European Tourism Indicator System DESTINATION PROFILE FORM

Transcription

1 European Tourism Indicator System DESTINATION PROFILE FORM For Sustainable Destinations DG Enterprise and Industry February 2013

2 This document has been commissioned by the European Commission as a deliverable of the Study on the Feasibility of a European Tourism Indicator System for Sustainable Management at Destination Level. It was developed by: Main Authors Professor Graham Miller, The University of Surrey Dr Louise Twining-Ward, Sustainable Travel International Dr Murray Simpson, The INTASAVE Partnership Other Contributors Heather Clyne, The University of Surrey Rachel McCaffery, The INTASAVE Partnership Peter Krahenbuhl, Sustainable Travel International Marilyn Larden, Sustainable Travel International Robert Chappell, Sustainable Travel International Antonio Pezzano, Sustainable Travel International Brian Mullis, Sustainable Travel International Ted Manning, Tourisk Inc. European Union, 2013 The content of this publication does not reflect the official opinion of the European Union. Responsibility for the information and views expressed in the publication lies entirely with the author(s). Reproduction is authorised provided the source is acknowledged. 2 P a g e

3 DESTINATION PROFILE This form can be used to give stakeholders an overview of your destination. Complete it to suit your needs and amend as necessary. DESTINATION: COUNTRY: DESTINATION BOUNDARY: LOCATION: Description Distance from the national capital city (km) OVERVIEW: Main types of tourism and most popular activities Top five most popular tourist attractions (including environmental and cultural attractions) GEOGRAPHY: Approximate size of the destination (in km²) and principle physical characteristics (rivers, hills, bays, etc.). Dominant habitats (place Level of biodiversity (the range of different plant and animal species) WEATHER PATTERN: Average sunshine hours, rainfall (precipitation) and seasonal temperatures Urban: Sand/shingle beach: Moor/heathland: Farmland: Forest/Woodland: Alpine: Scrubland: Desert: Wetland: Other (please describe): LOW biodiversity (small range of species present): MEDIUM biodiversity: HIGH biodiversity (many different plan and animal species present): Sunshine: Summer: hours Winter: hours Precipitation Summer: mm Winter: mm Temperature Summer: Day: C Night: C Winter: Day: C Night: C TRANSPORT LINKS: Distance from nearest local and international airport (in km) Details on any air carriers and/or cruise lines bringing visitors to the destination? Public transport facilities to your destination (place Additional private arrangements for transporting visitors to the destination 3 P a g e

4 Airlines: Cruise operators: Train: Underground/metro: Tram: Coach: Bus: Taxi: Ferry: Other (please describe): POPULATION: Number of permanent residents Population density Summer/winter ratio of residents to tourists Percentage of population employed in tourism related jobs? No. of permanent residents: Population density: per km² TOURISTS: Annual visitor numbers, as a total and broken down by principal market Annual arrivals by type of transport Average tourist expenditure (per person/per day) Average length of stay Total annual visitors: Total annual day visitors: Total annual domestic visitors: Air: Sea: Primary Source Markets: (by country and number of visitors i.e. Germany 40,000): Rail: Private car: Other: TOURISM AMENITIES: hotels (by star rating), and rooms in the destination Other types of accommodation available (and approximate numbers) restaurants bars (nightclubs, pubs etc.) Hotels: Rooms: Villas: Apartments: Hostels: Campsites: Other (please describe): ANY ADDITIONAL INFORMATION RELEVANT TO YOUR DESTINATION THAT YOU FEEL HAS NOT BEEN COVERED IN THE SECTIONS ABOVE: You may want to consider including a map clarifying the boundaries of your destination here. 4 P a g e

