covering australia like no one else!

Transcription

1 covering australia like no one else!

2 why media sales australia? christian media... it s personal, and it s everywhere Across Australia, Christian media connects people; it speaks their language; it knows them and gets them. At the heart of every community is media that connects, serves, influences and entertains. It s media by the people, for the people. Media Sales Australia provides a strategic platform for you to reach a national audience with authenticity. who we are: 6 5 METROPOLITAN RADIO STATIONS DAB+ DIGITAL RADIO STATIONS 1STV CHANNEL 10 PROVINCIAL RADIO STATIONS 20 + REGIONAL RADIO STATIONS VISION CHRISTIAN RADIO STATIONS

3 australia-wide coverage capital cities major regional cities regional cities & rural towns vision christian radio darwin digital ACCTV mareeba/cairns townsville gladstone harvey bay toowoomba noosa/gympie sunshine coast 96five FM brisbane gold coast geraldton grafton broken hill tamworth port macquarie 98.5 Sonshine FM perth esperance 1079 Life adelaide loxton riverland dubbo orange wagga wagga ballarat bathurst canberra albury wodonga newcastle central coast Hope sydney wollongong mt gambier geelong gippsland 89.9 Light FM melbourne launceston hobart

4 australians love christian radio 23 of all listeners 17.7 million australians on average listen to radio each month^ 4.1 million australians listen to christian community radio each month How long are they listening? Christian radio listeners are dedicated, spending an average of 9.7 hours listening each week! Why do they listen? The number one reason Australians listen to Christian radio is for local content local news and local information. When do they listen? Christian radio listeners are dedicated and consistent, with listening spread strongly across all day parts Breakfast 66, Morning 58, Afternoon 47, Drive 62, Evening 32, Overnight 19. Who is listening? Christian radio reaches a wide cross-section of the Australian community of all ages, genders and employment types, with 76 of community radio listeners falling into the Main Grocery Buyer category. How are they listening? 87 listen on AM/FM radio. 32 listen online. radio puts your brand in the conversation Source: McNair yellowsquares Community Radio National Listener Survey, July 2018, McNair yellowsquares, cumulative audience Monday to Sunday 5am midnight, all people aged 15+ ^Source: The National Listener Survery - McNair yellowsquares Australia Survey 2018 wave 1 July 2018.

5 capital cities survey monthly highlights: ^In the average month, 4.1 million Australians aged 15+ tune in to Christian Community Radio stations, with 1.6 million Australians tuning in to Christian Community Radio in the average week. 1,192, , , , , , , , , , , , , , ,000 McNair yellowsquares Community Radio National Listeners Survey, Sydney July 2018, Melbourne July 2018, Brisbane July 2018, Adelaide July 2018 Perth July Cumulative Audience, Monday to Sunday, 5am to midnight, all people 15+ ^McNair yellowsquares, Listening to Christian Radio Network Stations Australia, July Cumulative Audience, Monday to Sunday, 5am to midnight, all people 15+

6 weekly audience by time of day: capital cities melbourne sydney brisbane 455, , ,000 weekly total 143, ,000 weekly total weekly total weekly total morning afternoon drive 69,000 69,000 80,000 80,000 58,000 58, , ,000 evening 39,000 39,000 37,000 37,000 46,000 46, , ,000 76,000 76,000 88,000 88,000 93,000 93,000 65,000 65,000 77,000 77,000 52,000 52,000 71,000 71,000 84,000 84,000 86,000 86,000 64,000 64,000 80,000 80, , , , , , ,000 breakfast 98,000 98,000 67,000 67, , , , , , , , , , , , ,000 weekly total perth adelaide weekend McNair yellowsquares Community Radio National Listeners Survey, Sydney July 2018, Melbourne July 2018, Brisbane July 2018, Adelaide July 2018, Perth July Cumulative Audience, Monday to Sunday, 5am to midnight, all people 15+ ^McNair yellowsquares, Listening to Christian Radio Network Stations Australia, July Cumulative Audience, Monday to Sunday, 5am to midnight, all people 15+

7 age group weekly audience: capital cities brisbane 188, melbourne 455, sydney 301, adelaide 107,000 perth 143,000 McNair yellowsquares Community Radio National Listeners Survey, Sydney July 2018, Melbourne July 2018, Brisbane July 2018, Adelaide July 2018, Perth July Cumulative Audience, Monday to Sunday, 5am to midnight, all people 15+

