London Residential THE LONDON SALES GUIDE

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Gwendoline Neal
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1 London Residential THE LONDON SALES GUIDE

2 LONDON IS OUR HOME TOO In London s property market, a little local knowledge can make all the difference. At Strutt & Parker we pride ourselves on knowing the capital inside out the most desirable streets, the tucked-away squares and the intersecting villages that make up this city. We re confident that, because London is our home too, we can help you find the perfect buyer for yours. 103% of our clients combined asking prices achieved in ,700 combined monthly distribution of the several magazines our clients properties appear in each month

I will be re-marketing the property at some stage in the future and I will

THE KNOWLEDGE No No From our offices in prime Central London, we market properties

The founders of our London residential business are still at the helm 25 years

whom have also been with us for many years.

bricks and mortar; we re in the business of helping people to move home.

pied-à-terre or investment property and we use all of our experience to make sure

We are particularly proud of the amount of repeat business and recommendations

As well as selling your property through Strutt & Parker, you can also tap into

letting a flat through to selling commercial property or managing an estate.

dedicated team will set out to deliver it.

and the people you meet on day one will stay with you throughout the process.

taken at the best time of day to adding a flower arrangement to an entrance hall

Communication is also key, so we will keep you informed of every development not

4 I will be re-marketing the property at some stage in the future and I will unquestionably be using you. THE KNOWLEDGE No No From our offices in prime Central London, we market properties ranging from 350,000 flats to multi-million pound houses and developments. The founders of our London residential business are still at the helm 25 years after starting out, and their passion is shared by the rest of the team, most of whom have also been with us for many years. What sets us apart is that we recognise that our job is not just about selling bricks and mortar; we re in the business of helping people to move home. We understand the stresses of selling a property whether it s your home, a pied-à-terre or investment property and we use all of our experience to make sure the process runs as smoothly as possible. We are particularly proud of the amount of repeat business and recommendations that we get. As well as selling your property through Strutt & Parker, you can also tap into the wider services of our firm our specialist teams can help with anything from letting a flat through to selling commercial property or managing an estate. We start by sitting down with you to listen to what you want to achieve, then your dedicated team will set out to deliver it. Our whole team is briefed on every property so everyone will be familiar with it, and the people you meet on day one will stay with you throughout the process. At every stage, detail really matters to us from ensuring the photographs are taken at the best time of day to adding a flower arrangement to an entrance hall before a viewing. Communication is also key, so we will keep you informed of every development not just when an offer is made. You will always be able to reach a member of our team and, because we work with so many clients from outside the UK, we are no strangers to late night calls. To make sure we re constantly improving, we ask for feedback once your property has been sold and, despite a near 100% client satisfaction rate, we never get complacent. In short, we deliver the kind of service we would wish to receive ourselves The London Sales Guide.

A DISPLAY OF INITIATIVE I was at a Chelsea house before the all-important third viewing and had this nagging feeling that there was something missing.

5 A DISPLAY OF INITIATIVE I was at a Chelsea house before the all-important third viewing and had this nagging feeling that there was something missing. After a quick dash to the local florist, I was back with armfuls of flowers for the reception rooms. That kind of attention to detail typifies the way we approach the entire sales process and, while we don t know how much the floral displays had to do with it, we do know that the house was under offer by the end of the viewing. Harry Wigram Strutt & Parker Chelsea The London Sales Guide.

You should take comfort in the knowledge that you have a talented and professional team and that the firm s reputation is justifiably outstanding.

6 You should take comfort in the knowledge that you have a talented and professional team and that the firm s reputation is justifiably outstanding. BRINGING YOU AND YOUR BUYER TOGETHER Having understood exactly what you want to achieve, we can then guide you on the best way to market your property. We will look at everything from deciding how and when to show your property, through to where to advertise it and the most suitable style of brochure. In every case, our goal is to help you find the right buyer in the required timeframe. Hundreds of buyers register with us every week thanks to our ongoing marketing, so we will almost certainly have people already on our books who are looking for a property like yours. Marketing your property through our various channels then attracts a valuable second wave of motivated buyers. Of course, where the utmost discretion is required you can choose instead to sell your property off market. Advertising Selling your home through Strutt & Parker gives you access to the property market s most high-profile advertising space. We have the much-coveted inside front cover and leading positions in virtually every single London property publication, ensuring that your property is seen by a large and highly targeted audience. The London Magazine The Resident Magazine Property Review Country & Town House Magazine The Hill The Grove SW & SW6 Magazine Mayfair Times Belgravia Magazine Move To Magazine Mayfair Resident The London Sales Guide.

