Grow your business with Singapore Changi Airport Be seen amongst the most reputable brands in a world-class airport Engage millions of customers from

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4 CONTENTS Singapore, Your Business Gateway to Asia 2 Changi Airport s New Beginnings 4 Our Stellar Achievements 6 Changi Airport s Four Pillars of Growth - Terminal 1 8 Terminal 2 10 Terminal 3 12 Budget Terminal 14 Achieving Results Together 16 Shopping Promotions 18 First Class Experience at Changi Airport 20 Brand Prominence 22 Sharing Success 24

5 Grow your business with Singapore Changi Airport Be seen amongst the most reputable brands in a world-class airport Engage millions of customers from a single location

6 Singapore Your Business Gateway to Asia As Singapore s international airport, Changi Airport is the perfect platform for retailers looking to leverage on Asia s increasingly affluent customer base. 2

7 For years, Singapore s unique geographical location has served as the business gateway and strategic link to Asia Pacific s important and burgeoning markets. Located at the heart of Southeast Asia, the country has long been recognised as one of the best cities for business and is home to the headquarters of over 7,000 multinational companies. With more than 2.8 billion people living in a 7-hour radius from Changi Airport, businesses have the potential to showcase their brands to customers based in Southeast Asia, Australia, China and India. In 2010, Changi Airport continued to scale new business heights, registering more than 42 million passenger movements, achieving its highest-ever passenger figure. With over 100 airlines flying to more than 200 cities in 60 countries and over 5,400 flights per week, these high figures make the airport an ideal and strategic location for businesses looking to tap into a captive market of high net-worth international customers. Together, retailers will be able to scale new heights in tandem with Changi Airport s continuous growth. 3

8 Changi Airport s New Beginnings

9 On 1 July 2009, Changi Airport was corporatised to form Changi Airport Group (CAG). Under this entity, CAG will undertake the management of Changi Airport s four terminals and continue developing the airport into a vibrant international air hub. With over 70,000 square metres of commercial space, Changi Airport is one of Singapore s largest shopping malls. With the support of retail partners, CAG constantly strives to provide shoppers an exceptional travel retail experience so as to boost customer engagement and loyalty. 5

10 Over 370 Prestigious Awards and Accolades

11 Our Stellar Achievements At Changi Airport, we are dedicated to help retail partners grow their businesses. Forging a strong and collaborative relationship with our partners has been our key formula for mutual success. Our close retail partnerships and drive towards excellence has garnered Changi Airport more than 370 prestigious awards and accolades from travellers around the world since Best Airport in the World Business Traveller UK (Awarded 23 consecutive years since 1988) Best Airport in the World Business Traveller Asia Pacific (Awarded 19 times since 1992) Top Worldwide Airport Wanderlust (Awarded 9 times since 1999) Best Airport Duty-Free in the World Business Traveller Asia Pacific (Awarded 12 times since 1998) Airport Authority with the Most Supportive Approach to Travel Retail Duty Free News International & Travel Retailer International (Awarded 5 times since 2006) Airport Authority in Asia/Pacific with the Most Supportive Approach to Travel Retail Duty Free News International & Travel Retailer International (Awarded 11 times since 1998) World s Best Airport Skytrax (Awarded 3 times since 2000) 7

12 Changi Airport s Four Pillars of Growth Changi Airport s free-flow layout has been carefully designed to allow passengers to move freely between its three world-class terminals after clearing departure immigration, thus providing passengers with a seamless shopping experience. For retailers, this means multiplying the reach for your retail exposure from a single location.

