annual review EventScotland

Transcription

1 annual review

2 THE PERFECT STAGE FOR EVENTS EventScotland, the national events agency and a directorate within VisitScotland, works to strengthen and promote Scotland s events industry. EventScotland does this by attracting, developing and sustaining a portfolio of world-class events for Scotland. EventScotland is working with the events industry to deliver against Scotland: The Perfect Stage, the national events strategy which will lead the country through to Our 2020 Vision for Scotland Scotland established as the perfect stage for events. Our Mission to deliver this Vision To develop a portfolio of events that delivers impact and international profile for Scotland.

3 03 CHIEF OPERATING OFFICER REPORT Paul Bush OBE This year s Review tells a story of ambition to continue to build the country s credentials as a worldleading events destination. The World Pipe Band Championships, an event funded as part of Homecoming in 2009, showcases the best of Scotland s heritage and traditions. Welcome to EventScotland s Annual Review, providing a report on our work between April 2009 and the end of March The Review starts with a report card, presenting the national events agency s results at a glance. Amongst the stand out facts and figures is EventScotland s economic impact which is estimated at more than 51.5 million for the year. This is the return on our investment in Scotland s portfolio of events and the Review clearly demonstrates that EventScotland has supported events across the country and throughout the year, through our International and National Events Programmes. Each year the quality and success of events in Scotland grows, with new ideas and new ways of inspiring audiences coming to the fore. The 09/10 portfolio is no exception. This year s Review tells a story of ambition to continue to build the country s credentials as a worldleading events destination. These credentials are borne out by feedback from international event owners and the results achieved. Whether through the delivery of events like The Heineken Cup Final at Murrayfield, The Rally of Scotland in Perth and Kinross and Stirling or The MOBO Awards in Glasgow. As well as the events delivered in this reporting period, a number of new events were secured for future years. These included sailing s prestigious Laser Radial World Championships; The Golden Oldies World Hockey Festival, capitalising on the highly successful Golden Oldies Rugby Festival staged in Edinburgh in 2008; and Touch Rugby s biggest event, the Touch World Championships. EventScotland is working to ensure that each success provides a further step along the path to enhancing Scotland s reputation as the perfect stage for events. The year covered in this Review was in many ways a landmark year, with Homecoming Scotland 2009 uniting the events industry in creating a special programme of celebration - the most complex ever created in Scotland. For Homecoming, EventScotland invested an additional 3 million in the events industry. As well as the immediate impacts of the year, Homecoming has created a series of legacies for Scotland and for the events industry. These are covered in this Review and provide a platform from which to build events in Scotland as we work towards 2014 with the Commonwealth Games, The Ryder Cup and Scotland s next year of Homecoming. Although Homecoming was a Scottish Government initiative led by EventScotland and VisitScotland, it was the development of wide, strong partnerships that increased Homecoming s success. Partnership is the common theme through all of our work and I take this opportunity to publicly thank all our partners who have helped EventScotland create the success story told in this year s Review. I also thank the EventScotland team for their continued hard work and dedication.

4 spring 05 RESULTS AT A GLANCE 09/ = 78 international programme national programme total number of events supported national programme international programme 17:1 RETURN ON INVESTMENT sport culture 65.4% events supported outside of summer 47% invested in cultural events total funding awarded estimated economic impact 53% invested in sporting events summer autumn Winter 60.6% investment outside Glasgow and Edinburgh 1.4:1 ratio of public partner funding to ES grant 2,989,537 51,600,000 51,700,000 It is important to note that the funding awarded was for events that took place in 2009/10.

5 07 SCOTLAND: THE PERFECT STAGE ALL YEAR ROUND Scotland has an enviable reputation for staging some of the best events in the world. Here are a few of the events supported by EventScotland through the International and National Events Programmes, demonstrating the breadth of activity across the country, throughout the year. MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY

6 SPRING MARCH APRIL MAY INTERNATIONAL EVENTS PROGRAMME NATIONAL EVENTS PROGRAMME MARCH MAGNERS GLASGOW INTERNATIONAL COMEDY FESTIVAL The comedy festival was bigger and better in its seventh year. Household names like Jimmy Carr, Paul Merton, Rob Brydon (pictured), Clive James, Frank Carson and Ardal O Hanlon lined up beside the best new talent from Scotland. In total there were 370 shows in 51 venues throughout the city over 18 days. 29 APRIL 6 MAY O NEILL COLDWATER CLASSIC, THURSO Living up to expectations, 144 international surfers experienced near perfect conditions at this must see surfing contest, where the Thurso coast rivals Hawaii s warmer climes. Murrayfield Stadium served up an end-of-season treat for rugby fans across the world as it played host to three major festivals of the sport. Combined, these events delivered 36 million to Scotland s economy. 2 3 MAY ENGAGE SUPER LEAGUE MAGIC WEEKEND 59,000 fans attended the Engage Super League Magic Weekend as Rugby League teams from the north of England converged on Edinburgh. 23 MAY 2009 HEINEKEN CUP FINAL The Heineken Cup Final between Leicester Tigers and Leinster was a sell-out event as more than 66,000 supporters attended the prestigious final, concluding the dramatic European rugby season APRIL MELROSE SEVENS Rugby sevens was founded in Melrose in 1883 with sevens now played around the world was the 126th edition of the Melrose event and featured an extended tournament and guest teams MAY EMIRATES AIRLINE EDINBURGH 7s FESTIVAL The Festival provided a thrilling spectacle over the last weekend of May. This final round of the world-series saw Fiji triumph over South Africa in front of a weekend crowd of 22,000 rugby fans.

7 11 MAY 3 MAY MAY 17 MAY MAY BUPA GREAT EDINBURGH RUN A record 10,000 runners entered this well established festival of running. The route, through the historic heart of Edinburgh, attracted participants from across the UK. GLASGOW GYMNASTICS GRAND PRIX, KELVIN HALL Five British Olympians were amongst gymnasts from 24 countries at the annual Glasgow Grand Prix, where the city once again demonstrated its credentials as a world-class sporting host. ETAPE CALEDONIA, PERTHSHIRE 3,500 cyclists took part in the 2009 Etape, the UK s only closed road race challenge, through 81 miles of beautiful countryside. The sell-out event continues to grow in popularity with participants coming from across the UK and Europe. BREWIN DOLPHIN SCOTTISH SERIES, TARBERT, LOCH FYNE With around 200 yachts taking part, this event is the biggest sailing regatta of its kind in Scotland. Sailors and spectators from across Europe converged on the picturesque village of Tarbert for a weekend of racing. 10 MAY GOUROCK HIGHLAND GAMES Inverclyde s most popular annual event attracts visitors from all over Scotland and the UK. The games focus is on traditional competitions for pipe bands, Heavy Athletics and Highland Dancing. 17 MAY ELITE TRIATHLON SERIES, STRATHCLYDE COUNTRY PARK The event doubled as the British Championships for the standard distance triathlon, which involved a gruelling 1500m swim, followed by a 40km bike ride and finished with a 10km run. This was the perfect event for Strathclyde Country Park, which will be the venue for the triathlon at the 2014 Commonwealth Games.

8 SUMMER 09 JUNE JULY AUGUST 13 6 JUNE MOUNTAIN BIKE WORLD CUP, FORT WILLIAM Global mountain biking stars descended on Fort William for this annual event, which is internationally recognised as the world s best showcase of mountain bike competition and high speed action JUNE 63rd EDINBURGH INTERNATIONAL FILM FESTIVAL In its second year in the June dates, the festival screened 111 new international films and increased box office sales by 3.5 per cent, selling 53,000 tickets JULY THE GATHERING 2009, HOLYROOD PARK EDINBURGH A unique weekend of celebration uniting more than 47,000 Scots, people with Scots ancestry and those with a love of Scotland. This Homecoming event generated 10.4m for the country s economy. 31 JULY 2 AUGUST SOUTHERN FRIED, PERTH Scotland s most comprehensive Americana festival, Southern Fried, delivered a blistering line up in 2009 attracting music fans from across the country. 2 5 JULY SCOTTISH TRADITIONAL BOAT FESTIVAL, PORTSOY 2009 was another highly successful year for this festival celebrating boat building and sailing. Music, song and dance also featured prominently in the varied weekend programme JULY THE OPEN CHAMPIONSHIP, TURNBERRY 123,000 spectators from around the world celebrated the return of The Open Championship to Ayrshire. The centrepiece event in Scotland s 2009 golfing calendar also featured a special Homecoming Day, linking with the year of celebration. 30 JULY 2 AUGUST SCOTTISH HYDRO CHALLENGE, AVIEMORE Held at the spectacular Macdonald Spey Valley Golf Club, the Challenge once again provided a platform for up and coming Scottish golfers, helping to establish a strong field of golfing hopefuls ahead of The 2014 Ryder Cup.

