NIGHTCLUB & BAR SHOW MONACO th NOV 2015 HOSTED BUYERS PROGRAM MACAU th MAY 2016

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1 NIGHTCLUB & BAR SHOW MONACO th NOV 2015 MACAU th MAY 2016 HOSTED BUYERS PROGRAM

2 EDITO Bringing together nightlife market players by day has been the MICS mission since Created for event management, clubbing and bar professional, our tradeshow has connected decision-makers and owners of the most prestigious party scenes from around the world year after year. Around 150 company directors participate in the MICS each year, mixing the most innovative exhibitors, directors, owners and colleagues. Thanks to our partners : European Nightlife Association, UMIH, The World s Finest Clubs, SILB and Spanish Nightlife Association, the MICS is now a leading event that brings together industry players under one roof. Encouraged by this success, we have exported our concept to a remarkable expanding market, the vibrant city of Macau, where MICS will hold an annual tradeshow and nightclub event over a three day period in May. Uniting ideas, expertise and know-how is our vocation and we would be delighted if you could be a part of it on the 4 th, 5 th and 6 th of November for the 6 th edition of MICS Monaco. CAROLINE BORFIGA HOSTED BUYERS PROGRAM MANAGER & CO FOUNDER ONE EVENT / 2 PLACES MONACO 4 th, 5 th & 6 th NOV 2015 MACAU 18 th, 19 th & 20 th MAY 2016 THE CONCEPT OF MICS The MICS is a unique concept dedicated to the nightlife and entertainment industry. The event is based on 2 axis: A professional tradeshow: where the major players in the nightlife industry present or come to discover the latest products, innovations and trends in the market. A DJ Festival: centered around clubbing with international superstar DJ s. 2 MICS IN A FEW NUMBERS 100 EXHIBITORS Design and decoration Beverages VISITORS Sound, Image, lighting, video 1st New technologies Special effects EUROPEAN Bar products and equipment AND ASIAN NIGHTLIFE TRADESHOW Service providers MONACO & MACAO NATIONALITIES ROUND-TABLE MEETINGS OVER 3 DAYS 300 PUBLICATIONS 70 to 80 HOSTED BUYERS EACH DAY 4 PARTIES DJ FESTIVAL

3 HOSTED BUYERS PROGRAM TARGET A WORLDWIDE AUDIENCE MICS just celebrate its 5 th anniversary in The MICS concept will now be replicated each year in both Asia and Europe: May at the Venetian Hotel in Macau and November at the Grimaldi Forum in Monaco. Boost your brand in the international nightlife and entertainment industry, by developing your activity in two giant markets: Asia and Europe. WHAT IS THE HOSTED BUYERS PROGRAM? Launched in 2012, MICS Hosted Buyers Program is an unique component of our show that provides more than 200 top level buyers an opportunity to meet with the exhibitors of their choice for focused one-to-one appointments. With one session of speed-meetings per day in the Hosted Buyers Area, MICS is committed to putting at your disposal numerous opportunities linked to your specific profile, during the event. 3

4 WHO ARE THE HOSTED BUYERS? QUALIFYING CRITERIA To qualify as a MICS Hosted Buyer and in order to satisfy an evergrowing demand, your business or activity must be in one of the following categories: 1 HOSPITALITY Owner, manager or F&B Manager of a Night Club Owner, manager or F&B Manager of a Bar (Hotel s Bar, Lounge Bar, Restaurant-Bar etc) Owner, manager or F&B Manager of a Beach or a Beach Club 2 DISTRIBUTORS 3 - EVENT INDUSTRY Purchasing Manager for Drink and Spirit Distributor Companies Event Manager or Technical Director Hosted Buyer must have a significant or international influence in the nightlife sector, whilst being a decision maker in your company s activity in order to qualify to our exhibitor s proposition and offers. 4

5 WHAT ARE THE BENEFITS OF ATTENDING AS A HOSTED BUYER? Ground transfer from the Airport to your Hotel and back. Accomodation One double room at Fairmont Hotel Monte Carlo (****Luxury) for 1 night ( Wednesday 4 th or Thursday 5 th or Friday 6 th ) depending your choice. Very preferential prices for rooms at all our partner s hotels. Access to the Hosted Buyers Lounge (Génois Room) with refreshments througout the day. A personal itinerary of appointements with your choice of exhibiting companies. Brunch exclusively dedicated to Hosted Buyers on Thursday 5 th at Fairmont Hotel Nominations at MICS Nightlife Awards. VIP Access to exclusive MICS events, including NRJ DJ Awards and MICS DJ Festival. 5

6 HOSTED BUYERS COMMITMENT Be on time on the day of your choice ( Wednesday 4 th, Thursday 5 th or Friday 6 th ) for the speed-meeting session in the Hosted Buyers Area. Proof of travel and confirmation of participation should be sent at least 30 days before the start of the event. Authorize MICS to use your logo on our communication tools and to forward company profile to the attending exhibitors. 6

