2018 PRINT + DIGITAL MEDIA KIT

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Marjorie Barker
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1 2018 PRINT + DIGITAL MEDIA KIT

READERSHIP ABOUT US For 23 years, Blue Ridge Outdoors has been the voice of the mountains.

Distributed every month from Baltimore to Atlanta, BRO is the premier outdoor publication in the region.

They are dedicated outdoor enthusiasts who rely on BRO for the latest outdoor beta, regional outdoor news and events, and authentic,

DEMOGRAPHICS 54% MALE / 46% FEMALE AGES 25-54, MEDIAN AGE 38 64% MARRIED 52% PARENTS EDUCATION + EMPLOYMENT 95% COLLEGE EDUCATED 64%

RUNNING 57% ENJOY PADDLING 53% ENJOY FISHING 52% ENJOY SNOWSPORTS 51% PARTICIPATE IN RACES TRAVELERS READERS AVERAGE 4.

2 READERSHIP ABOUT US For 23 years, Blue Ridge Outdoors has been the voice of the mountains. We are the authoritative guide to outdoor sports, health, and adventure travel in the Southeast and Mid-Atlantic. Distributed every month from Baltimore to Atlanta, BRO is the premier outdoor publication in the region. Our audience doesn t just read the magazine they are the magazine. They are dedicated outdoor enthusiasts who rely on BRO for the latest outdoor beta, regional outdoor news and events, and authentic, original storytelling that informs and inspires. DEMOGRAPHICS 54% MALE / 46% FEMALE AGES 25-54, MEDIAN AGE 38 64% MARRIED 52% PARENTS EDUCATION + EMPLOYMENT 95% COLLEGE EDUCATED 64% HOMEOWNERS AVERAGE HOUSEHOLD INCOME: $96,000 ACTIVE + OUTDOORSY 91% ENJOY HIKING 67% ENJOY DRINKING BY THE FIRE 66% ENJOY BIKING 61% ENJOY RUNNING 57% ENJOY PADDLING 53% ENJOY FISHING 52% ENJOY SNOWSPORTS 51% PARTICIPATE IN RACES TRAVELERS READERS AVERAGE 4.5 ADVENTURE TRIPS / YR 85% USE BRO TO PLAN TRIPS 90% PLAN OUTDOOR ACTIVITES FOR TRIPS 90% TAKE WEEKEND / LONG WEEKEND TRIPS 55% TAKE WEEKLONG TRIPS 81% TRAVEL 4+ HOURS TO DESTINATIONS 80% TRAVEL WITH SPOUSE OR PARTNER 65% STAY IN HOTELS / B&BS 43% TRAVEL WITH CHILDREN LIFESTYLE 97% ATTEND 1+ OUTDOOR FESTIVALS / YR 72% OWN PETS 58% USE BRO TO BUY OUTDOOR GEAR 56% ENJOY BEER, WINE, AND SPIRITS JANUARY 2017 JULY 2017 MARCH 2017 APRIL 2017

3 PITTSBURGH CIRCULATION MORGANTOWN CUMBERLAND HAGERSTOWN BALTIMORE 110,000 TOTAL CIRCULATION The largest outdoor lifestyle magazine in the region READERSHIP: 358,580 (avg 3.25 readers / issue) IN ALL THE RIGHT PLACES BRO is distributed free of charge in over 1,500 locations that are hand-picked to maximize exposure to active, affluent adults. Our in-house distribution manager coordinates the logistics of magazine delivery, and stops are audited monthly to ensure accuracy. MARKET CONCENTRATION Circulation is concentrated in the population centers of the Southeast and Mid-Atlantic. Distribution points are selected to ensure availability in locations rich with active adults ages 25 to 54. WASHINGTON, DC CHARLESTON LEXINGTON FAYETTEVILLE CHARLOTTESVILLE RICHMOND ROANOKE BRISTOL VIRGINIA BEACH NASHVILLE GREENSBORO KNOXVILLE RALEIGH ASHEVILLE CHATTANOOGA CHARLOTTE HUNTSVILLE GREENVILLE WILMINGTON ATLANTA BIRMINGHAM COLUMBIA CHARLESTON DISTRIBUTION LOCATIONS OUTDOOR SPECIALTY RETAILERS: 20% VISITOR AND COMMUNITY CENTERS: 19% RESTAURANTS AND CAFES: 18% HEALTH CLUBS AND GYMS: 18% GROCERY, HEALTH FOOD AND ORGANIC MARKETS: 15% UNIVERSITY CAMPUSES: 6% ORTHOPEDIC CLINICS / SPORTS MEDICAL CLINICS: 2% SUBSCRIPTIONS: 2% RACES AND EVENTS: 2% TWO PAGE SPREAD TRIM SIZE 20 W X 11 H REQUIRED BLEED W X H LIVE AREA 19.2 W X 10.2 H FULL TRIM SIZE 10 W X 11 H REQUIRED BLEED W X H LIVE AREA 9.2 W X 10.2 H QUARTER HORIZONTAL W X H HALF HORIZONTAL 9.2 W X H QUARTER VERTICAL 2.2 W X 10.2 H HALF VERTICAL W X 10.2 H Blue Ridge Outdoors is a proud member of the Outdoor Adventure Media network of free, regional outoor sports and adventure travel publications collectively reaching over a million active monthly readers across the country. OAM offers marketing professionals the flexibility to develop customized marketing plans to support specific regional markets. Learn more at: OUTDOORADVENTUREMEDIA.COM