13 Terminal 1 After four years of extensive upgrading, Terminal 1 will be unveiling its new Tropical City-themed facade aimed at enhancing passengers overall airport experience. After an estimated S$500 million in upgrading, the rejuvenated terminal will feature over 120 retail, food and beverage and services outlets across 20,000 square metres. Featuring interesting new architectural elements made from glass and steel, every detail in the terminal has been carefully constructed to exude a warm and welcoming feel. Besides enhancing the terminal s aesthetics, passenger flow at key areas will be improved through its upgraded shopping street layout, making it easy for retailers to reach out to new customers. With brand-new and exciting concepts set to launch in Terminal 1, the airport endeavours to create a unique retail experience for travellers, making it a prime location for tenants to showcase their brands to the world. 9

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15 Terminal 2 At Terminal 2, shopping and dining areas are seamlessly integrated with the terminal s lush greenery and relaxation areas, allowing travellers to shop in style and comfort. Coupled with a terraced multi-level ceiling that allows natural light to filter in, the overall result is a cosy and tranquil ambience. With over 22,000 square metres of commercial space showcasing more than 140 retail, food and beverage and services outlets, customers will simply be spoilt for choice in this retail paradise. The terminal s high concentration of luxury boutiques also provides well-heeled, fashion-conscious travellers the opportunity to seek out exclusive high quality merchandise without ever leaving the airport. For businesses looking to tap into a diversified and cosmopolitan customer pool, Terminal 2 will certainly be able to help reach out to your desired target audience. 11

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17 Terminal 3 Terminal 3 has long been hailed as a mall within a mall. Offering passengers a distinctive shopping experience, the terminal s design features a wave layout where retail outlets are displayed prominently for maximum brand exposure. The terminal is also the first to boast of two dedicated shopping zones, both of which are easily accessible to customers from the city train stations, car parks and bus bays. With over 29,000 square metres of commercial floor space, Terminal 3 is home to 180 retail, food and beverage and services outlets. Providing a unique blend of large retail space, strategic layout and choice customers, Terminal 3 is the ideal location for any flagship store. As millions of travellers pass through our gates each year, we invite local and international tenants to leverage on the excellent retail opportunities available at Terminal 3. 13

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19 Budget Terminal Since 2006, the Budget Terminal has catered to the rising number of passengers who travel on low cost carriers. At present, nearly one in four passengers that passed through Changi Airport was carried on a low cost carrier. Located along Airport Boulevard, the Budget Terminal s concession space spans across 3,000 square metres. With 23 retail and services and 4 food and beverage outlets, the terminal s facilities include money changers, internet terminals, duty-free shopping and other food and beverage outlets. In 2008, the Budget Terminal underwent a revamp, which increased the terminal s handling capacity from 2.7 million passengers to 7 million. The growing segment of budget travellers presents abundant opportunities for brands to expand their reach. 15

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21 Achieving Results Together At Changi Airport, we believe our success is deeply intertwined with the success of our retail partners. Thus, Changi Airport Group is fully committed to help our partners grow and accelerate their business in our premises. Over the years, we have employed various tools and programmes that support our partners during their tenancy with us. Quality Service Management (QSM) Changi Airport invests in a sound Quality Service Management (QSM) Programme that trains, motivates and rewards front-line staff for excellent service. The continual training programmes and service-excellence incentive schemes ensure that customers are served by well-trained customer service teams at all times. Marketing Support Changi Airport s marketing support for tenants ranges from digital to print and various on-site signages. In addition, the airport regularly organises innovative events and promotional campaigns to generate footfall and boost customer spending. ichangi As a mobile application, ichangi provides travellers with airport-related information whilst on the move. With this app, travellers can access information on flights, shopping and dining expeditiously anywhere, anytime. Shop & Dine Guide This handy guide features directory listing of shopping and dining options at Changi Airport and thematic articles on the best buys and shopping itineraries. Printed in English, Mandarin and Japanese, this guide is free for all in the airport. Early Check-in Guide The Early Check-in Guide is distributed to guests at all leading hotels and Singapore Tourism Board s Visitors Centre. The guide serves to reach out to visitors on arrival in Singapore so as to encourage more planned purchases in the airport on departure. Interactive Kiosks Changi Airport will also be introducting new interactive information kiosks end of 2011 to enhance the navigation and shopping experience for airport users. These kiosks will encapsulate information on flights, shopping, dining and much more. 17

