2011 North Carolina Visitor Profile
|
|
- Loren Chase
- 6 years ago
- Views:
Transcription
1 2011 North Carolina Visitor Profile A publication of the North Carolina Division of Tourism, Film & Sports Development May 2012 North Carolina Division of Tourism, Film and Sports Development
2 2011 North Carolina Visitor Profile 2011 North Carolina Visitor Profile The North Carolina Division of Tourism, Film and Sports Development has contracted with the research company TNS for five years to perform demographic profiles and volume analyses on the North Carolina travel and tourism industry. TNS is the world s largest provider of custom research and analysis, serving all segments of the travel industry. The company has over 13,000 full-time employees worldwide and offices in more than 80 countries. The research program, titled TravelsAmerica conducts over 10,000 Internet-based interviews among past 12-month travelers who have traveled more than 50 miles from their homes (excluding commuters). From this sample, past-month data from 4,500 5,500 past month travelers is also collected for even greater insights. Information collected includes: purpose of trip, mode of travel, travel party characteristics, places visited, number of nights, accommodations, activities, spending, and demographics. Data collected are weighted to match US Census variables, market size, age of household head, household income, and household size. The purpose of this report is to profile the average North Carolina visitor, both overnight visitors and daytrippers. At the end of the report, an appendix offers definitions of key travel terms. -2- North Carolina Division of Tourism, Film and Sports Development
3 2011 North Carolina Visitor Profile Table of Contents Page North Carolina Visitor Profile Summary 2 Overnight Visitor Profile Summary 3 Daytripper Visitor Profile Summary 11 Overnight/Daytripper Comparison 18 Glossary of Terms 25 North Carolina Division of Tourism, Film and Sports Development
4 2011 North Carolina Visitor Profile 2011 North Carolina Visitor Profile Summary In 2011, approximately 37.2 million person-trips were taken in North Carolina. North Carolina ranked #7 in the US in terms of domestic visitation, and #6 in terms of overnight visitation. Eighty percent of all domestic visitors came to North Carolina for pleasure purposes, while eleven percent of visitors came to conduct business (includes meeting/convention). The remaining eight percent indicated personal business or other reason for visiting the state. In terms of overnight visitors to the state, eighty-two percent of domestic visitors came to North Carolina for pleasure purposes, while eleven percent traveled for business purposes. Four percent visited the state for personal business. The summer (June - August) was the most popular season for travel to North Carolina, with thirtyfive percent of all 2011 visitors. Fall (September - November) and spring (March-May) followed with twenty-five percent and twenty-three percent, respectively. The winter season (December- February) was the least visited with eighteen percent. August was the single largest month for travel to the state with over twelve (12.2%) percent. Forty-nine percent of North Carolina visitors stayed in a private home while forty-two percent lodged at a hotel/motel. Five percent stayed in a timeshare or condo. The average travel party size for all North Carolina visitor parties was 2.1. Twenty-eight percent of travel parties to the state included children in the party. Eighty-two percent of all travelers to the state drove (includes personal automobile, rental, motorcycle and RV), while nine percent traveled by air. In 2011, the average household trip expenditure by visitors to North Carolina was $454. The average household trip expenditure for overnight visitors was $576. Daytrip parties to the state spent approximately $155 per visit. The top states of origin of total visitors to North Carolina were in-state residents (45.9%), Virginia (7.5%), South Carolina (7.2%), Georgia (5.6%), Florida (5.0%), and Tennessee (3.6%). Sixty percent of the households that traveled to North Carolina in 2011 had a household income over $50,000. In 2011, Raleigh/Durham/Fayetteville (14.1%) was the top advertising market of origin for all travelers to the state, followed by Charlotte (12.0%), Greensboro/High Point/Winston Salem (7.8%), Greenville-New Bern-Washington (5.2%), Greenville-Spartanburg-Asheville (5.1%), Atlanta (4.8%), New York (3.5%) Washington, DC (2.8%), and Norfolk-Portsmouth-Newport News (2.8%). -2- North Carolina Division of Tourism, Film and Sports Development
5 2011 North Carolina Overnight Visitor Profile 2011 North Carolina Overnight Visitor Profile Summary In 2011, approximately 29.2 million overnight person-trips were taken in North Carolina. North Carolina ranked #6 in the US in terms of domestic overnight visitation. Eighty-two percent of all domestic overnight visitors came to North Carolina for pleasure purposes, while eleven percent of visitors came to conduct business (includes meeting/convention). The remaining seven percent indicated personal business or other reason for visiting the state. The summer (June - August) was the most popular season for overnight travel to North Carolina, with thirty-seven percent of all 2011 overnight visitors. Fall (September - November) and spring (March-May) and followed with twenty-six percent and twenty-two percent, respectively. The winter season (December-February) was the least visited with sixteen percent. August was the single largest month for travel to the state with over twelve (12.5%) percent. Overnight visitors to North Carolina spent an average of 3.5 nights in the state in Forty-nine percent of North Carolina visitors stayed in a private home while forty-two percent lodged at a hotel/motel. Five percent stayed in a timeshare or condo. The average travel party size for all overnight North Carolina visitor parties was 2.0 people. Twentyeight percent of overnight travel parties to the state included children in the party. Eighty-five percent of overnight travelers to the state drove (includes personal automobile, rental, motorcycle and RV), while over eleven percent (11.1%) traveled by air. In 2011, the average household trip expenditure for overnight visitors was $576. Daytrip parties to the state spent approximately $155 per visit. The top states of origin of overnight visitors to North Carolina were in-state residents (36.8%), Virginia (8.7%), Georgia (6.7%), Florida (6.2%), South Carolina (6.1%), and Tennessee (4.1%). The proportion of overnight visitors from Tennessee increased from 2.8% in 2010 to 4.1% in Sixty-four percent of the households that traveled overnight to North Carolina in 2011 had a household income over $50,000, and a quarter (25%) of them had an income of over $100,000. In 2011, Raleigh/Durham/Fayetteville (11.7%) was the top advertising market of origin for overnight travelers to the state, followed by Charlotte (9.5%), Greensboro/High Point/Winston Salem (6.8%), Atlanta (5.5%), New York (4.3%), Greenville-New Bern-Washington (4.0%) Greenville-Spartanburg- Asheville (3.7%) and Washington, DC (3.3%). -3- North Carolina Division of Tourism, Film and Sports Development
