LONDON 2012: DELIVERING INTERNATIONAL BUSINESS LEGACY PARTNERSHIP OPPORTUNITIES AT THE BRITISH BUSINESS EMBASSY.
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1 LONDON 2012: DELIVERING INTERNATIONAL BUSINESS LEGACY PARTNERSHIP OPPORTUNITIES AT THE BRITISH BUSINESS EMBASSY The Journey to Smart Energy
2 Contents CONTENTS Introduction 01 THE BRITISH BUSINESS EMBASSY Lancaster House THE Venue 02 THE GLOBAL BUSINESS SUMMIT PROGRAMME OVERVIEW THE PROGRAMME 03 British Business Embassy Energy Summit: PARTNERSHIP OPPORTUNITIES THE ENERGY FOCUS INVITED GUEST SPEAKERS PARTNER SPONSOR BENEFITS Gold Sponsorship SILVER Sponsorship BRONZE Sponsorship PROMOTIONAL SPONSORSHIP SUPPORT NEXT STEPS
3 Introduction Introduction The Greatest Show on Earth is about to arrive in one of the world s greatest cities. During this time, the Global Business Summit on The Journey to Smart Energy will run for two days and feature a business breakfast, interactive thought leadership sessions, networking opportunities and receptions each day. This summer s Olympics will put the eyes of the world on Britain as we host not just an unparalleled sporting spectacle, but also a chance for companies from across the globe to interact and do business here in the UK. David Cameron, Prime Minister I am determined that we make the most of 2012 to promote brand Britain and deliver long-term economic benefits for the whole country. UK Trade & Investment s innovative programme of business engagement will, over time, deliver more than a billion pounds of additional revenue for British business. Lord Green, Minister for Trade and Investment Trade and investment is critical to our economic recovery and future prosperity. The Olympic business legacy programme will help British business identify new export opportunities and tell overseas investors why the UK is a great place for them to invest and grow. Vince Cable, Secretary of State for Business, Innovation and Skills With over 200bn worth of energy infrastructure needed by the end of the decade, this is our golden chance to deliver a greener future. Rt Hon Edward Davey, Secretary of State for Energy and Climate Change 03
4 THE BRITISH BUSINESS EMBASSY 01
5 Lancaster House The Venue Lancaster House THE Venue A unique environment that contrasts Britain s heritage and a contemporary bold national statement. Lancaster House will be transformed into the British Business Embassy during the London 2012 Games. This non-locog branded venue will host the UK Government s Global Business Summit programme, showcasing UK capability to the world. All eyes will be on the UK next summer and this prestigious venue in the heart of London will be the place to do business. Events will be streamed live to regional locations across the UK and international hubs, linked to feeds on YouTube and Twitter, with highlights featured by the BBC during Games time. A TERRACE PAVILION WILL BE BUILT AS AN ADDITIONAL STRUCTURE AT THE BACK OF THE HOUSE A unique environment that contrasts Britain s heritage and a contemporary bold national statement 05
6 the GLOBAL BUSINESS SUMMIT PROGRAMME 02
7 Overview OVERVIEW The Global Business Summit events will run throughout the Olympics and Paralympics, involving major leaders and opinion formers from governments, companies and organisations around the world. The events will position the UK as a thought leader, a creative and innovative nation and source of solutions from products and services to technologies and ground breaking ideas. The programme will include the Global Investment Conference and country days for China and Brazil (as preceding and succeeding Olympic hosts). There will also be a series of summits, with sector specific programmes and networking opportunities at lunch and evening receptions. The British Business Embassy Energy Summit will run for two days on the 6 & 7 August 2012 and will be titled The Journey to Smart Energy. 07
8 Programme THE PROGRAMME Inclusion & Accessibility Summit Global Investment Conference Partnership opportunities for investments globally and into the UK Conference at British Business Embassy Evening reception at one of the Royal Palaces Creative Consumer Fashion, Retail Games, Music, TV & Film Commercial Creativity Summit at British Business Embassy Evening reception at another central London venue Creative Services Advertising, Media, Design & Architecture Building global brands Designing tomorrow today Life Sciences Translational Medicine R to D E-Health Assistive Living Non Communicable Diseases Training & Education The Journey to Smart Energy (1) Advanced Engineering Automotive Aerospace UK Advanced Engineering Excellence Retail Food & Drink Life Sciences & ICT Rehabilitation The role of technology in overcoming injury and disability In association with the International Paralympic Committee Accessibility Showcasing London 2012 accessible infrastructure and highlighting UK capability Audience will include companies, local authorities, National Paralympics Organising Committees. Host and bid cities Presentations by Sochi 2014 and Rio 2016 on preparations to make their Games more inclusive and accessible JUL AUG SEPT Beyond Shanghai Expo Anglo-US Financing Innovation Symposium Investment in innovative businesses Conference and visit to innovation cluster Evening reception at British Business Embassy Education& Skills Faster, Higher, Stronger The Productivity of Learning The Journey to Smart Energy (2) Infrastructure Urban renewal, Rail, Airports & Water Global Sports Breakfast Delivering a Business Legacy from Sporting Events Global Sporting Projects Challenges in delivering Global Sports Events Sustainable Architecture in Sport Temporary Infrastructure Innovation in Sports Marketing & Sponsorship Designing Safety & Security ICT, Tech, Telecom Internet ICT technology enabling the Games Sustainable Cities Future of Sustainable Living 08
