The Hearst Women s Travel Group

Transcription

1 THE WATER ISSUE! JULY-AUGUST 2017 AUGUST 2017 fun ideas for G O O D H O U S E KE E PI N G 238 SUMMER! ENTER TO WIN A TRIP TO CHARLESTON p. 6 BACKED BY S C I E N C E. POWERED BY S T Y L E. JULY-AUGUST 2017 d THE WATER ISSUE Breezy Bedrooms, Backyard Recipes, Easy DIYs, Bargain Buys See Our Lake House of the Year! page 76 QUALITY 40 TESTED H OW T O GRILL, LOW-CAL MEALS ASK DR. OZ BEACH BODY MOVES & GET OUTSIDE Finger-Lickin Tacos BBQ Peaches Best-Ever Potato Salad CMG plus!the BEST G H S E A L A P P R OV E D! STRING LIGHTS POOL FLOATS DECK UMBRELLAS OUTDOOR CHAIRS BEACH BAGS PARTY SUPPLIES LAB-TESTED SLEEP SOLUTIONS p 90 The Hearst Women s Travel Group The Hearst Women s Travel Group (Country Living, Good Housekeeping, Woman s Day) combines three iconic travel brands into a powerhouse partnership. Reaching an audience of 47 million total readers, the group delivers unparalleled reach via in-magazine, online, social, and experiential brand extensions. The Hearst Women s Travel Group delivers women travelers: Our vacationers spent nearly $21 billion on domestic travel last year alone! They continually search for inspiring, enriching, and fun destinations for themselves and their families. They know, love, and trust our brands, and turn to our pages for useful travel advice. Advertise with the Hearst Women s Travel Group, and reach your target travel audience! Custom Programs Whatever you need to better market your destination, we have the means and the ideas. Regional Co-Op Opportunities Multi-Page Inserts Geo-Targeted Digital Packages Tablet Inclusion and Enhancements Mobile Programs Database Access Sweepstakes and Contests Event Sponsorship Multi-Platform Programs AdMeasure Research Custom Research Source: GfK MRI Spring 2017, Adults 18+

2 Reach a Mass Audience of Savvy Women Travelers PRINT Combined Rate Base 8,925,000 Combined Audience (Adults, Gross) 47,267,000 Combined Audience (Women, Gross) 42,022,000 Combined Audience (Women, Net) 29,766,000 ONLINE Combined Unique Visitors 24,279,000 Combined Page Views 145,000,000 SOCIAL MEDIA Facebook 11,181,511 Google+ 1,830,731 Pinterest 1,275,303 Twitter 924,832 Instagram 1,628, million women readers took a domestic trip In the past year: Women readers spent over 99 million nights in hotels and motels Women readers took over 42 million domestic round trips 10.9 million women readers took a domestic road trip Source: In-Magazine GfK MRI Spring 2017; AAM June 2017; Online comscore Multi-Platform July 2017; Social Media August 2017

3 Target a Mass Audience of Active Travelers Who is the HWTG traveler? She is nearly 1 out of every 4 women travelers. That s 16.7 million women readers who took a domestic trip She is a travel decision maker. HWTG delivers 13.2 million women travel influencers, that s more than Southern Living, Martha Stewart Living, and Sunset combined She is a frequent traveler. Combined they took over 42 million domestic round trips in the past year, and spent nearly $21 billion on their travels How does she travel? She is very likely (Index 159) to travel with 3+ family members. HWTG delivers more family travelers than Travel & Leisure, Family Circle, and FamilyFun combined She is very likely (Index 180) to be away 7+ nights. More likely than the readers of Travel & Leisure, Southern Living or National Geographic Traveler She is very likely (Index 177) to take a road trip. HWTG delivers more road trippers than Southern Living, Martha Stewart Living, and Sunset