7 NETWORKING SYSTEM Each day from 3pm to 5.30pm: 5 sessions of 30 minutes of speed-meetings will be organized in Génois Room. 3pm-5.30pm The meeting room is composed of 20 tables seating 8 people per table. Each table is composed of 3 different exhibitors and 5 Hosted Buyers. Every 30 minutes you will take a seat at the table numbered on your schedule and connect with the other participants. Introduce yourself in 3 minutes in order to respect each person s allocated speaking time. Once these 30 minutes have flown by, just move to the next table on your schedule. Recommendations: Do not hesitate to ask each other questions. In fact, exchange is absolutely fundamental to the speed-meeting. Make sure you have lots of business cards to give to the other participants. 7

8 HOSTED BUYERS MAP United States St Barthelemy 8

9 Sweden Russia Li st of a t t e n di n g N i ght c l ub s si n c e 2010 United Kingdom Denmark Belgium Poland Luxembourg Germany France Switzerland Spain Ibiza Italy Ukraine Mongolia Roumania Montenegro Turkey Tunisia Japon Cyprus China Algeria United Arab Emirates Hong Kong Ivory Coast Australia South Africa 9

10 PARTNERS Thanks to important partnerships with the main professional associations of the HORECA sector in France and Europe, MICS attracts a wide range of industry professionals. «MICS is a precious opportunity to make new acquaintances and contacts in the nightlife world at the international level, MICS has become a certainty an event for professionals» Maurizio Pasca, President of the SILB FIPE crédit Vernier/JBVNews/UMIH LAURENT LUTSE PRESIDENT UMIH - UNION DES MÉTIERS ET DES INDUSTRIES DE L HÔTELLERIE A leading professional organization in the Cafés Hotels Restaurants industry with over 80,000 members including 4,500 nightlife venues. MAURIZIO PASCA PRESIDENT SILB-FIPE ASSOCIAZIONE ITALIANA IMPRESE DI INTRATTENIMENTO DI BALLO E DI SPETTACOLO The leading italian organization in the nightlife and entertainment industry. 2,100 nightlife venues member. JOSE LUIZ BENITEZ PRESIDENT SPANISH NIGHTLIFE ASSOCIATION The Spanish Nightlife association aims to bring together a unique business platform for the nightlife entrepreneurs from all over Spain. The ENA is the first European association ation of nightlife professionals. ean-nightlife.eu members of 10 The Network includes over 170 of the most exclusive nightclubs around the world as well as 310 hotels and 45 restaurants.

11 THE NIGHTLIFE IN FRANCE THE NIGHTLIFE IN EUROPE NIGHTCLUBS IN FRANCE 266 discothèques in Rhône Alpes 171 in Île de France 154 in Bretagne PARIS Inhabitants : 2,2 Million Clubs : 171 Bars & Restaurants : Jobs % of the labor force in the nightlife sector Turnover: 1,4 Milliard/Billion 900 M TURNOVER Average turnover of % of all venues have a turnover higher than 1M in Paris. BERLIN Inhabitants: 3,4 Million Clubs: 250 Bars: 190 Jobs: 8000 Turnover: 170 M BARCELONA Inhabitants: 1,6 Million Clubs : 220 Bars : 500 Jobs: 6% of the labor force in the nightlife sector AMSTERDAM Inhabitants: Clubs : 16 Bars : 1515 Jobs: 48 ooo Turnover: 5 Billion Source : Etude «les discothèques en France, un poids économique et un facteur de dynamisme des territoires» SACEM, 27 mai 2014 Etude «Le tourisme nocturne en Europe - Etude comparative - EuroCouncil of the Night, LES PIERROTS DE LA NUIT», mai 2014 RIMINI Inhabitants: Clubs : 37 Bars : 943 Jobs: Turnover: 123M 11

12 BUSINESS CONFERENCES Conferences are organized each year in partnership with UMIH, seeking to bring together professionals and answer their questions and concerns. Renowned speakers are invited to debate about the latest trends and events shaping the nightlife industry. MICS AWARDS NIGHTCLUB & BAR SHOW AWARDS MICS reward its best exhibitors and partners each year during a ceremony that takes place on the main stage. ENTERTAINMENT NRJ DJ AWARDS Ceremony rewarding the best French and international djs organized yearly with NRJ in opening of the MICS. DJ FESTIVAL 12 MICS Club, MICS short lived disco, welcomes during 4 amazing nights, the world s most renowned djs.

