Intellectual Property Rights Implementation in Colombia Emblematic Handicrafts

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2 Intellectual Property Rights Implementation in Colombia Emblematic Handicrafts OBJETIVE Provide the artisanal sector of the legal tools necessary to protect their handcrafts through the implementation of the use of collective marks, certification marks, apellations of origin and marketing strategy for positioning the country's emblematic handcrafts in the domestic and international market. COMPONENTS Project s presentation in communities Training in IP Technical and Legal Study Law Protection Comercial Promotion and Marketing Evaluation

3 54 Artisans Communities :

4 Impacts Artisans acquire knowledge about intellectual property rights and the potential applied to their handicrafts. The communities have the legal signs that strengthen their competitive advantages to the market. Artisans communities in commercial and academic events showing their products and legal signs.

5 Advances 11 Artisan Apellations of Origin Wayuú s bags Aguadeño Hats San Jacinto s hammocks Zenú s weaving Vueltiao Hats Guacamayas Sisal weaving

6 Advances 11 Artisan Apellations of Origin Carmen de Viboral s Ceramic Achira Huila Biscuits Sandona Hats Ráquira Pottery* Paipa Cheese

7 30 Collectives Trademarks La Chamba Pottery Mompox s filigree Wounaan (Werregue) Arahuaca bags Guapi basketry Jerico s «carrieles» Palo de Sangre wood carving Certification Brand Barranquilla s Carnival Route

8 Comercial and Academic Promotion Promo and project stands: -Expoartesanías. Bogotá 2008 to Expoartesano Medellín

9 International Experiences 2009 Horizontal Consulting International Cooperation with Brazil and Paraguay. (Expoartesanías visit) Horizontal Cooperation Visit ITC (International Trade Center) Mision Visit international marketing consultant based on distinctive signs. (EU-Mincomercio) Peruvian and Mexican consultant. USAID «Facilitando Comercio» COLIPRI (Switzerland)

10 Mass Media Promotion

11 Legal Case «Vueltiao Hat» SIC ordered preemptively immediate suspension of production, marketing, or sale of all hat that imitate it, seeming to be or represent, resembles or evoke the hat that identifies the Denomination of Origin "Zenú weaving". Res

12 Legal Proteccion «Marimonda» Unauthorized copy of Barranquilla s Carnival 2011

13 Marketing use case Support by: Tolima s Government, Javeriana University and SENA Tolima

14 Visibility Clay and Gastronomic Fair TICs and social nets

15 Visibility Touristic Route: Magdalena River Experiencial Tourism

16 Marketing use case II Carriel Jericoano

17 Visibility Carriel Jericoano Carriel Touristic and religious Route Paris Hilton with Carriel

18 Clay and Crockery Parties DO El Carmen de Viboral Clay and Crockery Museum Ceramic Street Touristic Route

19 Aguadeño Hat Appellation of origin Launch Expoartesanías Fair Bogotá *Christine Lagarde. Maining Director of International Monetary Fund

20 Colombian s Appellation of Origin Sign *Francis Gurry Director General of the WIPO.

21 Thanks to an agreement between Artesanias de Colombia and the Superintendence of industry and commerce-sic, craftsmen may register their individual marks for only U$25, before the price was U$375.

22 Project Mini web specialized

23 Technical Document «Protecting Our Identity»

24 Following Steps New induction and accompanying communities in intellectual property subject with distinctive signs for the attachment of its use. Support in the Organization of the Regulatory Team" of appellations of origin and collective marks holders organizations. Strengthening of Associativity.(Agreement between Artesanias de Colombia y Organizaciones Solidarias Work Ministry). Get involved with OVOP Colombia Movement activities. (JICA. Academic and Commercial Events in Intellectual Property and handcrafts. Accompaniment in the legal use of acquired rights. Branding, Local Marketing Territorial and Political Development.

25 Thanks