6 2011 North Carolina Overnight Visitor Profile North Carolina Overnight Visitor Profile Main Purpose of Visit In 2011, almost nine out of ten (81.7%) of domestic overnight visitors came to North Carolina for leisure purposes, which included visiting friends and relatives, outdoor recreation and entertainment/sightseeing. Eleven percent (11.3%) of domestic overnight visitors came for general business, convention, seminar or other group meeting, while seven percent traveled to the state to conduct personal or other business. Primary Purpose of Overnight Trip to North Carolina 100.0% 82.5% 81.7% 80.0% 60.0% % 20.0% 11.9% 11.3% 5.5% 7.0% 0.0% Leisure Business Personal/Other -4- North Carolina Division of Tourism, Film and Sports Development
7 2011 North Carolina Overnight Visitor Profile Travel Volume by Season When examining overnight visitation based on the typical seasonal schedule, the summer (June through August) with thirty-six percent was the most popular season of the year for overnight travel to North Carolina. The fall (September through November) with nearly twenty-six percent was the second most popular season for overnight travelers, up from 22% in Spring (March through May) and winter (December through February) followed, accounting for just with twenty-two percent and sixteen percent of overnight visitors to North Carolina respectively. Overnight Travel by Season to North Carolina 40.0% 36.8% 35.6% 30.0% 20.0% 17.9% 16.3% 23.5% 22.3% 21.8% 25.8% % 0.0% Winter Spring Summer Fall Average Length of Stay In 2011, an average of 3.5 nights was spent by overnight visitors to North Carolina, up from 3.3 nights in Travel Party Size The average travel party size for all North Carolina overnight visitors was 2.0 people, down slightly from 2.1 persons in Children on Trip Twenty-eight percent of overnight visitor parties to North Carolina included children. Among those who traveled with children, the average number of children on trips was North Carolina Division of Tourism, Film and Sports Development
8 2011 North Carolina Overnight Visitor Profile Lodging Used in North Carolina In 2011, nearly one-half of North Carolina visitors stayed in a private home (49.4%). Forty-two percent lodged at a hotel/motel and three percent stayed in a condo. Lodging by Overnight Visitors to North Carolina 60.0% 50.0% 44.9% 42.0% 48.4% 49.4% 40.0% % % 10.0% 1.5% 1.1% 1.7% 1.8% 3.3% 2.9% 2.2% 3.1% 5.3% 5.8% 0.0% Hotel/motel B&B Timeshare Private Home *percentages add to more than 100% due to multiple responses Condo RV/Tent Other Mode of Transportation In 2011, the personal auto was by far the dominant form of transportation (78.4%) to the state, while just over eleven percent traveled by air. 90.0% 75.0% 77.8% 78.4% Primary Mode of Transportation to North Carolina % 45.0% % 15.0% 0.0% 12.5% 11.1% 5.0% 4.8% 0.4% 1.0% 3.3% 0.3% 0.5% 0.6% 0.6% 3.5% Auto/truck Rental Car Camper/RV Airplane Train Motorcycle Other -6- North Carolina Division of Tourism, Film and Sports Development
9 5.6% 6.7% 9.8% 7.3% 6.2% 7.6% 6.1% 2.8% 4.1% 3.7% 4.0% 4.3% 3.7% 2.2% 3.3% 2.3% 3.0% 2.9% 2.3% 8.7% 35.0% 36.8% $45 $4 $7 $7 $66 $5 $181 $176 $69 $97 $92 $104 $32 $35 $20 $22 $11 $13 $35 $44 $7 $7 $502 $ North Carolina Overnight Visitor Profile Expenditures by North Carolina Visitors The average overnight visitor party spending in the state was $576, up 13% from Average Spending by Overnight Visitor Parties to North Carolina $600 $400 $200 $ Origin of Visitors In 2010, the top states of origin for North Carolina overnight visitors included North Carolina (35.0%), Virginia (9.8%), South Carolina (7.6%), Florida (7.3%), Georgia (5.6%), and New York (4.3%). 40.0% Top States of Origin of Overnight Visitors to North Carolina 30.0% % % 0.0% -7- North Carolina Division of Tourism, Film and Sports Development
10 2011 North Carolina Overnight Visitor Profile Activities Over one-third (36%) of 2011 overnight visitors to North Carolina visited relatives or participate in a family reunion while traveling to the state. About one-fifth shopped (21%) and visited friends (18%) while visiting. Other popular activities included visiting a beach (16%), rural sightseeing (15%), fine dining (14%), visiting historic sites/churches (10.0%) and urban sightseeing (9%). *Note that responses to this question are not mutually exclusive and percentages do not equal 100%. Therefore, proportions should not be aggregated to combine categories of activities. Also note that these activities do not imply purpose of trip. Activites Participated in by Overnight Visitors to North Carolina Visiting relatives/family Reunion Shopping 21% 21% Visiting friends 18% 19% Beach 16% 18% Rural sightseeing 15% 13% Fine dining 14% 14% Historic sites/ Churches 10% 8% 9% Urban sightseeing 7% 9% State/ National park 9% Museums 8% 7% Wildlife viewing 6% 6% Old homes/ Mansions 5% 5% Art Galleries 4% 3% 4% Gardens 3% Nightclubs/ Dancing 4% 4% Hiking/ Backpacking 4% 4% Nature travel/ Ecotouring 3% 3% Golf 3% 3% 3% Casino/ Gaming 2% 3% Fishing (fresh or saltwater) 4% Special events/festival 3% 3% Camping 2% 2% Bird Watching 2% 3% Wine tasting/ Winery tour 2% 2% Spa/health club 2% 2% Biking 2% 2% Theme park 2% 1% Youth/ amateur/collegiate sporting events 2% 2% 36% 37% % 10.0% 20.0% 30.0% 40.0% -8- North Carolina Division of Tourism, Film and Sports Development
11 2011 North Carolina Overnight Visitor Profile Demographic Profile of North Carolina Overnight Visitors The North Carolina overnight visitor gender breakdown is sixty-two percent female and thirtyeight percent male. More than half (61.5%) of the visitors are married and just under one-fifth of the region s visitors are divorced, widowed or separated. The largest proportion of North Carolina overnight visitors classify themselves as white (83.2%), and nearly eleven percent classify themselves as black/african American. Over half (60.7%) of North Carolina overnight visitor parties have a household head with a college degree or higher. The average visitor is 46 years old, with over half (50.6%) being 45 years old or older. Over forty percent (42.4%) of the visitor parties that traveled to North Carolina in 2011 had a household income $75,000 or over. Twelve percent had a household income of over $125, North Carolina Division of Tourism, Film and Sports Development
12 2011 North Carolina Overnight Visitor Profile 2011 Top Advertising Markets In 2011, the top advertising markets sending overnight visitors to North Carolina were Raleigh- Durham-Fayetteville (11.7%), Charlotte (9.5%), Greensboro-Winston-Salem-High Point (6.8%), Atlanta (5.5%), New York (4.3%), Greenville-New Bern-Washington (4.0%), Greenville- Spartanburg-Asheville (3.7%) and Washington DC (3.3%). Advertising markets correspond with Nielsen s Designated Market Areas (DMAs). Top Advertising Markets of Origin for 2011 North Carolina Overnight Visitors DMA of Origin 2010 Percentage of Total Overnight Visitors 2011 Percentage of Total Overnight Visitors Raleigh-Durham (Fayetteville) 13.1% 11.7% Charlotte 8.5% 9.5% Greensboro-High Point-Winston Salem 5.9% 6.8% Atlanta 4.2% 5.5% New York, NY 4.6% 4.3% Greenville-New Bern-Washington 3.8% 4.0% Greenville-Spartanburg-Asheville-Anderson 4.2% 3.7% Washington DC (Hagerstown, MD) 4.0% 3.3% Norfolk-Portsmouth-Newport News 2.8% 2.7% Knoxville 1.2% 2.7% Tampa-St. Petersburg (Sarasota) 2.0% 2.0% Philadelphia, PA 2.6% 1.9% Wilmington 2.0% 1.9% Richmond-Petersburg, VA 2.0% 1.8% Orlando-Daytona Beach-Melbourne 2.0% 1.6% Columbia, SC 1.8% 1.6% Roanoke-Lynchburg 1.8% 1.6% Note: Advertising markets defined by Nielsen s Designated Market Area (DMA) -10- North Carolina Division of Tourism, Film and Sports Development