8 households The Media Sales Australia Network delivers your brand to the decision-makers separated, widowed, divorced married and no kids 12 single, never married married and kids left home married/single with kids at home McNair yellowsquares Community Radio National Listeners Survey, Sydney July 2018, Melbourne July 2018, Brisbane July 2018, Adelaide July 2018, Perth July Cumulative Audience, Monday to Sunday, 5am to midnight, all people 15+

9 national news simulcasts Over 373,000 listeners in Sydney, Melbourne, Perth & Adelaide tune in to the Nine News simulcast each week. And a further 81,000 listeners tune in to Brisbane s Seven News simulcast. adelaide 39,000 weekly brisbane 81,000 weekly melbourne 191,000 weekly sydney 95,000 weekly perth 48,000 weekly McNair yellowsquares Community Radio National Listeners Survey, Sydney July 2018, Melbourne July 2018, Brisbane July 2018, Adelaide July 2018 Perth July Cumulative Audience, Monday to Sunday, 5am to midnight, all people 15+

10 why people listen positive benefit of radio My station has a massive/significant benefit for... Community Radio Listeners Commercial Radio Listeners Me My Community My Family x more likely x more likely x more likely net promoter score (NPS) On a scale of 0-10, would you recommend your radio station to a friend or colleague? Scores of Scores of NPS = (9+10) ( ) promoters detractors Compared to the average NPS accross other industries Community Radio Online Retail Commercial Radio Telecommunications Electricity why listen? Content Music & Lyrics Announcers Personal Connection Stories & Interviews Reference: + Research and infographic by McCrindle Research; A national survey of CMA member station audiences. Also a national survey of commercial radio listeners. Research conducted March 2017.

11 the value of listeners trust I trust my station sponsors more than commercial station advertisers I d respond to a sponsor s message more than commercial station advertiser s message responsiveness In the last year, in response to a sponsor/advertiser message, I have... Visited a website x more likely 31 Donated to a financial appeal x more likely 17 Accessed a service x more likely 26 Attended an event x more likely 23 Purchased a product x more likely 26 Reference: + Research and infographic by McCrindle Research; A national survey of CMA member station audiences. Also a national survey of commercial radio listeners. Research conducted March 2017.

12 other metro and provincial survey highlights: MSA has regional markets covered with stations from Darwin to Launceston, and from Geelong right up the east coast to Townsville! The non-metropolitan areas account for nearly 27 of all community radio listeners. In an average week, 28 of all people aged 15+ throughout Australia listen to community radio, spending an average of 9.7 hours listening. monthly highlights: Metro Provincial Ultra 106Five Hobart 34,000 Rhema Newcastle ,000 juice107.3 Gold Coast Salt106.5 Sunshine Coast 42,000 1Way Canberra 53,000 Pulse 94.1 Wollongong 53,000 96three Geelong 42,000 Live FM Townsville 26,000 Rhema Central Coast ,000 97Seven Darwin 23,000 Fresh 91.9 FM Gladstone 6,500 83,000 We can also offer extensive coverage in regional areas, with stations in QLD Gladstone & Rockhampton, Toowoomba, Cairns & Mareeba, Gympie & Mary Valley NSW Grafton, Tamworth, Wagga Wagga, Port Macquarie, Bathurst, Dubbo, Albury/Wodonga, Orange VIC Bendigo, Ballarat, Gippsland/Sale TAS Launceston SA Loxton & Riverland, Mt Gambier/Limestone Coast WA Esperance Source: Estimates based on McNair Ingenuity Community Radio National Listener Survey July 2010, Oct & Nov 2012, Sep 2013, Nov 2014, Jan 2017, Mar 2017, May All People 15+ Monday to Sunday Midnight to Midnight & other market research and estimates from alternate local research sources.

13 national network locations nationwide NT 15+stations Capital Cities Major Regional Cities Regional Cities & Rural Towns QLD 210+ stations brisbane Local FM network WA 150+ stations perth Local FM network SA 70+ stations adelaide 1611AM NSW 100+ stations western sydney 1611AM Strong community demand has meant Vision Christian Radio has grown fast and built a significant audience. From humble beginnings in small regional towns, around 40 new stations have been added to the network each year since 1999 and this growth is set to continue. VIC 70+ stations hobart Local FM network melbourne 1611AM 1665AM TAS 50+ stations Vision s audience is widespread and very engaged Massive Listener Trust 69+ NPS 220,000+ page views on its websites per month 200,000+ people read its daily devotional publications 170,000+ smart phone app users 3,000+ requests for prayer per month * Source: Information as supplied by Vision Christian Radio July 18

