Circuit Trails Semi-Annual Meeting November 17 th 2016
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1 Circuit Trails Semi-Annual Meeting November 17 th 2016
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3 2016 Launched the branding campaign Launched the new trail finding and brand building website Advertising throughout the region Social media out reach Earned media PSA s Video Online banner ads Banners around the region
4 Campaign Combined advertising, earned media, social media and online awareness Marketing Channel Reach Website 35,000 Social media Media coverage Digital outreach Billboards Blogs Buses Cross promotion Swag Approx. 75 news stories + TV PSAs Ads, retargeting, approx. 2MM imps. 15 boards ;16 wks; nearly 30MM imps. 50 blogs developed, posted 150 bus tails; 20 wks; approx. 10MM imps. REI, VisitPhilly, Indego, Philly Fun Guide, NJ Tree Foundation, Bicycle Coalition of Greater Philadelphia, DNC T-shirts, hats, stickers, buttons
5 Advertising
6 Swag
7 Facebook
8 Media Coverage
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10 News
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12 Social Media 2016 in Review Twitter 741 followers (506 in May) Increased total impressions per tweet by 40% Facebook 3,954 page likes (2,983 in May) Increased total engagements by 93% Instagram 728 followers (414 in May) Increased average to ~60 likes per post
13 Social Media Audience Facebook Twitter
14 The Power of Sharing vs.
15 Trail Signage
16 Looking ahead 2017 Year-two Marketing Campaign Goals 1)Expand our reach 2)Engage new audiences 3)Refine our messaging/brand 4)Provide more communications support to the Circuit partners
17 Tools PowerPoint template Postcards Brochures Swag Social media content Earned media support Trail maps Banners New tools people would use?
18 Trail Map
19 PowerPoint Template
20 Planning process Gathering feedback from users Reviewing the data/ what worked/or not Planning for next year: Integrated campaign Leverage earned media & social media Timeline: Planning completed January Campaign launch April-September
21 PennDOT Historic Bridge Marketing Program Help Build a Trail to History
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29 2016 Circuit Trail Status Update Chris Linn, DVRPC Circuit Coalition, November 18, 2016
30 CIRCUIT STATS 775 Circuit Miles in the DVRPC region 320 miles complete 70 miles in progress 385 miles planned 57 miles built since January 1, miles in progress
31 2016 CIRCUIT STATS 12.5 miles completed between November 2015 and November miles expected to be complete by December miles in the Circuit pipeline
32 Delaware Avenue Extension
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34 Phoenixville Phase III
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36 Pennsy Trail
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38 Kinkora Trail
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40 Sullivan s Bridge
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42 Big Woods Trail
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44 LHT Carter Road
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46 Pencoyd Trail
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48 Sugar House Trail Extension
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50 Chester Creek Trail Phase I
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52 Green Lane Connector
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55 TRAILS COMING SOON Tinicum Route Winter Marcus Hook ECG - Spring K&T Trail, Phase 1 - Spring SRT - South St to Christian - Spring Pennypack Trail - Frankford Ave - Spring Bartram's Mile North - Spring Baxter Trail - Summer 2017
56 TRAILS COMING SOON Darby Creek, Swedish Cabin to Kent Park - Fall Del Rvr Heritage Trail - Fieldsboro to Florence - Fall SRT - Hanover Street to Lower Pottsgrove - Fall SRT - Lower Pottsgrove to 422 Bridge - Fall Cobbs Creek Segment A - Fall Cobbs Creek Segment D - Fall Delaware River Trail - Washington Ave to Pier 70 - Fall FranKford Creek Greenway - Phase I - Fall North Park Drive Bike Lanes - Fall Bartram's Mile South - Fall Liberty Bell Lansdale - Fall 2017/Winter 2018
57 DVRPC s Automated Counts on the Circuit Trails Presented By: Shawn Megill Legendre, AICP Circuit Trails Coalition November 2016
58 A Multi-Pronged Approach to Cyclist and Pedestrian Counting Permanent Count Program Project Counts Cyclical Count Program
59 Permanent Bicycle and Pedestrian Counters DVRPC installed 15 permanent counters on multi-use trails Counters use an infrared sensor and inductive loop to detect and distinguish bicycles from pedestrians Counters collect data continuously 365 days a year, 24 hours a day and wirelessly report data in 15 minute increments by direction and by mode
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61 15 Counters
62 DVRPC s Permanent Counter Webviewer
63 Selected Statistics Through Nov. 15, the Schuylkill Banks Trail counter has recorded over 1.6 million uses in System-wide, we ve recorded almost 2.8 million uses so far in On many trails, weekends are busiest. The Cooper River Trail, for instance, had a weekend daily average of 825 uses, compared to 649 in during the weekdays.