13 2011 North Carolina Daytrip Visitor Profile 2011 North Carolina Daytrip Visitor Profile Summary A daytripper is defined as a visitor who did not spend any nights away from home, but traveled at least 50 miles one-way from home. In 2011, approximately 7.9 million daytrips were taken in North Carolina. North Carolina ranked #11 in the US in terms of daytrip visitation. Seventy-two percent of all daytrippers visited North Carolina for pleasure purposes, while ten percent of visitors came to conduct business (includes meeting/convention). Seventeen percent of daytrippers indicated that personal business was the reason for visiting the state. The remaining four percent indicated an other reason for visiting the state. The summer (June - August) was the most popular season for day travel to North Carolina, with thirty-four percent of all 2011 daytrippers, followed by the spring (March-May) with twenty-four percent. Winter (December-February) and fall (September - November) accounted for twenty-two and twenty percent of annual daytrippers to the state. July was the single largest month for day travel to the state with nearly twelve percent, followed closely by August with eleven percent. The average travel party size for daytrip visitor parties to North Carolina was 2.1 people, up from 1.9 in Thirty percent of travel parties to the state included children in the party. Ninety-six percent of daytrippers to the state drove (includes personal automobile, rental, motorcycle and RV). In 2011, the average household trip expenditure for daytrip parties to the state was approximately $155 per visit, down from $187 in The top states of origin of daytrippers to North Carolina were in-state residents (67.5%), and the neighboring states of South Carolina (10.0%), Virginia (4.8%), Georgia (3.0%), and Tennessee (2.7%). Fifty-one percent of the households that traveled to North Carolina on a daytrip in 2011 had a household income over $50,000. In 2011, Raleigh/Durham/Fayetteville (22.7%) was the top advertising market of origin for daytrippers to the state, followed by Charlotte (22.1%), Greensboro/High Point/Winston Salem (11.2%), Greenville-Spartanburg-Asheville (10.4%), and Greenville-New Bern-Washington (9.7%) North Carolina Division of Tourism, Film and Sports Development
14 2011 North Carolina Daytrip Visitor Profile Main Purpose of Visit In 2011, seventy percent (71.6%) of daytrippers visited North Carolina for leisure purposes, which included visiting friends and relatives, outdoor recreation and entertainment/sightseeing. Seventeen percent of daytrippers traveled to or within the state for personal business and twelve percent of daytrippers came for general business, convention, seminar or other group meeting. Primary Purpose of Daytrip to North Carolina 80.0% 70.3% 71.6% 60.0% % 20.0% 17.0% 12.4% 13.1% 9.6% 4.1% 1.8% % Leisure Personal Business Business Other -12- North Carolina Division of Tourism, Film and Sports Development
15 2011 North Carolina Daytrip Visitor Profile Travel Volume by Season When examining visitation based on the typical seasonal schedule, the summer and spring were the most popular seasons for daytrips to or within North Carolina with thirty-four percent and twenty-four percent of daytrippers respectively. The fall (September through November) and winter (December through February) had twenty and twenty-two percent of the annual North Carolina daytrippers. Daytrip Travel by Season to North Carolina 40.0% 30.0% 20.0% 18.6% 26.0% 22.0% 23.6% 32.5% 34.0% 22.9% 20.4% % 0.0% Winter Spring Summer Fall Travel Party Size The average travel party size for all North Carolina daytrippers was 2.1 people, up from 1.9 in Children on Trip Twenty-six percent of daytrip parties to North Carolina included children. Among those who traveled with children, the average number of children on trips was North Carolina Division of Tourism, Film and Sports Development
16 15.5% 10.0% 7.4% 4.8% 3.7% 3.0% 2.5% 2.7% 1.3% 2.2% 1.0% 1.2% 60.4% 67.5% 2011 North Carolina Daytrip Visitor Profile Expenditures by North Carolina Daytrippers The average overnight visitor party spending in the state was $155, down from $187 in Average Spending by Daytrip Visitor Parties to North Carolina $187 $200 $45 $12 $42 $32 $3 $35 $8 $13 $5 $19 $4 $15 $28 $12 $8 $10 $3 $25 $1 $25 $0 $ Origin of Visitors Not surprisingly, the top states of origin for North Carolina daytrippers were in-state residents and those from states contiguous to the state; North Carolina (67.5%), South Carolina (10.0%), Virginia (4.8%), Georgia (3.0%), and Tennessee (2.7%). Top States of Origin of Daytrippers to North Carolina 80.0% 60.0% 40.0% % 0.0% -14- North Carolina Division of Tourism, Film and Sports Development
17 2011 North Carolina Daytrip Visitor Profile Activities Over twenty percent (17.0%) of the daytrippers to North Carolina visited relatives or participated in a family reunion while on a daytrip in the state. Eleven percent shopped and eight percent visited friends. Activites Participated in by Daytrippers to North Carolina Visiting relatives/family Reunion Shopping Rural sightseeing Visiting friends Beach State/ National park Fine dining 5.1% 4.7% 4.9% 5.4% 4.9% 4.4% 11.1% 10.8% 8.9% 9.5% 7.5% 8.9% 20.6% 19.3% Urban sightseeing Historic sites/ Churches Wildlife viewing Casino/ Gaming Nature travel/ Ecotouring Hiking/ Backpacking Museums Special events/festival Gardens Old homes/ Mansions Theme park Zoos Bird Watching Youth/ amateur/collegiate 4.4% 3.2% 3.4% 2.8% 3.0% 3.4% 2.5% 1.0% 2.4% 2.3% 2.3% 3.0% 2.3% 2.5% 1.9% 1.1% 1.7% 0.5% 1.6% 1.6% 1.4% 1.7% 1.3% 2.1% 1.3% 1.4% 1.2% 1.9% Art Galleries 1.2% 1.0% Biking Nightclubs/ Dancing 1.1% 0.9% 1.1% 1.0% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% -15- North Carolina Division of Tourism, Film and Sports Development
18 2011 North Carolina Daytrip Visitor Profile Demographic Profile of North Carolina Daytrip Visitors The North Carolina daytripper gender breakdown is sixty-five percent female and thirty-five percent male. More than half (59.3%) of the visitors are married and just under one-fourth of the region s visitors are divorced, widowed or separated. The largest proportion of North Carolina daytrippers classify themselves as white (82.5%), and over twelve percent classify themselves as black/african American. Nearly half (49.7%) of North Carolina daytrippers have a household head with a college degree or higher. The average visitor is 47 years old, with over half (57.0%) being 45 years old or older. Over one-quarter (27.2%) of the daytrip visitor parties that traveled to North Carolina in 2011 had a household income $75,000 or over. Four percent had a household income of over $125, North Carolina Division of Tourism, Film and Sports Development
19 2011 North Carolina Daytrip Visitor Profile 2011 Top Advertising Markets In 2010, the top advertising markets sending daytrippers to North Carolina were Raleigh- Durham-Fayetteville (20.3%), Charlotte (17.5%), Greensboro-Winston-Salem-High Point (14.8%), Greenville-Spartanburg-Asheville (11.4%), and Greenville-New Bern-Washington (9.9%). Advertising markets correspond with Nielsen s Designated Market Areas (DMAs). Top Advertising Markets of Origin for North Carolina Daytrippers DMA of Origin 2010 Percentage of Total Overnight Visitors 2011 Percentage of Total Overnight Visitors Raleigh-Durham (Fayetteville) 20.3% 22.7% Charlotte 17.5% 21.1% Greensboro-High Point-Winston Salem 14.8% 11.2% Greenville-Spartanburg-Asheville-Anderson 11.4% 10.4% Greenville-New Bern-Washington 9.9% 9.7% Wilmington 2.7% 5.0% Norfolk-Portsmouth-Newport News 4.5% 3.5% Columbia 3.2% 2.8% Atlanta 1.8% 2.5% Roanoke-Lynchburg 2.8% 2.0% Myrtle Beach-Florence 2.6% 1.6% Tri-Cities, TN-VA 2.2% 1.0% Note: Advertising markets defined by Nielsen s Designated Market Area (DMA) -17- North Carolina Division of Tourism, Film and Sports Development