13 NETWORK Visitors on mc Fans on facebook * Source : google analytics 45 Media partners specialized in the clubbing industry OFFICIAL PARTNER 314 publications in French and international media 13

14 REGISTRATION FORM PLEASE FILL IN THE FOLLOWING FORM WITH YOUR COMPANY S INFORMATION. COMPANY INFORMATION Name of the company: Address: Postal Code: City: Country: Telephone (including country code): Web page: BUYER INFORMATION Mr Ms Name: Surname: Position: Level of purchasing responsability: Decision maker Suggestion Maker Decision maker together with others Not involved in purchasing decsion Telephone: Mobile number during the show: (Please, make sure that you state your direct , as we will send all communication to this address) SPEED MEETING S DAY (CHOOSE A DATE) Wednesday 4 th Thursday 5 th Friday 6 th MICS will take care of your accommodation at Fairmont Hotel on the night following your meetings. COMPANY PROFILE Activity Nightclub Bar Restaurant Bar Beach or lounge Club Hotel Bar Beverage Distributor Technical & Production Event TOTAL NUMBER OF EMPLOYEES more than 250 COMPANY TURNOVER IN 2014 under between and between and between and 1 million between 1 million and 5 million between 5 million and 10 million between 10 million and 50 million over 50 million 14

15 HOSTED BUYERS PROGRAM KINDLY STATE AS ACCURATELY AS POSSIBLE. PURCHASING VOLUME OF DRINKS IN 2014 under between and between and between and 1 million between 1 million and 5 million between 5 million and 10 million PURCHASING INTENTION OF EQUIPEMENT AND TECHNICAL AT MICS under between and between and between and 1 million between 1 million and 5 million between 5 million and 10 million between 10 million and 50 million between 50 million and 100 million over 100 million AREAS OF INTEREST AT MICS New and innovative drinks Furniture and Design New technologies Light and Sound renovation or upgrade Bar Equipment Dj Equipment Other: YOUR VISIT TO MICS Is it your first visit to the MICS? Yes No Do you want to meet specific companies during your business meetings? Yes No which one/s: TERMS AND CONDITIONS FOR PARTICIPATION AND PAYMENT The Hosted Buyers Program is reserved solely for company decision-makers with the intention of buying from within the sectors of activity represented during the MICS. As a privileged client invited by the MICS, you are required to assist in a minimum of 8 daily meetings or be subject to a change in buyers status (cancellation, no complimentary hotel stay and/or other privileges linked to the Hoster Buyers Program revoked). You must send us proof of flight/transport 1 month prior to the event at the latest. This document constitutes an engagement for your participation in the MICS. In case of unforeseen events, you have the possibility of being replaced by a colleague of your company with equal responsibilities or position, with the approval of the organization. The signatory accepts the terms and conditions above. Read and agreed to, date, name and signature Company stamp 15

16 MONACO MICS MAP PLAN DU MICS Entrance of the Tradeshow h54 h55 h56 h53 h52 h51 h60 h50 h49 h48 h57 h57 h58 h58 h59 h59 h64 h61 h62 h62 h63 h47 h17 (12 m2) h46 h45 h16 h15 h44 h43 h14 h13 (12 m2) (12 m2) h42 h41 h11 h12 h1 h18 h19 h20 h21 h22 h23 h2 h3 h4 h5 h6 h7 h8 h9 h10 Hosted Buyers program h36 h37 h38 h39 h40 h24 h25 h26 h27 h28 h29 h34 h35 h30 h31 h32 h33 STANDS STANDS LAB STANDS LAB DAY & NIGHT TERRASSE GENOIS AREA HOSTED BUYERS PROGRAM 16

17 CÔTE AVENUE PRINCESSE GRÂCE R5 R6 R7 R ENTREE RAVEL VP VP2 VERS LE HALL GUELFE GENOIS (TOP BUYERS) R1 R2 R3 R VERS DIAGHLIEV VP3 VP4 VILLAGE PREMIUM VP6 VP VP7 VP ENTREE RAVEL R12 R11 R10 R CÔTE MER 17

18 NOTES 18

19 CO-FOUNDERS Richard Borfiga - Jean Albert Vergnaud - Caroline Borfiga - Pierre Cyril Dugast MONACO OFFICE S.A.M. MICS - Le Buckingham Palace 11, avenue Saint Michel MONACO Tel Fax caroline@mics.mc - info@mics.mc ASIA OFFICE Reed Exhibitions (China) Ltd. Head Office Unit 303, 3rd f, Tower3, Kerry Plaza, no.1 Zhong Xin Road, futian CBd, Shenzhen, P.R. China Tel: Fax: vera.ng@reedexpo.com.hk CRÉDIT PHOTOS : greenpictures.nl + Loic. B Photographe IMPRESSION : Graphic Service / GS Communication S.A.M. Imprimeur labélisé Imprim Vert 9, avenue Albert II MC Monaco Tél. (+377) Document imprimé sur NOVATECH GLOSS MIX CREDIT 19

20 NIGHTCLUB & BAR SHOW