Bogota: Gateway to the Pacific Alliance. Taipei, Taiwan, April 2014

Transcription

1 Bogota: Gateway to the Pacific Alliance Taipei, Taiwan, April 2014

2 1. Who are we 2. Colombia and the Pacific Alliance 3. Why Bogota 4. Investment opportunities in Bogota

3 Invest in Bogota: investment promotion and international marketing agency of the city of Bogotá - Created in Mixed, public-private - Managed under private law - Non-profit - Bogota Secretary of Econ Dev - Bogota Chamber of Commerce

4 Invest in Bogota works in three main fronts to promote investment and city image internationally Target clients Investor in strategic sectors: generating high quality employment and contributing to with tecnology transfer. Influencers and opinion generators FDI Promotion and facilitation Investment Climate City Marketing Strategy

5 We provide services to foreign investors willing to start operations in Bogota Services provided by the agency Custom made information and opportunity analysis General, sector and company specific information according to investor needs, understanding of business opportunities, business agendas for site visits, meeting arrangements with key players. Advice during start-up Guidance on permits, regulations and business set-up activities, identification of possible locations or offices, contacts with potential suppliers, clients or partners. Aftercare services Follow-up on company's development, support in expansion projects, networking with other companies, continuous monitoring and improvement of business climate.

6 Invest in Bogota has facilitated more than 140 investment projects in high added value sectors

7 World Bank ranked Invest in Bogota as the best investment promotion agency in Latin America in 2009 Global Investment Promotion Agency Ranking Austria Denmark, Copenhagen Sweden Germany Canada United Kingdom, Scotland United Kingdom, Manchester United Kingdom France Latvia Ireland Australia, Queensland United Kingdom, London Spain Sweden, Stockholm Colombia, Bogotá Costa Rica Nicaragua Lithuania Australia Hungary Hong Kong SAR (China) Turkey Colombia New Zealand Rk Ciudad/País Agencia 1 Bogotá, Colombia* Invest in Bogota 2 Costa Rica CINDE 3 Nicaragua PRONicaragua 4 Colombia Proexport 5 Brasil APEX 6 Ecuador CORPEI 7 Jamaica Jamaica Trade and Invest 8 Puerto Rico PRIDCO 9 Honduras FIDE, Inversiones y Exportaciones 0% 20% 40% 60% 80% 100% N a tio n a l S u b n a tio n a l Source: FIAS Global Investment Promotion Benchmarking

8 1. Who are we 2. Colombia and the Pacific Alliance 3. Why Bogota 4. Investment opportunities in Bogota

9 Colombia facts and figures Source: Proexport

10 A competitive location with easy access to markets around the world Source: Proexport

11 Million of people Colombia is one of the largest countries in Latin America in terms of market and population... GDP in Latin America (2013) Brazil Mexico Argentina Colombia Venezuela Chile Peru Ecuador Uruguay Costa Rica ,327 2, ,200 1,500 1,800 2,100 2,400 US$ Billions Population in Latin America (2013) Brazil Mexico Colombia Argentina Peru Venezuela Chile Ecuador Costa Rica Uruguay Source: International Monetary Fund, World Economic Outlook Database October 2013

12 with an excellent economic performance during 2013 GDP growth: 4.3% Unemployment rate: 9.6% Direct foreign investment: US$ 16,772 million Higher than expected average growth rate for Latin America (2.7%) Lowest unemployment rate in the last 13 years Highest FDI level in the last 20 years Export of goods: US$ 58.8 MM Controlled inflation: 1,94% Exports have had an average growth rate of 16,6% in the past decade Below inflation target Source: DANE, Quarterly accounts, Consumer Prices Index (CPI), Grand Integrated Household Survey (GIHS), Trade Balance; IMF, World Economic Outlook Database October 2013.