64 12:00 AM 01:00 AM 02:00 AM 03:00 AM 04:00 AM 05:00 AM 06:00 AM 07:00 AM 08:00 AM 09:00 AM 10:00 AM 11:00 AM 12:00 PM 01:00 PM 02:00 PM 03:00 PM 04:00 PM 05:00 PM 06:00 PM 07:00 PM 08:00 PM 09:00 PM 10:00 PM 11:00 PM Schuylkill Banks Thurs, Aug. 27, Schuylkill River Trail Schuylkill Banks Pedestrian (Southbound) Bicycle (Southbound) Pedestrian (Northbound) Bicycle (Northbound)
65 Short-Term Bicycle/Pedestrian Count Web Viewer
66 Thank You Shawn Megill Legendre Senior Research Analyst Office of Environmental Planning & Office of Energy and Climate Change Initiatives
67 REGIONAL TRAIL FUND
68 Circuit Trails Strategic Plan
69 Goal #1 - Seek Regional Commitment to Finish the Circuit Trunk Lines by 2025 and to Maintain Circuit- Wide Trail Development of Completing 20 Miles Annually
70 Near Term Goal: 500 Circuit miles by 2025 Seek Passage of Resolutions in support Municipal - Townships & Boroughs Counties Councils, Commissions & Freeholders
71 Goal #2 - Diversify the Base of the Circuit Trails (outside Trail Advocate Circle)
72 General Public Trail Users Ambassadors Business, Institutions, NGO s The Circuit Trails Coalition
73 Goal #3 - Create Diverse and Stable Trail Funding in New Jersey
74 Create and Enhance Sources of Diverse and Stable Trail Funding in NJ
75 Current Funding Sources for Trails PENNSYLVANIA Pennsylvania Transportation Implementation Program (through Congestion Mitigation and Air Quality Funds (CMAQ)) Pennsylvania Transportation Alternatives Program DVRPC Regional Trails Program Commonwealth Finance Authority Department of Conservation and Natural Resources C2P2 Department of Transportation s Multimodal Fund Commonwealth Financing Authority s Multimodal Fund NEW JERSEY New Jersey Transportation Implementation Program Congestion Mitigation and Air Quality Funds (CMAQ) New Jersey Transportation Alternatives Program DVRPC Regional Trails Program Department of Environmental Protection - Recreational Trails Program Local Aid Bikeways
76 Three-Tiered Approach Traditional, Existing Funding Sources Non-traditional, Existing Funding Sources New, Potential Funding Sources
77 TIER I: Traditional, Existing Funding Sources Sample Funding Sources: USDOT Transit, Highway, and Safety Funds (TIP, SRTS, CMAQ, etc.) NJDEP Recreational Trails Program NJDEP Green Acres Program Strategies for Engagement
78 TIER II: Non-traditional, Existing Funding Sources Sample Funding Sources Hazardous Discharge Site Remediation Fund NJEIT New Private Foundations in Health sector, etc. Strategies for Engagement
79 TIER III: New, Potential Funding Sources Sample Resources Federal Reserve Bank of Philadelphia NJ Economic Development Authority s Economic Opportunity Act Strategies for Engagement
80 NEXT STEPS Continue Strategies for Engagement Host Special Workshop in Winter/Spring 2017 Identify, recruit, and connect with other trail advocates around the state
81 Goal #4 - Create Unified Signage for Circuit Trails Using a Modular Approach
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83 Take the Survey!