9 15 AUGUST AUGUST 1 9 AUGUST PILGRIMAGE: A SCOTTISH ROAD MOVIE FILM FESTIVAL, ACROSS THE HIGHLANDS AND MORAY Tilda Swinton and Mark Cousins (pictured) took the Screen Machine mobile cinema on an odyssey of discovery showing the best of world road movies to audiences from Nairn to the west coast of the Highlands. 7 8 AUGUST BELLADRUM TARTAN HEART FESTIVAL, BEAULY This family-friendly festival delivered a box office best in 2009, selling out for the first time in its six year history, as 12,000 people attended AUGUST THE CLEVELAND GOLF / SRIXON SCOTTISH SENIORS OPEN, ST ANDREWS Held at Fairmont St Andrews this popular event saw the masters of the game battle it out, with victory going to Englishman Glen Ralph (pictured, right) AUGUST BLAIR CASTLE INTERNATIONAL HORSE TRIALS, BLAIR ATHOLL A record entry of almost 1,000 horses and riders competed at this, one of the most prestigious trials in UK Eventing. 29 AUGUST GREAT SCOTTISH SWIM, STRATHCLYDE COUNTRY PARK More than 700 people took part in the first Great Scottish Swim. The open air event had broad appeal, attracting elite swimmers, enthusiasts and charity fundraisers alike. 7 8 AUGUST TATU INNSE GALL / TATTOO HEBRIDES, STORNOWAY This two-day Hebridean ceilidh featured the Lewis Highland Games, a military tattoo and a colourful carnival and finale concert featuring Scottish musician Dougie MacLean. 7 9 AUGUST AYR FLOWER SHOW, ROZELLE ESTATE Ayr Flower Show is a red letter weekend in the south west. Over three days the beautiful Rozelle Estate is transformed into a stunning showcase of horticulture, with Chelsea winners joining thousands of local competitors and visitors AUGUST PIPING LIVE! GLASGOW More than 500 musicians from around the world performed in venues throughout the city as a bigger and better Piping Live! increased its tickets sales by 33 per cent, drawing a combined audience of almost 30,000 people.

10 AUTUMN SEPTEMBER OCTOBER 4 12 SEPTEMBER BLAS FESTIVAL, HIGHLANDS This year s festival delivered an extensive programme of traditional music and events, featuring established as well as up and coming talent in venues across the Highlands. 30 SEPTEMBER THE MOBO AWARDS, SECC GLASGOW Glasgow hosted some of the world s biggest urban music stars and attracted thousands of fans when it staged The MOBO Awards. The Awards generated more than 800,000 for the economy and reached 1.2 million music fans around the UK, with the event itself going on to win the Chairman s Award at the 2010 Scottish Event Awards OCTOBER SNOOKER GRAND PRIX KELVIN HALL GLASGOW The Grand Prix was won by Australia s Neil Robertson (pictured) at the end of nine days of exciting action. Extensive live coverage was broadcast on the BBC, Eurosport and Chinese television, with recorded highlights also beamed around the globe OCTOBER TIREE WAVE CLASSIC Tiree is well known amongst the windsurfing elite for its wind and waves. More than 70 riders registered for this classic event in 2009, battling it out for one of the most sought after prizes in the sport SEPTEMBER TECHFEST IN SEPTEMBER, ABERDEEN CITY/SHIRE The north east of Scotland s annual science and technology festival delivered 18 days of hands on family activity, technology tours and a discovery series of talks and presentations. 8 OCTOBER 8 NOVEMBER GLASGAY! GLASGOW The only event of its kind in Scotland, Glasgay! has grown into one of the largest LGBT arts festivals in Europe. The 2009 programme delivered top acts and new artists from the world of comedy, music, film, theatre, visual arts and education events OCTOBER THE ROYAL NATIONAL MOD, OBAN The MOD was hailed a great success as the event returned to its spiritual home Oban for The week-long celebration of Gaelic language and culture was enjoyed by audiences totalling 9,000.