combined What does she like to do on vacation? Go to the beach (Index 168) HWTG delivers more beach goers than Martha Stewart Living, Southern Living, and Coastal Living combined Go shopping (Index 188) HWTG delivers more shoppers than Southern Living, Martha Stewart Living, and Sunset combined Go backpacking/hiking/fishing (Index 148) HWTG delivers more outdoor enthusiasts than Southern Living, Midwest Living, and FamilyFun combined Visit a National Park (Index 156) HWTG delivers more park goers than National Geographic Traveler, Southern Living, and Family Fun combined Source: GfK MRI Spring 2017

4 2018 Regional Circulation* WEST Country Living 222,296 Good Housekeeping 732,177 Woman s Day 524,314 COMBINED 1,478,787 CENTRAL Country Living 259,821 Good Housekeeping 756,776 Woman s Day 562,217 COMBINED 1,578,814 MIDWEST Country Living 248,424 Good Housekeeping 764,664 Woman s Day 617,783 COMBINED 1,630,871 SOUTHEAST CENTRAL Country Living 101,776 Good Housekeeping 293,048 Woman s Day 221,587 COMBINED 616,411 NORTHEAST Country Living 279,357 Good Housekeeping 903,809 Woman s Day 749,234 COMBINED 1,932,400 SOUTH ATLANTIC Country Living 210,084 Good Housekeeping 756,773 Woman s Day 571,600 COMBINED 1,538,457 TOTAL COMBINED CIRCULATION: 8,775,740 WA OR ID MT WY ND SD MN WI MI NY ME VT NH CT MA RI CA NV UT CO NE KS IA MO IL IN KY OH WV PA VA DE NJ MD AZ NM OK AR TN SC NC MS AL GA TX LA FL Source: AAM June 2017 *Data based on Analyzed Issues April 2017 Country Living & Woman s Day, March 2017 Good Housekeeping. U.S. circulation only.

5 WA 2018 Regional Gross Rates The following issues feature CA OR NV ID UT MT WY CO ND SD NE KS MN IA MO WI IL MI IN OH KY WV ME VT NH NY MA CT RI PA NJ DE MD VA travel sections: April 2018 May 2018 AZ NM OK TX AR LA MS TN AL GA NC SC October 2018 FL Regional fractional ads are only permitted in travel sections. The following rates apply: WEST CENTRAL MIDWEST SOUTHEAST CENTRAL NORTHEAST SOUTH ATLANTIC 3-MAGAZINE BUY P4C $34,785 $37,134 $38,359 $14,495 $52,255 $36,186 1/2 P4C $18,259 $19,496 $20,136 $7,609 $27,432 $19,000 1/3rd $12,759 $13,613 $14,067 $5,320 $19,163 $13,266 1/6th $6,667 $7,122 $7,348 $2,778 $10,012 $6,938 COUNTRY LIVING P4C $6,596 $7,637 $7,300 $2,992 $9,446 $6,176 1/2 P4C $3,464 $4,014 $3,833 $1,566 $4,962 $3,243 1/3rd $2,423 $2,799 $2,675 $1,096 $3,460 $2,266 1/6th $1,263 $1,471 $1,401 $575 $1,809 $1,186 GOOD HOUSEKEEPING P4C $21,530 $21,192 $22,481 $7,898 $30,558 $22,248 1/2 P4C $11,299 $11,126 $11,799 $4,146 $16,043 $11,677 1/3rd $7,895 $7,772 $8,234 $2,894 $11,210 $8,161 1/6th $4,118 $4,067 $4,309 $1,514 $5,857 $4,263 WOMAN S DAY P4C $15,420 $16,533 $18,159 $6,519 $25,337 $16,804 1/2 P4C $8,094 $8,682 $9,532 $3,421 $13,303 $8,819 1/3rd $5,653 $6,064 $6,656 $2,383 $9,292 $6,158 1/6th $2,952 $3,166 $3,484 $1,246 $4,859 $3,224

6 2018 HWTG Closing & On-Sale Dates ISSUE CLOSING ON-SALE DATES January 10/19/17 N/A* 12/12/17 N/A February 11/06/17 01/02/18 01/16/18 01/09/18 March 12/08/17 02/06/18 02/13/18 02/06/18 April 01/05/18 03/06/18 03/13/18 03/06/18 May 02/09/18 04/10/18 04/17/18 04/10/18 June 03/16/18 05/15/18 05/15/18 05/15/18 July 04/13/18 06/19/18 06/12/18 06/26/18 August 05/11/18 N/A* 07/17/18 N/A September 06/08/18 07/31/18 08/14/18 08/07/18 October 07/06/18 09/04/18 09/11/18 09/11/18 November 08/10/18 10/02/18 10/16/18 10/16/18 December 09/07/18 11/13/18 11/13/18 11/27/18 Country Living runs a double issue in January/February and July/August. Woman s Day runs a double issue in July/August and December/January.