14 we love good tv We all love good TV and the Australian Christian Channel provides it! Want to reach people who hold the good as something of high-value? Imagine getting your product or brand story to hundreds of thousands of Australians across a modern national broadcast and on-demand multi-screen media platform. ACCTV is an Australian-based, Video on Demand (VOD) and Linear Subscription TV broadcast entertainment channel that reaches approximately 490,000 viewers per month. ACCTV offers a vast array of quality, relevant programming. All of their programs are family friendly and support Christian values. ACCTV delivers a wide range of movies, popular TV series, teaching programs, kids shows, documentaries and much more. ACCTV aims to inspire, to offer hope and to celebrate story on any screen, any time and anywhere. We love good TV. 490k Monthly Viewers the average duration per view. 60 of people on the website are new. x3.1/month the average amount of views per person. 62 minutes

15 rate card radio MARKETS REGION BMAD ROS BTA Metro National Major Regional Cities Regional Cities & Rural Towns Digital * Indicates rates per market Sydney $160 $105 $70 Melbourne $150 $130 $111 Brisbane $100 $50 $25 Adelaide $50 $34 $20 Perth $60 $40 $24 Hobart $44 $26 $24 News Simulcast (rate per market): Sydney, Melbourne, Brisbane, Adelaide, Perth Vision Radio Network: 700+ locations across capital cities, major regional cities, and regional cities & rural towns including Western Sydney, Western Melbourne, Brisbane, Adelaide, Perth, Cairns, Rockhampton, Gold Coast, Shepparton, Hobart, Bunbury $350* $60 $50 Gold Coast $40 $32.50 $20 Sunshine Coast $25 $20 $10 Townsville $33 $28 $13 Newcastle $25 $20 $13 Wollongong $38 $30.50 $20 Canberra $17 $14 $10 Central Coast $17 $14 $10 Geelong $45 $35 $25 Darwin $25 $20 $11 Gladstone & Rockhampton, Toowoomba, Cairns & Mareeba, Gympie & Mary Valley, Grafton, Tamworth, Wagga Wagga, Port Macquarie, Bathurst, Orange, Dubbo, Albury/Wodonga, Ballarat, Bendigo, Gippsland & Sale, Launceston, Mt Gambier/Limestone Coast, Loxton & Riverland, Esperance Inspire Digital Sydney, Light Digital Melbourne, Inspire Digital Brisbane and Sonshine Digital Perth $20* $15* $11* $25* (24/7) television MARKETS ROS National Australian Christian Channel $125 Video on Demand (VOD) pricing available on request. print MARKETS Rate National Full, Half A5 Page & Inserts Starting from $1,600 All rates are exclusive of GST and are based on 30-second spots. Prices for 15/45/60-second spots available upon request.

16 msa digital network 260,000 Australians engage with MSA digital network websites each month.* This is a unique group of people (unique browsers), across the major cities of Australia... and this number is growing who is our online audience? The MSA digital audience is strongly mid-life females. ^Of the total mid-life female audience: are married have children Source: *MSA data August January 2016, calculations based on digital inventory growth and forecasts. ^2016 survey of visitors to online Australian Christian radio website, n= simple, widely used ad units medium rectangle (MREC) (300x250 px) This ad format has been selected as it works well on both the desktop and mobile versions of websites. digital advertising TYPE MARKET RATE Tier 1 Metro* $1,000 /month/station Tier 2 Provincial $500 /month/station Tier 3 Regional $300 /month/station Creative Design Graphic design of your MREC creative (if required) $300 /design *Metro= Sydney. Brisbane & Adelaide All rates are exclusive of GST

17 enquiries our listeners are waiting to hear from you! Chantal Ryke National Sales Officer Phone: Fax: research & integrity: The information provided in this presentation has been taken from commercial and community radio research reports and market surveys. The majority of the information comes from publicly available Nielsen Commercial Radio Listener Surveys and Community Radio commissioned McNair Ingenuity Radio Listenership Studies. Comparisons between commercial and community radio are made only in respect of Cumulative Audiences or Reach. Research methodologies may vary across radio sectors, therefore all claims made are provided for illustrative purposes to give a context as to where Christian Media sits in the marketplace. Any comparisons are made as a guide and should not be relied upon in making any commercial assessment as audience numbers or as value for money. McNair yellowsquares Research, National Listening to Christian Radio Network Stations Australia, Wave #1, July Cumulative Audience, Monday to Sunday, 5am to midnight, all people 15+

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