The Hearst Women s Travel Group

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The Hearst Women s Travel Group The Hearst Women s Travel Group (Country Living, Good Housekeeping, Woman s Day) combines three iconic travel brands into a powerhouse partnership.

The Hearst Women s Travel Group delivers women travelers: Our vacationers spent more than $18 billion on domestic travel last year alone!

Advertise with the Hearst Women s Travel Group, and reach your target travel audience! Custom Programs Whatever you need to better market your destination, we have the means and ideas.

1 The Hearst Women s Travel Group The Hearst Women s Travel Group (Country Living, Good Housekeeping, Woman s Day) combines three iconic travel brands into a powerhouse partnership. Reaching an audience of nearly 50 million readers, the group delivers unparalleled reach via in-magazine, online, social, and experiential brand extensions. The Hearst Women s Travel Group delivers women travelers: Our vacationers spent more than $18 billion on domestic travel last year alone! They continually search for inspiring, enriching, and fun destinations for themselves and their families. They know, love, and trust our brands, and turn to our pages for useful travel advice. Advertise with the Hearst Women s Travel Group, and reach your target travel audience! Custom Programs Whatever you need to better market your destination, we have the means and ideas. Regional Co-Op Opportunities Multi-Page Inserts Geo-Targeted Digital Packages Tablet Inclusion and Enhancements Mobile Programs Database Access Sweepstakes and Contests Event Sponsorship Multi-Platform Programs AdMeasure Research Custom Research Source: GfK MRI Spring 2013, Adults /09/13

2 Reach a Mass Audience of Savvy Women Travelers PRINT Combined Rate Base 9,150,000 Combined Audience (Adults, Gross) 49,722,000 Combined Audience (Women, Gross) 44,431,000 Combined Audience (Women, Net) 31,101,000 ONLINE Combined Unique Visitors 3,399,000 Combined Page Views 29,000,000 SOCIAL MEDIA Facebook 618,000 Twitter 110,000 Pinterest 750, million women readers took a domestic trip In the past year: Women readers spent over 86 million nights in hotels and motels Women readers took over 40 million domestic round trips Nearly 11 million women readers took a domestic trip by car Source: In-Magazine: GfK MRI Spring 2013, AAM June 2013; Online: comscore, Four month average (May 2013-Aug 2013); Social Media: Combined Facebook and Twitter October 2013; Reader Research: GfK MRI Spring 2013, Women /4/13

3 Target a Mass Audience of Active Travelers Who is the HWTG traveler? She is 1 out of every 4 women travelers. That s 16.4 million unique women. She is a travel decision maker. HWTG delivers over 13.5 million women travel influencers, that s more than Southern Living, Martha Stewart Living, and Sunset combined. She is a frequent traveler. Combined they took over 40 million domestic round trips in the past year, and spent over $18 billion on their travels. How does she travel? She is very likely (Index 165) to travel with 3+ family members. HWTG delivers more family travelers than Coastal Living, Family Circle, and Family Fun combined. She is very likely (Index 180) to be away 7+ nights. More likely than the readers of Southern Living, Better Homes & Gardens, or Travel & Leisure. She is very likely (Index 179) to travel 500+ miles from home (round trip). HWTG delivers more long distance travelers than Southern Living, Martha Stewart Living, and Sunset combined. She is very likely (Index 187) to take a road trip. HWTG delivers more road trippers than Southern Living, Martha Stewart Living, and Sunset combined. What does she like to do on vacation? Go to the beach (Index 181) HWTG delivers more beach goers than Martha Stewart Living, Southern Living, and Coastal Living, combined. Go shopping (Index 193) HWTG delivers more shoppers than Southern Living, Martha Stewart Living, and Sunset combined. Go backpacking/hiking/fishing (Index 164) HWTG delivers more outdoor enthusiasts than Southern Living, Redbook, and Sunset combined. Visit a National Park (Index 199) HWTG delivers more park goers than National Geographic Traveler, Southern Living, and O, The Oprah Magazine combined. Source: GfK MRI Spring /30/13

2014 Regional Circulation* WEST & WEST CANADA Country Living 282,067 Good Housekeeping 802,311 Woman s Day 569,636 COMBINED 1,654,014 CENTRAL Country Living 333,828 Good Housekeeping 826,309 Woman s