7 1. Missouri Tourism Enjoy the Show. From arts & culture to outdoor adventure, you ll find it all in the Show-Me State. Plan your next Missouri getaway today. ALABAMA 3. Gulf Shores & Orange Beach 4. Kaiser Reality Wyndham Vacation Rentals DELAWARE 5. Delaware Tourism 6. Rehoboth Beach-Dewey Beach 7. Wilmington & the Brandywine Valley FLORIDA 8. Gainesville CVB 9. Pepsi Gulf Coast Jam IOWA 10. Catch Des Moines KENTUCKY 11. Kentucky Tourism 12. Harrodsburg 13. Lake Barkley Tourist Commission 14. Richmond 15. Bowling Green 16. Lebanon Tourist & Convention Commission 17. Hopkins County 18. Lake Cumberland Russell County MARYLAND 19. Annapolis 20. Cecil County Tourism 21. Maryland s Beach & Beyond 22. Talbot County 23. Visit Baltimore ADVERTISEMENT To start planning your next vacation, request FREE INFORMATION from the travel destinations below in one of these ways: COMPLETE accompanying Business Reply Card CALL VISIT greatgetawaysguide.com FAX to (circle destinations of interest; include cover sheet with name and mailing address) 24. Visit Montgomery County MISSISSIPPI 25. Mississippi Tourism 26. Tupelo Convention and Visitors Bureau 27. Tishomingo County Tourism 28. Mississippi Hills 29. Visit Columbus Mississippi NEW YORK Islands 31. Chautauqua County Visitors Bureau 32. Columbia County Tourism Department 33. Dutchess Tourism 34. Finger Lakes Countrysides 35. Hudson Valley Tourism 36. Lake George/Adirondacks 37. Long Island s Suffolk County 38. Westchester County NORTH CAROLINA 39. Currituck Outer Banks 40. Greensboro Convention and Visitors 41. John C. Campbell Folk School 42. NC s Crystal Coast 43. NC s Brunswick Islands 44. The Outer Banks of North Carolina 45. Visit North Carolina NORTH DAKOTA 46. North Dakota Tourism OHIO 47. Amish Country Ohio 2. Nebraska Tourism We invite you to visit a place where flora and fauna co-exist beautifully. A place that can best be described as - Nice. Visit Nebraska. Visit Nice. 48. Cambridge/Guernsey County Visitors & Convention Bureau 49. Delaware County Tourism Bureau 50. Marion Area Convention & Visitors Bureau 51. Sidney Visitors Bureau 52. The Living Word Outdoor Drama 53. Visit Gahanna Ohio 54. Warren County Historical Society 55. Warren County Ohio s Largest Playground PENNSYLVANIA 56. Gettysburg RHODE ISLAND 57. South County Tourism Council SOUTH CAROLINA 58. Beaufort 59. North Myrtle Beach TENNESSEE 60. Pigeon Forge 61. Sevierville TEXAS 62. The Great State of Texas WASHINGTON DC 63. Newseum accommodations, a guided backstage tour, and a $50 gift card to Firefly Restaurant. Visit gulfcoastjam.com to see the 2015 lineup! NO PURCHASE NECESSARY TO ENTER OR WIN. The Gulf Coast Jam Sweepstakes. Sponsored by Hearst Communications, Inc. Beginning April 1, 2015 at 12:01 AM (ET) through June 1, 2015 at 11:59 PM (ET), go to com on a computer or wireless device and complete and submit the entry form pursuant to the on-screen instructions. One (1) Winner will receive a three-night stay (standard accommodations, double room) for winner and 3 guests at Sterling Resorts Property in Panama City Beach, Florida (Redeemable September 4-6, 2015 only, incidentals excluded). (ARV: $750), Four (4) VIP Pit tickets to Pepsi Gulf Coast Jam (ARV: $1,716), guided backstage tour for winner and three (3) guests (ARV: $2,000), and $50 Firefly Restaurant Gift Card (ARV: $50). Total ARV: $4,516. Important