20 11.3% 7.0% 9.6% 18.8% 71.6% 81.7% 2011 North Carolina Overnight Vs. Daytrip 2011 Overnight vs. Daytrip Comparison The following section provides comparisons and contrasts of North Carolina s overnight and day visitors. Though leisure is the predominant reason for travel to North Carolina for overnighters and daytrippers, a slightly larger share of overnighters to North Carolina travel to the state for leisure than daytrippers. Daytrippers are more likely than overnighters to visit the state for personal business or other purposes Primary Purpose of Trip 90.0% 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% NC Overnighter NC Daytripper Leisure Business Personal/Other -18- North Carolina Division of Tourism, Film and Sports Development
21 16.3% 22.3% 22.0% 20.4% 25.8% 23.6% 35.6% 34.0% 2011 North Carolina Overnight Vs. Daytrip Travel Volume by Season The seasonal distribution of visitors helps understand the flow of travelers through the state. Overnighters and daytrippers are both more likely to visit during the summer, the other months are more evenly distributed for daytrippers to the state than overnighters Season of Travel 40.0% 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% Winter Spring Summer Fall 0.0% NC Overnighters NC Daytrippers Travel Party Size North Carolina Overnighters North Carolina Daytrippers 2.0 people 2.1 people Children on Trip North Carolina Overnighters North Carolina Daytrippers 27.5% 29.7% -19- North Carolina Division of Tourism, Film and Sports Development
22 4.8% 1.0% 4.7% 1.3% 0.0% 0.2% 11.1% 5.7% 78.4% 92.8% 2011 North Carolina Overnight Vs. Daytrip Mode of Transportation Not surprisingly, auto transportation was the primary use of travel by all of North Carolina visitors, both overnighters and daytrippers Primary Transportation by Overnight Visitors 100.0% Auto/truck 90.0% Rental Car 80.0% 70.0% 60.0% 50.0% Camper/RV Airplane Other 40.0% 30.0% 20.0% 10.0% 0.0% NC Overnighters NC Daytrippers -20- North Carolina Division of Tourism, Film and Sports Development
23 2011 North Carolina Overnight Vs. Daytrip Trip Expenditures 2011 overnighters to North Carolina spend over $400 more per trip than daytrippers. Average Total Trip Spending by Overnight and Daytrip Visitor Parties $1,000 $576 $750 $500 $155 $250 $0 NC Overnighters NC Daytrippers Origin of Visitors North Carolina is the top state of origin for both overnighters and daytrippers to the state. Instate residents comprise just over one-third of the state s overnight visitors and daytrippers. NC Overnighters NC Daytrippers North Carolina (36.8%) North Carolina (67.5%) Virginia (8.7%) South Carolina (10.0%) Georgia (6.7%) Virginia (4.8%) Florida (6.2%) Georgia (3.0%) South Carolina (6.1%) Tennessee (2.7%) Tennessee (4.1%) Florida (2.2%) Pennsylvania (4.0%) New York (1.6%) New York (3.7%) Pennsylvania (1.2%) Ohio (3.3%) Ohio (1.0%) New Jersey (3.0%) Maryland (0.9%) -21- North Carolina Division of Tourism, Film and Sports Development
24 2011 North Carolina Overnight Vs. Daytrip Activities Activities participated in by North Carolina travelers vary by their length of stay, but common activities between regions include visiting friends and relatives, shopping and sightseeing. NC Overnighters NC Daytrippers Visiting Relatives (33.0%) Visiting Relatives (18.6%) Shopping (21.4%) Shopping (11.1%) Visiting Friends (18.1%) Rural Sightseeing (8.9%) Beach (15.7%) Visiting Friends (7.5%) Rural Sightseeing (15.2%) Beach (5.1%) Fine Dining (13.8%) Fine Dining (4.9%) Historic Sites/Churches (10.0%) State/National Park (4.9%) State/National Park (8.5%) Urban Sightseeing (4.4%) Urban Sightseeing (8.5%) Historic Sites/Churches (3.4%) Museums (7.5%) Wildlife Viewing (3.0%) Wildlife Viewing (6.3%) Casino/Gaming (2.5%) Old Homes/Mansions (5.3%) Nature travel/ecotouring (2.4%) Art Galleries (3.9%) Museums (2.3%) Hiking/Backpacking (3.8%) Hiking/Backpacking (2.3%) Nightclub/Dancing (3.8%) Family Reunion (2.0%) Gardens (3.8%) Special Events/Festivals (1.9%) Family Reunion (3.3%) Gardens (1.7%) Nature travel/ecotouring (3.2%) Old Homes/Mansions (1.6%) Golf (3.1%) Theme Park (1.4%) Fishing (2.9%) Bird Watching (1.3%) Casino/Gaming (2.9%) Zoos (1.3%) Special Events/Festivals (2.7%) Art Galleries (1.2%) Bird Watching (2.3%) Youth/amateur/collegiate sporting events (1.2%) Wine tasting/winery tour (2.2%) Nightclub/Dancing (1.1%) Biking (2.0%) Biking (1.1%) Spa/Health Club (2.0%) Golf (0.9%) Youth/amateur/collegiate sporting events (1.7%) Musical Theater (0.9%) Theme Park (1.7%) Major Sports Event (0.9%) -22- North Carolina Division of Tourism, Film and Sports Development
25 2011 North Carolina Overnight Vs. Daytrip Demographic Profile for North Carolina Visitors North Carolina Overnighters North Carolina Daytrippers Average age of household head 45.9 years of age 47.0 years of age Education of Household Head High school or less 16.2% 19.0% Some college - no degree 23.1% 31.3% Completed college 40.5% 38.2% Post Graduate College 20.2% 11.5% Annual Household Income Less than $25, % 17.2% $25,000-$49, % 31.5% $50,000-$74, % 23.9% $75,000 & over 42.4% 27.2% Marital Status Married 61.5% 59.3% Never married 20.3% 16.8% Divorced, widowed, separated 18.2% 23.9% Ethnicity White 83.2% 82.5% Black/African American 10.8% 12.5% Asian or Pacific Islander 2.2% 0.6% Other 3.8% 4.4% -23- North Carolina Division of Tourism, Film and Sports Development
26 2011 North Carolina Overnight Vs. Daytrip 2011 Top Advertising Markets The top ten advertising markets for the overnighters and daytrippers very similar, but differences can be noted in the ranks. Raleigh-Durham is the primary market for the overnighters, and in 2011 also topped Charlotte as the top market for daytrippers. NC Overnighters NC Daytrippers Raleigh-Durham-Fayetteville (11.7%) Raleigh-Durham-Fayetteville (22.7%) Charlotte (9.5%) Charlotte (21.1%) Greensboro-High Point-Winston Salem (6.8%) Greensboro-High Point-Winston Salem (11.2%) Atlanta (5.5%) Greenville-Spartanburg-Asheville (10.4%) New York (4.3%) Greenville-New Bern-Washington (9.7%) Greenville-New Bern-Washington (4.0%) Wilmington (5.0%) Greenville-Spartanburg-Asheville (3.7%) Norfolk-Portsmouth-Newport News (3.5%) Washington, DC (Hagerstown, MD) (3.3%) Atlanta (2.5%) Norfolk-Portsmouth-Newport News (2.7%) Columbia (2.8%) Knoxville (2.7%) Roanoke-Lynchburg (2.0%) Tampa-St. Petersburg-Sarasota (2.0%) Myrtle Beach-Florence (1.6%) Philadelphia (1.9%) Tri-Cities, TN-VA (1.0%) Wilmington (1.9%) Chattanooga (0.9%) Richmond-Petersburg (1.8%) Washington, DC (Hagerstown, MD) (0.8%) Orlando-Daytona Beach-Melbourne (1.6%) Knoxville (0.8%) Note: Advertising markets defined by Nielsen s Designated Market Area (DMA) -24- North Carolina Division of Tourism, Film and Sports Development
27 2011 North Carolina Visitor Profile Glossary of Terms 2011 North Carolina Regional Travel Summary Glossary of Terms Travel Overnight Visitor Daytripper A trip over 50 miles one-way from home or any night away from home A visitor who spent at least one night away from home during travel A visitor who did not spend any nights away from home, but traveled at least 50 miles one-way from home Designated Market Area Also referred to as a DMA and is a term used by Nielsen Media Research to identify an exclusive geographic area of counties in which the home market television stations hold a dominance of total hours viewed. There are 210 DMA s in the U.S North Carolina Division of Tourism, Film and Sports Development