4 2014 Regional Circulation* WEST & WEST CANADA Country Living 282,067 Good Housekeeping 802,311 Woman s Day 569,636 COMBINED 1,654,014 CENTRAL Country Living 333,828 Good Housekeeping 826,309 Woman s Day 602,084 COMBINED 1,762,221 MIDWEST Country Living 312,641 Good Housekeeping 816,680 Woman s Day 624,858 COMBINED 1,754,179 SOUTHEAST CENTRAL Country Living 127,716 Good Housekeeping 294,656 Woman s Day 223,700 COMBINED 646,072 NORTHEAST Country Living 334,866 Good Housekeeping 987,564 Woman s Day 813,993 COMBINED 2,136,423 SOUTH ATLANTIC Country Living 253,998 Good Housekeeping 780,938 Woman s Day 568,232 COMBINED 1,603,168 CENTRAL & EAST CANADA COMBINED 139,447 INTERNATIONAL, PERSONNEL, OVERSEAS POSSESSIONS, AND OTHER COMBINED 26,998 DIGITAL (REPLICA EDITION) Country Living 25,510 Good Housekeeping 39,301 Woman s Day 28,041 COMBINED 92,852 TOTAL COMBINED CIRCULATION: 9,815,374 WA OR ID MT WY ND SD MN WI MI NY ME VT NH CT MA RI CA NV UT CO NE KS IA MO IL IN KY OH WV PA VA DE NJ MD AZ NM OK AR TN SC NC MS AL GA TX LA FL Source: AAM June 2013 *Data based on Country Living s February 2013 issue, Good Housekeeping s April 2013 issue, and Woman s Day s February 2013 issue. 9/30/13

5 WA 2014 Regional Gross Rates The following issues feature CA OR NV ID UT MT WY CO ND SD NE KS MN IA MO WI IL MI IN OH KY WV ME VT NH NY MA CT RI PA NJ DE MD VA travel sections: March 2014 April 2014 AZ NM OK TX AR LA MS TN AL GA NC SC May 2014 FL October 2014 Regional fractional ads are only permitted in travel sections. The following rates apply: WEST & WEST CANADA CENTRAL MIDWEST SOUTHEAST CENTRAL NORTHEAST SOUTH ATLANTIC 3 MAGAZINE BUY P4C $34,075 $36,300 $36,135 $13,310 $50,610 $33,025 1/2 P4C $17,890 $19,060 $18,970 $6,985 $26,570 $17,340 1/3rd $12,495 $13,310 $13,250 $4,880 $18,560 $12,110 1/6th $6,530 $6,960 $6,925 $2,550 $9,700 $6,330 COUNTRY LIVING P4C $7,265 $8,595 $8,050 $3,290 $9,915 $6,540 1/2 P4C $3,815 $4,515 $4,225 $1,725 $5,205 $3,435 1/3rd $2,665 $3,150 $2,950 $1,205 $3,635 $2,400 1/6th $1,390 $1,650 $1,545 $630 $1,900 $1,255 GOOD HOUSEKEEPING P4C $20,660 $21,275 $21,030 $6,955 $29,245 $20,110 1/2 P4C $10,845 $11,170 $11,040 $3,650 $15,355 $10,555 1/3rd $7,575 $7,800 $7,710 $2,550 $10,725 $7,375 1/6th $3,960 $4,080 $4,030 $1,335 $5,605 $3,855 WOMAN S DAY P4C $14,670 $15,505 $16,090 $5,760 $24,105 $14,630 1/2 P4C $7,700 $8,140 $8,445 $3,025 $12,655 $7,680 1/3rd $5,380 $5,685 $5,900 $2,110 $8,840 $5,365 1/6th $2,810 $2,970 $3,085 $1,105 $4,620 $2,805 10/29/13

2014 HWTG Closing & On-Sale Dates ISSUE CLOSING ON-SALE DATES January 10/08/13 N/A* 12/17/12 12/17/13 February 11/06/13 01/07/14 01/14/14 01/14/14 March 12/05/13 02/04/14 02/11/14 02/11/14 April

6 2014 HWTG Closing & On-Sale Dates ISSUE CLOSING ON-SALE DATES January 10/08/13 N/A* 12/17/12 12/17/13 February 11/06/13 01/07/14 01/14/14 01/14/14 March 12/05/13 02/04/14 02/11/14 02/11/14 April 01/07/14 03/04/14 03/11/14 03/11/14 May 02/11/14 04/08/14 04/15/14 04/15/14 June 03/10/14 05/20/14 05/13/14 05/13/14 July 04/08/14 06/24/14 06/10/14 06/10/14 August 05/08/14 N/A* 07/15/14 07/15/14 September 06/05/14 08/05/14 08/12/14 08/12/14 October 07/07/14 09/02/14 09/09/14 09/09/14 November 08/06/14 10/07/14 10/14/14 10/14/14 December 09/08/14 11/25/14 11/11/14 11/11/14 * Country Living runs double issues of December/January and July/August. 10/7/13

FEATURED DESTINATIONS Find everything your family needs from 32 miles of sugar-white sand beaches, fresh seafood, and endless family fun.

com and pick up your FREE Texas State Travel Guide.