Notice: You may be charged for visiting the mobile website in accordance with the terms of your service agreement with your carrier. TRAVEL ACCOM- MODATIONS NOT PROVIDED. Odds of winning will depend upon the total number of eligible entries received. Open to the legal residents of the 50 United States and the District of Columbia, who have reached the age of majority in their state or territory of residence at time of entry. Void in Puerto Rico, and where prohibited by law. Sweepstakes subject to complete official rules available at COUNTRY LIVING S greatgetawaysguide greatgetawaysguide.com Reader Service Program Overview: Great Getaways Guide Country Living, Good Housekeeping, and Woman s Day have come together to create Great Getaways Guide, a reader service program that runs across all three brands. Designed to engage our 47 million total readers, participation in Great Getaways Guide will build awareness and generate qualified leads for advertisers. REQUEST FREE TRAVEL INFO Featured Destinations Enter for your chance to win 4 VIP Pit tickets to the Pepsi Gulf Coast Jam country music festival in Panama City Beach, FL. The package also includes condo READER SERVICE PROGRAM DETAILS In-Magazine: The Great Getaways Guide regional reader service page will run in all three magazines, with the circulation coinciding with each magazine s regional travel section Schedule: April, May, and October BRC: A regional BRC runs adjacent to the Great Getaways Guide page, with the circulation coinciding with each magazine s regional travel section. Online: All three in-magazine reader service pages drive traffic to GreatGetawaysGuide. com, where readers can learn more about the travel advertisers, request information, and enter sweepstakes. ADDED-VALUE OPPORTUNITIES The Great Getaways Guide reader service program provides a variety of opportunities for participating travel advertisers. Paging commitments apply. Standard Listing: Advertiser name is included in-magazine and online, allowing readers to request more information. Featured Destination: Additional in-magazine and online exposure above our other advertisers, increasing awareness and driving more leads. Sweepstakes Sponsorship: An advertiser s sweepstakes is promoted with a large promotional call out in-magazine and online, garnering significant leads for the advertising sponsor. Co-Op Partnerships: Advertiser s participating co-op partners will receive a Standard Listing within the magazine in which they are running, as well as inclusion within a travel BRC already scheduled to run. Source: GfK MRI Spring 2017, Adults 18+ GreatGetawaysGuide.com

8 Great Getaways Guide Lead Delivery & Promotional Channels ADVERTISEMENT great getaways guide COUNTRY LIVING S greatgetawaysguide.com ST REQUE FREE EL TRAVO INF To start planning your next vacation, request FREE INFORMATION from the travel destinations below in one of these ways: COMPLETE accompanying Business Reply Card CALL VISIT greatgetawaysguide.com FAX to (circle destinations of interest; include cover sheet with name and mailing address) Featured Destinations 1. Missouri Tourism Enjoy the Show. From arts & culture to outdoor adventure, you ll find it all in the Show-Me State. Plan your next Missouri getaway today. ALABAMA 3. Gulf Shores & Orange Beach 4. Kaiser Reality Wyndham Vacation Rentals DELAWARE 5. Delaware Tourism 6. Rehoboth