13 According to its political stability and dynamic economy, Colombia has been ranked among the most competitive markets in Latin America 1.It is the third best country on Ease of doing business in Latin America* (2014) over Mexico, Argentina and Brazil. 2. Is the fourth most competitive country in Latin America: IMD, World Competitiveness Yearbook According to the Global Competitiveness Report from the WEF, Colombia displays competitive strengths in: Macroeconomic environment quality Large market size Fairly sophisticated business Successfully adopting technology Enhancing innovation. Source 1: World Bank, Doing Business *It doesn t include Puerto Rico / Source 2: IMD, World Competitiveness Yearbook 2013 Source 3: WEF, Global Competitiveness Report

14 in fact, Colombia s credit rating was raised to investment grade by main International Agencies Investment Moody's S&P AA- Aa3 BBB+ A3 BBB+ Baa2 BBB Baa2 BBB Baa3 BBB- Baa2 BBB- Baa3 Speculation BB Baa3 B Caa1 B- Caa1 CCC+ B3 Chile Mexico Peru Panama Colombia Brazil Uruguay Costa Rica Ecuador Venezuela Argentina Process Invest in Bogota based on Standard & Poor s and Moody s 2014

15 Visitors and a better international perception and a good business climate have generated a substantial increase in foreign visitors 1,800,000 1,600,000 1,400,000 1,200,000 1,000, , , , ,000 0 Number of Foreign Visitors to Colombia ( *) 541,000 1,698,366 1,652, * Origin of foreign visitors in Colombia (2013*) United States 297,374 visitors 18% share Venezuela 231,291 visitors 14% share Argentina 115,645 visitors 7% share *Data to November Source: Migracion Colombia.

16 For these and more reasons, Colombia nowadays is often in the world s headlines Source: Proexport

17 Colombia is founding member of the Pacific Alliance, a new, powerful economic group in Latin America and the Caribbean GDP: US$ 2,124 Billion (2013) 37% of Latin America and the Caribbean s GDP International Trade: US$ 1.1 Trillion (2012) 50% of Latin America and Caribbean international trade FDI: US$73,534 million (2012) 42% of Latin America and the Caribbean FDI Population: 214 million of people (2013) 36% of Latin America and the Caribbean population GDP average growth: 3.6% (2013) Higher than Latin America and the Caribbean GDP average growth (2.7%) Source: IMF; TradeMap; UNComtrade; CEPAL

18 a group of countries working for economic synergies, with international integration targeting the Asian-Pacific market 11 FTA s* with 46 Countries 9 FTA s * with 46 Countries 15 FTA s * with 50 Countries Main benefits of the Pacific Alliance Free Trade Zone between member countries Equal treatment to Equal treatment for domestic and cross-border foreign investors trading 18 FTA s * with 56 Countries Free movement of nationals Agreement to avoid double Taxation Source: Organization of American State's Foreign Trade Information System ; www. alianzapacifico.net

19 1. Who are we 2. Colombia and the Pacific Alliance 3. Why Bogota 4. Investment opportunities in Bogota

20 Invest in Bogota and its network of allies create a difference when it comes to promoting Bogota as an attractive investment destination Available and qualified human talent Service provider network Important Internal market Competitive costs Strategic location and connectivity Metropolitan quality of life

21 We manage the Bogota brand to focus on the city s major attributes and landmarks

22 Since our September 2013 launch, the brand has been present in major events Semana Global del Emprendimiento

23 Bogota is... a creative city in constant transformation and progress

24 It is young, diverse and modern. Bogota has a workforce of over 4 million people of which 69% are between 16 and 44 years old. 100,400 students graduate every year from 115 post-secondary education institutions. A growing business hub in Latin America focused on developing high value added services. Financial hub for Colombia and the Andean region. 8 th best city in Latin America for doing business (2013). A city that respects the environment and has been built around water. An ideal place to grow, live and enjoy. 5,016 parks. 14 wetlands.

25 Bogota is a cultural reference in Latin America 6 Free musical festivals at park. One of the best theater festivals in the world. Network of mega and public libraries A new tourist destination for business, culture, health, events and conventions. Ranked 42th worldwide and 6th in Latin America according to ICCA. Approximately 13,204 hotel rooms and a sustainable destination for events and conventions.

26 Bogota s central location and frequent, direct air connections to major cities make it an ideal location to serve the local market Bogota Bogota is 5 hours from New York, Mexico City or Sao Paulo 33 direct flights depart from International Airport El Dorado to international destinations Companies in Bogota have access to a extended market of US$41 trillion and 1,400 million people.

27 Sao Paulo (GRU) Mexico City Bogota Sao Paulo (CGH) Brasilia Río de Janeiro Cancún Santiago Lima Caracas Millions Bogota São Paulo (GRU) Mexico City Santiago Lima Campinas, Brazil Buenos Aires Quito Manaos Guadalajara Thousand Tons The city is the major cargo air hub and the third passenger transport hub in Latin America Main Latin American Airports as per Cargo Movement (2011) Main Airports in Latin America as per Passenger Movement (2011) Process: Invest in Bogota based on Airports Council International (ACI), Worldwide Airport Traffic Statistics

28 Bogota is the economic engine of the country and a crucial player in Latin America s economy... 24% of Colombian GDP* Economic growth** 4.1% in 2012 GDP US$ 90 billion in 2012* Population of 7.6 million (10 million including C/marca) GDP per capita: US$11,918 in 2012* 16% of total population of Colombia Bogota is the most important consumer market in Colombia * Calculations by Invest in Bogota based on DANE ** DANE, Regional accounts Source: DANE, Regional accounts, Forecast Census 2005.

29 US$ Billions in fact, Bogota s economy is larger than that of many countries in Latin America Bogota GDP vs. Latin America countries GDP (2012) Bogota Ecuador Dominican Republic Guatemala Uruguay Costa Rica Panama Bolivia Paraguay Source: International Monetary Fund, World Economic Outlook Database October 2013; DANE, Regional accounts

30 Bogota has a diversified economy, with a strong emphasis on services Bogota s GDP by Economic Sector (2012) Other 29.2% Financial, Real Estate and Corporate Services 33.2% and is Colombia s financial center Construction 5.0% Financial Transactions* by Cities, 2013 Transportation and Communications 7.7% Manufacturing 10.2% Retail, Hotels and Restaurants 14.7% 4% 7% 23% 12% 54% Bogota Medellin Cali Barranquilla Others Source: DANE, Regional accounts; Superintendencia Financiera de Colombia. Calculations Invest in Bogota *Sum of financial raising and loans in the financial system

31 Between 2003 and 2013 United States, Spain, France, Chile and Germany were the principal source markets of the greenfield investment in Bogota Greenfield investment* in Bogota by country of origin ( ) United States Spain France Chile Germany UK Venezuela Portugal Russia Brazil Others 1,578.9 (13.8%) 1,371.1 (12.0%) (7.4%) (7.0%) (4.3%) (3.0%) (2.4%) (2.1%) (2.0%) 1,942.0 (16.9%) 3,323.3 (29.0%) ,000 1,500 2,000 2,500 3,000 3,500 4,000 US$ Millions *Excluding extraction activities Estimations Invest in Bogota based on fdi Markets

32 In the past 10 years Bogota has received US$11.4 billion in greenfield investment, mainly in the services sectors (53%) Greenfield investment* in Bogota by economic sector ( ) Hotels & Tourism 4% Food & Tobacco 5% Others 23% Communications 21% Financial Services 15% Between 2003 and 2013 greenfield investment projects in Bogota have had an annual average growth of 32% Software & IT services 5% Transportation 7% Automotive OEM 9% Consumer Products 11% *Excluding extraction activities Estimations Invest in Bogota based on fdi Markets

33 its human resources are highly qualified. Main fields of study are economics, administration, social sciences and engineering Bogota is the largest provider of human resources in Colombia: approximately 30,000 of its yearly 100,400 tertiary graduates, are from postgraduate Bogota concentrates 44% of total PhDs in the country It concentrates 33% of professional technicians and technologists from Colombia. Bogota has 6 of the 100 best universities in Latin America* *According to QS Ranking 2013 of Universities from Latin America Source: National Ministry of Education, Labor Observatory for Education; QS Intelligence Unit, QS University Rankings Latin America Process Invest in Bogota

34 Bogotá offers an attractive FTZ environment Intexmoda Location: Cota (Cundinamarca) 26 Km from Bogotá Area: 82 hectares Potential segments: diagnostic and medica devices, contact centers, data centers, logistics Zona Franca de Bogotá Area: 96 hectares Potential segments: SCM and logistics, cosmetico and pharmaceutical, Biotech, (BPO, ITO, KPO) Zona Franca de Tocancipá Location: Tocancipá (Cundinamarca) 44 Km from Bogota Area: m² Potential segments: autoparts, cosmetics, pharma, biotech, construction materials, manufacturing, logistics Zona Franca Metropolitana Location: Cota (Cundinamarca) 23 Km from Bogota Area: m² Potential segments: ITC, BPO, pharmaceutica, logistics, call centers Zona Franca de Occidente Location: Mosquera (Cundinamarca) 21 Km from Bogotá Area: mts² Potential segments: autoparts, logistics, O&G services, coatings, packaging, SW development. Fuente: Invest in Bogota

35 1. Who are we 2. Colombia and the Pacific Alliance 3. Why Bogota 4. Investment opportunities in Bogota

36 Investing in Bogota allows for unrestricted access to one of the most dynamic markets in the continent the Pacific Alliance Members: Chile, Mexico, Peru and Colombia. Range: km² Population: 209 million GDP (2012): US$ 2.01 trillion PPP (2012): US$ GDP growth (2011 y 2012): 4,7 % and 4,3 % Exports 2011 (external): US$ millones Imports 2011 (external): US$ millones Non-O&G FDI from PA into Colombia: US$ 3.2 billion in 2012 (58,4% of non-o&g FDI into Colombia) Source: Ministerio de Comercio, Industria y Turismo de Colombia, 2013.

37 Main business sectors for foreign investment opportunities Services IT Services BPO and Shared services Creative industries Business and consulting O & G services Mining services Clean Technologies and environmental services Light Manufacturing Automotive and transportation Cosmetics Chemicals Processed foods Cosméticos Farmacéuticos Dotación Médica Life Sciences and Biotech Infrastructure & City projects Biotechnology Medical devices Pharma Transportation and logistics City projects Tourism and hospitality Cosméticos Farmacéuticos Dotación Médica Cosméticos Farmacéuticos Dotación Médica

38 BPO and Shared Service Centers BPO and Shared Service Centers Investment opportunities Shared Service Centers F&A HR Back office Doc Mgmt. BPO / KPO, Business Analytics, R&D Special industrial services: Design, architecture and engineering Value proposition Abundant human talent providing scalability for business Strategic location Flexible labor regime and competitive costs Opportunity to provide bilingual services at a regional and global level

39 BPO and Shared Service Centers

40 IT Services & Creative Industries IT Services Investment opportunities Remote Infrastructure mgmt., cloud services and e- commerce ERP / CRM, design, programming, integration, security and testing Mobile apps development Animation and videogames Value-add proposition Abundant human talent providing scalability for business Connectivity and infrastructure Flexible labor regime and competitive costs Relevant players and R&D Centers

41 IT Services

42 Oil & Gas Services Oil & Gas Services Investment opportunities Technologies to increase proven oil & gas reserves Technologies for improved recovery factor Infrastructure transportation, refining and environmenta l performance Technology and methology development for offshore platforms Value-add proposition Close to operators, regulatory entities, government and market Human talent across the entire service value chain Regional hub for entire Northern Cone of Southamerica

43 Oil & Gas Services Oil & Gas Services Investment opportunities

44 Light Manufacturing (Bogota and Region) Automotive and autoparts Investment opportunities Light vehicle assembly Public transportation vehicle assembly Trucks/Cargo vehicle assembly OEM and aftermarket Value-add proposition A growing Automotive market Established OEM and autopart p Qualified human talent FTA that enable Bogota as an exporting platform

45 Light Manufacturing (Bogota and Region) Plastics and construction materials Investment opportunities Improved packaging for optimized logistics Value-add proposition Enviromentally friendly packaging Packaging for the agribusiness and food sectors High performance construction materials Most important market in the region Increased demand for complex/sophisticated products Close to institutional and industrial buyers

46 Light Manufacturing (Bogota and Region)

47 Biotechnology and Life Sciences (Bogota and Region) Fruits and vegetables; natural ingredients, functional foods and nutraceuticals Investment opportunities Fruit and vegetables Value-add proposition functional foods and nutraceuticals Food production from local suppliers Natural ingredients R &D Greenhouse and refrigeration logistics and infrastructure A growing internal consumer market Increased demand for complex/sophisticated products Close to institutional and industrial buyers Variety of climate levekls

48 Biotechnology and Life Sciences (Bogota and Region) Pharmaceuticals; Biomedicine, Cosmetics and personal care; ingredients Investment opportunities R&D centers for Pharmaceu tical companies Production and R&D centers for ingredients Value-add proposition Biotech product development World-class universities and R&D centers Strong industrial ecosystem Qualified human talent A growing internal consumer market Health services R&D Centers for cosmetics Low cost medical devices for emerging countries

49 Biotechnology and Life Sciences (Bogota and Region) Pharmaceuticals; Biomedicine, Cosmetics and personal care; ingredients

50 Bogota places a strong bet on Biotechnology What is it? Latin American showcase for business develpment in Biotech. Conferences,partnering and networking events December 9 and 10, Bogota Chamber of Commerce Who came? Biotechnology companies with a Latin American focus), biotech users, entrepeneurs, investment funds, biotech interested organizations and trade associations. More than 500 attendees. 150 companies from 18 countries confirmed to date. More than 900 one to one meetings.

51 Infrastructure and city projects PPP regulation approved january 2012 Currently working with district government to prioritize city projects Mobility 2 ongoing light tram PPPs in feasibility, an electrification PPP for SITP Current project portfolio SITP Boyaca Trunk Metro Cable Cars Metro de Bogotá Triángulo de Fenicia

52 Boyaca Av. Trunk AREA OF DIRECT INFLUENCE IN NUMBERS 24% Of total in the city 10,14 1 Hectares Over the urban area of the city 40 Stations 7 Localities Length 34,84 Km 35% Of total in the city 25 Zonal planning units 21% Of total in the city 25 % Population in the Capital District Population in Area of Influence Passengers per hour maximum load Boyacá Trunk Source: TM 2012 Parameters ESTIMATED PROJECT COST million USD Includes the construction of five (5) pedestrian crossings (14.49 million USD

53 Boyaca Av. Trunk Boyacá Avenue Trunk TM STATIONS EXTENSION FASE I Américas Trunk Connection Integration Construction Project Villavicencio Avenue Trunk Connection Porta El Tunal Extension MOBILITY- Urban Development Institute Caracas Extension (Molinos to Portal Usme) Caracas Extension (Portal Usme to Yomasa) ESTIMATED PROJECT COST million USD Includes the construction of five (5) pedestrian crossings Portal Tunal Extension 61,26 Station Extensions Fase I: 25,41 Caracas Extension (Molinos to Portal Usme) Américas Trunk (Puente Aranda - NQS) Caracas Extension(Portal Usme to Yomasa) Villavicencio Av. Trunk (Portal Tunal - NQS) Million Euros 35,62 31,26 17,25 17,35 TOTAL VALUE 188,15

54 Boyaca Av. Trunk Current Phase Feasibility studies finished, tender for structuring and design of detail and construction phase in preparation. EXISTING TYPOLOGY PROPOSED TYPOLOGY Images for reference MOBILITY- Urban Development Institute

55 Ciudad Bolivar Cable Car Localizació n en perfil EI ER EI2 EI1 Current Phase Feasibility studies in charge of Mobility Secretariat- Medellín Metro. Contract No Delivery date: October m Length of Design 15 minutes Time of trip pasxho Maximum Capacity Return Station. Paraíso (ER) N Portal Tunal. Transfer Station (E1) Intermediate Station 1. Juan Pablo II (EI1) Intermediate Motor Station2. Villa Gloria (EI2) Delivered Studies: Location study Topography study Geotechnical study Environmental and social study Studies in execution: Land studies Architectural blueprints Engineering specifications Costs MOBILITY- Urban Development Institute ESTIMATED PROJECT COST million USD

56 Ciudad Bolivar Cable Car Paraiso Station architectural proposal Electromechanical Preview MOBILITY- Urban Development Institute

57 Ciudad Bolivar Cable Car Juan Pablo II Station arquitectural proposal MOBILITY- Urban Development Institute

58 San Cristobal Cable Car Transfer Station Intermediate Station Return Station Current Phase Feasibility studies in charge of Mobility Secretariat- Medellín Metro. Contract No Delivery date: Jan m Length of Design 14 minutes Time of trip pasxho Maximum capacity Portal 20 de Julio Transfer Station N Delivered Studies: Location study Topography study Geotechnical study Environmental and social study La Victoria Intermediate Station Altamira Return Station Studies in execution: Land studies Architectural blueprints Engineering specifications Costs MOBILITY- Urban Development Institute ESTIMATED PROJECT COST 66,48 million USD

59 Metro Bogota First Line Designed to connect a high density population zone (South West) with the area where most of the economic and service activities of the city take place. (Center and East border). Length: 26.5 km No. Stations: 28 *Some intermodal. No. trains: 40 * Mobilize the demand. Speed : 35km/h Repair Courtyard: El Tintal * 10 to 20 hectares Typology: 100% Underground * Great innovation-more speed due to avoidance of intersections. Energy: Electric- *Less contaminating. MOBILITY- Urban Development Institute

60 Metro Bogota First Line Designed to connect a high density population zone (South West) With the area where most of the economic and service activities of the city take place. (Center and East border). Starts at : Repair Courtyard in Tintal. MOBILITY- Urban Development Institute

61 Metro Bogota First Line Designed to connect a high density population zone (South West) With the area where most of the economic and service activities of the city take place. (Center and East border). West Zone Av. Villavicencio. Av. Primero de Mayo to Av. 68. Av. Primero de Mayo or Calle 1, to Carrera 13. East Border Zone Crosses through the center of the city Carrera 13 to Calle 63. Carrera 11 to Calle 106. Av. 9 to Calle 127. MOBILITY- Urban Development Institute

62 Metro Bogota First Line Phase1: Civil Works Infrastructure. Tunnel design, structure design, station design, interference with service lines. Phase 2: Landscape design, architectural design, urban design, repair courtyard design, control system design, electric feeding design, communication design and signaling. Phase 3: Rolling stock design, civil works cost investment, installation, equipment, rolling stock, maintenance and operation costs. DELIVERY PERIOD: 15 months BUDGET: 27,78 million Euro Contract Signature: May 9, 2013 Contract Legalizing 6 weeks: June 25, 2013 Contract Period: 15 months Contract Expiration: September 24, 2014 Environmental studies, land and financial partners 2014 Tender structuring for construction: October 2014 March 2015 Construction start-up: 2nd Quarter Construction Period: 4 to 5 years. Metro Operating: 2018 to 2019 MOBILITY- Urban Development Institute

63 Conceptual Engineering Axle 1: Urban and territorial impact Axle 2: Impact over the demand Axle 3: Impact over the transport offer Axle 4: Environmental impact Axle 5: Socio-economic and cultural impact Axle 6: Financial Impact Multicriteria Matrix Design: 4 línes, 99,98km MOBILITY- Urban Development Institute

64 Urban Renovation: Fenicia Triangle Project Developer: Universidad de Los Andes Location: Between Circunvalar Avenue, 20th Street and Jimenez Avenue and 3rd Avenue. Type of construction: homes, commercial areas, parks, streets and public space. Area: 8.8 hectares. Additional details: 950 homes, 1.5 kms. of linear park, cultural building. Approximate Cost: $400 million USD. Source: Universidad de Los Andes

65 Agora Bogota Convention Center 25,000m2 construction area Bogota Chamber of Commerce and Corferias Trade Expo Center Main hall seats Multiple meeting rooms for 1000, 5000 and 250 seated. 4,500m2 exhibition area and five star hotel with 200+ rooms Approximate Cost: $160 million USD. Source: Universidad de Los Andes

66 Contact information: Juan Gabriel Perez Chaustre Executive Director Juan Carlos Jimenez Tobon Investment Promotion Manager Carrera 7ª No Torre B oficina 407 Tel: +57 (1) Fax: +57 (1) Bogotá, Colombia info@investinbogota.org