84 Goal #5 - Create Strategies to fill Gaps and Cross Key Rights-Of-Way
85 Railroad Strategy Inventory Analysis NJ Packaging PA Source: SPV s Comprehensive Railroad Atlas of North America
86 Goal #6 - Share and Document Maintenance and Security Best Practices
87 Rail-Trail Maintenance Is it expensive? What does that mean? What are the implications? Is it important to have a more informed narrative?
88 Tasks and Frequency Maintenance Activity Percent of Budget Surface clearing of trail 10.8% Mowing 12.0% Vegetation management 11.2% (leaf clearing, pruning, etc.) Keep trail-side land clear 11.5% of trash and debris Whole tree removal 5.4% Application of herbicides 2.3% or pesticides Clearing of drainage 5.4% channels and culverts Surface maintenance of 2.7% parking areas Litter clean up, trash cans 2.7%% Maintenance of toilets at 13.0% trailheads Maintenance of toilets 1.2% along the trail Trailhead parking snow 1.1% removal Repair/maintenance of 6.3% signs Recovery from illegal acts 5.3% of vandalism/dumping Other trail maintenance 9.1% activities
89 Who Performs Trail Maintenance? Trail group volunteers Municipal government staff Community volunteer groups County government staff State government staff individuals with mandatory community service Non-profit paid staff Other Federal government staff 0% 10% 20% 30% 40% 50% 60% 70%
90 Who funds maintenance of the trail? Municipal government Non-profit County government State government Other Federal government 0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
91 Q&A
92 Lawrence Hopewell Trail
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94 Chester Creek Trail Delaware County + Friends of Chester Creek Branch
95 AGENDA INTRODUCTIONS CONTEXT BACKGROUND PARTNERSHIPS DESIGN + DEVELOPMENT NEXT STEPS
96 CONTEXT
97 CONTEXT PRIMARY TRAIL NETWORK 130 Miles of Trails Existing: 30 Miles Construction: 6 miles Planned: 94 miles Plus over 100 miles of existing local trails
98 CONTEXT PRIMARY TRAIL NETWORK
99 BACKGROUND
100 EXISTING CONDITIONS
101 EXISTING CONDITIONS
102 PARTNERSHIPS
103 PARTNERSHIPS OWNERSHIP OWNER SEPTA PUBLIC-PRIVATE PARTNERSHIP AGREEMENT LEASEE COUNTY SUB-LEASEE FOCCB
104 HISTORY TIMELINE 1990s: Mike Fusco starts project 1997: FOCCB incorporates 1999: Start of feasibility study 2002: Feasibility study 2004: ROW legal analysis : Lease negotiations : Engineering 2015: County Open Space, Recreation, and Greenway Plan 2015: Construction 2016: Opening(!)
105 GROUNDBREAKING
106 DESIGN + DEVELOPMENT
107 EXISTING CONDITIONS
108 EXISTING CONDITIONS
109 EXISTING CONDITIONS
110 EXISTING CONDITIONS
111 DESIGN AND DEVELOPMENT
112 DESIGN AND DEVELOPMENT
113 DESIGN AND DEVELOPMENT
114 DESIGN AND DEVELOPMENT
115 DESIGN AND DEVELOPMENT
116 DESIGN AND DEVELOPMENT
117 DESIGN AND DEVELOPMENT
118 DESIGN AND DEVELOPMENT
119 DESIGN AND DEVELOPMENT
120 DESIGN AND DEVELOPMENT
121 LESSONS LEARNED
122 LESSON LEARNED THINGS THAT DIDN T HELP Ownership disputes 100-year-old agreement Legal distinction between inactive and abandoned Stormwater runoff and adjacent property owners
123 LESSON LEARNED THINGS THAT WORKED Dedicated leader Mike Fusco Strong friends group Show up at meetings Political support Social media
124 NEXT STEPS
125 CHESTER CREEK TRAIL - PHASE 2 Creek Road south to Bridgewater Road Aston Township Final Design: $416,000 Construction: Approx. $2mil.
126 CHESTER CREEK TRAIL - PHASE 3 Lenni Road north to planned Wawa Train Station Middletown Township/Chester Heights Borough Final Design: $300,000 Construction: Approx. $1.5mil.
127 Chester Creek Trail
The Circuit Trails 2017 Annual Report
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