AIRLINES INTERNATIONAL CONTENT THE OFFICIAL MAGAZINE OF THE INTERNATIONAL AIR TRANSPORT ASSOCIATION (IATA) MEDIA INFORMATION 2015

Transcription

1 AIRLINES INTERNATIONAL THE OFFICIAL MAGAZINE OF THE INTERNATIONAL AIR TRANSPORT ASSOCIATION (IATA) MEDIA INFORMATION 2015 CONTENT Introduction Editorial content Readership Display & inserts advertising Supplements Airlines international website E-newsletter Webinars Tablet advertising Redactive services Nigel Collard nigel.collard@redactive.co.uk +44 (0)

2 ISSUE 50 JUNE AGM 2014 AIRLINES INTERNATIONAL INTERNATIONAL Airlines International is the official magazine of IATA the trade association for the world s airlines. INTERNATIONAL ISSUE 53 DEC-JAN THE BIOFUEL STAND OFF SUCCESS THROUGH PARTNERSHIP THE GULF TAKES CENTER STAGE AS THE INDUSTRY CELEBRATES 100 YEARS CEO INTERVIEWS Investment and infrastructure: one needs to come first Qatar Airways, JetBlue, SAS COLLECTIVE AFFAIR Improving industry reputation IATA s mission is to represent, lead and serve the airline industry. It has some 250 member airlines that represent 84% of total air traffic. Airlines International is IATA s principal means of communicating with senior management in its member airlines. It is the authoritative voice of the international air transport industry, respected by its 24,000 plus readers. It informs airline management, industry associates and government officials about the latest trends, analysis and developments in the airline industry, as well as IATA s policies, projects and services. CEO INTERVIEWS Transaero Airlines Turkish Airlines AIR TRAFFIC Space based satellite tracking INTERIORS Innovating within a tight spec The multimedia magazine is published bi-monthly and is distributed in print to its 8,000 global circulation by airmail. It is also available as a tablet app, and via the new Airlines International website ( Nigel Collard nigel.collard@redactive.co.uk +44 (0)

3 EDITORIAL CONTENT Airlines International is a must-read for airline industry decision-makers. It identifies opportunities for airlines, examines the challenges the industry faces and presents business solutions. The magazine benefits from the unique access and expertise that IATA provides. Each issue features: exclusive interviews with major airline CEOs; special reports on the industry s burning issues; and a round-up of key industry data FEATURES LIST Issue Features Bonus distribution* February - March April - May June (IATA AGM issue) August - September October - November Airport Charges Conflict Zone Security Fast Travel Special report: Cargo Border Security ISSA Audit Ground Handling for Fast Travel Special report: Intelligent Expansion Distribution Passenger Operations Regulation Special Report: Latin America Operations - Cabin Safety Passenger Distribution Regulation Special Report: Operations Cyber Security Operations Distribution Regulation Special Report: Passenger Experience Mar 10-12: IATA 9th World Cargo Symposium Apr13-15: IATA Ops Conference Apr 26-29: IATA 26th IGHC Apr: IATA Aviation & Environment Summit Apr: Cargo Network Services Partnership Conference May: Aviation Fuel Forum Jun 07-09: IATA 71st Annual General Meeting Aug: Operational Efficiency & Cost Management Workshop Sep 19-22: World Route Development Forum Oct: IATA World Passenger Symposium Oct/Nov: AVSEC World Nov: IATA Aviation Fuel Forum Nov: IATA 137th Schedules Conference December 15 - January 16 Special Report: Distribution *subject to confirmation Nigel Collard nigel.collard@redactive.co.uk +44 (0)