EDITORIAL Each month, BRO features the best destinations for outdoor adventure. Award-winning writers offer insights into the issues, trends, music, and gear that permeate the outdoor world.

Our celebrated Festival Guide, Road Trips issue, Top Towns, and Best of the Blue Ridge Awards highlight leading destinations, athletes, and grassroots gatherings.

The Outdoor Recreation Revolution: The outdoor industry is revitalizing regional economies, from small towns to big cities. Follow local luminaries and organizations leading the way.

Cool Runnings: Follow in the frozen footsteps of winter ultra runners.

4 EDITORIAL Each month, BRO features the best destinations for outdoor adventure. Award-winning writers offer insights into the issues, trends, music, and gear that permeate the outdoor world. Top photographers provide breathtaking images of the Blue Ridge. Our celebrated Festival Guide, Road Trips issue, Top Towns, and Best of the Blue Ridge Awards highlight leading destinations, athletes, and grassroots gatherings EDITORIAL CALENDAR JANUARY Best of the Blue Ridge: Our annual reader-selected awards highlight the region s top businesses, organizations, events, and destinations. The Outdoor Recreation Revolution: The outdoor industry is revitalizing regional economies, from small towns to big cities. Follow local luminaries and organizations leading the way. * Best of the Blue Ridge SPACE RESERVATION: NOV 27 DIGITAL ART DUE: NOV 29 STREET: DEC 29 FEBRUARY Outdoor Women s Issue: From the rock to the river, meet the women who rip. Cool Runnings: Follow in the frozen footsteps of winter ultra runners. * 2018 Race + Event Calendar SPACE RESERVATION: JAN 2 DIGITAL ART DUE: JAN 4 STREET: FEB 1 MARCH 2018 Fishing Guide: Champion anglers reveal their favorite hot spots for beginners and experts. Beyond the Blue Ridge: These shoulder-season coastal getaways will recharge readers for spring adventure. * Fishing Guide SPACE RESERVATION: JAN 29 DIGITAL ART DUE: JAN 31 STREET: MAR 2 APRIL Outdoor Family Issue: Families who play together, stay together. Outdoor parents share their secrets and strategies for success on the trail, rock, and river. Adventure Schools: Which high schools and colleges are tops in the mountains for outdoor education? * Family Adventure Vacation Guide SPACE RESERVATION: FEB 26 DIGITAL ART DUE: FEB 28 STREET: MAR 30 MAY 15 th Annual Festival Guide: Our Best of the Fest Awards highlight over 100 favorite festivals and superlative Southern stages. Small-Town America: The Blue Ridge boasts a vibrant cultural landscape of mountain towns that are blending Appalachian tradition with adrenalinefueled adventure. * 2018 Festival Guide + Calendar SPACE RESERVATION: MAR 26 DIGITAL ART DUE: MAR 28 STREET: APR 27 JUNE Water Issue: Scenic canoe trips, whitewater paddling adventures, favorite fly fishing streams, and secret swimming holes. Urban Adventures: Find close-to-home climbing cliffs, whitewater rapids, urban parks, fishing holes, and downtown singletrack right in your backyard. * Paddling Guide SPACE RESERVATION: APR 30 DIGITAL ART DUE: MAY 2 STREET: JUN 1 JULY Road Trips Issue: Discover adventure at every exit along key outdoor corridors this summer. Outdoors 101: Our how-to issue provides beginner-friendly insights for riding singletrack, running your first trail race, casting a fly, and nailing a bombproof kayak roll. * Destination Adventure Road Trip Guide SPACE RESERVATION: MAY 29 DIGITAL ART DUE: MAY 31 STREET: JUN 29 AUGUST 2017 MAY 2017 FEBRUARY 2017 SEPTEMBER 2017