Bardstown-Nelson County Tourist & Convention Commission 8 Bowling Green Area CVB 9 Danville/Boyle County Convention and Visitors Bureau 10 Elizabethtown 11 Harrodsburg 12 Kentucky Southern Shorelines

7 FEATURED DESTINATIONS Find everything your family needs from 32 miles of sugar-white sand beaches, fresh seafood, and endless family fun. Request your free visitor s guide of adventures you can t find anywhere else. Texas...It s like a whole other country that s miles away from ordinary. Plan your trip at TravelTex.com and pick up your FREE Texas State Travel Guide. advertisement (to fax, circle destinations of interest; include cover sheet with name and mailing address) ALASKA 4 Alaska Tourism 5 Alaska Railroad IDAHO 6 Idaho Travel Council KENTUCKY 7 Bardstown-Nelson County Tourist & Convention Commission 8 Bowling Green Area CVB 9 Danville/Boyle County Convention and Visitors Bureau 10 Elizabethtown 11 Harrodsburg 12 Kentucky Southern Shorelines Region 13 Kentucky s Caves, Lakes & Corvettes 14 Lake Barkley Tourism 15 Lexington CVB 16 Lexington s Bluegrass Region 17 North Kentucky River Region 18 Richmond 19 Visit Eastern Kentucky! MARYLAND 20 Conf erence and Visitors Bureau of Montgomery County NEBRASKA 21 Nebraska Tourism Shake away those winter blues in Tennessee with a girlfriends getaway to the Smokies. Grab the girls and relax and unwind with spa, shopping, and a little sparkle. In other words, plenty of pampering. Enter the Add Sparkle to Your Spring with Tennessee and JTV sweepstakes at No purchase is necessary to win the sweepstakes sponsored by Jewelry TV ( JTV ) and the Tennessee Department of Tourist Development beginning on Thursday, March 28, 2013 at 12:01 pm (CT) and ending on Thursday, May 2, 2013 at 11:59 am (CT). Entrants must be 21 years of age at the time of entry, a legal resident of the United States and shall be subject to the complete official rules of the sweepstakes available at NEW YORK 22 Erie Canal Boat Charters NORTH CAROLINA 23 The Outer Banks of North Carolina PENNSYLVANIA 24 Central PA 25 Gettysburg TENNESSEE 26 Cleveland/Bradley County CVB 27 Elvis Presley s Graceland 28 Pigeon Forge 29 Upper Cumberland Tourism TRAVEL EXPERIENCES 30 Go RVing VIRGINIA 31 Chesapeake Bay Bridge-Tunnel 32 Jamestown Settlement & Yorktown Victory Center 33 Newport News Tourism 34 Stay & Play Stauton 35 Thomas Jefferson s Poplar Forest 36 Virginia Tourism 37 Virginia Beach 38 Woodrow Wilson Presidential Library GREATgetawaysGUIDE greatgetawaysguide.com FREE TRAVEL INFORMATION To start planning your next vacation, request free information from the travel destinations below in one of these ways: COMPLETE accompanying Business Reply Card CALL VISIT greatgetawaysguide.com FAX to Reader Service Program Overview: Great Getaways Guide 1 Alabama Gulf Shores 2 There s Only One Kentucky 3 Take a Tour of Texas Country Living, Good Housekeeping, and Woman s Day have come together to create Great Getaways Guide, a reader service program that runs across all three brands. Designed to engage our nearly 50 million readers, participation in Great Getaways Guide will build awareness and generate qualified leads for advertisers. ENTER for your chance to WIN a vacation package from Tennessee today! Go to GreatGetawaysGuide.com starting March 28 th, for a chance to WIN! READER SERVICE PROGRAM DETAILS In-Magazine: The Great Getaways Guide reader service page will run in all three magazines, coinciding with each magazine s regional travel section Schedule: March, April, May, and October BRC: A BRC runs adjacent to the Great Getaways Guide page, coinciding with each magazine s regional travel section. Online: All three in-magazine reader service pages drive traffic to GreatGetawaysGuide.com, where readers can learn more about the travel advertisers, request information, and enter sweepstakes. ADDED VALUE OPPORTUNITIES The Great Getaways Guide reader service program provides a variety of opportunities for participating travel advertisers. Paging commitments apply. Standard Listing: Advertiser name is included in-magazine and online, allowing readers to request more information. Featured Destination: Additional in-magazine and online exposure above our other advertisers, increasing awareness and driving more leads. Sweepstakes Sponsorship: An advertiser s sweepstakes is promoted with a large promotional call out in-magazine and online, garnering significant leads for the advertising sponsor. Co-Op Partnerships: Advertiser s participating co-op partners will receive a Standard Listing within the magazine in which they are running, as well as inclusion within a travel BRC already scheduled to run. Source: GfK MRI Spring 2013, Adults 18+ GreatGetawaysGuide.com 10/6/13