Beach-Dewey Beach 7. Wilmington & the Brandywine Valley FLORIDA 8. Gainesville CVB 9. Pepsi Gulf Coast Jam IOWA 10. Catch Des Moines KENTUCKY 11. Kentucky Tourism 12. Harrodsburg 13. Lake Barkley Tourist Commission 14. Richmond 15. Bowling Green 16. Lebanon Tourist & Convention Commission 17. Hopkins County 18. Lake Cumberland Russell County MARYLAND 19. Annapolis 20. Cecil County Tourism 21. Maryland s Beach & Beyond 22. Talbot County 23. Visit Baltimore 2. Nebraska Tourism We invite you to visit a place where flora and fauna co-exist beautifully. A place that can best be described as - Nice. Visit Nebraska. Visit Nice. 24. Visit Montgomery County MISSISSIPPI 25. Mississippi Tourism 26. Tupelo Convention and Visitors Bureau 27. Tishomingo County Tourism 28. Mississippi Hills 29. Visit Columbus Mississippi NEW YORK Islands 31. Chautauqua County Visitors Bureau 32. Columbia County Tourism Department 33. Dutchess Tourism 34. Finger Lakes Countrysides 35. Hudson Valley Tourism 36. Lake George/Adirondacks 37. Long Island s Suffolk County 38. Westchester County NORTH CAROLINA 39. Currituck Outer Banks 40. Greensboro Convention and Visitors 41. John C. Campbell Folk School 42. NC s Crystal Coast 43. NC s Brunswick Islands 44. The Outer Banks of North Carolina 45. Visit North Carolina NORTH DAKOTA 46. North Dakota Tourism OHIO 47. Amish Country Ohio 48. Cambridge/Guernsey County Visitors & Convention Bureau 49. Delaware County Tourism Bureau 50. Marion Area Convention & Visitors Bureau 51. Sidney Visitors Bureau 52. The Living Word Outdoor Drama 53. Visit Gahanna Ohio 54. Warren County Historical Society 55. Warren County Ohio s Largest Playground PENNSYLVANIA 56. Gettysburg RHODE ISLAND 57. South County Tourism Council SOUTH CAROLINA 58. Beaufort 59. North Myrtle Beach TENNESSEE 60. Pigeon Forge 61. Sevierville TEXAS 62. The Great State of Texas WASHINGTON DC 63. Newseum Enter for your chance to win 4 VIP Pit tickets to the Pepsi Gulf Coast Jam country music festival in Panama City Beach, FL. The package also includes condo accommodations, a guided backstage tour, and a $50 gift card to Firefly Restaurant. Visit gulfcoastjam.com to see the 2015 lineup! NO PURCHASE NECESSARY TO ENTER OR WIN. The Gulf Coast Jam Sweepstakes. Sponsored by Hearst Communications, Inc. Beginning April 1, 2015 at 12:01 AM (ET) through June 1, 2015 at 11:59 PM (ET), go to com on a computer or wireless device and complete and submit the entry form pursuant to the on-screen instructions. One (1) Winner will receive a three-night stay (standard accommodations, double room) for winner and 3 guests at Sterling Resorts Property in Panama City Beach, Florida (Redeemable September 4-6, 2015 only, incidentals excluded). (ARV: $750), Four (4) VIP Pit tickets to Pepsi Gulf Coast Jam (ARV: $1,716), guided backstage tour for winner and three (3) guests (ARV: $2,000), and $50 Firefly Restaurant Gift Card (ARV: $50). Total ARV: $4,516. Important Notice: You may be charged for visiting the mobile website in accordance with the terms of your service agreement with your carrier. TRAVEL ACCOMMODATIONS NOT PROVIDED. Odds of winning will depend upon the total number of eligible entries received. Open to the legal residents of the 50 United States and the District of Columbia, who have reached the age of majority in their state or territory of residence at time of