9 British Business Embassy Energy Summit: PARTNERSHIP OPPORTUNITIES 03
10 The Energy Focus THE ENERGY FOCUS The British Business Embassy Energy Summit has been developed in close collaboration with key industry stakeholders and companies covering the various energy subsectors to ensure we are covering the full diversity of the energy mix, with specific focus on issues that matter to UK industry and are relevant to the overseas audience. The world s energy landscape is undergoing a dramatic transformation, driven by the need for cleaner and more secure sources of energy. On current trends, worldwide demand for energy is expected to rise by just over 50 percent by 2030, reaching over 17 billion tonnes of oil equivalent per year. The global challenge is to find and develop more energy sources and use it more efficiently, reducing carbon emissions. The overall aim of the Energy Summit is to debate the opportunities and challenges faced by government and industry in delivering safe, secure, sustainable, smarter energy ecosystems i.e. from the extraction through to the end user. Day 1: A focus on UK energy infrastructure, therefore there is a strong focus on inward investment throughout the day. Day 2: More of an International trade focus, with key investors in target markets identified as attendees and participants of the day. The Energy Summit will: reinforce the UK s leading thinking on energy issues to tackle both energy security and climate change, to deliver secure, safe, sustainable, smarter energy systems. outline the huge business opportunities and attractiveness the UK Energy market offers inward investors, both in terms of investing in energy infrastructure, as well as for companies relocating to undertake R&D and manufacturing. Demonstrate the wealth of technology, professional services, expertise and capability that the UK has developed to support overseas markets. 010
11 Invited Guest Speakers INVITED GUEST SPEAKERS The following senior business leaders have been invited to speak during the British Business Embassy Energy Summit. Rt Hon Dr Vince Cable MP Secretary of State for Business, Innovation and Skills Rt Hon Edward Davey MP Secretary of State for Energy and Climate Change Aiden Heavey Tullow Oil Dr Ali Al-Dabbagh Iraq Government Spokesman Andrew MacKenzie Al Mohammed Sahoo Al Suwaidi Gasco Marvin Romanow Nexen Dr Fatih Birol Chief Economist, IEA Keith Howells Mott MacDonald Steve Holliday Andy Brown Shell BHP Billiton Eduard Khudainatov Rosneft Juan Jose Surez Coppel PEMEX National Grid Andrew Mills Bob Dudley BP Neil Bruce AMEC Iraq Government Spokesman Yousef Omier bin Yousef ADNOC Salim S Al-Ayda Saudi Aramco Bolat Akchulakov KMG NAREC Maria McCafferty Renewables UK Martin Houston BG Group Please note that the speaker programme may be subject to change. 011
12 Partner Sponsor Benefits PARTNER SPONSOR BENEFITS By sponsoring the British Business Embassy Energy Summit you are attaching your brand to an event that is to be both thought provoking (by addressing the key issues in the global economy) and real through facilitating discussions between key global customers and supply chain companies. The target audience will include key Government officials, National Oil Companies, Independents and Major International Energy Companies. Invitees will be a blend of senior leaders and opinion formers and will include some of the biggest companies in the world. However we will also be targeting key decision makers and supply chain individuals. It will be an event where business is done. Strategic, relevant and focused, the Energy Summit will provide your company with a platform to initiate new business relationships with key influencers and decision makers. Sponsors will have unique visibility that comes with being a partner in such a prestigious event. Not only will Sponsors enjoy extensive coverage at the Summit location, they will also enjoy coverage and association through the live streaming of the Summit to many regional events. We have designed a series of flexible packages that will allow the full range of organisations to participate. There are 3 Main levels of SPONSORSHIP: Gold Silver Bronze In addition to the above opportunities, there are tailored solutions that are orientated around the wider Global Business Summit programme and individual items on the day. 012