2009 North Carolina Visitor Profile
2009 Visitor Profile A publication of the Division of Tourism, Film & Sports Development August 2010 Division of Tourism, Film and Sports Development 2009 Visitor Profile 2009 Visitor Profile The Division
More information2009 North Carolina Regional Travel Summary
2009 North Carolina Regional Travel Summary A publication of the North Carolina Division of Tourism, Film & Sports Development July 2010 July 2010 Division of Tourism, Film and Sports Development 2009
More information2012 North Carolina Visitor Profile
2012 North Carolina Visitor Profile A publication of the North Carolina Division of Tourism, Film & Sports Development April 2013 North Carolina Division of Tourism, Film and Sports Development 2012 North
More information2013 North Carolina Visitor Profile
2013 North Carolina Visitor Profile A publication of the North Carolina Division of Tourism, Film & Sports Development June 2014 North Carolina Division of Tourism, Film and Sports Development 2013 North
More information2017 North Carolina Regional Travel Summary. A publication of Visit North Carolina A Unit of the Economic Development Partnership of North Carolina
2017 North Carolina Regional Travel Summary A publication of Visit North Carolina A Unit of the Economic Development Partnership of North Carolina 2017 North Carolina Regional Travel Summary 2017 North
More information2015 North Carolina Visitor Profile. A publication of Visit North Carolina A Unit of the Economic Development Partnership of North Carolina
North Carolina Visitor Profile A publication of Visit North Carolina A Unit of the Economic Development Partnership of North Carolina North Carolina Visitor Profile North Carolina Visitor Profile Visit
More information2016 North Carolina Visitor Profile. A publication of Visit North Carolina A Unit of the Economic Development Partnership of North Carolina
North Carolina Visitor Profile A publication of Visit North Carolina A Unit of the Economic Development Partnership of North Carolina North Carolina Visitor Profile North Carolina Visitor Profile Visit
More information2017 North Carolina Visitor Profile. A publication of Visit North Carolina A Unit of the Economic Development Partnership of North Carolina
North Carolina Visitor Profile A publication of Visit North Carolina A Unit of the Economic Development Partnership of North Carolina North Carolina Visitor Profile North Carolina Visitor Profile Visit
More information2014 North Carolina Visitor Profile. A publication of Visit North Carolina A Unit of the Economic Development Partnership of North Carolina
2014 North Carolina Visitor Profile A publication of Visit North Carolina A Unit of the Economic Development Partnership of North Carolina June 2015 2014 North Carolina Visitor Profile 2014 North Carolina
More informationWest Virginia Travel Report by Region 2013 Visitor Report
Travel Report by Region 013 Visitor Report Table of Contents Research Method.... 3 Travel Market by Region 4 Profile of Overnight Visitors to by Region... 9 Mountaineer Country..... 11 New River/Greenbrier
More informationPrimary purpose of Trip. All purposes of trip. 100% (n=2,653.44)
Travel Profile to Virginia Source: TNS TravelsAmerica, FY2015 Household Trips 50+ miles, one-way, away from home including day trips or with one or more nights away from home to Virginia during FY 2015
More informationWest Virginia 2009 Visitor Report December, 2010
West Virginia 009 Visitor Report December, 010 Table of Contents Introduction...... Methodology.. 4 Travel Market Size & Structure... 6 Overnight Expenditures.. 1 Overnight Trip Characteristics... 16 Demographic
More informationPrimary purpose of Trip. All purposes of trip. All Sample Size (N) 2,404 Weighted Percent of Total. 100% (n=2,274.86)
Overnight Travel Profile to Virginia Source: TNS TravelsAmerica, FY2015 Household Trips 50+ miles, one-way, away from home including trips with one or more nights away from home to Virginia during FY 2015.
More informationWest Virginia 2013 Visitor Report
West Virginia 013 Visitor Report Table of Contents Introduction...... 3 Research Objectives 4 Research Method. 5 Travel Market Size & Structure.... Overnight Expenditures.. 11 Overnight Trip Characteristics...
More informationSports, Recreation, Nature/Outdoors Travel Profile to Virginia
Sports, Recreation, Nature/Outdoors Travel Profile to Virginia Source: TNS TravelsAmerica, FY2016 Household trips 50+ miles, one-way, away from home including day trips or with one or more nights away
More informationPrimary purpose of Trip. All purposes of trip. 100% (n=478.70)
Business Travel Profile to Virginia Source: TNS TravelsAmerica, FY2015 Household Trips 50+ miles, one-way, away from home including day trips or with one or more nights away from home to Virginia during
More informationWest Virginia 2011 Overnight Visitor Final Report
West Virginia 011 Overnight Visitor Final Report June, 01 Table of Contents Introduction...... Methodology.. Travel Market Size & Structure... 5 Overnight Expenditures.. 11 Overnight Trip Characteristics...
More informationTampa Bay 2014 Visitor Report
Tampa Bay 2014 Visitor Report Table of Contents Introduction...... Research Objectives 4 Methodology. 5 Size & Structure of the U.S. Travel Market.. 6 Size & Structure of Tampa Bay s Domestic Travel Market..
More informationMassachusetts Domestic Visitor Profile: Calendar Year 2003
Domestic Visitor Profile: Calendar Year 2003 Prepared by: Heather M. Magaw Research Director April 28, 2004 CONTENTS PAGE Person Trip Volume 2 U.S. Market Share 2 Origin by Census Region 2 Origin by State
More informationAugusta Visitor Report. Presented: April 20, 2017
Augusta Visitor Report Presented: April 0, 017 Introduction Longwoods International began tracking American travelers in 198, and has conducted large-scale syndicated visitor research quarterly since 1990.
More information2012 Canadian Visitation to North Carolina
2012 Canadian Visitation to North Carolina July 2013 North Carolina Division of Tourism, Film and Sports Development Volume & Spending ($millions) +29.7% +3.6% +0.1% +4.6% +12.0% -0.1% +17.0% -6.7% $78,523
More informationEntertainment & Amusement Travel Profile to Virginia Source: VA Module of TNS TravelsAmerica, FY2015
Entertainment & Amusement Travel Profile to Virginia Source: VA Module of TNS TravelsAmerica, FY2015 Household trips 50+ miles, one-way, away from home including days trips or with one or more nights away
More informationTampa/Hillsborough County Visitor Report
Tampa/Hillsborough County 015 Visitor Report Table of Contents Introduction.. Research Objectives.... Methodology... 5 Key Findings 6 Size & Structure of the U.S. Travel Market.... 10 Size & Structure
More informationThe Value of Beaufort and Port Royal s Heritage Tourism Segment
The Value of Beaufort and Port Royal s Heritage Tourism Segment Presented by: John Salazar, Ph.D. Professor of Hospitality Management Director, USCB Lowcountry and Resort Islands Tourism Institute Powered
More informationSouthern Virginia Region Travel Profile Source: VA Module of TNS TravelsAmerica, FY2015
Southern Virginia Region Travel Profile Source: VA Module of TNS TravelsAmerica, FY2015 Household trips 50+ miles, one-way, away from home including day trips or with one or more nights away from home
More informationOregon 2009 Visitor Report June, 2010
Oregon 2009 Visitor Report June, 200 Table of Contents Introduction...... 3 Methodology.. 4 U.S. Travel Market Size & Structure.. 5 Oregon s Travel Market Size & Structure...... Overnight Trip Detail............