4,000 Over 1m 400,000 6 million press mentions a year property searches a month on our

including: NO primelocation.com rightmove.co.uk globrix.com zoopla.co.uk (propertyfinder.

com Brochures As with everything we do, we take a professional and detailed approach to

making sure untidy cables are out of shot or adding window boxes to brighten up your

We have assembled a team of photographers, floor planners and designers who we trust to

We aim to have the brochure printed and property launched on to the market within a week of

brochures sent to buyers each year issues a year Central London s most prominent property

to comment on the issues of the day and often are quoted in the media.

association, the properties we are marketing.

Knightsbridge, and our head office is in Mayfair.

7 4,000 Over 1m 400,000 6 million press mentions a year property searches a month on our website Online presence Your home will appear on all the leading property portals including: NO primelocation.com rightmove.co.uk globrix.com zoopla.co.uk (propertyfinder.com) findaproperty.com homes24.co.uk and on our own site at struttandparker.com Brochures As with everything we do, we take a professional and detailed approach to producing brochures whether it s arranging the photo shoot around your baby s routine, making sure untidy cables are out of shot or adding window boxes to brighten up your property s exterior. We have assembled a team of photographers, floor planners and designers who we trust to make the process as pain-free as possible. We aim to have the brochure printed and property launched on to the market within a week of instruction The London Sales Guide. brochures sent to buyers each year issues a year Central London s most prominent property advertiser PR and other publicity Our dedicated PR team ensures our properties and our brand have high visibility in the press, from magazines to broadsheets. Recognised as industry experts, members of our residential sales team are frequently asked to comment on the issues of the day and often are quoted in the media. Direct mail and sponsorship also help to promote the Strutt & Parker brand and, by association, the properties we are marketing. Offices and boards We have residential sales offices in Chelsea, Fulham, Kensington and Knightsbridge, and our head office is in Mayfair. Our sales offices are smart, friendly and open six days a week at times that suit our clients and buyers. Our teams will happily arrange viewings on Saturdays and we often show properties on Sundays. You will not see streets littered with our For Sale signs as we only put up boards when they are beneficial to our clients clever marketing is what selling property is all about and we will often agree a sale before a property even reaches the open market.

8 We wanted to thank you for the first-class service we have received. Your team has been perfect and you delivered what you promised and more! We are grateful for all the hand-holding and fantastic price you achieved for our property. We have nothing but praise for Strutt & Parker and shall spread the word! PRESENTATION TIPS In property as in all things, first impressions count. Here are a few tried and trusted tips on presenting your property to its best effect. FROM VALUATION TO COMPLETION AND BEYOND Our team will work closely with you throughout the sales process, advising on everything from the value of your home through to presenting your property and ensuring a speedy completion. At every stage, our focus is on making sure you have all the information you need to make decisions; we are not in the business of simply telling clients what they want to hear. Setting the right price Our in-depth understanding of the London market is founded on many years of experience and on ongoing research. As well as tracking every transaction in our marketplaces, we also receive regular briefings from our research partner Volterra to help us monitor the wider economy and forecast the general trend of the property market. All of this knowledge enables us to set the maximum achievable price for every property and, in any given year, we expect to achieve over 98% of our clients combined asking prices. Making the right impression Presentation is absolutely key. When needed, we tell our clients to prepare their properties as if Homes & Gardens were doing a photo shoot the next day. In most cases, we will provide a detailed list for each room setting out how to make your property look its best. Many of our clients are extremely busy, so we have dedicated teams ready to do anything from cleaning the windows to, perhaps where a property has been left empty, fully furnishing a house. Every viewing will be accompanied and we always arrive early (with the right keys it s the simple things that make all the difference). We make sure lights are turned on and that the scene is set for an unpressurised viewing. We have even been known to make unmade beds, pick up litter outside a property and arrange flowers to show a property at its best. Above all, we never try to oversell a house experience tells us that a property will sell itself if the scene has been set. Agreeing a sale The best way of agreeing a sale to the right buyer will vary from property to property. Sometimes it will be important to arrange a high number of viewings, other times to show it only to a handful of people who are perfect for that particular property. If we are taking the less is more approach, we often find that after sealed bids the ideal buyer has been identified and the ideal price achieved. Managing the sale through to completion Once your sale has been agreed, our team will keep in touch with all parties to make sure the transaction proceeds smoothly and on time. One of the key areas we focus on is making sure documentation is assembled early on as this helps the sale to proceed quickly. If documents need to be sourced at the eleventh hour a copy of a covenant from the local planning office, for example we don t wait for solicitors letters; we go there ourselves and pick them up by hand. We will be there every step of the way, right through to helping with the moving arrangements. For example, if your Steinway piano has a long journey to your new home, we can put you in touch with people who will make sure it arrives safely. When painting your front door, stick to traditional heritage colours for period properties and pretty pastel shades to tone in with your brickwork. Fresh paint works miracles. You can transform a room with good lighting. Gardens, roof terraces and balconies: scrub up brickwork, mow lawns, plant out beds and keep them free of weeds, varnish decking and make trellising good. Pretend Homes & Gardens are doing a photo shoot in every room......but remember that you are selling a home not a show house de-clutter but don t make it look too clinical. Most people will be drawn to a window, so make sure they are all gleaming. Give every part of your house a function; turn that old landing space into a study, for example. Kitchens and bathrooms should gleam and sparkle. Remove pet food and kitty litter they really put buyers off. If you live in a flat, make sure the common parts of the building are clean and tidy, and clear any unwanted mail The London Sales Guide.