5 DESTINATION PROFILE COMPLETED EXAMPLE DESTINATION: COUNTRY: DESTINATION BOUNDARY: Flughagen Denmark The official boundary of the city of Flughagen, within the jurisdiction of Flughagen Municipal Council LOCATION: Description Distance from the national capital city (km) OVERVIEW: Main types of tourism and most popular activities Top five most popular tourist attractions (including environmental and cultural attractions). Flughagen is a small city located in Northern Europe on the Eastern shore of the Danish island of Zealand. It is coastal sitting at the edge of the strait of water that separates Denmark from Sweden 100km Tourism is mainly city break, cultural tourism and conferences. Most popular activities are shopping, gastronomy, sightseeing and also visiting the beach or city parks in the summer 1. The science and technology museum 2. The city aquarium 3. The small, independent shops and cafes situated in the old fishing quarter. 4. The botanical gardens 5. The Viking Heritage Centre GEOGRAPHY: Approximate size of the destination (in km²) and principle physical characteristics (rivers, hills, bays, etc.). Dominant habitats (place Level of biodiversity (the range of different plant and animal species) WEATHER PATTERN: Average sunshine hours, rainfall (precipitation) and seasonal temperatures The area within the city boundaries is 2030 km² The city has grown up around both sides of a shallow river valley, and now covers the sides of two hills. A river (R. Flug) runs through the centre of the city and drains into a small bay which has been adapted to create a man made harbour. Urban: X Sand/shingle beach: Moor/heathland: Farmland: Forest/Woodland: Alpine: Scrubland: Desert: Wetland: Other (please describe): LOW biodiversity (small range of species present): X MEDIUM biodiversity: HIGH biodiversity (many different plan and animal species present): Sunshine: Summer: _5.5 hours Winter: 3 hours Precipitation Summer: 22 mm Winter: _37 mm Temperature Summer: Day: _23 C Night: _12 C Winter: Day: _11 C Night: _3_ C TRANSPORT LINKS: Distance from nearest local and international airport (in km) Details on any air carriers and/or cruise lines bringing visitors to the destination? Public transport facilities to your destination (place Additional private arrangements for transporting visitors to the destination The city is served by a small airport 10km to the West, which receives local and international flights. The major international airport of Copenhagen is 80km away. Airlines: Easyjet, Ryanair, Jet2 and Germanwings fly to Flughagen Airport Cruise operators: Nordic Cruiselines and Hartigruten Train: X Underground/metro: Tram: X Coach: Bus: X Taxi: X Ferry: X Other (please describe): Several private coach companies operate tours during the summer season that include 1-2 night stays in Flughagen. 5 P a g e

6 DESTINATION: COUNTRY: Flughagen Denmark POPULATION: Number of permanent residents Population density Summer/winter ratio of residents to tourists Percentage of population employed in tourism related jobs? No. of permanent residents: 835,746 (as of last census in 2010) Nordic, with a minority Turkish population Summer 80:20 (resident: visitor) 14% Population density: 2341 per km² Winter 95:05 (resident: visitor) TOURISTS: Annual visitor numbers, as a total and broken down by principal market Annual arrivals by type of transport Average tourist expenditure (per person/per day) Average length of stay Total annual visitors: 160,000 Total annual day visitors: 80,000 Total annual domestic visitors: 70,000 Primary Source Markets: (please specify by country and by visitor number, i.e. Germany 40,000): Germany 40,000 Britain 20,000 Sweden 20,000 Holland 5,000 Other 5,000 Air: 20,000 Sea: 20,000 Rail: 80,000 Private car: 35,000 Other (please specify): 5000 by coach as part of tour groups 72 euro 1.5 days TOURISM AMENITIES: hotels (by star rating), and rooms in the destination Other types of accommodation available (and approximate numbers) restaurants bars (nightclubs, pubs etc.) Hotels: Approx. 600 in total, made up of: 4 five star hotels 50 four star hotels 200 three star hotels 350 guesthouses. Total rooms: 3000 Villas: 100 Apartments: 300 Hostels: 2 Campsites: 0 Other (please describe): 50 homestays ANY ADDITIONAL INFORMATION RELEVANT TO YOUR DESTINATION THAT YOU FEEL HAS NOT BEEN COVERED IN THE SECTIONS ABOVE: Re-opening of the Flughagen airport in 2007 fuelled a large growth in visitor numbers from the UK and Germany in recent years. Prior to this most tourism was domestic or from Holland and Sweden. As growth as been very recent, a high proportion of tourist facilities (hotels, restaurants, etc.) are relatively new. 6 P a g e