More informationOregon 2011 Visitor Final Report
Oregon 0 Visitor Final Report Table of Contents Introduction...... 3 Methodology.. U.S. Travel Market Size & Structure..... 5 Oregon Travel Market Size & Structure... Overnight Trip Detail............
More informationPrimary purpose of Trip. All purposes of trip. 100% (n=364.64)
Sports, Recreation, Nature/Outdoors Travel Profile to Virginia Source: VA Module of TNS TravelsAmerica, FY2015 Household trips 50+ miles, one-way, away from home including day trips or with one or more
More informationPrimary purpose of Trip. All purposes of trip. All Sample Size (N) 425 Weighted Percent of Total. 100% (n=410.44)
Central Virginia Region Travel Profile Source: VA Module of TNS TravelsAmerica, FY2015 Household trips 50+ miles, one-way, away from home including day trips or with one or more nights away from home to
More informationFriends & Family Travel Profile to Virginia Source: VA Module of TNS TravelsAmerica, FY2015
Friends & Family Travel Profile to Virginia Source: VA Module of TNS TravelsAmerica, FY2015 Household trips 50+ miles, one-way, away from home including day trips or with one or more nights away from home
More informationPrimary purpose of Trip. All purposes of trip. 100% (n=492.21)
Northern Virginia Region Travel Profile Source: VA Module of TNS TravelsAmerica, FY2015 Household trips 50+ miles, one-way, away from home including day trips or with one or more nights away from home
More informationPrimary purpose of Trip. All purposes of trip. 100% (n=66.37)
Chesapeake Bay Region Travel Profile Source: VA Module of TNS TravelsAmerica, FY2015 Household Trips 50+ miles, one-way, away from home including day trips or with one or more nights away from home to
More informationOregon 2013 Visitor Report
Oregon 0 Visitor Report Table of Contents Introduction...... Methodology.. 4 U.S. Travel Market Size & Structure..... 5 Oregon Travel Market Size & Structure... 9 Overnight Trip Detail............ 7 Overnight
More informationAsheville Metro Economic Report nd Quarter
Asheville Metro Economic Report 2017 2nd Quarter Johnson Price Sprinkle PA provides Asheville Metro Economic Report - 2017 Second Quarter. JPS is a sixty-year-old accounting firm serving Western North
More informationTourism Kelowna Visitor Intercept Survey Findings FINAL DRAFT REPORT
Tourism Kelowna Visitor Intercept Survey Findings FINAL DRAFT REPORT January 17, 2017 1 Table of Contents Executive Summary... 3 Methodology.. 7 Visitor Intercept Survey Findings.. 9 Visitor Profile. 9
More informationOregon 2011 Regional Visitor Report The Eastern Region
Oregon 2011 Regional Visitor Report The Eastern Region Introduction Longwoods International began tracking American travelers in 1985, and has conducted large-scale syndicated visitor research quarterly
More informationOregon 2015 Visitor Report
Oregon 05 Visitor Report Table of Contents Introduction...... Methodology.. 4 Key Findings. 5 Size & Structure of the U.S. Travel Market.. 9 Size & Structure of Oregon s Travel Market Overnight Trip Detail............
More informationOregon 2011 Regional Visitor Report The Central Region
Oregon 2011 Regional Visitor Report The Central Region Introduction Longwoods International began tracking American travelers in 1985, and has conducted large-scale syndicated visitor research quarterly
More informationPrimary purpose of Trip. All purposes of trip. 100% (n=301.53)
Shenandoah Valley Region Travel Profile Source: VA Module of TNS TravelsAmerica, FY2015 Household trips 50+ miles, one-way, away from home including day trips or with one or more nights way from home to
More informationMinnesota 2014 Visitor Report June 2015
Minnesota 04 Visitor Report June 0 Table of Contents Introduction Methodology 4 U.S. Travel Market Trends Size and Structure of Minnesota s Travel Market 9 Overnight Trip Detail 6 Overnight Trip Characteristics
More informationOregon 2013 Regional Visitor Report The Southern Region
Oregon 01 Regional Visitor Report The Southern Region Introduction Longwoods International began tracking American travelers in 1985, and has conducted large-scale syndicated visitor research quarterly
More information2015 IRVING HOTEL GUEST SURVEY Final Project Report
2015 IRVING HOTEL GUEST SURVEY Final Project Report Research prepared for the Irving Convention & Visitors Bureau by Destination Analysts, Inc. Table of Contents S E C T I O N 1 Introduction 2 S E C T
More informationand Concour d Elegance Survey Results John Salazar, Ph.D. Director of Lowcountry and Resort Islands Tourism Institute
2012 Hilton Head IslandMotoringFestival and Concour d Elegance Survey Results Prepared by: John Salazar, Ph.D. Director of Lowcountry and Resort Islands Tourism Institute Universityof South CarolinaBeaufort
More informationOregon 2015 Regional Visitor Report The Central Region
Oregon 015 Regional Visitor Report The Central Region Introduction Longwoods International began tracking American travelers in 1985, and has conducted large-scale syndicated visitor research quarterly
More informationThe Economic Impact of Tourism in Missouri. Fiscal Year 2016 Summary December 2016
The Economic Impact of Tourism in Missouri Fiscal Year 2016 Summary December 2016 Introduction and definitions This study measures the economic impact of tourism in Missouri in FY2016. Visitors included
More informationMaine Office of Tourism Visitor Tracking Research 2012 Calendar Year Annual Report Regional Insights: Maine Lakes and Mountains
Maine Office of Tourism Visitor Tracking Research 2012 Calendar Year Annual Report Regional Insights: Maine Lakes and Mountains Prepared by April 2013 1 Introduction and Methodology 2 The Maine Office
More information2006 RENO-SPARKS VISITOR PROFILE STUDY
2006 RENO-SPARKS VISITOR PROFILE STUDY PREPARED FOR RENO-SPARKS CONVENTION & VISITOR AUTHORITY Study Conducted and Reported by 475 Hill Street, Suite 2 Reno, Nevada 89501 (775) 323-7677 www.infosearchintl.com
More informationCoastal Virginia/Eastern Shore Travel Profile Source: VA Module of TNS TravelsAmerica, FY2015
Coastal Virginia/Eastern Shore Travel Profile Source: VA Module of TNS TravelsAmerica, FY2015 Household trips 50+ miles, one-way, away from home including day trips or with one or more nights away from
More informationDuluth, MN 2015 Visitor Report
Duluth, MN 015 Visitor Report Table of Contents Introduction...... Methodology.. Key Findings. 5 Size & Structure of the U.S. Travel Market.. 9 Size & Structure of Duluth s Travel Market 1 Overnight Trip
More informationVisit South Walton Visitor Tracking Study: Summer Phillip Downs, Ph.D. Joseph St. Germain, Ph.D. Rachael Anglin Downs & St.
