2019 SPONSORSHIP OPPORTUNITIES November 2-4, 2019 Reno-Sparks Convention Center, Reno, Nevada

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1 CONVENTION 2019 SPONSORSHIP OPPORTUNITIES November 2-4, 2019 Reno-Sparks Convention Center, Reno, Nevada CONVENTION

2 CONVENTION Now in its sixth year, the Angus Convention is headed west. The industry-leading event, hosted by the American Angus Association, is defined by quality education seminars, a solution-oriented trade show, Certified Angus Beef brand meals, valuable networking opportunities and the Annual Convention of Delegates for the Association. The common tie of the Angus Convention participants is their personal commitment to quality beef advancement on all levels of the production chain from seedstock producers to commercial cow-calf, and the feeder to the packer. These cattlemen and women are eager to explore the newest technology, discuss the latest ideas and insights, and share what s working for them. The trade show is the highlight of the Angus Convention and gives you the opportunity to see and be seen by a high concentration of individuals who make and/or influence farm and ranch buying decisions. Meals, refreshment breaks and receptions are scheduled in the trade show to maximize traffic and draw the people you want to meet.

3 All sponsors will receive recognition on the event website, in convention guide and on-site signage. Door Window Clings Directional Signs $2,500 - $5,000 Variety of choices to pick from, please contact us for sizes. Angus Convention will provide the printing and installation. Sponsoring company provides the cameraready design that must be approved by the Angus Convention. *Rates available upon request. Show Bags $2,500 Place your company s logo on the official show bags and include a promotional piece in the bag. Bags are approved by the Angus Convention and provided by the sponsoring company. Option to increase to $5,000 for Angus Convention to coordinate and provide the bags. Registration Inserts $2,500 Place your company s marketing literature or show promotion coupon in the Angus Convention registration packet in the show bag. 2,500 pieces of literature are supplied by the sponsoring company, and the inserts are due to the American Angus Association by October 1, Lanyards $6,500 This sponsorship may be one of the most visible opportunities at Angus Convention. The first 2,500 people who enter the Convention and Trade Show will receive a lanyard with your brand and the Angus logo on it. Lanyards are approved by the Angus Convention, and provided by the sponsoring company. Your company logo will appear on all directional signs for the Angus Convention in the Reno- Sparks Convention Center. Attendees will see your logo prominently displayed as they look for a session or event (does not appear on signs pertaining to other sponsored items or events). Eight or more signs are designed and provided by the Angus Convention, and approved by the sponsoring company. Trade Show Floor Clings $400 High traffic floor clings point Angus Convention trade show participants to your trade show booth with 3 x 3 floor clings. Catch their eye and trigger traffic to head to your location. Floor clings are designed and provided by the Angus Convention, and approved by the sponsoring company. Column Signs $1,000 These freestanding column signs prominently display your company logo and message. Each has four advertising opportunities. Both are in prime locations where all Angus Convention participants will navigate through. Each sign is wide x tall. Angus Convention will provide the printing and installation. Sponsoring company provides the camera-ready design that must be approved by the Angus Convention.

4 Trade Show Aisle Signs $1,000 Everyone depends on directional aisle signs to effectively navigate through the trade show floor. Increase recognition of your company s brand among thousands of cattlemen, and remind attendees of your booth location by displaying your company name, logo, and booth number on several aisle signs throughout the show. Two-sided aisle signs let attendees see your logo every time they look up. Visibility outside your booth doesn t get any better than this. Aisle signs are designed and provided by the Angus Convention, and approved by the sponsoring company. Hotel Key Cards $8,500 The first stop when arriving in Reno is the hotel. Placing your logo on the hotel key card is a great way to get in attendee s back pockets. Dining Sponsorships Interested in positioning your company or organization along one of the Certified Angus Beef brand meals? Contact us for custom proposals. Co-sponsorship opportunities available. Boot & Shoe Shine Station $4,000 Drive traffic to your booth and achieve unique visibility in a central location with a boot and shoe shine station. Sponsor will be recognized with their logo on one sign located at the shoe shine station and sponsor is responsible for providing the coupon to be given at their booth for the shoe shine service. Includes two shoe shiners during trade show hours on Saturday, November 2, and Sunday, November 3. Registration Badges $3,000 Every attendee is required to have a registration badge to enter and participate in the Angus Convention. Your logo will be displayed front and center on every attendee in Reno. 3% Stocker/ Backgrounder 3% Feedyard Hotel Key Pocket Schedules $5,000 CONVENTION POCKET SCHEDULE Go anywhere with the attendees. A quick reference to all things Angus Convention with the schedule and your advertisement. These were a huge hit in 2018, don t miss your opportunity in % of the 2018 Angus Convention participants plan to return to the 2019 Angus Convention 44% Cow/Calf Producer 50% Seedstock 2018 ANGUS CONVENTION Nov. 3-5, 2018 Columbus, Ohio