4 READERSHIP TABLET CIRCULATION: 2,000 (available for Android and ios devices) PRINT CIRCULATION: 8,000 PLUS BONUS DISTRIBUTION AT AIRLINE INDUSTRY AND IATA EVENTS E-NEWSLETTER: 10,000+ PER EDITION WEBSITE: 3,000 UNIQUE USERS PER MONTH AND GROWING MIDDLE EAST 8.5% ASIA 22.5% EUROPE 4% COOs & OPS DIRs 6% GMs 9% MANAGERS 13% SVPs, EVPs & VPs 13% AFRICA 5% GOVT. MINISTERS 5% OCEANIA INCL. PACIFIC ISLANDS 3.5% READERS BY REGION CFOs & FD s 4% LATIN AMERICA 4.5% D-Gs & S-Gs 2% EU 30% NORTH AMERICA & CARIBBEAN 22% P & CEOs 25% DIRECTORS 23% READERS BY JOB TITLE Nigel Collard nigel.collard@redactive.co.uk +44 (0)

5 DISPLAY & INSERTS ADVERTISING Purchasing power Airlines International s C-suite executive readers are responsible for an industry with an annual turnover of $679 billion. They are responsible for expenditure of similar proportions (Source: IATA). Airlines International offers suppliers to the airline industry an opportunity to influence decisions on how and where budgets are spent and with which organisations. The airline industry supports the livelihoods of 56.6 million people and $2.2 trillion in economic activity. In supporting this activity, Airlines International readers are required to procure, among other products/services: Airport slots Fuel Aircraft and aircraft technology In-flight entertainment systems and services Software solutions Ground handling services Ticketing and distribution services Training Crew management Information systems Financial and business services In addition, Airlines International readers are high net worth individuals with large disposable incomes to be spent on: luxury goods, financial services, vehicles and a wealth of other consumer products and services. ADVERTISING RATES Print magazine Size and position 1x 3x 6x IFC DPS 9, ,950 IFC 6,235 5,925 5,605 DPS 8,950 8,500 8,055 Full page 4,985 4,735 4,485 IBC 5,485 5,215 4,935 OBC 6,235 5,925 5,605 Half page 2,995 2,795 2,595 Quarter page 1,795 1,595 1,395 Quarter page strip 2,995 2,795 2,595 (editorial page) In order to be eligible for the series booking discounts, advertisements must be booked in advance and cannot be subsequently cancelled. For advertorial, please add 10% to each rate ADVERTISING DATES Feb/March Apr/May June (AGM) Aug/Sept Oct/Nov Dec/Jan 16 Booking deadline 15 Jan 12 Mar 6 May 9 Jul 3 Sep 5 Nov Copy deadline 16 Jan 13 Mar 7 May 10 Jul 4 Sep 6 Nov Tablet edition copy deadline 30 Jan 27 Mar 28 May 24 Jul 28 Sep 27 Nov Publication date 13 Feb 14 Apr 5 June 7 Aug 2 Oct 4 Dec INSERT RATES Full run (per thousand) Segmented run (per thousand) Nigel Collard nigel.collard@redactive.co.uk +44 (0)