Great Getaways Guide Lead Delivery & Promotional Channels advertisement GREAT getaways GUIDE FREE TRA INFOR VEL MATIO N greatgetawaysguide.

accompanying Business Reply Card CALL 1-877-232-8236 VISIT greatgetawaysguide.

Alabama Gulf Shores Find everything your family needs from 32 miles of sugar-white sand beaches, fresh seafood, and endless family fun.

..It s like a whole other country that s miles away from ordinary. Plan your trip at TravelTex.

ALASKA 4 Alaska Tourism 5 Alaska Railroad IDAHO 6 Idaho Travel Council KENTUCKY 7 Bardstown-Nelson County Tourist & Convention Commission 8

Region 13 Kentucky s Caves, Lakes & Corvettes 14 Lake Barkley Tourism 15 Lexington CVB 16 Lexington s Bluegrass Region 17 North Kentucky River

MARYLAND 20 Conference and Visitors Bureau of Montgomery County NEW YORK 22 Erie Canal Boat Charters NORTH CAROLINA 23 The Outer Banks of

29 Upper Cumberland Tourism TRAVEL EXPERIENCES 30 Go RVing VIRGINIA 31 Chesapeake Bay Bridge-Tunnel 32 Jamestown Settlement & Yorktown Victory

Wilson Presidential Library NEBRASKA 21 Nebraska Tourism ENTER for your chance to WIN a vacation package from Tennessee today!

Grab the girls and relax and unwind with spa, shopping, and a little sparkle. In other words, plenty of pampering. Go to GreatGetawaysGuide.