5 1 Trade Show 2 Networking & Social 3 Angus University 4 Educational Workshops 5 Angus Genetics Symposium 89% of the Angus Convention participants say they are likely to purchase products or services from exhibitors or sponsors Hospitality Suites & Meeting Rooms We are pleased to offer hospitality suites for client entertainment or rooms for private meetings. Hospitality suites are efficient, affordable and can be customized to create the perfect setting for your needs outside of the convention trade show and activities. Contact Lori Stickley at for options and availability. Monday Morning Break $10,000 Attendees will enjoy a complimentary cup of coffee, tea or water while waiting for the annual meeting to begin. This will be an opportunity to be in front of a captive audience. Angus Convention will supply two signs. Sponsor may supply branded cups and napkins. With each sip, the attendees will appreciate your support. Exhibitor Custom Direct Mail The Angus Convention s goal is to assist you, our exhibitor, to increase your exposure by targeting key prospects with pre-show marketing in the weeks leading up to the Convention. Postcards are just the beginning of the custom direct mail services available through the Angus Media special services department. Contact Jaclyn Upperman at or jupperman@angus.org to discuss options and pricing. 33% 2/3 of the Angus Convention participants attend Number of cattle managed on an annual basis 31% their state cattlemen s association meeting, but less than 30% attend the Cattle Industry Convention and NCBA Trade Show State/Regional Farm Shows State Cattlemen s 19% Cattle Industry Convention 7% State Farm Bureau 8% Other 1% Commodity Classic 40.5% 38% 19% 26% 22% 14.9% 11.9% 12% 6% 7% 0.3% 0.35% 1.2%.84% 10,001 & UP 5,001-10,000 1,001-5, ,

6 EXAMPLES Convention Signage (limited wall signage) $500-$10,000 Please contact Jaclyn Upperman at , or to discuss the best possibilities to brand your organization or company at the Reno-Sparks Convention Center.

7 Angus Convention Guide Advertising The Angus Convention offers advertising in the official convention guide to heighten your reach and provide optimal visibility among convention participants. As the primary tool for participants to navigate the educational, networking and exhibitor offerings of the Angus Convention, the official convention guide is distributed in advance of the Angus Convention with the October issues of the Angus Journal reaching 13,000 subscribers. Each participant also receives the Angus Convention guide at name badge pick-up and is referenced multiple times a day throughout the event. Plus the Angus Convention guide is posted online for additional distribution and reference. Deadline for space reservations is August 8. Camera-ready ads are due August 15. Full page trim size: x Full page with bleed: x Half page size: x Premium Page $5,000 Inside Front Cover Inside Back Cover Page 3 Last Page Full Page $2,500 Full Page and 1/3 page legal column $3,333 Half Page $1,250 Cover Wrap $15,000 *If you require ad design, please contact Angus Media by July 1. Branded Lounge $2,500 Create an atmosphere for attendees to relax, learn more about your company and even have a photo opp for attendees social media presence. Options for charging stations upon availability, massage stations, boot shine, food and drink (additional cost will be incurred). Attendee WiFi Internet Package $7,500 Help keep everyone connected with Internet on social media and business taking place back home by sponsoring the WiFi at the Angus Convention. Exhibitor Custom Eblast Message Reach your potential customers AND maximize your presence before arriving in Reno! This eblast message will serve as a resource for participants to learn more about your company and trade show promotions. Sponsoring company provides the distribution-ready design that must be approved by the Angus Convention. Eblast will be distributed by the Angus Convention on behalf of the sponsoring company. One-time $1,500 Two-times $2,000 Three-times $2,400 Participant Banner Ad $1,500 Raise awareness for your brand by placing banner ads in the Angus Convention participant communications. After pre-registering for the Angus Convention, the American Angus Association will follow up regularly with each participant with event teasers, important information, etc. 61% 39% MALE FEMALE

8 The Angus Convention has become a world-renowned event thanks to the generous and consistent support of our sponsors. Listed below are the five levels of available sponsorship recognition. Sponsors earn a sponsor level based on their total dollars invested each year, including the Angus Convention booth space rental and Angus Convention advertising/sponsorships. Once these criteria are met, the total 2019 fiscal year advertising with Angus Media, including special services projects, will be calculated into the sponsorship program total. Royal Flush Sponsor $225,000 In addition to the recognition with the sponsored items, Royal Flush Sponsors will receive all items received by Four Star Sponsors plus a series of educational interviews for use as editorial segments in future episodes of The Angus Report, a Royal Flush Sponsor recognition sign for display at your company booth, and additional considerations as available. Four of a Kind Sponsor $125,000 In addition to the recognition with the sponsored items, Four Aces Sponsors will receive all items received by Three of a Kind Sponsors plus an educational interview for use as an editorial segment in a future episode of The Angus Report. Three of a Kind Sponsor $75,000 In addition to the recognition with the sponsored items, Three of a Kind Sponsors will receive all items received by Two Pair Sponsors plus the company logo projected on the wall of the trade show exhibition hall. Two Pairs Sponsor $35,000 In addition to the recognition with the sponsored items, Two Pair Sponsors will receive all items received by High Card Sponsors plus company mention during the convention general session, and a company representative is invited to attend the Angus Foundation Donor Recognition Event on Friday, November 1. High Card Sponsor $15,000 In addition to the recognition with the sponsored items, High Card Sponsors will receive special recognition in the event website, convention guide and on-site signs. The company logo will be included in sponsor reels used throughout the Angus Convention.

9 ITEM AMOUNT TOTAL Angus Convention Program Advertising Contract DATE COMPANY MAILING ADDRESS CITY $ Payment CREDIT CARD EXP. DATE NAME ON CARD BILLING ADDRESS (IF DIFFERENT THAN COMPANY ADDRESS) STATE PRIMARY CONTACT OFFICE PHONE MOBILE PHONE SIGNATURE ZIP CHECK Make checks payable to the American Angus Association and return form to American Angus Association Attn: Angus Convention 3201 Frederick Ave., Saint Joseph, MO Fax KEY CONTACTS Angus Convention Trade Show and Sponsorships Jaclyn Upperman jupperman@angus.org