Johan de Jager / Creative

Transcription

1 Johan de Jager / Creative scatterling1974@gmail.com Further work can be viewed at:

2 PRINT Colgate. For stronger teeth. Campaign ideas punting the brand s claim. Client: Colgate

3 PRINT To counter the strong influx of South African dairy products in the Namibian market, we argued that if Namibian meat is the best in southern Africa, then surely our dairy must be of equal quality. This lead to our entertaining tongue-in-cheek, emancipated-cow-campaign, which gives credit where credit is due. Unfortunately this campaign was not placed. Client: Namibia Dairies

4 PRINT Beckhoff Automation developes highly technical automation components and software. The challenge is to make this complex technology easy to understand and create communication that works throughout all mediums and on an international platform. From the One-Cable- Technology to the multi-touch-panel to a plethora of other ground breaking components. Client: Beckhoff Automation

5 OUTDOOR Communication of MTC s global roaming agreements with an outdoor campaign. Client: MTC Namibia

6 OUTDOOR Communication of MTC s global roaming agreements with an outdoor campaign. Client: MTC Namibia

7 OUTDOOR Communication of MTC s global roaming agreements with an outdoor campaign. Client: MTC Namibia

8 OUTDOOR As a developing country, Namibia needs sound investors and developers. KPC want make it clear that Namibia can count on them for the long run. Client: Karibib Portland Cement

9 PRINT Hunting and a meat-heavy diet seem to go hand-in-hand with the Namibian culture and lifestyle. We wanted to draw attention to Fresh & Wild s healthy menu with this clever visual twist. Client: FRESH & WILD Health Restaurant

10 PRINT POSTER When we developed this campaign, the Namibian market was still at the mercy of sluggish internet speeds and dial-up. MTC s 3G appeared to literally make computers and devices lift off. Client: MTC Namibia

11 OUTDOOR We used Wernhil Shopping Centre s expansion phase to their benefit. Clever headlines were created to keep customers in suspense about the coming changes and improvements to the shopping experience in the centre. Client: Wernhil Park Shopping Centre

12 PRINT SELF-PROMOTION The Y&R Africa credo in visual form. Client: Young & Rubicam

13 PRINT ONLINE We launched the first marketable RFID solution for Craemer s traceable plastic pallets through numerous mediums. From sales folder to landing page. Client: Craemer. Quality, the best value.

14 KEYVISUALS We develop all Craemer s global keyvisuals for international campaigns and exhibitions. Client: Craemer

15 POSTER The Namibian Symphony Orchestra interprets Namibian folk- and township music in a classical context. We developed a visual hybrid of the oil cannister (often used as a guitarbody by indigenous Namibians) and parts of the violin to depict this unique crossover of musical styles. Client: National Symphony Orchestra, Namibia

16 POSTER Diamonds that are won, polished and marketed in Namibia? And all for the benefit of the Namibian Economy? With no small degree of pride, we staged the special cut Sun of Namibia, for international and national markets according to HSP s CI. Client: Hardstone Processing, Namibia

17 PRINT POSTER When the best Namibian game is on offer at the Dunes Restaurant, it is time to tempt the taste buds. We decided to take a different approach by making use of a striking headline. Client: Dunes Restaurant

18 PRESS TEASER ADVERTISEMENTS A series of teaser ads for Yang Tze s Chinese Take Away. Client: Yang Tze Chinese Restaurant

19 CORPORATE ADVERTISEMENT Hangana exports seafood of superior quality from a developing country to Europe. Maintaining extremely high international standards, justifies Hangana s fishing for compliments. Client: Hangana Fishing Namibia

20 PRINT Hansa Pilsener is here! We developed a series of launch ads for the 340ml dumpy. Client: Namibia Breweries Ltd

21 OUTDOOR Many popular destinations can be reached with Air Namibia s flamingo. With the announcement of new schedules to Cape Town, we brought a flock of flamingos to life over the city. Client: Air Namibia

22 EDITORIAL LAYOUT Layout of the Beckhoff customer magazine PC Control and other theme-specific editions. Client: Beckhoff Automation

23 LOGO PACKAGING NETMAN CHARACTER DEVELOPMENT The NETMAN character was designed to serve as an online superhero and a communication platform for all future online products by MTC. Client: MTC Namibia

24 PRESS ADVERTISEMENTS SOCIAL AWARENESS Pro bono public awareness campaign against littering in Namibia. The idea is to classify litter biologically. Client: Namibia Social Awareness

25 PRESS PUBLIC AWARENESS Owning a pet means taking responsibility. We created this message for the SPCA. Client: SPCA Namibia

26 PRINT CAMPAIGN Work Hard Play Hard! was the motto for year-end parties offered at the Kalahari Sands Hotel. We prompted companies to book the venue with posters, invites and shirts. Client: Kalahari Sands Hotel

27 PRINT Launch ads for an energy yoghurt. Sadly Yotivity was never given the final green light. Client: Namibia Dairies

28 PRESS (pro bono) Teaser Ads ofr Beckhoff Technik & Design s late night shopping event. Loyal customers were to receive a headlamp-invite. Client: Beckhoff Technik & Design

29 PRESS 14 Years of independence are a cause for celebration. More than enough reason for Caltex to congratulate the Namibian Government on it s solid governance. Client: Caltex Namibia

30 POINT-OF-SALE Point-of-sale for Hansa Pilsener on it s Namibian soccer platform. Hansa Pilsener at the time was the official sponsor of the Namibian soccer team. Client: Hansa Pilsener

31 POINT-OF-SALE Enticing customers to collect special Paulaner Weizenbier glasses and to move product, was the aim of this point-of-sale promotion. Client: Paulaner

32 TACTICAL We used slanted pillars in parking areas to promote sliced versions of Windhoek Schlachterei s new polonies. Client: Windhoek Schlachterei

33 POINT-OF-SALE Meatco Namibia stands for highest quality standards, ensuring the export to international markets. We were tasked with promoting Meatco s quality and purity on their Namibian vehicles. Client: Meatco Namibia

34 TACTICAL We gave the then known HUSKY can design a twist by starving the dog and altering the text. The cans were placed directly at dog food sections in local supermarkets, where they yielded considerable sums. The idea got us a Grand Prix at the Namibian Gecko Awards. Client: SPCA Namibia

35 LOGO & PACKAGING We were tasked with revamping the Christinen logo and packaging. The brand had become dated and as a result lost considerable market share to competing brands like Carolinen and Vilsa. Client: Christinen Brunnen

36 LOGO & PACKAGING New logo and packaging design for Hangana Fishing. Client: Hangana Fishing

37 LOGOS atlantic sea products

38 SCREEN & ICON DESIGN Screen and icon design for Topocare s website. Client: Topocare

39 CROSS MEDIA PR CAMPAIGN To ensure maximum awareness we developed a cross-media PR event, which resulted in the desired spill-over into social media platforms and was the first of it s kind in Namibia. For more information, kindly view my online presence at CargoCollective. The campaign got a Bronze Loerie Award in South Africa. Client: MTC Namibia NAMA Music Awards

40 Thank you for your attention.