11 WINTER 09/10 NOVEMBER DECEMBER JANUARY 19 FEBRUARY NOVEMBER 5 12 DECEMBER 9 JANUARY JANUARY 2010 RACMSA RALLY OF SCOTLAND, PERTH & KINROSS AND STIRLING As the final stage of the 2009 Intercontinental Rally Challenge, The Rally of Scotland took drivers through some of the most demanding rallying conditions anywhere in the world. The first of a three year deal, the Rally delivered a fitting conclusion to the series with Scotland s landscape and rally credentials broadcast around the world via Eurosport. EUROPEAN CURLING CHAMPIONSHIPS, ABERDEEN With 51 teams from 30 nations taking part, this was the largest international event in curling in 2009, with the local organising committee praised for the high standard of organisation and delivery of the championships. BUPA GREAT EDINBURGH INTERNATIONAL CROSS COUNTRY AND GREAT WINTER RUN The runs took place against the winter white backdrop of Holyrood Park. As well as mass participation runs, the Cross Country events welcomed the world s best athletes, with the action broadcast live on the BBC. AVIVA INTERNATIONAL MATCH, GLASGOW An early meet in the athletics season, the International Match brought some of the world s top athletes to Glasgow for the exciting team versus team format NOVEMBER 29 DECEMBER JANUARY 2010 ST ANDREWS FESTIVAL Live music, a street ceilidh and a torch parade were some of the highlights of the festival held in the medieval town of St Andrews, with key buildings illuminated with the UK s largest series of son et lumiere depicting Scotland s history. EDINBURGH S HOGMANAY 80,000 revellers said hello to 2010 at Edinburgh s Street Party, Concert in the Gardens and ceilidh, with party goers from across the world enjoying top class music and entertainment at stages across the city centre. The celebrations lasted five days, beginning on 29 December 2009 and running through to 2 January 2010.

12 21 HOMECOMING SCOTLAND AND THE ROAD TO 2014 Independent research set out the positive impact of Scotland s first ever year of celebration, with Homecoming delivering a string of benefits to the country and bolstering Scottish event and tourism industries during one of the toughest economic downturns. The results were so impressive that 2014 has been designated as the next year of Homecoming. The key findings in the report from EKOS, a leading economic and social development consultancy included that 53.7 million of additional tourism revenue was generated for Scotland, representing a return on investment of nearly 10:1 and 22 per cent above the target set for the year, with 95,000 visitors to Scotland influenced to travel as a result of Homecoming. HEART OF HOMECOMING Homecoming was a unique concept that represented the largest collaborative tourism initiative Scotland has ever staged. The year provided an unprecedented opportunity to raise Scotland s profile and gave the country a distinctive voice and a unique proposition in a crowded and highly competitive global marketplace. At the heart of Homecoming was an inspirational programme of more than 400 events which engaged and motivated audiences to join the special year of celebration. The programme offered a mix of brand new events and exciting enhancements to existing events, providing a strong identity and clear focus to the year. Events took place in all 32 local authority areas of Scotland with a wide range of event organisers taking part. This included schools and community groups through to major commercial organisations, ensuring that everything from indigenous Scottish sports to 21st century Scottish innovations, to arts and ancestry took centre stage. Many existing events reported record attendance levels, whilst the introduction of new events along with the scale of partnership provides an important legacy for the future. EventScotland invested 3 million in Scotland s events industry through Homecoming. 111 events were directly funded; more than half of which were brand new events created specifically for the year. Event organisers who participated in the year stated their support for a future Homecoming with 90 per cent saying that they would take part again. DELIVERING THE LEGACY Looking ahead, the excitement and drive created by the year has been harnessed in a series of legacy projects, allowing Scotland to continue to develop the benefits brought by Homecoming. These include: A Framework for Diaspora Engagement to continue the work started by Homecoming. EventScotland has led on an events programme to celebrate St Andrew s Day, building on the success of Homecoming s finale. Partnerships established across public, private and voluntary sectors are assisting with the planning of new national initiatives. Continued benefit to Scotland from the international profile created through successful PR and marketing campaigns. Homecoming has also generated an inbuilt cultural legacy for Scotland by engaging communities and stimulating participation. It promoted national and international interest in Robert Burns, the inspiration for the year in what was the 250th anniversary of his birth, whilst celebrating and promoting many of Scotland s other great contributions to the world. In a further move to build on the success of the year, the Scottish Government has adopted a series of strategic focuses for the promotion of Scotland in the build up to Scotland s growing reputation for world-class food and drink has been the first focus, with EventScotland a key partner, providing funding to events to enhance their food and drink offering. Future focuses are Active Scotland in 2011, Creative Scotland in 2012 and Natural Scotland in HOMECOMING IN NUMBERS 53.7m additional tourism revenue generated 95,000 visitors influenced to come to Scotland by Homecoming 400+ events in the programme 90% of event organisers would take part in a future initiative 154m of additional media profile generated for Scotland 3m invested in the events industry