9 LATERAL AND VERTICAL THINKING A surveyor was about to leave with the job incomplete, saying he couldn t reach the flat roof to inspect it. He didn t have another slot available for two weeks so the sale was hanging in the balance. Thirty minutes later, he was twenty feet up a ladder we d picked up from the hire shop around the corner. Miles Meacock Strutt & Parker Kensington The London Sales Guide.

1.5 million acres of land managed across the UK

10 in all our areas of commercial specialism

you to sell your property, Strutt & Parker has a

lettings to commercial property, from the city

These are our other core property services:

enfranchisement and lease extension Residential

management Farming Leisure and hotels Planning

Chichester Cirencester Edinburgh Exeter Farnham

Horsham Inverness Ipswich Lewes Ludlow Market

Northallerton Norwich Odiham Pangbourne Princes

Albans Stamford Winchester If you d like to know

10 1.5 million acres of land managed across the UK 700 staff across the UK 54 equity partners TOP 10 in all our areas of commercial specialism MORE THAN RESIDENTIAL SALES As well as helping you to sell your property, Strutt & Parker has a range of specialist expertise, from residential lettings to commercial property, from the city to the country. These are our other core property services: Residential lettings Professional valuations for enfranchisement and lease extension Residential and commercial development Commercial Land management Farming Leisure and hotels Planning Sporting Building surveying Our offices across the UK Banbury Banchory Brighton & Hove Cambridge Canterbury Chelmsford Chester Chichester Cirencester Edinburgh Exeter Farnham Glasgow Guildford Harpenden Harrogate Haslemere Horsham Inverness Ipswich Lewes Ludlow Market Harborough Moreton-in-Marsh Morpeth Newbury Northallerton Norwich Odiham Pangbourne Princes Risborough Salisbury Sevenoaks Shrewsbury St Albans Stamford Winchester If you d like to know more about any of our services, visit struttandparker.com or contact us at one of the offices overleaf The London Sales Guide.