6 s SUPPLEMENTS In addition to advertising opportunities, Airlines International supplements offer suppliers to the airline industry the opportunity to contribute authoritative content to engage the magazine s high-profile readers. Each supplement focuses on a major industry topic. Advertising and editorial contributions are available in a range of packages to suit all budgets. SPONSORSHIP OPTIONS Package Features Rate Platinum 4 page article 11,250 Gold 3 page article 9,000 Silver 2 page article 6,750 Bronze 1 page IFC/IBC/OBC 4,500 SPONSORSHIP PACKAGE NOTES A photograph of the sponsoring company s officer concerned (e.g. CEO) is included. The advertisement page in any package option can be used for editorial purposes or it can be one of our three supplement cover pages, i.e. IFC/IBC /OBC. Important: All content will be provided to IATA for approval and its decision on suitability for inclusion in the relevant Airlines International supplement will be final. Editorial contributions (white papers/reports/analysis) Wish to be recognised as an industry thought leader? Share your white paper or report with our audience across print and digital channels. Supply your content in raw form for us to and include in our C-suite supplement. For those who wish to be included in the supplement, Nigel Collard will be available to discuss the most suitable content for publication.this presents an exciting opportunity for contributors that will provide unprecedented coverage to a global aviation audience. We will endeavour to ensure that no two contributors topics conflict. Please note: allow words per page for editorial purposes. The agreed price includes one set of amendments. A final draft will be submitted to you for approval before being forwarded to IATA for authorisation. SUPPLEMENTS Issue Title Bonus distribution* October/November 15 Technology Oct: IATA World Passenger Symposium (Date/Venue - TBC) Oct: Aviation Fuel Forum (Date/Venue - TBC) Nov: AVSEC World (Date/Venue - TBC) Nov: IATA 135th Schedules Conference (Venue: TBC) February/March 16 IATA Strategic Partner Special TBC *Bonus distribution is approximately 1,000 additional copies of Airlines International and its supplements distributed at the aforementioned industry events ARTICLE SPONSORS TO DATE HAVE INCLUDED, AMONG OTHERS: THINKING AHEAD Leading industry suppliers offer their views on what the future has in store for aviation OCT-NOV 2014 INTERNATIONAL IATA STRATEGIC PARTNER SPECIAL A guide to aviation industry suppliers AIRBUS AMADEUS IT GROUP S.A ARINC BAHRAIN AIRPORT COMPANY BOMBARDIER AEROSPACE CHAMP CARGOSYSTEMS DALLAS / FT. WORTH INTERNATIONAL DATALEX DIIO, LLC HAHN AIR SYSTEMS NARITA AIRPORT CORPORATION PRATT & WHITNEY PRICEWATERHOUSECOOPERS ROLLS-ROYCE SABRE AIRLINE SOLUTIONS SINGAPORE CHANGI SITA TRAVELPORT TERADATA CORPORATION WIRECARD Nigel Collard nigel.collard@redactive.co.uk +44 (0)

7 AIRLINES INTERNATIONAL WEBSITE The new Airlines International standalone website launched in June The site provides aviation industry professionals and stakeholders with editorial from IATA s flagship magazine, as well as exclusive digital content. Suppliers in the aviation industry are able to obtain profile via: Digital display advertising MPU A Knowledge Center offering readers downloads of your reports and white papers providing you with thought-leadership positioning and lead generation Webinars Sponsored blogs Benefits: Thought leadership Awareness/profile Lead generation Traffic driving airlines.iata.org RATES MONTHLY DISPLAY RATES MPU - Home page & run of site MPU - Run of site (excluding home page) 1, MPU SPECIFICATIONS 300 x 250 pixels CONTENT HOSTING Sponsored content panel (home page) and single report hosted in Knowledge Center (with promotion) Sponsored content panel (home page) and single report hosted in Knowledge Center Sponsored content panel (run of site) and single report hosted in Knowledge Center Sponsored blog (250 words and headshot) x2 (comment section) 1,500 1, ,000 UNIQUE VISITORS PER MONTH AND GROWING RAPIDLY Nigel Collard nigel.collard@redactive.co.uk +44 (0)

8 E-NEWSLETTER Airlines International is IATA s flagship magazine e-newsletter, delivered to an opted-in IATA/Airlines International database of more than 10,000 airline industry professionals. The e-newsletter is produced monthly and more frequently around major industry events. The e-newsletter is mobile optimised to ensure content and advertisements render correctly regardless of the device it is read on. A E-NEWSLETTER SPECIFICATIONS A) MPU: 300 pixels x 250 pixels (height x width) B) Text advertisement: 25 word text ad and logo (97 pixels x 60 pixels, height x width). Labelled Advertisement and will link to your website C) Sponsored content and logo - link to your content on the Airlines International website. Will be labelled Sponsored content Benefits Showcasing the latest online-only features, along with news and updates from IATA, the e-newsletter allows you to advertise via either high profile display MPUs or integrated text adverts, both of which will drive traffic to your website or to your sponsored and downloadable content on the Airlines International website. B MPU: 300 X 250 PIXELS TEXT ADVERTISEMENT OR SPONSORED CONTENT A E-NEWSLETTER RATES Option MPU advertisement (A) Rate Card 1-3mth 4-6mth 7-9mth 10-12mth word text ad and logo link to your website (B) Sponsored content and logo - link to your content on the Airlines International website (C) C A EACH E-NEWSLETTER IS SENT TO OVER 10,000 AVIATION PROFESSIONALS Nigel Collard nigel.collard@redactive.co.uk +44 (0)