13 23 SUPPORTING THE EVENTS INDUSTRY Extending Event Management Skills As part of EventScotland s work in building awareness around key issues affecting the industry and sharing good practice, a series of seminars was delivered this year. The seminars attracted a combined audience of 150 industry practitioners on subjects covering Greener Events, Alcohol Sponsorship and a demonstration of, and discussion around eventimpacts. This work builds on EventScotland s influential publication, Events Management - a practical guide (pictured above). EventScotland Sustainable Sport and Event Toolkit (SSET) SSET is an initiative by: Vancouver Organizing Committee for the 2010 Olympic and Paralympic Games International Academy of Sport Science and Technology Sustainable Sport and Event Toolkit This year EventScotland launched this key resource to help make the events industry more environmentally and socially sustainable. The SSET was developed by the International Academy of Sport Science and Technology and the Vancouver Olympic Organising Committee, with EventScotland a development partner in the project. Social and environmental sustainability are two of the biggest issues facing the global events industry and the toolkit is an important development in this field. Scotland s event organisers have free access to this resource. Edinburgh s Festivals Research EventScotland has been working with partners in the Scottish Government, City of Edinburgh Council, Creative Scotland, Festivals Edinburgh and Scottish Enterprise to fund extensive research into the collective impact of Edinburgh s 12 festivals. The project is looking at the economic impact, as well as media profile, social and cultural benefits and environmental outcomes, to produce a valuable report on one of the biggest cultural programmes in the world. A Taste for Events: A Guide to Scottish Food and Drink at Events A Taste for Events A GUIDE TO SCOTTISH FOOD AND DRINK AT EVENTS A new guide to help event organisers showcase the very best of Scotland s larder was launched in early Spring A Taste for Events provides expert advice and contacts for local food groups, farmers markets, professional caterers certification schemes and details of local producers and suppliers, The guide links and supports Scotland s focus on Food and Drink into 2011, and EventScotland s work with the industry on this. BusinessClub Scotland EventScotland is working with BusinessClub Scotland to ensure that the country s business community takes maximum benefit from the commercial opportunities created by staging major events. Established last year, BusinessClub Scotland has already registered more than 2,300 members and has facilitated business opportunities at some of the events supported by EventScotland. These include The Open Championship, World Snooker Open, the Emirates Airline Edinburgh 7s and The RACMSA Rally of Scotland. ww.businessclubscotland.co.uk Businessclubscotland.co.uk> eventimpacts Building industry knowledge through event assessment Measuring the benefits of hosting major events is a difficult task and one which often throws up debate in the events industry. EventScotland, working with partners led by UK Sport and including The London Development Agency, North West Development Agency, Yorkshire Forward, Visit Britain and Glasgow City Marketing Bureau, has helped to create eventimpacts. This resource for the industry comprises key guidance and good practice principles for evaluating the social, economic, environmental and media-related impacts associated with staging major sporting and cultural events. SportAccord 2010 International sports convention EventScotland promoted Scotland as a destination for the world s leading sporting events at SportAccord 2010, which was held in Dubai, April SportAccord is an annual gathering of influential leaders from more than 100 international sporting federations and provides the perfect opportunity to promote Scotland as a leading destination for sporting events.