8 Great Getaways Guide Lead Delivery & Promotional Channels advertisement GREAT getaways GUIDE FREE TRA INFOR VEL MATIO N greatgetawaysguide.com To start planning your next vacation, request free information from the travel destinations below in one of these ways: COMPLETE accompanying Business Reply Card CALL VISIT greatgetawaysguide.com FAX to (to fax, circle destinations of interest; include cover sheet with name and mailing address) FEATURED DESTINATIONS 1 Alabama Gulf Shores Find everything your family needs from 32 miles of sugar-white sand beaches, fresh seafood, and endless family fun. 2 There s Only One Kentucky Request your free visitor s guide of adventures you can t find anywhere else. 3 Take a Tour of Texas Texas...It s like a whole other country that s miles away from ordinary. Plan your trip at TravelTex.com and pick up your FREE Texas State Travel Guide. ALASKA 4 Alaska Tourism 5 Alaska Railroad IDAHO 6 Idaho Travel Council KENTUCKY 7 Bardstown-Nelson County Tourist & Convention Commission 8 Bowling Green Area CVB 9 Danville/Boyle County Convention and Visitors Bureau 10 Elizabethtown 11 Harrodsburg 12 Kentucky Southern Shorelines Region 13 Kentucky s Caves, Lakes & Corvettes 14 Lake Barkley Tourism 15 Lexington CVB 16 Lexington s Bluegrass Region 17 North Kentucky River Region 18 Richmond 19 Visit Eastern Kentucky! MARYLAND 20 Conference and Visitors Bureau of Montgomery County NEW YORK 22 Erie Canal Boat Charters NORTH CAROLINA 23 The Outer Banks of North Carolina PENNSYLVANIA 24 Central PA 25 Gettysburg TENNESSEE 26 Cleveland/Bradley County CVB 27 Elvis Presley s Graceland 28 Pigeon Forge 29 Upper Cumberland Tourism TRAVEL EXPERIENCES 30 Go RVing VIRGINIA 31 Chesapeake Bay Bridge-Tunnel 32 Jamestown Settlement & Yorktown Victory Center 33 Newport News Tourism 34 Stay & Play Stauton 35 Thomas Jefferson s Poplar Forest 36 Virginia Tourism 37 Virginia Beach 38 Woodrow Wilson Presidential Library NEBRASKA 21 Nebraska Tourism ENTER for your chance to WIN a vacation package from Tennessee today! Shake away those winter blues in Tennessee with a girlfriends getaway to the Smokies. Grab the girls and relax and unwind with spa, shopping, and a little sparkle. In other words, plenty of pampering. Go to GreatGetawaysGuide.com starting March 28th, for a chance to WIN! Enter the Add Sparkle to Your Spring with Tennessee and JTV sweepstakes at No purchase is necessary to win the sweepstakes sponsored by Jewelry TV ( JTV ) and the Tennessee Department of Tourist Development beginning on Thursday, March 28, 2013 at 12:01 pm (CT) and ending on Thursday, May 2, 2013 at 11:59 am (CT). Entrants must be 21 years of age at the time of entry, a legal resident of the United States and shall be subject to the complete official rules of the sweepstakes available at GREAT GETAWAYS GUIDE GREATGETAWAYSGUIDE.COM CUSTOM SWEEPSTAKES IN-MAGAZINE READER RESOURCE PAGE ONLINE READER RESOURCE WEBSITE IN-MAGAZINE & ONLINE & BRC DIGITAL DIGITAL PROMOTIONAL BANNER ADS PROMOTIONAL LISTINGS ON EDITORIAL WEBSITES ON PROMOTIONAL WEBSITES 9/30/13

Access a Mass Audience of Online Enthusiasts The Hearst Women Travel Group reaches, on

4 million unique visitors monthly, delivering a mass online audience of women who are

Facebook 618,000 Twitter 110,000 Pinterest 750,000 Online Opportunities The Hearst

9 Access a Mass Audience of Online Enthusiasts The Hearst Women Travel Group reaches, on average, nearly 3.4 million unique visitors monthly, delivering a mass online audience of women who are actively engaged with the websites. CountryLiving.com, GoodHousekeeping.com, and WomansDay.com all deliver content from trusted authorities, and each covers travel in an editorial voice that is unique to its individual brand and audience. A digital campaign with Hearst Women s Travel Group represents an opportunity to align with these valued online environments. Online Combined Unique Visitors 3,399,000 Combined Page Views 29,000,000 Social Media Facebook 618,000 Twitter 110,000 Pinterest 750,000 Online Opportunities The Hearst Women s Travel Group offers a wide array of digital packages. Geo-Targeted Digital Buys Travel Content Targeting Social Media Custom Advertorial Content Sweepstakes and Contests Videos Source: Online: comscore, Four month average (May 2013-Aug 2013); Social Media: Combined Facebook and Twitter Oct /6/13

10 2014 Production Specs SIZE One-sixth vertical 2 3 /8 x 4 5 /8 2 x 4 1 /8 2 3 /16 x 4 7 /16 One-third vertical 2 3 /8 x 9 7 /16 2 x 8 7 / /16 x 9 One-third square 5 x 4 15 / /16 x 4 1 /8 4 ½ x 4 7 /16 One-half horizontal 7 ½ x 4 5 /8 6 3 /8 x 4 1 /8 6 7 /8 x 4 7 /16 Full-page bleed 8 5 /8 x 10 ¾ 8 1 /8 x 10 ¾ 8 x 10 ¾ For production questions, please reach out to the following contact: HEARST WOMEN S TRAVEL GROUP Chris Hertwig chertwig@hearst.com Full-page non-bleed 7 7 /8 x /8 x /4 x 10 Full-page trim 8 3 /8 x 10 ½ 7 7 /8 x 10 ½ 7 3 /4 x 10 ½ For printing specification, please visit Upload all materials to: Acceptable file format: PDF/x-1a, 1 SWP proof 10/22/13

The Hearst Women s Travel Group

The Hearst Women s Travel Group The Hearst Women s Travel Group (Country Living, Good Housekeeping, Woman s Day) combines three iconic travel brands into a powerhouse partnership. Reaching an audience