13 Gold Sponsorship Gold Sponsorship Gold Sponsorship (MAXIMUM 5 sponsors) Partner benefits include: Ministerial Keynote Address Mention of support to the Sponsors. Gold branding position. Note: this is planned to be filmed and broadcast by the BBC. Breakfast Gold branding position. Breakout Sessions Gold branding position. VIP Lounge There will be a Gold Sponsor branded area reserved for speakers/vip delegates that Gold Sponsors will be given access to. Breakout Rooms In addition to the VIP area there will be breakout rooms available to Gold Sponsors. Company Showcase Opportunity to showcase a company innovation/product during the Summit. Ministerial Lunch Gold Sponsor brand positioning. Value: 150,000 plus vat Gala Reception (Day 1) Gold Sponsors will receive 10 invitations to the reception at Lancaster House. Gold branding position and company logo featured on all Gala Reception invitations. VIP Reception (Day 2) Gold Sponsors will receive 10 invitations to the VIP reception at Searchys at the Gherkin. Gold branding position and company logo featured on all VIP Reception invitations. Enhanced Gold Sponsor promotional opportunities will be offered. Delegate Packs Opportunity to include company literature in the official Energy Summit delegate bag. Company Exposure Gold Sponsor profile in the Summit broadsheet issued to all guests and delegates. Gold Sponsor accreditation in the official Summit publication. Media Exposure A dedicated UKTI press team will maximise coverage of the Summit. All sessions that the media have access to will be streamed on the web and promoted on all media platforms. Gold Sponsor Functions Gold Sponsors will be offered the opportunity to use the British Business Embassy for sponsor functions outside of the main programme. 13
14 Silver Sponsorship Silver Sponsorship Silver Sponsorship (MAXIMUM 10 sponsors) Partner benefits include: Ministerial Keynote Address Silver branding position. Note: this is planned to be filmed and broadcast by the BBC. Breakfast Silver branding position. Breakout Sessions Silver branding position. Breakout Room Breakout rooms will be available for Silver Sponsors to have access to. Networking Lunch Sponsors logo situated at the buffet. Value: 50,000 plus VAT Gala Reception (Day 1) Silver Sponsors will receive 5 invitations to the reception at Lancaster House. Silver branding position and company logo featured on all Gala Reception invitations. VIP Reception (Day 2) Silver Sponsors will receive 5 invitations to the VIP reception at Searchys at the Gherkin. Silver branding position and company logo featured on all VIP Reception invitations. Delegate Packs Opportunity to include company literature in the official Energy Summit delegate bag. Company Exposure Silver Sponsor profile in the Summit broadsheet issued to all guests and delegates. Silver Sponsor accreditation in the official Summit publication. Media Exposure A dedicated UKTI press team will maximise coverage of the Summit. All sessions that the media have access to will be streamed on the web and promoted on all media platforms. 14
15 Bronze Sponsorship Bronze Sponsorship Bronze Sponsorship (MAXIMUM 15 sponsors) Partner benefits include: Value: 15,000 plus VAT Breakfast Bronze branding position. Breakout Sessions Bronze branding position. Networking Lunch Sponsors logo situated at the buffet. Gala Reception (Day 1) Bronze Sponsors will receive 2 invitations to the reception at Lancaster House. VIP Reception (Day 2) Bronze Sponsors will receive 2 invitations to the VIP Reception at Searchys at the Gherkin. Media Exposure A dedicated UKTI press team will maximise coverage of the Summit. All sessions that the media have access to will be streamed on the web and promoted on all media platforms. 15
16 Promotional Sponsorship Support PROMOTIONAL SPONSORSHIP SUPPORT The British Business Embassy programme of events will be supported by the following UKTI promotional platforms: Television, including a partnership with the BBC during Games time. The recently launched website will have hyperlinks to sponsor websites. UKTI is a prolific user of social media and was recently voted by V3 as one of the most influential users of Twitter. UKTI will achieve at least 10,000 media impressions in regional, trade and international media in and around Games time. Leading magazines will cover different parts of the Global Investment Conference. A paid media campaign is planned to run in India, Japan, USA, China, France, Canada and Germany. UKTI will deploy its four marketing hubs in New York, Hong Kong, Brussels and Dubai to promote the Olympics programme and secure local language coverage. Springboard magazine, read by 50,000 companies within the UK and internationally, will do feature articles on key sponsors. Opportunity to work with UKTI overseas offices as and when appropriate. Branding when appropriate on UKTI relevant press releases. 16
17 Next Steps NEXT STEPS For more information on sponsorship opportunities and to register your interest in sponsoring the British Business Embassy Energy Summit please contact: Roisin McClory UK Trade & Investment Tel: +44 (0) Alison Zhu UK Trade & Investment Tel: +44 (0) Ben Taylor UK Trade & Investment Tel: +44 (0) A full review of all sponsorship proposals will be made with a selection process in place to ensure we showcase the cross-sectoral expertise and excellence of UK Energy. 17
18 To find out more, scan this code with your smart phone (0) Published March 2012 by UK Trade & Investment Crown copyright Crown copyright 2012 You may re-use this information (excluding logos) free of charge in any format or medium, under the terms of the Open Government Licence. To view this licence, visit: Or you can Where we have identified any third party copyright information you will need to obtain permission from the copyright holders concerned. Any enquiries regarding this publication should be ed to us at: Or you can call: +44 (0) This publication is also available at:
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