fvw is one of the officially endorsed dailies of ITB 2018

Transcription

1 fvw is oe of the officially edorsed dailies of ITB 2018 Media solutios for ITB 2018

2 Advertisig formats fvw & TravelTalk Formats Rates fvw Rates TravelTalk 1/1 page 10,300. 8,200. 2/3 page 8,200. 6,950. 1/2 page 7,150. 5,950. 1/3 page 5,500. 4,150. 1/4 page 4,150. 3,450. 1/6 page 2,300. 1,900. fvw s special ITB issue Publicatio date: March 2d, 2018, order deadlie: Feb. 9th, 2018 fvw reaches out to the Germa decisio makers of the travel idustry. They pla early ITB strategies ad schedules. Especially buyers wat to lear about ew products they rely o fvw s extesive market overview prior to ITB. Promotio i fvw is a must for all those targetig the Germa market. TravelTalk s special ITB issue Publicatio date: March 5th, 2018, order deadlie: Feb. 21st, 2018 About 20% of ITB s trade visitors are travel agets. TravelTalk, the weekly trade magazie for the Germa travel sales forces provides up-to-date sales iformatio ad practical advice. The magazie is cosidered as the sales guide for travel agets i street travel agecies as well as for olie travel agets ad call ceters.

3 fvw is oe of the officially edorsed dailies of ITB 2018 fvw Dailies Advertisig formats fvw Dailies Formats Rates per Daily As media parter of ITB Berli fvw publishes for 17 years oe of the official trade show papers at the leadig iteratioal fair for travel ad tourism. fvw Dailies provide useful facts ad iformatio for decisio makers, busiesses, sales ad tourism experts. fvw Dailies are the oly official publicatios o ITB, which are: writte i Germa to target the importat group of Germa buyers 1/1 page 7,250. 2/3 page 5,750. 1/2 page 4,650. 1/3 page 4,000. 1/4 page 3,350. bi-ligual (i Germa ad Eglish) to serve all visitors caterig to all target groups: buyers ad sellers writte live at the show with top otch iformatio produced by a team of more tha 25 atioal ad iteratioal specialist editors ad producers published for cosumers with specific cotet o Saturday ad Suday

4 fvw Daily 1 3: fvw Daily 4 5: B2B o trade days B2C o cosumer days Target group: Target group: 109,000 trade visitors 51,000 cosumers (56% Germa, 44% iteratioal) (97% Germa-speakig) Publicatio date: Publicatio date: March 07 09, 2018 March 10 11, 2018 Ad close: Feb. 09, 2018 Ad close: Feb. 09, 2018 Package discout fvw Dailies Package Discout Source: Exhibitors ad trade visitors survey ITB 2017 Circulatio: 25,000 copies per publicatio day, haded out by hostesses at all relevat etraces ad available at Berli s 50 top busiess hotels Format: 260 mm width x 365 mm height All rates are excl. VAT ad 15% agecy commissio. The geeral terms ad coditios of FVW Medie GmbH apply. For details visit: fvw Daily All Iclusive Package (5 issues, all ITB days) 30% fvw Daily Trade Package (3 issues, oly 3 trade days) 20% fvw Daily Traveller Package (2 issues, oly geeral public days) 15%

5 Perceptio fvw Daily durig ITB Evaluatio fvw Daily Total 82% How...? I like that Decisio maker 74% Project maagemet 88% Other 82% Coutry of origi Germay 81% Coutry of origi other 80% curret/up-to-the-miute would you rate the articles 86% do you assess the jouralistic quality 83% do you assess the cotet of the ewspaper 79% Source: fvw Daily fair survey 2016 isight view Trade visitors by lie of busiess Tour operator 29% Trade visitors by coutry of origi Travel agecy 20% Hotel idustry 10% Publisher/media 8% 44% iteratioal 56% atioal PR/cosultig/ad agecy 7% Tourism orgaizatio 6% Travel techology 6% Busiess travel 5% Participats 2017 at the world s largest tourism fair i Berli: Trasportatio 4% Tourism associatio 4% Research/educatio 4% 160,000 visitors total, icludig 109,000 trade visitors 10,000 exhibitors from 180 coutries 85% of the trade visitors stated that they held direct authority for all purchasig decisios Source: Exhibitors ad trade visitors survey ITB 2017

6 FVW Medie GmbH Wadsbeker Allee 1 D Hamburg P.O. Box D Hamburg Ph Fax Director Sales Adreas auf der Heide Ph a.aufderheide@fvw-medie.de Director Iteratioal Markets Söke Grauma Ph s.grauma@fvw-medie.de Accout Maager Iteratioal Markets Heike Beller Ph h.beller@fvw-medie.de Accout Maager Iteratioal Markets Floria Hölze Ph f.hoelze@fvw-medie.de Accout Maager Iteratioal Markets Sve Kietz Ph s.kietz@fvw-medie.de Albaia/Bulgaria/Macedoia/Moteegro/ Serbia VIA Bulgaria GmbH Argetia/Peru/Chile/Colombia RRWW Commuicacioes Brazil Altia Media Iteratioal Chia New Base Chia Cyprus GEM Tourism Cosultig Ltd Easter Europe Miroslav Rocák Greece Publicitas S.A Idia Mediascope Multimedia (Idia) Pvt. Ltd Idoesia PT Media Madiri Israel El-Ro Adv. & Public Relatios Co. Ltd Italy mediart Mexico/Paama/Ecuador INTEGRA Tourism For Good, S.L Middle East/Asia Stephe Dioeda Portugal Illimitada-Marketig Scadiavia Best of Scadiavia Icomig AS South Africa Tourism Tattler (Pty) Ltd Spai COMIMAG S.L Thailad New Base Thailad Turkey Destiatio Touristic Services UK/Irelad/Icelad Iteratioal Graphic Press Ltd FVW Medie your access to the Germa market For further iformatio please call us or refer to or call your earest represetative. We will be happy to provide you with extesive market research.