2018 Media Solutions for the Commercial Aircraft Industry. Largest global airline circulation of any brand in the industry
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1 for the Commercial Aircraft Industry Largest global airline circulation of any brand in the industry
2 Leader in Commercial Aviation News Air Transport World is the leading brand for the global airline industry; providing intelligence, analysis and news to enable the air transport industry to make decisions and improve operations. ATW reaches the global airline community; including leasing companies, regulatory officials, commercial aviation industry leaders and more airline decision-makers worldwide than our competitors. The ATW Portfolio: Influences More Decision-Makers Produces Award Winning Editorial Provides ROI-Based Marketing Programs Reaches Most Airlines Worldwide ATWOnline ATW On-location Targeted Advertising Webinars Whitepaper Creation and Promotion Native Advertising Special Topics (Sponsored) Audience Extension ATW Print Gatefolds Cover Wraps Inserts Newsletter ATW Daily News ATW China Annual China Issue (in English and Chinese) Face-to-face Networking and Awards ATW Airline Industry Achievement Awards Custom Events Marketing Services Industry-leading Aviation and Airline Database Lead Generation Programs Content Development Research and Analysis Offerings 1
3 Delivering direct connections to more commercial aviation leaders worldwide. At a Glance 20,478 72% 16,802 LARGEST GLOBAL AIRLINE AUDIENCE HIGHEST ONE YEAR RENEWAL RATE STRONGEST INTERNATIONAL MARKET PENETRATION Source: ATW BPA Brand Report, Dec. 16. Pillar issues for 2018 Airline Industry 2017 Forecast & Market Outlook ATW Airline Awards World Airline Report ATW/ Arthur D. Little World Airport Report Stand alone China Issue December/ January March July/August September November 2
4 Global Circulation Engaged Global Audience to Increase your ROI 29,275 commercial aviation professionals across the globe rely on ATW as a must-read for making business decisions. North America: 12,473 Latin America/ Caribbean: 1,005 Europe: 8,063 Africa: 1,092 Asia: 3,877 Asia-Pacific: 1,449 Middle East: 1,316 Source: ATW Brand Report, Dec. 16. Audience Profile Reaching global airline decision-makers in key market segments: Key Industry Segments Airlines: 20,478 Airport Mgmt: 2,175 Government/Orgs: 746 Airframe/Engine Mfr: 783 Titles Chief Executive Management: 8,591 Operating Management: 15,763 Engineering Management & Technical: 3,608 Others: 1,313 Syst Integrators Mfr: 419 Maintenance/Ground Handling/Other Svcs: 2,851 Finance/Legal/Ins: 1,101 Other: 722 Put your company s brand, services and expertise in front of ATW s highly-targeted audiences with unique advertising and lead generation opportunities. Source: ATW Brand Report, Dec
5 Circulation + Readership = Greater ROI Unrivaled Total Circulation and Airline Circulation Air Transport World 29,275 20,478 Airline Business IATA Airlines International 10,000 11,909 10,000 22,573 Total Global Circulation Airline Circulation Source: ATW, Airline Business, Brand Report, Dec. 16. IATA Airlines International data from 2016 media kit, unaudited. ATW Ranks Most Read in the Commercial Marketplace Air Transport World 52% Airline Business IATA Airlines International 7% 16% 3x THE READERSHIP OF THE CLOSEST COMPETITOR Source: Signet Study, June 15. 4
6 ATWOnline Engagement Monthly average statistics ATW Daily News Monthly average statistics Unique and up-to-date content results in engaged readers and produces much higher than average industry open rates. Page Views 701,525 Visits 336,164 Unique Visitors 193,356 Distribution 46,670 Open Rate 55% Unique Opens 32% Source: Adobe Key Metrics Report, Monthly Averages, May 2017 Targeted Digital Opportunities ATWOnline provides a continuous stream of fresh and dynamic content optimized for both mobile and desktop, and up-to-the-minute news, data, blogs and insights. Let us help you create an integrated solution to maximize your return on investment. Lead Generation Programs Targeted Audience Advertising & Native Advertising ATW Digital Edition Sponsored Special Topics Pages Custom Webinars & Event Sponsorships Whitepaper Creation and Promotion List Rental & Audience Extension 5