AUGUST Parks Issue: Park rangers reveal the hidden treasures of public lands, from the A.T. to the Parkway, Shenandoah to the Smokies.

* Fall Race + Event Calendar SPACE RESERVATION: JUN 27 DIGITAL ART DUE: JUN 29 STREET: AUG 3 SEPTEMBER Adventure Biking Guide: The region s top ten mountain bikers reveal their must-shred

Blue Ridge Brews + Libations: From outlaw moonshine to modern-day kombucha and sake, we explore Appalachia s long tradition of locally produced libations.

eighth annual contest. Who will be crowned king of the mountains? Food of the Blue Ridge: Farm-to-fork began in the Blue Ridge.

* Getaway Lodging Guide SPACE RESERVATION: AUG 27 DIGITAL ART DUE: AUG 29 STREET: SEP 28 NOVEMBER 30 Under 30: Meet the next generation of adventurers in the Southeast and Mid- Atlantic.

5 AUGUST Parks Issue: Park rangers reveal the hidden treasures of public lands, from the A.T. to the Parkway, Shenandoah to the Smokies. Fall Getaway Preview: Plan for leaf-peeping season with these classic color destinations and autumn events. * Fall Race + Event Calendar SPACE RESERVATION: JUN 27 DIGITAL ART DUE: JUN 29 STREET: AUG 3 SEPTEMBER Adventure Biking Guide: The region s top ten mountain bikers reveal their must-shred singletrack, including long-distance Southern bike trails. Blue Ridge Brews + Libations: From outlaw moonshine to modern-day kombucha and sake, we explore Appalachia s long tradition of locally produced libations. * Biking Guide SPACE RESERVATION: JUL 30 DIGITAL ART DUE: AUG 1 STREET: AUG 31 OCTOBER Top Adventure Towns: Readers vote for their favorite outdoor hubs across the Southeast and Mid-Atlantic in our eighth annual contest. Who will be crowned king of the mountains? Food of the Blue Ridge: Farm-to-fork began in the Blue Ridge. Follow homegrown Appalachian classics from the fields and farmers to the restaurants and food trucks. * Getaway Lodging Guide SPACE RESERVATION: AUG 27 DIGITAL ART DUE: AUG 29 STREET: SEP 28 NOVEMBER 30 Under 30: Meet the next generation of adventurers in the Southeast and Mid- Atlantic. Outdoor Tech: From video drones to solar-powered satellite phones, these gadgets and gear upgrades are changing how we explore the outdoors. * Gear Up Gear Guide SPACE RESERVATION: SEP 24 DIGITAL ART DUE: SEP 26 STREET: OCT 29 DECEMBER Winter Adventure: Our outdoor resolutions for winter include tackling a black-diamond ski run, diving in to a polar plunge, and summiting a snowy 6,000-footer. Retro Outdoors: Our flashback feature celebrates the outlandish outdoor trends, people, gear, controversies, and memorable moments of yesteryear. * Winter Guide to Resorts + Destinations SPACE RESERVATION: OCT 22 DIGITAL ART DUE: OCT 24 STREET: NOV 29 * Special Advertising Opportunities CUSTOM MARKETING READER PROMOTIONS Partner with BRO to offer readers a chance to win amazing adventure vacations or the hottest gear! Destinations, outfitters, retailers, manufacturers, lodging, dining and hospitality providers are invited participate in these popular leadgenerating packages each fully supported by our print, digital, social and platforms. EVENT MARKETING Almost every weekend you can find BRO staff at the region s most respected outdoor races and festivals. Event marketing partners include automotive, tourism, nutrition and outdoor industry clients. Whether your marketing goals include sampling, lead generation, market research, product demonstration or branding, we can customize a plan for your business. JUNE 2017 NOVEMBER 2017 OCTOBER 2017 DECEMBER 2017