Visit South Walton Visitor Tracking Study: Summer 2016 Phillip Downs, Ph.D. Joseph St. Germain, Ph.D. Rachael Anglin Downs & St. Germain Research Study Objectives Profile travel parties to South Walton
More information2013 IRVING HOTEL GUEST SURVEY Final Project Report
2013 IRVING HOTEL GUEST SURVEY Final Project Report Research prepared for the Irving Convention & Visitors Bureau by Destination Analysts, Inc. Table of Contents SECTION 1 Introduction 2 SECTION 2 Executive
More informationWho Visits Louisiana. A Presentation For the Louisiana Travel Promotion Association March 15, 2007
Who Visits Louisiana A Presentation For the Louisiana Travel Promotion Association March 15, 2007 Louisiana Market Share of U.S.Resident Visitors 2.4% 2.4% 2.3% 2.3% 2.2% 2.2% 2.1% 2.1% 2.0% 2.0% 2.4%
More informationOregon 2015 Regional Visitor Report The Mt. Hood-Columbia River Gorge Region
Oregon 015 Regional Visitor Report The Mt. Hood-Columbia River Gorge Region Introduction Longwoods International began tracking American travelers in 1985, and has conducted large-scale syndicated visitor
More information2011 Visitor Profile Survey
2011 Visitor Profile Survey Prepared for RSCVA February 23, 2012 Executive Summary for RSCVA Board of Directors 436 14th Street, Suite 820 Oakland, CA 94612 (510) 844-0680 Research goals 2 Survey a representative
More informationCedar Rapids Area Convention and Visitors Bureau Visitor Study
Cedar Rapids Area Convention and Visitors Bureau Visitor Study 2003-2004 University of Northern Iowa Sustainable Tourism & The Environment Program www.uni.edu/step Project Directors: Sam Lankford, Ph.D.
More informationOverseas Visitation Estimates for U.S. States, Cities, and Census Regions: 2015
U.S. Department of Commerce International Trade Administration National Travel and Tourism Office Overseas Estimates for U.S. States, Cities, and Census Regions: Overseas to U.S. States, Cities, and Census
More information2010 Nova Scotia Visitor Exit Survey Regional Report
2010 Nova Scotia Visitor Exit Survey Regional Report A Look at Visitors Who Included Yarmouth and Acadian Shores in their Trip to Nova Scotia Reproduction in whole or in part is not permitted without the
More informationWAVE II JUNE travelhorizons TM WAVE II 2014 PREPARED AND PUBLISHED BY: MMGY Global
WAVE II June 14 travelhorizons TM WAVE II 14 PREPARED AND PUBLISHED BY: WAVE II JUNE 14 MMGY Global 423 South Keller Road, Suite 1 Orlando, FL 3281, 7-875-1111 MMGYGlobal.com 14 MMGY Global. All rights
More informationVisit South Walton Visitor Tracking Study: Summer Phillip Downs, Ph.D. Joseph St. Germain, Ph.D. Rachael Powell Kerr & Downs Research
Visit South Walton Visitor Tracking Study: Summer 2014 Phillip Downs, Ph.D. Joseph St. Germain, Ph.D. Rachael Powell Kerr & Downs Research Study Objectives Profile travel parties to South Walton Size,
More informationCurrituck County Department of Travel and Tourism. Lodging Report
Methodology and Summary of Findings Randall Travel Marketing (RTM) conducted a survey of the vacation rental properties, hotels/ motels, bed and breakfast inns in Currituck County. The survey instrument
More informationSanta Barbara County Association of Governments 2002 COMMUTE PROFILE
Santa Barbara County Association of Governments 2002 COMMUTE PROFILE for Santa Barbara, San Luis Obispo and Ventura Counties FINAL REPORT Santa Barbara County Association of Governments - 2002 COMMUTE
More informationMississippi Gulf Coast Visitor Study December 5, 2016
Mississippi Gulf Coast 2015 Visitor Study December 5, 2016 Research Objectives The visitor research program is designed to provide: Estimates of domestic overnight and day visitor volumes to Mississippi
More information2010 Nova Scotia Visitor Exit Survey Regional Report
2010 Nova Scotia Visitor Exit Survey Regional Report A Look at Visitors Who Included Cape Breton in their Trip to Nova Scotia Reproduction in whole or in part is not permitted without the express permission
More informationMaine Office of Tourism Visitor Tracking Research 2013 Calendar Year Annual Report Regional Insights: Greater Portland & Casco Bay
Maine Office of Tourism Visitor Tracking Research 2013 Calendar Year Annual Report Regional Insights: Prepared by May 2014 1 1 Table of Contents Research Objectives and Methodology 3 Overnight Visitors:
More informationOregon 2015 Regional Visitor Report The Coast Region
Oregon 05 Regional Visitor Report The Coast Region Introduction Longwoods International began tracking American travelers in 985, and has conducted large-scale syndicated visitor research quarterly since
More informationFourth Quarter 2013 Visitor Profile (October December) Amelia Island Tourist Development Council
RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Fourth Quarter 2013 Visitor Profile (October December) Amelia Island
More information2014 West Virginia Image & Advertising Accountability Research
2014 West Virginia Image & Advertising Accountability Research November 2014 Table of Contents Introduction....... 3 Purpose... 4 Methodology.. 5 Executive Summary...... 7 Conclusions and Recommendations.....
More informationMyrtle Beach 2010 Conversion Study April Prepared by
Myrtle Beach 2010 Conversion Study April 2011 Prepared by Myrtle Beach Area 2010 Conversion Study Objectives: Determine the conversion rate for those exposed to Myrtle Beach marketing efforts How effective
More informationColorado Springs, CO Visitor Report
Colorado Springs, CO 05 Visitor Report Table of Contents Introduction.. 3 Research Objectives.... 4 Methodology... 5 Key Findings 6 Size & Structure of the U.S. Travel Market.... Size & Structure of Colorado
More informationAVSP 7 Summer Section 7: Visitor Profile - Demographics and Spending
AVSP 7 Summer 2016 Section 7: Visitor Profile - Demographics and Spending Demographics Origin Visitors were asked what state, country, or province they were visiting from. The chart below shows results
More information2012 North Carolina Governor s Conference on Tourism March 2012
Marlise Taylor, Research Manager, NC Division of Tourism Mike Applegate, Director of Research, Charlotte Regional Visitors Authority Nancy Nicholls, Tourism Director, Chowan County 2012 North Carolina
More information2007 SUNSHINE COAST VISITOR STUDY FINDINGS
RESEARCH & PLANNING 2007 SUNSHINE COAST VISITOR STUDY FINDINGS February 2009 Research & Planning, Tourism British Columbia 3 rd Floor, 1803 Douglas Street Victoria, British Columbia V8T 5C3 Web: www.tourismbc.com/research
More informationIndiana Office of Tourism Development. Product Development Research
Indiana Office of Tourism Development Product Development Research October 2006 TABLE OF CONTENTS TABLE OF CONTENTS...1 BACKGROUND & OBJECTIVES... 2 METHODOLOGY... 3 TRIP MOTIVATORS & TYPES... 4 TRAVEL
More informationMaine Office of Tourism Visitor Tracking Research 2015 Calendar Year Annual Report Canadian Visitors
Maine Office of Tourism Visitor Tracking Research 2015 Calendar Year Annual Report Prepared by May 2016 1 1 Table of Contents Research Objectives and Methodology 4 Canadian Overnight Visitors: Traveler
More informationOntario Arts and Culture Tourism Profile Executive Summary
Ontario Arts and Culture Tourism Profile Executive Summary Prepared by for Ontario Arts Council November 2012 ONTARIO ARTS AND CULTURE TOURISM PROFILE EXECUTIVE SUMMARY The Ontario Arts Council (OAC) commissioned
More information2014 North Carolina Image & Advertising Accountability Research
2014 North Carolina Image & Advertising Accountability Research January 2015 Table of Contents Introduction........ 3 Purpose.. 4 Methodology.. 5 Destination Past Visitation and Interest.......... 7 Travel
More informationTourism Kelowna Visitor Intercept Survey Findings by Season FINAL DRAFT REPORT
Tourism Kelowna Visitor Intercept Survey Findings by Season FINAL DRAFT REPORT January 17, 2017 1 Table of Contents Executive Summary... 3 Methodology.. 7 Visitor Intercept Survey Findings.. 9 Visitor
More informationIntroducing Connected Explorers...