14 25 VIEWS FROM THE INDUSTRY Scotland takes its events seriously and this is demonstrated through the commitment EventScotland shows to the events it supports each year. PETE IRVINE MBE, Managing Director, Unique Events EventScotland s support of the country s cultural events undoubtedly plays a key part in helping them to develop and grow. Scotland is a leader when it comes to events. It has a great portfolio, supported and enhanced by the team of specialists at EventScotland. FAITH LIDDELL, Director, Festivals Edinburgh BRUCE DEWAR, Chief Executive Officer, 2010 Legacies Now, Vancouver We have a strong partner in EventScotland, providing leadership and a level of event expertise which ensures that Scotland capitalises on its substantial event assets. MAJOR EVENTS ARE BIG BUSINESS FOR THE UK AND SCOTLAND IS IN AN ENVIABLE POSITION WITH ITS DEDICATED EVENTS AGENCY WHICH IS RESPECTED AROUND THE WORLD. Scotland is the Home of Golf, and EventScotland s support and understanding of the game ensures the country delivers a high quality event portfolio for the sport each year - vital work in the build up to The Ryder Cup in GEORGE O GRADY CBE Chief Executive, The European Tour SIMON MORTON, Head of Major Events, UK Sport MICHAEL HIRST OBE, Chairman, Business Visits & Events Partnership Perth and Kinross appreciates the value of events to our local economy and the many opportunities they bring. As a council we are committed to adding to the area s portfolio of events and will continue to work closely with EventScotland to achieve this. BERNADETTE MALONE, Chief Executive, Perth and Kinross Council

15 27 SUPPORTED EVENTS 09/10 Melrose Sevens 10/04/09 National Scottish Borders Council 17,000 O'Neill Coldwater Classic Scotland 29/04/09 International Highland Council 25,000 The Isle of Bute Jazz Festival 30/04/09 National Argyll and Bute Council 7,000 Darvel Music Festival 01/05/09 National East Ayrshire Council 10,000 Spirit of Speyside Whisky Festival 01/05/09 International Moray Council 30,000 Engage Super League Magic Weekend 02/05/09 International City of Edinburgh Council 95,000 Big in Falkirk 02/05/09 National Falkirk Council 30,000 BUPA Great Edinburgh Run 03/05/09 International City of Edinburgh Council 72,500 Gourock Highland Games 10/05/09 National Inverclyde Council 5,000 Glasgow Gymnastics Grand Prix World Cup 15/05/09 International Glasgow City Council 45,000 Etape Caledonia 16/05/09 National Perth and Kinross Council 17,500 burns an a that! Festival 16/05/09 International South Ayrshire Council 100,000 Elite Triathlon Series 17/05/09 International North Lanarkshire Council 25,000 Jim Clark Rally 22/05/09 International Scottish Borders Council 15,000 COAST Festival of Visual Arts 22/05/09 National Aberdeenshire Council 10,000 Brewin Dolphin Scottish Series 22/05/09 National Argyll and Bute Council 25,000 Heineken Cup Final 23/05/09 International City of Edinburgh Council 75,000 Emirates Airline Edinburgh 7s Festival 30/05/09 International City of Edinburgh Council 95, Under the Ben 30/05/09 National Highland Council 4,000 World Fly Fishing Championship 05/06/09 International Perth and Kinross Council; Stirling Council 5,000 Nairn Book & Arts Festival 05/06/09 National Highland Council 12,500 Mountain Bike World Cup 06/06/09 International Highland Council 82,000 Rock Ness 12/06/09 International Highland Council 20,000 The Crossing 16/06/09 National Highland Council 25,000 Edinburgh International Film Festival 17/06/09 International City of Edinburgh Council 80,000 Borders Book Festival 18/06/09 National Scottish Borders Council 10,000 Dundee Literary Festival 25/06/09 National Dundee City Council 4,000 Scottish Traditional Boat Festival 02/07/09 National Aberdeenshire Council 25,000 The Open Championship 16/07/09 