22 Shopping Promotions With over 260 retail stores and 140 food and beverage outlets, Changi Airport pro-actively organises regular shopping promotions and events throughout the year. Aside from buzz creation, these exciting activities increase footfall and customer spending. Our effective marketing support and promotional campaigns have created a retail-friendly environment for our tenants businesses to thrive. Total concession sales in 2010 grew 15% compared to For the past two consecutive years, concession sales exceeded S$1 billion annually. Be A Changi Millionaire In 2010, the Be a Changi Millionaire shopping promotion attracted much attention amongst travellers through Changi Airport and beyond. During the promotion period, year-on-year sales growth outstripped traffic growth and the promotion also garnered strong mindshare for the Changi Airport brand amongst international audience, and further strengthened our retail brand positioning. With the success of the inaugural run, this promotion is repeated this year across 30 weeks from 1 May to 30 November Changi Rewards The Changi Rewards loyalty scheme was launched to further entrench Changi Airport as a shopping destination and to encourage repeated spending. Shoppers with the Changi Rewards card accumulate points for every dollar spent at the airport, and can redeem their points as Changi Airport Dollar Vouchers. Christmas Celebrations & Shopping Promotion Riding on the gifting period at year-end, Changi Airport invests extensive resources on decorations, events and promotional activities to drive visitation and encourage spending. You Shop, We Absorb GST-Absorption Programme To promote our landside retail facility, almost all retail outlets located in the public areas absorb the Goods and Services Tax (GST) on purchases made in their stores. Flying or not, shoppers pay less on their purchases at Changi Airport than at downtown shopping malls. Let s Do Lunch Targeting the working population in the airport vicinity, this campaign serves to anchor Changi Airport as a hotspot for dining even during weekdays and to draw diners to the airport during lunch hour. Aside from the specially designed S$10 set meals during the promotion period, bundled perks such as free parking and complimentary bus shuttling services were also offered to entice visitation. Lowered Parking Charges Parking charges on weekends and weekday nights were lowered to encourage visitors to spend more time at Changi Airport. 18

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24 First Class Experience at Changi Airport Under the "Changi First" initiative, the airport provides a premier choice for brands to debut their inaugural store and exclusive products. We are equally privileged to be the first to showcase theseexclusive products and stores to the world. Fauchon Paris - Le Bar à Caviars Known for its gourmet French cuisine, Fauchon recently opened its luxury seafood and caviar bar in Terminal 3, making this its first concept restaurant outside the brand s native Paris. Travellers can indulge in an exquisite selection of caviars, premium smoked salmons and king crabs, or take-away premium chocolates as gifts. kikki.k Australian-based fashion stationery brand has launched its first Asian airport store in Terminal 2. Featuring a stylish range of stationery and home/office objects, kikki.k s unique and quirky products make great gifts. Miu Miu Changi Airport Terminal 2 is proud to be the first airport store in the world for Italian high-end fashion brand, Miu Miu. Here, fashion-forward travellers can browse through the brand s collection of shoes, accessories and bags in a luxurious setting. 20

25 Samsonite First Samsonite business store in Asia Pacific at Changi Airport Hard Rock Cafe First international airport outlet in the world istudio-apple Premium Reseller Store First airport retail concept in the world 21

26 Brand Prominence Changi Airport presents abundant opportunities for your brand to be showcased to the world. Be dazzled with Changi Airport's repertoire of new and iconic advertising platforms gradually unveiled from Strategically positioned at vantage points and carefully designed to maximise visibility without compromising aesthetics and terminal ambience, these highly sought-after displays will deliver maximum impact for your brand's presence. At Changi Airport, we help your business reach out and engage the desired target audience in the most effective manner, hence providing maximum mileage for your advertising dollar. Digital Network Featuring 70 units airport-wide, these 70-inch digital screens allow brands to reach out to travellers at multiple touch-points. Check-in Gallery Lightboxes Terminal 2 Departure Check-in Hall Located at Terminal 2 Departure Check-in area, these advertising lightboxes are prominently positioned to capture the attention of passengers while they check in. 22