6 DIGITAL ADVERTISING BLUERIDGEOUTDOORS.COM The go-to digital destination for the engaged outdoor enthusiast and adventure traveler. Updated daily with fresh, original and timely content spanning the region, it serves as the ultimate resource for those seeking to immerse themselves in inspirational and informative content and beautiful imagery. By engaging our readers across multiple touchpoints and digital platforms, they consistently keep coming back regularly to our digital properties as their #1 trusted outdoor resource. Site is fully responsive across tablet and mobile media. HIGHEST TRAFFIC T R A F F I C Source: Google Analytics, October 2017 AV E R AG E U N I Q U E V I S I TO R S / M O N T H : 1 1 3,6 1 6 AV E R AG E PAG E V I E W S / M O N T H : 2 2 1,0 5 9 S O C I A L F O L LO W E R S as of October 2017 FAC E B O O K / B LU E R I D G E O U T D O O R S 52,568 I N S TAG R A M / B LU E R I D G E O U T D O O R S 42,200 PINTEREST /BROPINTEREST 2 2,7 9 4 TWITTER / G O O U TA N D P L AY 6,809 North Carolina Tennessee Virginia Georgia South Carolina Florida California Pennsylvania District of Columbia New York RATES + SIZING S TA N DA R D L E A D E R B OA R D S U P E R L E A D E R B OA R D H O M E PAG E O N LY M E D I U M R E C TA N G L E W I D E S KYS C R A P E R SPONSORED CONTENT S TA N DA R D L E A D E R B OA R D x 9 0 * S U P E R L E A D E R B OA R D x 9 0 * *All leaderboard placements require additional mobile-friendly version (320x50) D I G I TA L F L I G H T S Contact your account rep for a custom digital flight that is perfect for your marketing objectives and your budget. MEDIUM R E C TA N G L E 300x250 WIDE S KYS C R A P E R 300x600 SPONSORED CONTENT C U S TO M A DV E R TO R I A L W I T H P H OTO S + V I D E O R I C H M E D I A Expanding, Floating / Interstitial, and Peel-Down advertising options are also available.

7 DIGITAL ADVERTISING NEWSLETTERS Our weekly newsletters keep our readers connected with the most current, relevant and time-sensitive news and information. A limited number of ads within the content stream ensures that your marketing message is seen prominently by our readers. TOTAL OPT-IN SUBSCRIBERS: 38,810 as of November 2017 TRAIL POST NEWSLETTER : 30,500 A weekly newsletter showcasing original BRO content, online contests and promos, and advertising messages. WEEKEND PICKS NEWSLETTER (NORTH / SOUTH): 4,480 / 3,830 A weekly, geo-targeted newsletter delivering localized ideas for upcoming weekend adventures and events. LARGE RECTANGLE 600x350 CONTENT MARKETING PACKAGE Take your brand s story to the next level by engaging with our loyal digital audience. With a packaged integration of display, social, and native advertising, you can showcase your message and tell your story to readers who turn to us daily online for their dose of inspiration and information on all things related to travel, gear, recreation, and the active outdoor lifestyle. Package includes: CUSTOM CONTENT / SPONSORED ARTICLE BlueRidgeOutdoors.com homepage TRAIL POST NEWSLETTER promotion of content (30,000+ subscribers) (2) FACEBOOK POSTS from Blue Ridge Outdoors account with direct link to content (1) INSTAGRAM POST from Blue Ridge Outdoors account with direct link to content MEDIUM RECTANGLE OR STANDARD LEADERBOARD * Limited Availability on BlueRidgeOutdoors.com EXCLUSIVE SPONSORSHIPS These annual flagship contests are extremely popular with our readers and deliver up high traffic and pageviews resulting in the best focus on your brand as our exclusive partner. Top Adventure Schools Outdoor Dog Photos Blue Ridge Libations Top Adventure Towns Best of the Blue Ridge APR-MAY 2018 APR 2018 MAY-JUN 2018 JUN-JUL 2018 SEP-OCT 2018

OUTDOORADVENTUREMEDIA.COM 2018 MEDIA KIT

OUTDOORADVENTUREMEDIA.COM 2018 MEDIA KIT ABOUT OAM Outdoor Adventure Media is a network of free regional grassroots, outdoor sports, and adventure travel publications. OAM partner publications include