entry. Void in Puerto Rico, and where prohibited by law. Sweepstakes subject to complete official rules available at GREAT GETAWAYS GUIDE GREATGETAWAYSGUIDE.COM IN-MAGAZINE READER RESOURCE PAGE & BRC ONLINE READER RESOURCE WEBSITE ADVERTISEMENT great getaways guide COUNTRY LIVING S greatgetawaysguide.com ST REQUE FREE EL TRAVO INF To start planning your next vacation, request FREE INFORMATION from the travel destinations below in one of these ways: COMPLETE accompanying Business Reply Card CALL VISIT greatgetawaysguide.com FAX to (circle destinations of interest; include cover sheet with name and mailing address) Featured Destinations 1. Missouri Tourism Enjoy the Show. From arts & culture to outdoor adventure, you ll find it all in the Show-Me State. Plan your next Missouri getaway today. ALABAMA 3. Gulf Shores & Orange Beach 4. Kaiser Reality Wyndham Vacation Rentals DELAWARE 5. Delaware Tourism 6. Rehoboth Beach-Dewey Beach 7. Wilmington & the Brandywine Valley FLORIDA 8. Gainesville CVB 9. Pepsi Gulf Coast Jam IOWA 10. Catch Des Moines KENTUCKY 11. Kentucky Tourism 12. Harrodsburg 13. Lake Barkley Tourist Commission 14. Richmond 15. Bowling Green 16. Lebanon Tourist & Convention Commission 17. Hopkins County 18. Lake Cumberland Russell County MARYLAND 19. Annapolis 20. Cecil County Tourism 21. Maryland s Beach & Beyond 22. Talbot County 23. Visit Baltimore 2. Nebraska Tourism We invite you to visit a place where flora and fauna co-exist beautifully. A place that can best be described as - Nice. Visit Nebraska. Visit Nice. 24. Visit Montgomery County MISSISSIPPI 25. Mississippi Tourism 26. Tupelo Convention and Visitors Bureau 27. Tishomingo County Tourism 28. Mississippi Hills 29. Visit Columbus Mississippi NEW YORK Islands 31. Chautauqua County Visitors Bureau 32. Columbia County Tourism Department 33. Dutchess Tourism 34. Finger Lakes Countrysides 35. Hudson Valley Tourism 36. Lake George/Adirondacks 37. Long Island s Suffolk County 38. Westchester County NORTH CAROLINA 39. Currituck Outer Banks 40. Greensboro Convention and Visitors 41. John C. Campbell Folk School 42. NC s Crystal Coast 43. NC s Brunswick Islands 44. The Outer Banks of North Carolina 45. Visit North Carolina NORTH DAKOTA 46. North Dakota Tourism OHIO 47. Amish Country Ohio 48. Cambridge/Guernsey County Visitors & Convention Bureau 49. Delaware County Tourism Bureau 50. Marion Area Convention & Visitors Bureau 51. Sidney Visitors Bureau 52. The Living Word Outdoor Drama 53. Visit Gahanna Ohio 54. Warren County Historical Society 55. Warren County Ohio s Largest Playground PENNSYLVANIA 56. Gettysburg RHODE ISLAND 57. South County Tourism Council SOUTH CAROLINA 58. Beaufort 59. North Myrtle Beach TENNESSEE 60. Pigeon Forge 61. Sevierville TEXAS 62. The Great State of Texas WASHINGTON DC 63. Newseum Enter for your chance to win 4 VIP Pit tickets to the Pepsi Gulf Coast Jam country music festival in Panama City Beach, FL. The package also includes condo accommodations, a guided backstage tour, and a $50 gift card to Firefly Restaurant. Visit gulfcoastjam.com to see the 2015 lineup! NO PURCHASE NECESSARY TO ENTER OR WIN. The Gulf Coast Jam Sweepstakes. Sponsored by Hearst Communications, Inc. Beginning April 1, 2015 at 12:01 AM (ET) through June 1, 2015 at 11:59 PM (ET), go to com on a computer or wireless device and complete and submit the entry form pursuant