Introducing... 8 Use smart phone/ tablet when travelling Key Differentiators 46 79 This segment has a psychological need to take a break from the everyday and be exposed to new experiences and knowledge.
More informationIntroducing Aces... Key Differentiators. Aces 78% Visited casino on P12M trip
Introducing... 8% Predominantly driven by a love of gaming and gambling, this segment loves casinos and the related ambiance that provides them with a sense of escape. For this group, the casino resort
More informationThird Quarter 2015 Visitor Profile (July-September) Amelia Island Tourist Development Council
RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 26 TAMPA, FLORIDA 3362 TEL (813) 254-2975 FAX (813) 223-2986 Third Quarter 215 Visitor Profile (July-September) Amelia Island Tourist
More informationReport on Palm Beach County Tourism Fiscal Year 2007/2008 (October 2007 September 2008)
Report on Palm Beach County Tourism Fiscal Year 2007/2008 (October 2007 September 2008) Prepared for: Tourist Development Council of Palm Beach County Prepared by: 4020 S. 57 th Avenue Lake Worth, FL 33463
More informationDomestic Tourism in Edmonton and Area Tourism Region A Summary of 2015 Domestic Visitor Numbers, Expenditures and Characteristics August 2017
Domestic Tourism in Edmonton and Area Tourism A Summary of 2015 Domestic Visitor Numbers, Expenditures and Characteristics August 2017 tourism.alberta.ca August 2017 Introduction Whether it was to see
More informationThe Economic Impact of Tourism in: Dane County & Madison, Wisconsin. April 2017
The Economic Impact of Tourism in: Dane County & Madison, Wisconsin April 2017 Key themes for 2016 Visitor spending continued growing in Dane County, Wisconsin in 2016, growing 5.2% to surpass $1.2 billion.
More informationVisitor Voodoo. Bill Siegel. November 2015
Visitor Voodoo Bill Siegel November 2015 Visitor Research: Voodoo Science? Three competing syndicated U.S. visitor studies. Different methodologies. Key results may differ dramatically. Visitor Research:
More informationMaine Office of Tourism Visitor Tracking Research 2013 Calendar Year Annual Report Regional Insights: The Maine Beaches
Maine Office of Tourism Visitor Tracking Research 2013 Calendar Year Annual Report Regional Insights: Prepared by May 2014 1 1 Table of Contents Research Objectives and Methodology 3 Overnight Visitors:
More informationWilliamsburg 2017 Brand Health Study Executive Summary October 2017
Williamsburg 2017 Brand Health Study Executive Summary October 2017 Survey Background Brand Health research respondents Fielded July 6 17, 2017 1,500 respondents, 50/50 mix of HH w/kids and HH w/o kids,
More informationVisit South Walton. Visitor Tracking & ADR Study Fall 2017
Visit South Walton Visitor Tracking & ADR Study Fall 2017 Phillip Downs, Ph.D. Joseph St. Germain, Ph.D. Rachael Anglin Hope Wiggins Downs & St. Germain Research Study Objectives Profile travel parties
More informationFirst Quarter 2014 Visitor Profile (January March) Amelia Island Tourist Development Council
RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 First Quarter 2014 Visitor Profile (January March) Amelia Island Tourist
More information2014 NOVEMBER ECONOMIC IMPACTS AND VISITOR PROFILE. Prepared By:
2014 NOVEMBER ECONOMIC IMPACTS AND VISITOR PROFILE Prepared By: Sisters Folk Festival Economic Impacts and Visitor Profile September 5-7, 2014 November 2014 Prepared for Sisters Folk Festival, Inc. Sisters,
More information2007 RENO-TAHOE VISITOR PROFILE STUDY
2007 RENO-TAHOE VISITOR PROFILE STUDY PREPARED FOR RENO-SPARKS CONVENTION & VISITORS AUTHORITY Study Conducted and Reported by 475 Hill Street, Suite 2 Reno, Nevada 89501 (775) 323-7677 www.infosearchintl.com
More informationAmelia Island Fourth Quarter 2017 (Oct. Dec.) Visitor Profile
RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Amelia Island Fourth Quarter 2017 (Oct. Dec.) Visitor Profile Prepared
More informationFederal Railroad Administration Southeast Regional Rail Planning Study
Federal Railroad Administration Southeast Regional Rail Planning Study Stakeholder Group Workshop 1 Columbia, South Carolina Baseline Conditions and Market Assessment Scott Richman, CH2M SEPTEMBER 20,
More informationFOR SALE OR LEASE PAGE ROAD 14,000 VPD 23,000 VPD TW ALEXANDER DRIVE ALEXANDER VILLAGE RALEIGH, NORTH CAROLINA RETAIL SPACE FOR LEASE ±1,200-16,780 SF
PAGE ROAD FOR SALE OR LEASE 4,000 VPD,000 VPD ALEXANDER VILLAGE RALEIGH, NORTH CAROLINA ±,0-6,0 SF PROPERTY FEATURES Strong daytime traffic with easy access to Research Triangle Park Great residential
More informationItem 4. Scottsdale 2016 Visitor Research
Scottsdale 206 Visitor Research Introduction.. Research Objectives.... Methodology... 5 Key Findings 7 Size & Structure of the U.S. Travel Market.... Size & Structure of Scottsdale s Domestic Travel Market..
More information2015/16 Mammoth Lakes Visitor Volume
BOARD PRESENTATION 2015/16 Mammoth Lakes Visitor Volume TOT receipts based on monthly amounts reported to Mammoth Lakes Tourism by area lodging venues SMARInsights' Visitor Profile research, 2016 Metric
More informationLocation. Location. Location. just one of many reasons that keeps Chesapeake, VA, Always Prepared to Do Business.
Location. Location. Location. just one of many reasons that keeps Chesapeake, VA, Always Prepared to Do Business. w w w. c h e s a p e a k e v a. b i z IL IN MI OH WVA PA VA NY MD MA CT RI NJ DE Chesapeake
More informationRare Box Opportunity in the Heart of Charlottesville
PRE-LEASING SMALL SHOPS & BOX SPACE JOIN EXISTING WHOLE FOODS Rare Box Opportunity in the Heart of Charlottesville For more information, contact: JOHN PRITZLAFF 434 249 6101 john.pritzlaff@thalhimer.com
More informationEXECUTIVE SUMMARY. hospitality compensation as a share of total compensation at. Page 1
EXECUTIVE SUMMARY Applied Analysis was retained by the Las Vegas Convention and Visitors Authority (the LVCVA ) to review and analyze the economic impacts associated with its various operations and southern
More informationGirl Friends, Inc. ca
Sc MG 415 Girl Friends, Inc. ca. 1939-2002 NEW YORK PUBLIC LIBRARY Schomburg Center for Research in Black Culture 515 Malcolm X Boulevard New York, New York 10037-1801 Bulk Dates: 1939-2002 Extent: Linear
More informationPapua New Guinea International Visitor Survey. January December 2017 Simon Milne
Papua New Guinea International Visitor Survey January December 2017 Simon Milne Summary of the Key Findings Total Direct Economic Impact for Jan-Dec 2017 Figures exclude employment and cruise visitors
More information