27 Check-in Gallery Digital Displays Terminal 3 Departure Check-in Hall Prominently featured in Terminal 3 Departure Check-in Hall, these LCD digital displays deliver impact and help retailers reach out to an international mix of travellers. Retail King-size Lightboxes Terminal 3 Transit Lounge Strategically located in the bustling retail transit area, these lightboxes are viewed by over millions of passengers passing through Terminal 3. 23

28 Changi Airport creates a retail environment which is focused on the customer experience. The airport s conducive retail environment encourages customers to shop and spend in our stores, while its passenger profile enables us to serve new customers every day. Sales at DFS have consistently exceeded passenger growth. Part of this success can be attributed to Changi Airport s innovative, engaging and attractive promotional activities such as the Changi Millionaire giveaway. Along with our brand partners, we view Changi Airport to be a world-class venue to launch prestigious and new products. Over the last 30 years, our collaborative relationship empowers us to create a better retail experience for all passengers. Mr Craig McKenna Managing Director, Asia South DFS Venture Singapore (Pte) Limited 24

29 Our ambition is to grow our Duty Free and Luxury portfolio in the Asia Pacific as we believe we bring added retail value and innovation to these categories. Changi Airport plays a key role in our business plans, as the airport s extensive network and renowned shopping reputation allows us to reach a broad demographic of travellers. We now have 10 brands represented at Changi Airport. (Relay, Times Travel, Kaboom, Discover Singapore, Bijoux Terner, Billabong, Diva, Pandora, The Fashion Gallery and soon our exciting new confectionary, So Chocolate). Our latest retail concept, The Fashion Gallery, made its recent debut in Changi Airport, offering shoppers a selection of items from 17 luxury fashion brands. With Changi Airport s support, we were able to incorporate an interactive live catwalk within the terminal and an in-store Facebook magic mirror campaign for the shop s launch. This helped generate store awareness through social media and created an exceptional fashion experience for all. Having developed a close and collaborative partnership over more than 10 years, we are happy to partner Changi Airport and combine our expertise in creating world-class retail offerings for our customers. Mr Emmanual De Place Chief Operating Officer LS travel retail ASPAC 25

30 As the world s leading airport duty-free retailer, having a retail presence in Changi Airport provides strong synergies with our overall global business and cements our position as an industry leader. In 2011, Nuance-Watson will celebrate its 10 th year of business with Changi Airport. Despite the volatile economy, we have seen our sales figures grow every year. Whatever the crisis, Changi Airport has had a track record of taking necessary measures and standing by its partners to overcome challenges together. As Changi Airport continues to foster global connectivity and expand its links with China, we are positive our business will enjoy double digit growth in the coming years. We look forward to fostering a close and collaborative partnership with Changi Airport for years to come. Mr Ken Tse Managing Director Nuance-Watson (Singapore) Pte Ltd 26

31 As a home-grown Singaporean brand specialising in kueh (local confectionery), local cakes and cookies, we believe that Changi Airport is an ideal retail location to showcase our products to the world. With the airport's reputation for good food and shopping, our presence in Changi has given us great exposure to travelling Singaporeans and overseas visitors. Travellers unfamiliar with the local culinary culture or Bengawan Solo are able to sample and experience our products, and take home with them an authentic Singaporean gift. Since opening the first Bengawan Solo airport store in 1998 at Terminal 1, our business has grown over the years and we now have stores in Terminal 2 & 3 as well. Changi Airport is a brand all Singaporeans are very proud of, and we are very happy to be part of Changi Airport's premium selection of retail stores. Mr Henry Liew Director, Business Development Bengawan Solo Pte Ltd 27

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33 Recognised as the place where the world shops, Changi Airport will continue to refresh its retail and dining offerings to ensure a comprehensive array of stores and restaurants with a varied range of products and cuisines.

34 All information is correct at time of print. Copyright Changi Airport Group (Singapore) Pte Ltd All rights reserved.

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