PROMOTION ACIVITIES IN THE AREA OF EU ECOLABEL - POLAND 2018
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1 PROMOTION ACIVITIES IN THE AREA OF EU ECOLABEL - POLAND 2018 Joanna Tkaczyk Polish Competent Body Polskie Centrum Badań i Certyfikacji S.A. 1 Brussels, November 21-22, 2018
2 I. State of the art II. Promotion activities in 2018 III. Planned communication activities 2
3 Certification EU Ecolabel in Poland - the most successful product groups - November EU Ecolabel licenses 2582 products with the EU Ecolabel 127 new applications
4 Conferences, seminars, workshops Participants: 40 people from 29 companies Info on the website 4 A movie from the conference - Facebook
5 Publication of info on Ecolabel conference on detergents via website, Facebook 5
6 Conference on Ecolabel for paints and varnishes Participants: 20 people, 12 companies Information about the conference on the website and advertisement on 4 social media portals: Cooperation with Polish Association of Paints and Varnishes Producers
7 Seminar on EU Ecolabel Enterprise Europe Network at the Chamber of Industry and Commerce in Krakow, May 16, 2018 EU Ecolabel - practical aspects of certification 7
8 Ecological Forum, Toruń, October 3-4, 2018 XV Ecological Forum of the Chemical Industry, Organized by the Polish Chamber of Chemical Industry EU Ecolabel - as an instrument supporting sustainable use of the environment 8
9 Marketing claims for detergents and cosmetics, Warsaw, November 7, 2018 Conference: Detergent products in the light of Polish and European regulations - upcoming challenges organized by the Polish Association of the Cosmetics and Detergent Industry EU Ecolabel criteria for detergents Report on Facebook 9
10 Seminar on paints and varnishes Topic of seminar: Polymer paints and dispersions laboratory / Paints and polymers R & D Laboratory, Czeladź, November 15, 2018 Organized by: Participants: ca. 120 people Introduction to Ecolabel requirements for ecological water-based paints 10
11 Publications in industry magazines 1. An article for "Environmentally friendly detergents? It's possible M.Jabłońska 2. Interview with Magdalena Jabłońska for "Certification covers every stage of the product life cycle 3. An article for the Polish Association of Paints and Adhesive Producers "Is eko-paint a future?" J.Tkaczyk 4. Interview with Joanna Tkaczyk for Chemistry and business "Certification of chemical products" 11
12 Agreement of 4 October 2018 on cooperation in Ecolabelling of cleaning services EPP, a company managing of 20 retail facilities and public utility properties, and PCBC S.A. have launched pioneer programme Go Green, Go Clean on the Polish market. Purpose: popularizing ecological, i.e. environmentally friendly and people friendly services, solutions and products dedicated to maintaining cleanliness at retail facilities and public utility properties. First program promoting the European certification of cleaning We will strive to cooperate only with entities offering cleaning services with an EU Ecolabel certificate from 2021" - says Wojciech Knawa, a board member of EPP Property Management. 12
13 New PCBC website dedicated to Ecolabel 13 Under development
14 Planned communication activities Strengthening the activity in social media channels like Twitter, Facebook, LinkedIn, Youtube or Instagram Workshops and seminars on EU Ecolabel products groups for current and future licence holders Publication of success stories in industry magazines and portals and via own website Face to face industry meetings Joint events with retailers to be agreed Printed media e.g. roll-up, leaflets, banners, dvertising material and gadgets etc. Work out the user friendly EU Ecolabel documents (e.g. translation of application form, applicant s declarations, calculation sheets, check-lists and other relevant basic documents, development of editable version of the documents in polish/english languages etc.) 14
15 Thank you for your attention Joanna Tkaczyk Polish Competent Body Polskie Centrum Badań i Certyfikacji jtkaczyk@pcbc.gov.pl 15 Brussels, November 21-22, 2018
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