 National League of Cities Nov ,525 Tourism Department (Site Visits / FAMS) Joyce Weir, Acct. Mgr. Qantas Australia with 2 others, March 21-23, 201 Lotus Group from the UK - total of 8 in the group - March 22-23, 201 Educational Trip - Austin Educational Trip - Austin

3 Group CONVENTION CENTER AND/OR CITYWIDE EVENT BOOKINGS* Mtg Start Date Mtg End Date Estimated Est. Room Nights Capital City Comic-Con 7/8/201 7/15/201 7, Interntional Association of Exhibitions and Events 8/17/201 8/22/ FormulaMedia LLC 11/30/ //2015 2,000 3,153 Take Shape for Life 7/18/2016 7/2/2016 1,500 5,060 *NEW Definite Bookings only; does not include Additional Rooms for Previously Booked Definites Year Definite Definite Room Nights # of Definite Groups Tentative Tentative Room Nights # of Tentative Groups ,650 75, ,500 19, ,050 87, , , , , , , ,350 23, ,080 56, , , ,115 6, ,921 22, , , ,50 29, , , , , Convention Services Meetings Serviced bureau booked 18 non-bureau booked % % Reservations Assigned 975 1,323-26% 7,72 6,87 19% Registration Hours % 3, % Music Inquiries %

4 FILM PRODUCTION Production/ Referral Inquiries 752 Production Packages Fulfilled 68 10% 3,759 3, % % Production Starts 2-50% % Production Days Film, TV, Commercial, Print and Miscellaneous Production Dusk Till Dawn - TV Series - In Production Revolution - TV Series - In Production 7 Chinese Brothers - Feature - In Production Pale Blue Dot - Feature - Wrapped American Crime - TV Pilot - In Production

5 PUBLIC RELATIONS PRODUCTION Media Outreach (Releases and Pitches) % 1, % Number of Outlets Reached ,132-65% Press Trips/Media Hosted % % Dollar value of media (source: Cision) $15,252,362 $1,335, % $53,06,221 $7,01, % Significant Placements* % % *Explanation of significant increase in $ value is that we had several large FAM press placements all come out this month. Print Magazines Travel and Leisure Viaje Mais Online/Internet Outlets: Sydney Morning Herald Hollywood Reporter Calgary Herald Media Placements Newspapers Wall Street Journal (2) USA Today (2) Telegraph (2) Metro Yorkshire Post Broadcast Lisa Minot, The Sun Sarah Turner, Sunday Mirror Ben Rankin, Daily Mirror Jade Conroy, MSN Travel Nigel Tisdall, Marie Clarie Media Hosted