7 Celebrate the 44 th ATW Airline Industry Achievement Awards Airline and industry executives meet every year to join the celebration of airlines and companies that have distinguished themselves through outstanding performance, innovation and superior service. Congratulations to last year s winner American Airlines! March 2018 Awards in Dublin, Ireland Airline of the Year Airline Market Leader of the Year Value Airline of the Year Excellence in Leadership Passenger Experience Achievement Eco-Airline of the Year Aviation Technology Achievement Airport of the Year Leasing Company of the Year For a complete list of awards criteria, please visit atwonline.com/awards 6
8 Marketing Services Exceed your marketing goals by applying vertical industry knowledge to engage customers and deliver measurable ROI. Custom Marketing Solutions 3. Generate ROI 2. Choose Solution 1. Select Audience Building the Solution A proven process that creates results! Strategic Insights Study Online Focus Groups Pop Quizzes Native Advertising SmartReach/List Rental Behavioral/Retargeting Newsletters Infographics Special Topics Pages Whitepapers ebooks/digital Magazines Video Blog Podcasts Custom Videos Webinars/Virtual Events In-person Events Virtual Briefing Center Content Syndication Targeted Lead Engagement Lead Nurturing Case Studies Video Production Audience Extension Social Media Postings Additional Lead Generation Programs 7
9 Air Transport World is part of the Aviation Week Network Know. Predict. Connect. Editorial Leadership Aviation Week & Space Technology Inside MRO Air Transport World Business & Commercial Aviation ShowNews SpeedNews Aviation Daily Aerospace Daily & Defense Report The Weekly of Business Aviation Business Development & Data Tools Aviation Week Intelligence Network Fleet Discovery Executive Intelligence MRO Prospector Fleet & MRO Forecast AC-U-KWIK Aircraft Bluebook Air Charter Guide Airportdata.com Face-to-Face Networking with Events and Conferences MRO Events and Conferences A&D Events (including the SpeedNews Conference series) Industry Events (including the Laureate Awards and the ATW Airline Industry Achievement Awards) Digital Engagement AviationWeek.com Aviation Week & Space Technology App Aviation Week & Space Technology Newsletter ATWOnline.com ATW Daily News BCA Digest Digital Edition Magazines Aviation Week Network Daily Digest Newsletter MRO Links MRO-Network.com MRO Network Daily SmartReach SpeedNews Newsletters SpeedNews.com Webinars International Partnerships Air Transport Observer (Russia) Aviation Maintenance & Engineering (China) CANNEWS.com.cn (China) International Aviation (China) Marketing Services Industry-leading A&D database Lead generation programs Integrated programs for streamlined, efficient media buys Research and analysis offerings 2018 Media Solutions 8
10 Connect with Us ADVERTISING/SALES STAFF PUBLISHER Beth Wagner Tel: SALES DIRECTOR, COMMERCIAL AVIATION Tom Davis Tel: STRATEGIC ACCOUNT MANAGERS Matt Holdreith Tel: Andrea Rossi Prudente Tel: +44 (0) NEW BUSINESS DEVELOPMENT Ridma Kamal Tel: EAST COAST Cheryl Mahon Tel: MID WEST Rob Howlett Tel: SOUTHWEST Miguel Ornelas Tel: NORTHWEST Leah Vickers Tel: CANADA David Seaberg Tel: EUROPE David McMullen Tel: +44 (0) david.mcmullen@aviationweek.co.uk ASIA PACIFIC Hazel Li Tel: (65) hazelli@outlook.sg JAPAN Mayumi Kai, Pacific Business Inc. Tel: kai-pbi@gol.com RUSSIA Evgeny Semenov Tel: e_semenov@ato.ru ISRAEL Tamir Eshel Tel: +972 (9) tamir_eshel@yahoo.com CLASSIFIED ADVERTISING Miguel Ornelas Tel: miguel.ornelas@aviationweek.com DIRECTOR OF MARKETING SERVICES Jason Washburn, Tel: jason.washburn@aviationweek.com LIST RENTAL Alan Fessler Tel: alan.fessler@informa.com PRINT PRODUCTION Carey Sweeten Tel: carey.sweeten@informa.com DIGITAL PRODUCTION Katie Taylor Tel: katie.taylor@informa.com
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