9 WEBINARS Sponsoring a webinar from Airlines International is a unique opportunity to achieve: Wide ranging brand exposure In-depth thought leadership High-volume lead generation WEBINARS IN 2014 ATTRACTED AN AVERAGE OF 940 REGISTRATIONS Each of our webinar packages can be tailored to your specific requirements. Benefits will include: The chance to work with our editor to shape the theme and agenda for your live event Guaranteed promotion via an IATA/Airlines International campaign, carrying your branding to IATA s database of senior airline industry professionals Use of all data captured from registered and opted in viewers Production of the webinar itself: A one-hour, live audio webcast with slides presented in a co-branded console Presentation format, with up to four speakers and hosted by a senior Airlines International magazine or IATA representative Live questions can be posed by the audience with questions Post-event, the recorded webinar will be available in the knowledge center of the Airlines International website for further on demand registrations ( for three months FROM: 15,000 Nigel Collard nigel.collard@redactive.co.uk +44 (0)

10 TABLET ADVERTISING Available now on ios and Android, however you use Airlines International s tablet editions, you are guaranteed to achieve exceptional levels of audience engagement and brand enhancement. Airlines International s cutting-edge tablet edition, translates IATA s flagship magazine s key content into a unique, interactive digital environment, capable of connecting your brand to our audience like never before. Much more than just an online page turner, Airlines International s tablet editions totally reimagine the possibilities of a digital magazine, providing an intuitive reader experience guaranteed to secure reader engagement and capable of enhancing the brand of any advertiser. OPTION A BOOKED IN CONJUNCTION WITH PRINT AD Option Video/animation Active URL Price Flat ad * Interactive ad * * Interactive ad - created by RMG * * 1, OPTION B TABLET AD BOOKED NO PRINT AD Option Video/animation Active URL Price Flat ad * 3, Interactive ad * * 3, Interactive ad - created by RMG * * 4, Key applications include TABLET ADVERTISING ARTWORK SPECIFICATIONS: The app is portrait only Format: PDF not JPEG Resolution: 300dpi Dimensions: 2008 pixels x1536 pixels (height x width) Colour: Please supply in RGB format, not CMYK and include the URL you require your ad to link to together with your artwork RICH MEDIA pages can include fully integrated video and audio and are capable of expanding into galleries of new or existing film, reports, presentations or more INTERACTIVITY we can design and build immersive brand environments, ranging from animations to product tours, demos and experiences LEAD GENERATION data entry services can be seamlessly integrated into any execution, such as opt-ins to access your latest reports and research or instant event or database registrations Nigel Collard nigel.collard@redactive.co.uk +44 (0)

11 REDACTIVE SERVICES So now you ve decided to book a campaign with one of our media brands, make sure you make the biggest possible impact to capture the imagination of your target audience. Redactive s award-winning marketing and design team offers a one-stop-shop for all your creative needs. We can help you to create compelling: Print advertising Digital advertising including interactive tablet versions Video advertising White papers, reports and research studies Micro/websites Brochures Furthermore, if you would like to supplement your advertising with your own content marketing campaign, we can help you to produce: Magazines in print and digital formats Apps for mobile and tablet Digital content Events Our pricing is flexible and we can devise solutions to meet most budgets. If you re interested in working with us contact: Anthony Moran Head of Marketing & Client Services Development E: anthony.moran@redactive.co.uk T: