Prepared for Travel Oregon by Kathi Jaworski, Write to Know consulting

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Jeremy Owens
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11 Coos County Employment by Industry, Top Categories of Employment (500+ Jobs) 5,000 4,500 4,000 3,500 3,000 2,500 2,000 1,500 1, Source: Oregon Employment Department. 10

12 Monthly Unemployment Rate, Coos County, Jan Nov Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Oregon Employment Department Year * Coos County Tourism Jobs 3,140 3,300 2,940 3,020 3,010 3,030 3,120 * = preliminary 2015 estimate, Dean Runyan Associates, Oregon Travel Impacts, p Totals differ from Leisure and Hospitality job counts through OR Employment Dept. due to different definitions and methodologies 35,000 30,000 25,000 20,000 15,000 10,000 5, Total Employed Tourism Employment Source: Oregon Department of Labor for Total employment, and Dean Runyan Associates for Travel Oregon for tourism employment 2015 tourism employment numbers are preliminary 11

13 Visitor Spending by Category, Coos County, $300,000,000 $250,000,000 $200,000,000 $150,000,000 $100,000,000 $50,000,000 $ p Accommodations Food Service Food Stores Local Transportation and gas Arts, Entertainment and Recreation Retail Sales Source: Dean Runyan Associates for Travel Oregon 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% % % % Accommodations Food Service Food Stores Local Transportation and gas Arts, Entertainment and Recreation Retail Sales Total Destination Spending* Coos County Oregon Coast region State Source: Dean Runyan Associates for Travel Oregon 12

14 Local Room Tax Collections, , by Community $2,000,000 $1,800,000 $1,600,000 $1,400,000 $1,200,000 $1,000,000 $800,000 $600,000 $400,000 $200,000 $ Bandon Coos Bay Coquille Indian Tribe Lakeside North Bend Reedsport 13

15 5,000,000 4,500,000 4,000,000 3,500,000 3,000,000 2,500,000 2,000,000 1,500,000 1,000, , Day Use Overnight 14

16 Retail 12% Accomm 22% Arts, Ent, Rec 16% Local Tran & Gas 10% Food Stores 10% Food Serv 30% $300 $250 $200 $150 $100 $50 $0 OR OR Coast South Coast* Coos County Accomm Food Serv Food Stores Local Tran & Gas Arts, Ent, Rec Retail Air Source: Dean Runyan Associates for Travel Oregon *= Coos and Curry County region 15

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19 Household Income, Overnight Visitors Bandon, Adventure Coast, Oregon Coast, State, % 40% 30% 20% 10% 0% Under $49K $50K-$74.9K $75K-$99.9K $100K-$149.9K $150k+ Bandon Adventure Coast Oregon Coast region State Source: Oregon Coast and Oregon, Longwoods International. For marketable trips only DCG Research, Bandon and Adventure Coast website visitor profile "When Visiting, Where do you Stay?" (check all that apply) 80% 70% 60% 50% 40% 30% 20% 10% 0% Bandon Adventure Coast Oregon Coast Source: Oregon Coast, Longwoods International, 2015: DCG Research, Bandon and Adventure Coast visitor center survey,

20 % of Visitors Participating in Activities and Experiences, OR Coast 2011 and 2015, State 2015 Beach/Waterfront Shopping National/State Park Landmark/Historic Site Hiking/Backpacking Casino Fine Dining Camping Swimming Museum Fishing Brewery Bar/Disco Winery Coast 2011 Coast 2015 State

21 Historic places Cultural activities/attractions Exceptional culinary experience Brewery tours/beer tasting* Winery tours/wine tasting Family reunion* Eco-tourism Traveling with grandchildren Religious travel* Wedding* Medical tourism* % of Visitors with Special Interests, OR Coast 2011 and 2015, State Coast 2011 Coast 2015 State

22 Seasonal Distribution of Overnight Visitors by Quarter, Oregon Coast Region vs. State, 2015 Jan-Mar Apr-Jun Jul-Sep Oct-Dec 0% 5% 10% 15% 20% 25% 30% 35% State Oregon Coast Transient Room Tax Collected by 4 largest municipalities, by season, $3,000, $2,500, $2,000, $1,500, $1,000, $500, $- Jan-Mar Apr-Jun Jul-Sep Oct-Dec

23 Jan-12 Mar-12 May-12 Jul-12 Sep-12 Nov-12 Jan-13 Mar-13 May-13 Jul-13 Sep-13 Nov-13 Jan-14 Mar-14 May-14 Jul-14 Sep-14 Nov-14 Jan-15 Mar-15 May-15 Jul-15 Sep-15 Nov-15 Day Use, OR State Parks in Coos County and Coastal Douglas County, , , , , , , ,000 - Golden and Silver Falls State Natural Area Umpqua State Scenic Corridor Face Rock State Scenic Viewpoint Cape Arago State Park William M. Tugman State Park Sunset Bay State Park Seven Devils State Recreation Site Shore Acres State Park Bandon State Natural Area Umpqua Lighthouse State Park Bullards Beach State Park 22

24 Overnight camping, OR State Parks in Coos and Coastal Douglas Counties, ,000 50,000 40,000 30,000 20,000 10,000 - UMPQUA LIGHTHOUSE STATE PARK SUNSET BAY STATE PARK WILLIAM M. TUGMAN STATE PARK BULLARDS BEACH STATE PARK "Discovery" (Low) Season Visitation as a % of Annual Visitation, Oregon State Parks in Coos and Coastal Douglas Counties, % 40.0% 30.0% 20.0% 10.0% 0.0% Day Use Overnight 23

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27 Mile marker Highway 101 Average Daily Traffic Change Lane-Douglas County line Reedsport, north city limit just south of OR38 intersection Reedsport, west city limit just north of 8th St, Winchester Bay just south of Umpqua Lake Rd Douglas-Coos County line just south of Airport Way Hayes Inlet bridge North Bend, north city limit North Bend-Coos Bay line Bayshore Ave, just north of Hemlock Coos Bay, south city limit just north of OR42 intersection just south of OR42 intersection Bandon, north city limit just north of OR42S intersection just west of Michigan Ave Bandon, south city limit Coos-Curry County line 4,300 4,000 4,000 5,200 5,800 5,400 8,400 9,500 9,000 8,100 9,300 8,700 10,900 12,800 8,900 7,200 7,700 7,100 7,100 8,000 6,900 7,900 8,700 7,700 12,100 12,600 10,900 13,600 15,300 14,100 19,800 21,100 17,300 20,100 21,800 19,000 22,800 25,600 22,700 14,100 13,000 13,500 5,400 5,100 4,800 7,200 6,000 6,200 6,600 5,400 5,800 10,300 9,400 8,500 7,400 8,500 7,400 3,900 3,400 3, % -3.7% -6.7% -6.9% 22.5% 1.4% 2.9% 2.6% 11.0% -3.5% 14.5% 5.8% 0.4% 4.4% 12.5% 16.1% 13.8% 21.2% 0.0% 18.2% 26

28 Mile marker Highway 38 Average Daily Traffic Change Just west of I-5 at Curtin 51.2 Drain, north city limit 50.2 Drain, west city limit Elkton, east city limit Elkton, west city limit just east of Main St Scottsburg 0.1 Just east of 101 at Reedsport 4,900 4,800 4,100 5,200 4,900 4,100 3,800 4,100 3,800 4,500 4,900 4,300 3,900 3,700 3,900 3,300 2,900 3,500 5,400 5,100 5, % 26.8% 0.0% 4.7% 0.0% -5.7% 5.9% Mile marker OR Highway 42 Average Daily Traffic Change just west of I-5 south of Roseburg just west of intersection with Highway just west of Powers Highway turnoff Myrtle Point, north city limit 12.8 Coquille, south city limit 21,000 18,200 22,000 9,800 8,800 9,900 4,100 3,700 3,800 5,500 5,600 6,300 7,800 7,300 7, just south of Highway 42S turnoff 9,000 8,700 8,800 just east of 101 btwn Bandon and Coos 0.7 Bay 8,300 8,000 8, % -1.0% 7.9% -12.7% 4.0% 2.3% 1.2% Mile Marker OR Highway 42S Average Daily Traffic just west of OR42 3,300 3,000 2, Coquille, south city limits 2,400 2,600 2, Just east of Myrtle Point-Lampa Rd 860 1,100 1, Just east of Prosper Junction Rd 1,400 1,500 1, Bandon, east city limit 3,000 3,400 3, Change % 4.3% -21.8% 4.1% 0.4 Just east of Highway 101 at Bandon 5,100 5,000 4,900 Source for all traffic count tables: Oregon Department of Transportation 0.0% -6.3%

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31 Year p Accommodations $4,700,000 $40,700,000 $45,300,000 $47,600,000 $50,100,000 $55,500,000 Food Service $55,500,000 $53,900,000 $58,700,000 $64,100,000 $68,500,000 $73,100,000 Food Stores $21,300,000 $19,900,000 $21,700,000 $23,000,000 $24,200,000 $25,200,000 Transportation and gas (Local) $29,600,000 $23,500,000 $28,600,000 $29,100,000 $28,900,000 $24,400,000 Art, Entertainment and Recreation $35,900,000 $33,100,000 $34,800,000 $37,000,000 $38,500,000 $40,000,000 Retail Sales $26,000,000 $24,800,000 $26,100,000 $27,600,000 $28,400,000 $29,200,000 Total Destination Spending $213,000,000 $195,900,000 $215,200,000 $228,400,000 $238,600,000 $247,400,000 Commodity OR South Coos OR Purchased Coast Coast* County Accommodations $57 $50 $39 $35 Food Service $65 $60 $51 $46 Food Stores $20 $21 $20 $16 Local Tran & Gas $40 $20 $19 $15 Arts, Ent, Rec $29 $29 $26 $25 Retail $31 $28 $22 $18 Air $23 $0 $2 $0 Total $265 $209 $180 $ Bandon $ 426,000 $ 391,000 $ 376,000 $ 438,000 $ 462,000 $ 550,000 Coos Bay $ 561,000 $ 464,000 $ 485,000 $ 507,000 $ 520,000 $ 583,000 Coquille Indian Tribe $ - $ 108,000 $ 281,000 $ 296,000 $ 295,000 $ 343,000 Lakeside $ 40,000 $ 23,000 $ 35,000 $ 37,000 $ 40,000 $ 46,000 North Bend $ 246,000 $ 84,000 $ 96,000 $ 96,000 $ 102,000 $ 102,000 Reedsport $ 175,000 $ 168,000 $ 170,000 $ 182,000 $ 181,000 $ 221,000 Total $ 1,448,000 $ 1,238,000 $ 1,443,000 $ 1,556,000 $ 1,600,000 $ 1,845,000 Source all data on this page: Dean Runyan Associates 30

32 Deb Rudd Kyle Wirebaugh Joe Benetti Julie Miller Kat Hoppe Melissa Cribbins Kathi Simmoneti Roger Craddock Emily Groves Connie Stopher Fiona Bai Dave Lacey Trish Mace DeeDee Murphy Jim Seeley Marie Simonds Jeff Stump Alison Arnold Larry Becker Kay Claybourn Jennifer Groth Kat Hoppe Miles Phillips South Slough NERR Coquille City Councilor Benetti s Italian Restaurant (and Coos Bay Mayor) Bandon Chamber of Commerce The Mill Casino Coos County Commissioner Coquille Chamber of Commerce City Manager, Coos Bay 42 & Spruce Downtown South Coast Development Council Port of Coos Bay Oregon Coast Visitors Association Charleston Marine Life Center Reedsport MainStreet Wild Rivers Coast Alliance Wild Rivers Coast Alliance Confederated Tribes of the Coos, Lower Umpqua and Siuslaw Indians USFS - Rogue River National Forest Oregon Parks and Recreation Dept Powers School District Southwest Oregon Regional Airport The Mill Casino Oregon State University 31

RURAL TOURISM STUDIO SOUTHERN OREGON COAST COMMUNITY TOURISM VISIONING WORKSHOP NOTES January 25,2017 Mill Casino, North Bend

RURAL TOURISM STUDIO SOUTHERN OREGON COAST COMMUNITY TOURISM VISIONING WORKSHOP NOTES January 25,2017 Mill Casino, North Bend FACILITATORS: Kristin Dahl, Vice President, Destination Development, Travel Oregon David Beurle, Future iq Lehna Malmkvist, Future iq TRAVEL OREGON STAFF: Todd Davidson, CEO Scott Bricker, Manager, Destination