11 r St Quintin Av A e Av Ladbroke Grove La Westbourne Park Rd Harro ro ow r Rd Shirland Rd S W stway We 8 Cheps epstow Rd Ch Westway Westbourne Grove Queensway Inverness Te BAYSWATER Harrow Rd Praed St Sussex Gardens Lisson Gro r ro ve Marylebone Rd Seymour Pl Edgware Rd Baker St Wigmore St Euston Rd Portland Place Mortimer St Gower St St Oxford Oxford St Russell Square Drury ry W Cross Rte Ladbroke Gr G ove Kensing on Park Rd ington NOTTING HILL Hill Gate 4 te Notting te 5 T rrace Te BayswaterRd Bayswater Rd Park Ln MAYFAIR 10 R e g e nt St Shaft Ave f esbury Strand xbridge Rd R d Shepherd s Bush Holland Rd West Kensington A e Av Holland Park Av Holland Park Addiso s n Rd Wa W rwick Earls Ct Rd urc Chu ington KENSINGTON rc r h St K Ke nsington Rd Hyde Park Exhibition Rd Kensington Rd Knightsbridge KNIGHTSBRIDGE Brompton Rd 6 Sl Pont St loane St Grosvenor Pl Piccadilly Buckingham Palace Gardens BELGRAVIA Green Park Pall Mall St James s Park Victoria St Whitehall Hammersmith Rd smith FlyoverTa T lgarth Ta N End Rd Rd West Cromwe l Rd Gardens Wa Lillie Rd Earls Ct Rd W rwick Rd Cromwell Rd WEST CHELSEA & EARLS COURT F S Eaton Pl Ecc ccleston St W rwick Wa Wa Belgrave Rd W y Wa Marsham St Millbank N End Rd Harwood Rd inborough Rd Old Br ompton Rd Fulham Rd Sydney St King King s Rd King s Rd Grosvenor Rd Vauxha V ll Bridge Rd Lillie Rd Fullham Palace Rd FulhamRd Rd Fulh a m King s Rd C h e yne Walk Westbrid g e Rd Oakley St Chelsea Bridge Rd Dawes Rd Redcliffe Gardens Edith Grove ton R CHELSEA & SOUTH KENSINGTON St Royal Hospital PIMLICO John Islip St FULHAM & PARSONS GREEN 3 Eel Brook Common Battersea Bridge Rd Albert Bridge Rd Chelsea Embankment Battersea Park Queenstown Rd Battersea Park Rd Ninie Elms Ln S Lambeth Rd d Rd Bishop s Park e New Parsons Green King s Rd Hurlingham Park South Park Wa W ndsworth Bridge Rd Lombard Rd Y rk Rd Yo Falcon Rd Battersea Battersea Park Rd Latchmere Rd Queenstown Rd Silverthorne Rd Wa Heathbrook Park North St W ndsworth Rd Clapham Rd Yo Y rk Rd Lavender Hill The London Sales Guide.

12 TALK TO THE LONDON TEAM If you would like advice on virtually anything to do with your property, we would be delighted to help you. 1 2 Chelsea & South Kensington (Sales) 43 Cadogan Street, London SW3 2PR Tel: chelsea@struttandparker.com Chelsea & South Kensington (Lettings) 33 Cadogan Street, London SW3 2PP Tel: chelsea.lettings@ struttandparker.com 6 7 Knightsbridge, Belgravia, Pimlico & Mayfair (Sales and Lettings) 66 Sloane Street, London SW1X 9SH Tel: knightsbridge@struttandparker.com West Chelsea & Earls Court (Sales and Lettings) 140 Fulham Road, London SW10 9PY Tel: westchelsea@struttandparker.com 3 Fulham & Parsons Green (Sales and Lettings) 701 Fulham Road, London SW6 5UL Tel: fulham@struttandparker.com 8 Notting Hill & Bayswater (Sales and Lettings) 303 Westbourne Grove, London W11 2QA Tel: nottinghill@struttandparker.com 4 Kensington & Holland Park (Sales) 103 Kensington Church Street, London W8 7LN Tel: kensington@struttandparker.com 9 Central London Property Management 35 Cadogan Street, London SW3 2PR Tel: propertymanagement@struttandparker.com 5 Kensington & Holland Park (Lettings) 104 Kensington Church Street, London W8 4BU Tel: kensington.lettings@ struttandparker.com 10 Mayfair Head Office 13 Hill Street, London W1J 5LQ Tel: london@struttandparker.com

13 Residential Commercial Farming Land Management Sporting Leisure & Hotels Development Professional Services struttandparker.com

164 Buckingham. Palace Road, London. The Strand, London. Bryanston Street, London W1H 7EH Princess Square, 30 Leinster Gardens, 49 Queensborough

164 Buckingham. Palace Road, London. The Strand, London. Bryanston Street, London W1H 7EH Princess Square, 30 Leinster Gardens, 49 Queensborough All Hotels Nearest Pick Hotel Name Location Underground UpTime 164 Buckingham Palace, London Victoria Coach Station SW1W 9TP Victoria 8.45am Amba Hotel Charing The Strand, London Cross WC2N 5HX Charing