International South Ayrshire Council 77,287 Rat Race Urban Adventure 18/07/09 International City of Edinburgh Council 30,000 Wickerman Festival 24/07/09 International Dumfries and Galloway Council 26,000 The Gathering 25/07/09 International City of Edinburgh Council 100,000 Scottish Challenge 30/07/09 International Highland Council 150,000 Southern Fried 31/07/09 National Perth and Kinross Council 15,000 A Pilgrimage: A Scottish Road Movie Film Festival 01/08/09 National Highland Council 9,000 Aboyne Highland Games 01/08/09 National Aberdeenshire Council 18,000 Turriff Show 02/08/09 National Aberdeenshire Council 15,000 Scottish 6 Day Orienteering 02/08/09 National Perth and Kinross Council 18,000 Tatu Innse Gall / Tattoo Hebrides 07/08/09 National Comhairle nan Eilean Siar 5,000 Belladrum Tartan Heart Festival 07/08/09 National Highl 20,000 Ayr Flower Show 07/08/09 National South Ayrshire Council 25,000 Piping Live! 10/08/09 International Glasgow City Council 60,000 Scottish Seniors Golf Open 21/08/09 International Fife Council 150,000 Blair Castle International Horse Trials 27/08/09 International Perth and Kinross Council 15,000 Great Scottish Swim 29/08/09 International North Lanarkshire Council 70,000 Kirkintilloch Canal Festival 29/08/09 National East Dunbartonshire Council 11,000 Blas Festival 04/09/09 National Highland Council 9,300 Dundee Flower and Food Festival 04/09/09 National Dundee City Council 15,020 Doors Open Days 05/09/09 National Multi-area 14,455 eatbute 11/09/09 National Argyll and Bute Council 8,865 TechFest in September 11/09/09 National Aberdeen City/Shire Councils 13,810 East Renfrewshire Food Festival 12/09/09 National East Renfrewshire Council 5,900 Tour of Britain 15/09/09 International Scottish Borders Council; Dumfries & Galloway Council 100,000 Wigtown Book Festival 25/09/09 National Dumfries and Galloway Council 25,000 Kirkcaldy Comedy Festival 26/09/09 National Fife Council 12,000 MOBO Awards 30/09/09 International Glasgow City Council 200,000 Snooker Grand Prix 01/10/09 International Glasgow City Council 20,000 Callander Jazz and Blues Festival 02/10/09 National Stirling Council 4,000 FestnFurious 02/10/09 National Dundee City Council 4,000 Glasgay! 08/10/09 International Glasgow City Council 25,000 Royal National Mod 09/10/09 International Argyll and Bute Council 30,000 Tiree Wave Classic 10/10/09 International Argyll and Bute Council 30,000 Highland Homecoming 19/10/09 National Highland Council 5,000 Scottish Thistle Awards 23/10/09 National n/a 7,000 Perthshire Amber Festival 30/10/09 National Perth and Kinross Council 12,000 Shinty/Hurling International 31/10/09 National Highland Council 7,000 Intercontinental Rally Challenge 19/11/09 International Perth and Kinross Council; Stirling Council 200,000 St Andrews Festival 25/11/09 National Fife Council 15,000 European Curling Championships 04/12/09 International Aberdeen City Council 75,000 Edinburgh s Hogmanay 30/12/09 International City of Edinburgh Council 95,000 BusinessClub Scotland 01/01/10 International n/a 50,000 Great Edinburgh International Cross Country 09/01/10 International City of Edinburgh Council 100,000 The Robert Burns Humanitarian Award 22/01/10 International South Ayrshire Council 25,000 Alloway /01/10 National South Ayrshire Council 6,000 AVIVA International Match 30/01/10 International Glasgow City Council 25,000 Magners Glasgow International Comedy Festival 11/03/10 International Glasgow City Council 40,000 StAnza 17/03/10 National Fife Council 22,500 The Mighty Deerstalker 20/03/10 National Scottish Borders Council 6,900 2,989,537 It is important to note that the events listed were staged in 2009/10, but that the total investment made by EventScotland in most of these cases was spread over a longer period.