to the on-screen instructions. One (1) Winner will receive a three-night stay (standard accommodations, double room) for winner and 3 guests at Sterling Resorts Property in Panama City Beach, Florida (Redeemable September 4-6, 2015 only, incidentals excluded). (ARV: $750), Four (4) VIP Pit tickets to Pepsi Gulf Coast Jam (ARV: $1,716), guided backstage tour for winner and three (3) guests (ARV: $2,000), and $50 Firefly Restaurant Gift Card (ARV: $50). Total ARV: $4,516. Important Notice: You may be charged for visiting the mobile website in accordance with the terms of your service agreement with your carrier. TRAVEL ACCOMMODATIONS NOT PROVIDED. Odds of winning will depend upon the total number of eligible entries received. Open to the legal residents of the 50 United States and the District of Columbia, who have reached the age of majority in their state or territory of residence at time of entry. Void in Puerto Rico, and where prohibited by law. Sweepstakes subject to complete official rules available at CUSTOM SWEEPSTAKES IN-MAGAZINE & ONLINE

9 Access a Mass Audience of Online Enthusiasts The Hearst Women Travel Group reaches, on average, over 24 million unique visitors monthly, delivering a mass online audience of women who are actively engaged with the websites. CountryLiving.com, GoodHousekeeping.com, and WomansDay.com all deliver content from trusted authorities, and each covers travel in an editorial voice that is unique to its individual brand and audience. A digital campaign with Hearst Women s Travel Group represents an opportunity to align with these valued online environments. Online Combined Unique Visitors 24,279,000 Combined Page Views 145,000,000 Social Media Facebook 11,181,511 Google+ 1,830,731 Pinterest 1,275,303 Twitter 924,832 Instagram 1,628,356 Online Opportunities The Hearst Women s Travel Group offers a wide array of digital packages. Geo-Targeted Digital Buys Travel Content Targeting Social Media Custom Advertorial Content Sweepstakes and Contests Videos Source: Online: Online comscore Multi-Platform July 2017; Social Media August 2017

10 THE WATER ISSUE! JULY-AUGUST 2017 QUALITY 40 AUGUST 2017 fun ideas for G O O D H O U S E KE E PI N G 238 SUMMER! ENTER TO WIN A TRIP TO CHARLESTON p. 6 BACKED BY S C I E N C E. POWERED BY S T Y L E. JULY-AUGUST 2017 d THE WATER ISSUE Breezy Bedrooms, Backyard Recipes, Easy DIYs, Bargain Buys See Our Lake House of the Year! page 76 TESTED H OW T O GRILL, LOW-CAL MEALS ASK DR. OZ BEACH BODY MOVES & GET OUTSIDE Finger-Lickin Tacos BBQ Peaches Best-Ever Potato Salad CMG plus!the BEST G H S E A L A P P R OV E D! STRING LIGHTS POOL FLOATS DECK UMBRELLAS OUTDOOR CHAIRS BEACH BAGS PARTY SUPPLIES LAB-TESTED SLEEP SOLUTIONS p Production Specs SIZE One-sixth vertical 2 3/8 x 4 5/8 2 1/8 x 4 1/4 2 3/16 x 4 5/8 One-third vertical 2 3/8 x 9 7/16 2 1/8 x 8 5/8 2 3/16 x 9 One-third square 5 x 4 15/16 4 3/8 x 4 1/4 4 ½ x 4 7/16 One-half horizontal 7 ½ x 4 5/8 6 5/8 x 4 1/4 6 7/8 x 4 7/16 Full-page bleed 8 ½ x 10 ¾ 8 x 10 ¾ 7 3/4 x 10 ¾ Full-page non-bleed 7 3/4 x /4 x 10 7 x 10 Full-page trim 8 1/4 x 10 ½ 7 3/4 x 10 ½ 7 ½ x 10 ½ For printing specification, please visit Upload all materials to: Acceptable file format: PDF/x-1a, 1 SWP proof For production questions, please reach out to the following contact: HEARST WOMEN S TRAVEL GROUP Adriana Massaro ascarmena@blue-soho.com