16 PARTNER ORGANISATIONS 09/10 4Way Pictures Scotland Limited Aberdeen City Council Aberdeenshire Council Aboyne Highland Games Ltd An Comunn Gaidhealach Angus Council Argyll and Bute Council Ayr Flower Show Baxters Loch Ness Marathon & Festival of Running Belladrum Tartan Heart Festival Blair Castle International Horse Trials and Country Fair Blairgowrie & East Perthshire Tourism Association Borders Book Festival Bounce Sports Management Brass in the Park Association British Automobile Club Ltd British Cycling British Gymnastics British Rowing British Swimming British Triathlon Federation British Waterways Scotland Buccleuch Heritage Trust Burns Festival Ltd BusinessClub Scotland Butterstone Management & Events Caledonian Concepts Callander Jazz & Blues Festival Ltd Camanachd Association City of Edinburgh Council Clackmannanshire Council Clubgolf Scotland Clyde Cruising Club Comhairle nan Eilean Siar Cowal Highland Gathering Darvel Music Company DF Concerts Ltd Dialogue Marketing Dumfries & Galloway Arts Association Ltd Dumfries and Galloway Council Dundee City Council Dundee Flower & Food Festival Dundee Literary Festival East Ayrshire Council East Dunbartonshire Council East Lothian Council East Renfrewshire Council Edinburgh International Book Festival Ltd Edinburgh International Festival Edinburgh International Film Festival Ltd Edinburgh International Science Festival Edinburgh Leisure Elite Sponsorship Management European Athletics European Curling Federation European Rugby European Tour Falkirk Council Feis Bharraigh Fèisean nan Gaidheal Festivals and Events International Fife Council Fips-Mouche Forbes Inc Forestry Commission Scotland G2F Media GALA Scotland Ltd Glasgow City Council Glasgow City Marketing Bureau Glasgow International Comedy Festival Glasgow International Piping Festival Ltd Glasgow Life Gleneagles Glenmuir GMF Co Hands Up For Trad Highland Council Highlands and Islands Enterprise Historic Scotland Horsecross Arts Ltd IMG UK Ltd International Academy of Sport Science and Technology International Motor Sports International Olympic Committee International Rugby Board Inverclyde Council Irvine Burns Club Isle of Bute Jazz Festival Ltd Jim Clark Memorial Rally Kirkcaldy Town Centre Management Ltd Knockhill Racing Circuit Ltd L&M Events Ladies European Tour Ladies Golf Union Lausanne Loch Lomond Quilt Show Ltd London Development Agency MacDougall of Dunollie Preservation Trust Melrose Rugby Football Club Men's Health Forum Scotland Midlothian Council MOBO Organisation Ltd Moray Council MOTU 25 Mount Stuart Trust MTV Networks UK & Ireland Nairn Book & Arts Festival Ltd National Museum of Scotland National Trust for Scotland No Fuss Events North Ayrshire Council North Lanarkshire Council North West Development Agency Nova International Ltd O'Neill Orkney Islands Council Orkney Science Festival Paragraph Publishing Ltd Perth and Kinross Council Perth Festival of the Arts Ltd Pitlochry Festival Society Ltd Proiseact Nan Ealan R&A Championships Ltd Ramage Jazz (Nairn) Ltd Rare Management Rat Race (Events) Ltd Red Sky at Night Ltd Renfrewshire Council Rock Ness Ltd Royal Caledonian Curling Club Royal Electrical & Mechanical Engineers Royal Highland & Agricultural Society of Scotland Ryder Cup Europe LLP Scotland Food & Drink Scottish 6-Day Event Company Scottish Anglers National Association Scottish Arts Council (Creative Scotland) Scottish Athletics Scottish Ballet Ltd Scottish Bluegrass Association Scottish Borders Council Scottish Borders Food Network Scottish Canoe Association Scottish Comedy Agency Ltd Scottish Cycling Scottish Disability Sport Scottish Enterprise Scottish Football Association Scottish Golf Union Scottish Government Scottish Hockey Scottish Ladies Golf Association Scottish Mining Museum Scottish National Gallery of Modern Art Scottish Natural Heritage Scottish Rally Championship Scottish Rugby Union plc Scottish Traditional Boat Festival Scottish Youth Theatre Shetland Arts Development Agency Shetland Islands Council South Ayrshire Council Southern Uplands Partnership Spirit of Speyside Whisky Festival Ltd Sportcal Ltd sportscotland SRC Car Club Ltd St Andrews Festival Ltd StAnza: Scotland's Poetry Festival Stirling Council Stornoway Amenity Trust Super League Europe Ltd Sweetspot Ltd TechFest Setpoint The Banffshire Visual Arts Festival Ltd The Gathering Ltd The Islands Book Trust The Royal Edinburgh Military Tattoo The Scottish Civic Trust The Scottish Traditional Boat Festival Tour of Britain Ltd Transport Scotland TriathlonScotland Turriff District Agricultural Association UCI - International Cycling Union Uist Art Association UK Athletics Ltd UK Sport Unique Events Universities Scotland University of Aberdeen University of Strathclyde UZ Events Limited Vancouver Organising Committee for the 2010 Olympic & Paralympic Winter Games Visit Britain West Coast Whisky Trail Ltd West Dunbartonshire Council West Lothian Council Wickerman Festival Limited Wigtown Festival Company World Snooker Ltd WSM Sponsorship Ltd Yorkshire Forward Photography Rob McDougall, Chris Watt, Wattie Cheung, Alan McAteer, Scottish Viewpoint. Other images supplied courtesy of event organisers. Front cover image: phunkt.com This is an indicative list demonstrating the range of organisations EventScotland worked with in this year.

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